but aididas still outsells nike in soccer. in 2013 nike says it made $1.9 billion on soccer. according to an industry estimate, aididas made $2.4 billion. but nike wants to own the soccer market too. >> football is the number one sport around the world. and to be a truly global brand we had to compete in football. that's the reason why we have such a commitment to the sport and we committed ourselves to being a football company 365 days a year. >> that strategy is beginning to work for nike. national leagues in germany and the u.k. reach a global audience year-round. aididas' world cup sponsorship every four years doesn't mean what it used to. nike is drawing aididas into a simple and more expensive game. sponsor as many teams and players as possible. >> when they see great moments from those players, they tend to love those. nike is sponsoring one more team than aididas and nike has made ads that show some kind of cup event. make shirts and shoes and pay heroes to wear them. kids love heroes. >> this battle for your soccer feet or cleats was the cover and topic of a recent b

nike now sells more collegial thanadidas -- cleats adidas.the world's biggest football boot brand. if you don't listen carefully, you might actually think they're the world's biggest football brand, which is not true. >> but it was late to the game, nike. i suppose somewhat of an embarrassment to adidas it has come so far in such a short space of time. >> it has done a couple of things. nike got into the game in 1994 when the world cup came to the u.s. heavily invested very in a couple of national teams. brazil is sort of the biggest aero it has in its quiver. it is been driving up the cost of sponsoring a team. france,two years ago, the national team, was up for renewal. adidas paid an ungodly amount for that. it was more than anybody has ever paid for national team sponsorship. france did not do very well in the 2010 world cup. what that says it, there aren't that many contracts up for renewal and the ones that are are very expensive. if adidas holds onto its edge, which it looks like it will for the time being, nike has made it much more e

over $2 billion. >> nike is larger, but adidas still outsells nike and soccer.t made $1.9 billion on soccer. made two point $4 billion. nike wants to own the soccer market. lobal brands, we had to compete in football. we committed ourselves to being a football company three under 625 days here. >> that strategy is beginning to work. national league's reach audiences year-round. onsorship every four years doesn't mean what it used to. when they see great moments for most players, they tend to love those. >> this doesn't mean nike ignores the world cup. they are sponsoring 10 national teams, one more than adidas. nike has made ads that show some kind of world soccer of that, they just never mention the fifa world cup. if he ends up being the keeper for the winning team in brazil, adidas will have a very very good year. >> joining us is brendan greeley. very interesting to see what the two companies are doing and both of their strategies. what does nike have to do to get ahead of adidas. >> it has to sponsor more teams. nike has had a steep climb coming into this.

nike is sponsoring 10 national teams, one more than adidas. has made active that shows some kind of global soccer event -- they never mention the world-- the word fifa cup. soccer marketing is simple. make sure -- make shoes and make sure heroes wear them. if he ends up being the keeper of the winning team members ill, paul, jacob, and adidas will all have a very good deal. >> there you are, the cover story of the new issue of "bloomberg businessweek" available on bloomberg.com. the author of the story joins us now. how important is world cup to adidas? ,learly nike has so many brands so many units. the adidas? has a lot of different brands. the only thing that holds it together as a company is soccer. >> and the ceo loves soccer. >> they all love soccer. it is still a very german company. they are based in germany. so they have a deep emotional attachment to soccer, but they also have a clear financial attachment which means adidas makes more of its sales in western europe where soccer is the only sport that matters. whereas nike still has th

it is a draw between adidas and nike this year. >> it is. nike has been working hard to catch up.that has been happening the last 20 years, their intrigue to the market has driven up the price of sponsoring the top 10 teams. if you look at the difference in 1994 between sponsorship for the top 10 in the bottom 22 in the world cup, he looked about like this. years, the top teams have gone like this and the lord teams have gone like this. very smaller balanced. france, for example, did not perform well in the 2010 world cup at all. her contract was up for were no. paid moreit and than ever before for mediocre team, but it is a large market and contracts for soccer jerseys are just not to be had now. >> that is lopsided, the economics. the adidas ceo spoke earlier this morning on the growing competition from nike. of 20s is a time period years and they are heavily investing in 20 years because they've realized football is back as the biggest sport in the world. bes is a head-to-head race at basketball, running, tennis or whatever. this makes those companies better. >> what i found am

