nordstrom strengthened them.customers but walmart saw some strength in those categories for the second quarter in a row and different customer than nordstrom. a lot of, to your point, a lot of misstep by kohl's. down 9. 3%. that is down significantly. >> thanks. >>> where do you want to shop? >> nordstrom, shop there. one of the reasons it sold off, $22 stock traded up to $25. big move. look at the quarter. 4% comp from what the street was looking for. merchandise is up, not a disaster. i think it was the full year guide that was in line that was sandbagging. i think you buy nordstroms here. >> i think their numbers are solid. tick private bid, there is a real surprise, i think rack is rack proud, continues to be the place to go. >> okay. you know, i am interested in the chart. it looks like a long-term turn around phase. pull backs for that set up. if you look at xrt, the retail atf we have some, you know, signs it is breaking out from this big range. i am encouraged by the action. a little early, we will see. >

nordstrom's looks interesting.think there's some option analogy with it. if anything has to go higher. >> tim seymour with the commentary of my socks, i will let you know some of them are costco, kirkland. i will take the complement as i see it. >> happy thanksgiving. >> see you soon. >>> that does it for the exchange. power lunch and the release of rks fed minutes are coming up. maetnear session highs. we will see if it keeps that way. we will see you tomorrow. ditio, this black friday get iphone 16 pro with apple intelligence. get four on us. only on verizon. ♪♪ [inner monologue] this is going to sound crazy. but i know these attack vectors. oh, had a little upgrade have we? ♪♪ okay, so that's how you want to play. ♪♪ ♪ (alarm sound) ♪ amelia, turn off alarm. amelia, weather. 70 degrees and sunny today. amelia, unlock the door. i'm afraid i can't do