what tells us is underarmour is a great company, but it's no nike.is superman, except in football. >> underarmour is coming on in football, too. the valuation question has been asked more substantially of under armour than the other two. >> and that price has adjusted. so it's given an opportunity. >> let's talk some nfl draft. in new york last night south carolina defensive end jadeveon clowney picked by the texans. if they didn't pick him number one, they would regret it the next decade. >> not only regret it, but i think the gm might get fired. 6'6", 250 pounce and running faster than about every other wide receiver in the draft. this guy is an impact player. and with -- has j.j. watt on the other side. this is a defense people will have to contend with. >> what's the story with johnny football? goes 22nd, some people thought 16, maybe some folks were out there who thought he would go higher. if a stock, how would you describe him? >> i think it's a matter of a fit. he's going to be fine where he is. after the first pick everybody starts to lose t

you see the growth that nike has every year. nike up over $25 billion now.people to have them as partners, under armour and nike. >> does kevin plank care more about the feedback you give him than mark parker? we happen to know kevin since he began, and i don't know phil since he began. are an important part of their business. we get to that core, elite customer. we have plenty of conversations with parker as well as kevin plank. thisank you for joining us morning. great conversation with the ceo of finish line. >> coming up, road rage in capitol hill. the next big fight in congress will likely be over infrastructure. ♪ willesident obama highlight the latest showdown looming in washington, d.c. --this time, highway funding peter cook has the details. are we once again on the road to crisis here? >> we are slowly headed that direction. today president obama will make the case for the tappan zee bridge. let me walk you through what's happening. the current highway bill does end ofire till the september. the department of transportation estimates the highway tr

euro netsay they made increases and in particular very stiff competition from nike. >> where is nikeking the hardest? soccer please, soccer leisure wear, everything to do with soccer. let me give you an example. mikey is dressing nine teams -- nike is dressing nine teams. .hey came out earlier this year they can see nike is grabbing market share not only in europe but germany as well. ofbmw, the biggest maker luxury cars just crossing the terminal. earnings with the tax of 2.0 9 billion euros. revenue has come in and ahead of estimates. the company said it made a strong start to the year. it has reaffirmed its targets. for a significant gain in profit this year. models like the hatchback are set to propel sales. bmw sales earnings eating estimates. the company has made a strong start to the year. let's change focus for a moment. royal dsm reporting earnings as well. for more on the numbers and the company's strategy, we are joined by the cfo. good morning, sir. thank you for joining us today. >> good morning. >> how has the performance been in the clusters better health, nutrition, a

it is selling the nike fuel band at 47% the retail price.s sale comes after nike announced last month that there would be layoffs in the department that makes fuel band devices. nike is not commenting on future plans for the fuel band device even as wearable tech comes a high i trend in tech. in case you are wondering gilt >>> today it is a little rain. >> yeah. >> in our forecast. >> that's a big story. so far we are doing okay. good morning, everybody. let's take a look and show you what is going on. breezes we have had the last couple of days will go away today. they will be locally windy and in a few areas. 12 miles per hour. that's not bad. 14 in concord. 21 in fairfield. that gets your attention. it should be a quiet ferry ride this morning. looking at the bay and it looks pretty quiet right now. let's talk about temperatures down south. we have 45 for the cool spot. 48 in santa clara. saratoga. everybody else is in the low to mid 50s with san jose. lot of low to mid 50s around the bay shore. half moon bay, lafayette, 51. good morning

nike is dressing more teams. i will be at adidas next week.i will bring you more stories from the innovation center. >> david, thank you very much, indeed. >> still to come, the stars of youtube. sensationsternet raking in millions of followers and billions of use. -- of views. >> russia says the un's goal of keeping global emissions from rising should not take countries emission limits in any new climate treaties. what is russia trying to achieve? let's ask our climate and energy reporter matt carr. what is russia's agenda here? >> it is difficult to say precisely. he seemed to be making some rather pragmatic suggestions on the one hand. agreeing with the push for a 10 year deal. they have not agreed on what the climate deal should be. they're also saying that talks need to have stronger rules. morehave to behave in a rational fashion so we don't have these last-minute negotiations that created a lot of tension. between theance u.s. and russia is widely different. terms of climate change. >> they differ on a few levels. they're on the same in

nike ceo told me nike is seeing a bump in sales from the world cup.why the leadup isn't helping his bottom line. >> as always in the world cup year, the best quarters are the first quarter the year before when we start to launch the jerseys and official match ball. last year in the first quarter, you have seen it, and then the second quarter which is just before the world cup. let me make it clear we grew our football business in the first quarter by 2%. >> now the -- 27%. >> the back story which could make it worrisome for adidas, nike's market share in europe is growing. and lately it's been seeing double-digit increases on adidas' home turf. it's been ramping up sales of soccer cleats and jerseys, challenging adidas' dominance in this sport. so we asked the ceo of adidas about the threat from nike. >> it is definitely a two-horse race and we are battling about market share. this is quite clear. when you see in europe and also in the rest of the world, we are fighting a very tough fight about market leadership overall in football, we are by far the

nike versus adidas, $25 billion in revenue for nike, $20 billion in revenue for adidas as far as sell look at last your's soccer revenue, adidas doesn't look to release its revenue in no no non-world cup years. so adidas still has the edge and it's got a couple of assets that have been traditionally very important in soccer. one of them is they've always sponsored the world cup. so they just renewed the contract for $50 million per cycle until 2030. they still see it as valuable. what has been happening is the national leagues, the bundes league in germany, are much more important than it used to be. you can watch the premier league in the u.s. on plain old tv. >> you say nike is so good at advertising and event promotion, it seems no other company is even playing the same game. how important is that to their success? >> i called both companies and said what -- this is what i'm doing, and adidas said, yes, come on over, and they showed me around. nike is now trying to convince us they've been in soccer forever. they're so good. they had ronaldo wander out in the flesh with his amazing

>> and apparently, nike is dropping out. are reportedly not making the hardware. >> there are two things going on. the first -- why now? the have seen greater than 70% penetration with smartphones. sensors toload the your phone. there rapidly -- they are rapidly coming into the supply chain. are 25% of their cost relative to five years ago. for us, the focus on health care, the big change is we have underlion people accountable care. they say the biggest and fastest-growing are companies like cigna. for a company like nike, that is a pure consumer company. doing withre activity trackers, wearable devices, that type of motion tracking has essentially become commoditized through your phone. you can use a processor in your iphone and it does the same thing. essentially, the software has eaten the hardware alive. >> cory and i have talked about this off and on the show, because he wears his fitness trackers all the way -- all the time everyday. i have never been compelled to put it on. once i see what my movements are like, i am

. >> you're in nike. >> kind of sportswear and casualwear is nike. the biggest in the world. guys are dominating adidas for all the sponsorships. the stock has held at 200. every test the last few months for difficult times for retail. nike's the best combination of dominant global player and somebody with a decent valuation in a growth model that is absolutely global. >> for my daughters, i own nike and lulu. bought it as a takeout. >> you don't see athleta as a competition? >> major competition. i do. i don't know how i couldn't see athleta as that for lulu. however, lulu at $44. >> and when you're in your pilates class -- >> only the stock, no the the clothes. >> what do you call it? >> no, no, no, it's -- the folks. >> can we gong him? >> no. >> i'm telling you. i go to pilates, i know, you don't do any downward dogs, that's in yoga. just saying. you're going to find out. >> you were right. you were right. >> all right, fine. >> time for pops and drops. big movers of the day. pop for t-mobile, up 1%, doc? >> good at the conference, mel, when soft bank ceo says i'd really

. >> caller: know what you own so i bought nike and then i sold nike and you can imagine how peachy i'mng about that. short intermediate long term. >> nike is owned and i sweat this one every day. i sweat it because that last quarter i thought was good, stock went to 80, people said the guidance wasn't that good and next thing you know it was 71. i'm not going to sanction buy at 75 because it was just at 71, 72. this one gets intraday swoons and that is, guy, when you have to step up and buy. retail 101, it's always about the connection with consumers. some do it better. after the break, i will try to make more money. >> coming up, break up bucks? who said breaking up is hard to do? don't move, cramer's got one that could make you bank. honestly, the off-season isn't really off for me. i've got a lot to do. that's why i got my surface. it's great for watching game film and drawing up plays. it's got onenote, so i can stay on top of my to-do list, which has been absolutely absurd since the big game. with skype, it's just really easy to stay in touch with the kids i work with. alright, ru

>> i think nike is on the branded sigh. i think that's your winner. think that's one of the opportunities here where i think a brand as they expand via online as well as with the retail stores, i think a nike can win on both sides. >> court, great to be with us. >>> tomorrow on "power lunch", he's become known in the industry as one of the best stock pickers in retail. we'll get some names from durbin capital's david berman. >>> the justice department making an unprecedented move. these are high-ravens people in the military they're going after. what should and what can the u.s. do about it? see which american companies are targeted, and how the u.s. could make china pay? next. next. e moving our company to new york state. the numbers are impressive. over 400,000 new private sector jobs... making new york state number two in the nation in new private sector job creation... with 10 regional development strategies to fit your business needs. and now it's even better because they've introduced startup new york... with the state creating dozens of tax-fre

>> ingersoll-rand, i bought more today. >> i'm going to switch and go nike.a summer trade's well. >> american rail. >> arii, i own it. it still has lights. >> avoid penny stocks at all costs. >>> see you on the other side. "power lunch" begins right now. >>> it's the interview of the week, and it was right here on cnbc this morning. russian president vladimir putin. >> what has motivated your actions through this crisis? >> or man in russia, making putin very uncomfortable. >> do you accept the legitimacy of the election that is going to take place on sunday in ukraine? >> translator: he's a different man to deal with. where did you get the guy? >> where did we get that guy? we got him from cnbc in europe,

. >> nike.'re involved with them too. >> i've been with them four years. >> another quality company. for one major reason, i'm not going to talk stocks. but i talk business with you. however, it is an aunt believable a semiblag, a diversified portfolio you have. general mills is my absolute favorite cereal brand. and one of the great consumer package of all time. nike is owned by my charitable trust. a fantastic company. go pro will be hot as a pistol and i'm doing a piece right now on monster being perhaps the single best chart. we do these things. single best chart in the book. you are affiliated with four incredible winners. >> it's amazing. it is something that i mean, i love the brands. and fortunately they love me at a. so i think the whole package that we put together, general mills, make the, go pro monster. it's amazing. it helps me too. i need the best gear, i need the best. >> i need the best. use them for training purposes. you can strap them everywhere and we use them for training.

these are your nikes. these are your filas and your reeboks. that's your fubu.r. who speaks spanish here? can you read that? [ speaking spanish ] >> what does that mean? >> something about sexual assault. >> sexual assault. they warning you about sexual assault in prison, how to protect yourself against it. >> the inmates are in essence the deterrent that will guide these youth back to a life of contributing to society. >> this is the building we live in, north block. and this building they have little small cells that are 9 x 4, nine feet tall, four feet wide. that's smaller than a walk-in closet, you guys, but yet two men live in those cells in that building. look where you at, man, you in a cage like an animal. have you ever been to a zoo? >> yeah. >> the cages for the monkeys are bigger than this, right? okay then, so what does that tell you about herself. >> they got more freedom than this. >> the animals get more freedom than us, right? so you need to really be thinking. >> they're treating me lower than animals, lesser than animals. >> this is because of

multi national you hear, nike, you name it, i'm going to go with starbuck's. it has the most opportunity to grow. tea versus coffee, you have got coffee less than 1% of the hot beverage versus tea. they're going to double their growth in china and see their sales continue to grow 20% to 25%. especially if they're doubling stores. this is a story where starbuck's who is still 90% u.s. in terms of the revenue stream and not emerging, this is really excite. >> and those quarters are backward lurking. if we are to believe the forecasts are correct and the housing market is going to decline, housing sales will be up only 5% compared to last year. will the chinese consumer still buy a latte with double froth. or whatever the heck they buy? >> i think this is apples and oranges. i don't think the chinese market is affecting consumption. >> i don't think with starbuck's. the chinese economy can have a hard landing. when you have companies penetrating a new market, that's not so bad for this particular company. >> let's go to karen. where are you looking? >> i am looki

that and put an ad up for nike.an interly new concept or model but maybe that's an area. >> thank you, gentlemen. i'm with humanity in action. your comments on unemployment in the country i found pregnant. there's a surplus of labor in the country and a row best hack -- robust state which ensnares black bodies and brown bodies, too. so, i'd love to hear your insight on incarceration, millenials, and surplus labor in this country. thank you. >> well, you know, i think mitty says something earlier on, which is a good point. we need to do two things about finding jobs for people. one, we need to get service work more dignity, and we probably need to pay more for it, to have people have living wages. not unlike the early days of the factories and the factory work end did not make much money at all and it wasn't until the ewan afternoonization and suddenly they were the middle class, and the middle class drove the economic engine. now it's clear the service workers will be the jobs driving the economy. but not if they ma

also at&t, united tech nolgts, nike, walmart rounding out the bottom five, if that's what you want to call it, tyler. something to keep an eye on. >> thank you very much. you think our markets are volatile. check on you japan's nikkei, a wild ride down 13% year to date. look at the main japan etf, ewj, it's down almost 9%. last year that etf was up 23%. michelle caruso-cabrera is speaking with the investing titan chris flowers in a rare interview. >> he became famous in the world of private equity, as famous as one can become, when he did a successful investment in a japanese basic. he netted at least personally perhaps as much as a billion, at least half a billion. he seemed to be the perfect person to ask about prime minister abe's herculean efforts to turn around the japanese economic. his response was not encourag g encouraging. >> here's what i would say about abe-onomics. i've been there a hundred times, and the more i go, the more i realize people don't know what's going on. this is a political question, this is a question of remarkable people, who have shown before that they c

. >> we were able to tell the police they need to look for an individual that has a pair of nike brand running shoes. >> the print wasn't large enough to identify the shoe size but it was valuable information nonetheless. then, tara's friends told police something they had been reluctant to reveal earlier. on the day tara went missing, tara and her friends were smoking marijuana after school and an older man was with them. the man who had provided the marijuana, 30-year-old jeff thomas. >> it struck me to the at the time that there was a 30-year-old man there stroke -- smoking marijuana with teenagers after school. >> he did not have regular employment. he didn't have a regular place to live. >> tara and jeff thomas knew one another. she often baby-sit for his six-year-old daughter. a background check revealed thomas had a criminal record. eight years earlier, thomas attacked a neighbor with a baseball bat and served two years in prison. when questioned by police, jeff thomas denied any involvement in tara's murder and said he had an alibi. >> we found that there had been some holes in

you've got nike. we could put up the list. it is unbelievable.nestle, starwood, rjr, kraft. the list goes on. it is limited now, when a ceo comes and says i know this sound counterintuitive, we'll go smaller, bigger, whatever your theory or strategy is, hard to change people's cultural mind set. did you run into walls? or when it came to people pushing back, wait a minute we've always done it another way? >> yes. liz: how do go against that. >> this was pushback internally and externally. this clearly went against the grain. in early stages that you move away from clients not aligned in vision, what is happening? you're losing revenue. at the same time we're adding intellectual capital that will allow to us better serve the very few, the brands that you just mentioned. so, the shift in mind set was critical. you have to make sure that you have the individuals who are ready to embrace change. that's really the critical point in all of this because if you don't have those individuals aligned with you from the very beginning you are never going to t

toward increasing responsiveness and offers to try to work harder dissatisfied car requirement and nike take away from me tonight, hearing the va response to our request for aberration. what the reasoning yesterday for failing to do so in a timely manner. let me be clear, i am not happy. i am not wholly satisfied with the va responses that we are seeing today. we do expect answers. we will get to the bottom of this to uncover the truth and insure a solution is implemented we expect accountability for a refill your that has on the veteran and for every individual who has perpetrated such armor was strongly urge the ig to diligently but swiftly provide a comprehensive battle report so that we can take action and told people accountable. we all share the same goals of ensuring that the veterans receive the highest quality care and treatment possible that they deserve nothing less. we rise above politics and emotion. pragmatically react to achieve the best outcomes are veterans. we must take our responsibilities seriously. and will yield results. we look forward to the opportunity to get so

nike air says in the alta topic so that they can resolve their disputes. china's state run media said the police officers shot and killed the person who attack them in the change and weak on time this weekend on thursday issue one news agency says the officers with pantomime taking a vehicle in the accident estate in the afternoon. their points as the assailant use knives and threw an explosive the police shot and killed one southbank and captured another one on the stairway in case. the thing comes one week after a deadly night then bomb attack at a train station in the provincial capital of urgency. three people were killed and seventy nine and a stingy it local police have been tightening security an accident after identifying one suspect involved in the train station attack as coming from in the districts from russian separatists in the eastern ukraine are going ahead with plans to hold a referendum this sunday to seek greater autonomy the men in doing at skin to discuss the russian president vladimir putin's request to postpone them out. i was intrigu

they are following a similar show dreaded gst nike did. and lululemon.roline. >> why france is a problem for kingfisher. we will have more on the copies earnings -- company's earnings. ♪ >> about two "countdown -- welcome back to "countdown," i am mark barton. >> for another look at the earnings, cmc markets analyst michael. kingfisher results king them out -- came out. what are your takeaways from this? >> i'm a little bit surprised to read you got me. surprised they missed. there has been a lot of what i call speculation they're going to do well. they have come in below expectations. they are better than last year. was very tough comparatively. we had a cold winter. this year, we have had a mild one. a little bit surprised. bullish.still very the concern for me is the french business. that continues to -- >> 27% in the last 12 months. >> they had a good run. dividend yield of 12.5%. i don't see a lot of downside, to be fair. >> seven trend? what were the takeaways? there are regulatory concerns with the pricing. 19 pounds, which is white rich. the divi

nike says listen, we have 12 million people following them and pay that person and put an ad for niken a while. not saying that is entirely new or concept or model but maybe that scenario. yes. >> thank you, gentlemen, for your conversation. my name is wendell and i'm with humanity in action. your comments on unemployment in this country i found incredibly pregnant, given there is surplus of labor in this country and very robust and active state which ensnares overwhelmingly black bodies and brown bodies too. so i love to hear your insight on incarceration, millenials and surplus labor in this country. thank you. well, you know, i mitzi earlier on said a good point. we need two things about finding jobs for people. we need sort of service work more dignity and we need to pay more for it, to give people truly living wages. not unlike the early days of factories, when factory workers went in and they didn't make much money at all. it was not until unionization and suddenly they were middle class and the middle class drove our economic engines. now it is pretty clear that surface workers

meanwhile, rival nike has been making inroads in western europe area and adidas is the official partnerworld cup. with less than one month left until the start, we were shown how to build a ball worthy of the world's biggest sporting event. world cup also very personal and very emotional. it is a symbol of the event area let's talk about the official match ball of the fee for 2014 uca. we testedraz it with over 600 players in 10 countries with 26 different teams. panels, one six panel shape. it is the first time we've ever done that. when the ball is flying it has a very nice, consistent rotation. tests. variety of we want to make sure the ball keeps its shape and doesn't hold water. the rebound must be consistent over the course of the game. is howthe most important layers feel about it. the compliment you received were very consistent, very predictable, very playable. the method we used to create the ball is something we really perfected. to have very ball low water uptake. from the first minute to the 90th minute the ball is very consistent has a very good shape as well. it has excel

nike has a deal with man you? nicole: nobody talking about new home sales.et's focus on manchester united. and because the advertising at their home turf, i am sure you have been too, we will see whether stuart varney has been there and the question is whether they are going to renew but it will cost more. the current deal which is $510 million, 13 years. the new deal is hovering, $600 million. nike has the right to match any other suitors and we will see if they move forward with this but this is a prominent place in the stadium and they have all the rights -- they don't want to pay too much for this. stuart: that is a lot of money. thanks very much. let's go to california. is los angeles the next detroit? that is a statement. los angeles is the next before. james lacy says yes, l a is the next the troy. he is the author of a very successful book we feature on the show frequently, taxifornia. hold on a second. that is one devil of the headline. >> l.a. is the next detroit. stuart: make your case. >> you're an economist, gradual the london school of economic

leverage and some negotiating power that he may run away to sell the team for over $1 billion bid nikeofit and the commissioner as well. because he of for did -- averted the boycott knowing there was the possibility there could be a court challenge but he kept the players on the court. ashley: happily ever after. >> set the end of the day nothing has changed for the players they are not a part of the power structure. ashley: going to the movies nearly 50 releases between may and labor day. it is on. but these titles, "x-men", spider-man 44, of course i have facetious, spider-man to these are guaranteed hits? >> i think so. lot of money is invested with those films. the reason i believe the "x-men" and spider-man will be the hit with the transformers also because they have these fanatical rabid loyal core fans who use the internet to drive up the bus. because of all the trailers and the content that comes out in advance in anticipation and then they bring in the mainstream views. >> godzilla? demand that may be a tougher sell. .t is not clear millenials they have not built up a lot of a

. >> the idea of wearable course,gy has, of attracted companies like nike. >> right. >> as well as samsungnnected directly to their phones.android is it necessary that the wearable device be good for both android and apple systems to succeed? >> absolutely. any androidcting to or ios device. we were going to use youtube for communications, so we do not need to be locked into one or the other technology, and we are enabling our device to be able to communicate directly with the smartphone and utilize the data network that the smartphone has access to. >> what is the estimated cost of something like this? >> right now now at indiegogo, up to $300 and some change, and we expect our pricing to come out for full retail roughly in line with that. itunes. >> what about the way to that you're carrying around? >> the weight, we are at about and samsung has a competing product that weighs about the same. there is metal around it, so if you think of the physics, it is tiny, and this one little spot that moves around a lot, if we take a surface area and spread it out, it allows us to control it, so th

we think about sensors in shoes like nike has tried and someone. >> i think the greatest technology isan body. no one's been able to replicate or duplicated in forever. our job is to complement that. our notion is to make them absence of sensation. we are only trying to solve for a couple of things. we want you to be temperate, warm or cool. we want you to be dry. we went to help protect you from certain elements whether it is rocks, crevices, twigs. we wanted to be absent of sensation so that our product are there to complement you. there are plenty of technologies in there but it really is to complement the human body. >> has the development changed? are there ways you use this to get different types of technology from your users? >> we have a very elaborate way of testing our products. there is two types of feedback you want, very scientific and then the very emotional. there is a psycho-technical where people put on the products and transform themselves to feel a certain way but how they feel can enhance and improve their performance. it is scientific and emotional. >> you were ref

the other is a business consumer site for higher brands like nike and apple.hat alibaba did not do is break down how much comes from each site. it has potential investors wondering if each growth rate is slowing. joining us now is cory johnson in the studio. with us from new york is the ceo of an online community that focuses on providing luxury goods to chinese shoppers. brian, i will start with you. you have a lot of experience with both sites. describe how they compare and how they are different. qwest a good question. about a consumer to consumer selling marketplace, almost where the great matches sell products to one another. the other is more of a traditional business to consumer marketplace where actual their products to consumers rather than consumers selling products to consumers. qwest why would they not break out the numbers? a great question. this may be something they have to amend. they are really big numbers. another site they mentioned, you might know that one but i do not. so that is another one they mentioned. the 87% ofpart of revenue coming

it's realizing not to tackle adidas or nike when it comes to basketball or the football.us on fitness. they are spending hundreds of millions and certainly that is what the president of reebok is saying about how much this can drive the business. >> how optimistic are they? put together all our marketing efforts. we are talking about hundreds of millions of dollars being spent every year in activating this new form of fitness. really physical for the consumer. >> hundreds of millions of dollars they are spending. anming up with spartan race, obstacle course we get electrocuted. half a million people do it. and sponsoring the crossfit games, finding the fittest person in the world. it is a british woman. not me, sadly. >> thank you very much, indeed. central bank. ended its longest streak in policy guiding is this a puause? we discussed that when we come back. ♪ >> you are watching "on the move ." i'm guy johnson in london. 30 minutes into the trading day. how are things shaping up? let's find out. european markets. it's ascension day. people will take today off and possib

adidas versus nike. the rivalry is heating up in time for the world cup.a green light in the fast lane. not sitting well with the neutral internet. why saab's jet might be too expensive for the richest government in the world.

nike ro tenure at soft, he worked nights as a sue chef. >> when i was 10-year-old it, i told my mom ioing to make thanksgiving dinner, she count come in the kitchen at all. i had all these cookbooks, and by god i cooked thanksgiving dinner. >> wow, you've really always been into cooking? >> yeah. but i do a much better job now. >> up next, why he says fine wine is best served from a blender. >> i'm at an invention lab that nathan co-founded in 2009. here scientists are designing laser vents to zap mosquitos, along with something that sprays the clouds for climate control. >> do you see yourself as a modern day thomas edison? >> his labs were really about one guy, thomas edison. and i'm creating a company that's about lots of inventors. i'm not on every patent. i'm not the only invent other here. >> patents are at the core of the business. in fact, he's amassed so much intellectual property, the press sometimes calls his company a patent troll. some people say hey, you know what, this isn't fair. nathan's out there acquiring all these patents on everything. how can i create anything wh

it is a battle of the brands, adidas versus nike.rld, a call for higher wages is spreading from the u.s. to other countries. another recall at gm. not as serious, but america's number one automaker is still dealing with issues. we are going to kick it off with what everyone has been talking about.

nike, sock a the, i remember some of these brands. but this over here. this nine needs to be above the 10. have you turn this on? now i remember. if you have some pain you need to wear some orthotics. this smell about the same ... but you're not going for smell. right? this is the 1000 this is the 2000. 1000 has less stability. more durable walmart sting. this is what we remember. customers still secure in their purchase. this may be a bit more expensive but you put the issue on you will know where that extra money went. are you going to ready to scan this? let's do it. o i forgot to push that button. $123 million. how would you like to pay for that? now you were on of these as well? let's add that in here. would you like a bad? i remember the spirit there you go. your seat is in the bag. thank you so much. welcome to the runners edge. look it's an old high- school friend. how believable. >> i am here for a summer or fall back. >> are you working here? >> and just working here for the day. i need some supplemental income. they're not paying enough at wgn

demetrius de where nike or the this? >> do we look fat? >> demetrius, can you take a look at this rash for me? where are you going? come back. >> that last one was just wrong. but >> it's a bit early for that. this is actually from somebody who works with us. craig asked ... "what's going on with the temperature of the lake?" >> that's a huge question. >> let's talk about this because it's very cold as you get into the lake. close to chicago it's about 57 degrees. but word turns blue temperatures are in the 30's. portions of southern lake superior has ice. still buys on the lake. plenty of ice along the southern shore of lake superior. this is memorial day weekend and there is still ice on lake superior. obviously extremely cold feared colder than normal. temperatures close to 57 degrees. we do have pictures from yesterday because one of our staff here went out and went swimming? you took these pictures for us. >> that is oaks street beach?. no speedo. that as far as i got. and >> demetrius challenged me to do that. but i can only get to m

the firm losing ground to nike said net profit fell to $283 million, sales fell by 6%. >>> the insuranceas it's known has reported a 27% drop in the last three months profit due to hire disaster loss in the casualty property insurance business. the company fell 1.6 down from $2 billion from last year. got those numbers? good. tweet me on twitter. i'll tweet you back. @bbcaaron. >> did you get those numbers? beautiful outfits. >> bye. >>> stay with us here on bbc world news. still to come. out of sight, out of mind. where did the former security chief disappear? [ male announcer ] legalzoom has helped start over 1 million businesses. if you have a business idea, we have a personalized legal solution that's right for you. with easy step-by-step guidance, we're here to help you turn your dream into a reality. start your business today with legalzoom. still running in the morning? yeah. getting your vegetables every day? when i can. [ bop ] [ male announcer ] could've had a v8. two full servings of vegetables for only 50 delicious calories. man: yeah, scott. i was just about to use the uh...

. >> two pairs of nike shoes you wore for ten years this. >> yes.. 10 years. >> hernandez is so focused he formed a nonprofit that is asking bay area running stores to collect donations. >>> happening now, the hidden cash frenzy is on again this morning, in southern california. >> the millionaire has been stashing cash in the bay area for the past week and now he hit los angeles overnight after sparking mad dash for cash in san jose. >>> dozens chased clues and a few hundred found hundreds of dollars. twitter page has reached 230,000 follower and it looks like he made a drop in los angeles. this is a look at the twitter page. he has tweeted "up next, travel scholarship or burning man ticket, no more drops in los angeles until tomorrow morning." he says he is a successful real estate develop who just wants do give back. >> he left a couple of envelopes is moving on, maybe scholarships, maybe tickets if burning man or other events in the future. >> you have to stay tuned. >> we we will be burning around here. >> >> incredible. >> we will look at what

he already signed a deal with nike. he know his team fairly well. i think they will do a great job. will there be huge influx of johnny manziel corporate endorsers? i say no. gerri: no. okay, j.t., to you, i guess i got blown away on the cleveland idea. what do you expect to come down the road? i think what is interesting is, there are big questions out there whether these sports figures are truly being vetted before this money is being doled out. is there any change after what happened say with tiger woods, embarassments he faced as more women came out of the woodwork saying they had affairs with him? tiger scored major endorsement deals and lost many. do these companies, are they anymore serious about what they're doing? >> well these big companies, gerri will back off. if you have problems off the field with women, with drugs, if you lie to your customers, look at lance a strong. look at all the baseball players who took performance-enhancing drugs. they can't get endorsement deals. in ffl you don't get -- nfl that tiger woods and phil mickelson or roger federer, two of most famo

. >> i'm going to switch and go nike. i think it's a summer trade's well. >> american rail. >> arii, i own it. it still has lights. >> avoid penny stocks at all costs. >>> see you on the other side. "power lunch" begins right now. >>> it's the interview of the week, and it was right here on cnbc this morning. russian president vladimir putin. >> what has motivated your actions through this crisis? >> or man in russia, making putin very uncomfortable. >> do you accept the legitimacy of the election that is going to take place on sunday in ukraine? >> translator: he's a different man to deal with. where did you get the guy? >> where did we get that guy? we got him from cnbc in europe, he is jeff cutmore. he will join us from russia, st. petersburg. he made headlines all over the world. you can tell he really challenged president putin. >> fascinating stuff. sue is in the house today, and we will take you to petersburg very shortly. but first another big day for stocks. let's look at the dow as we head into the long weekend.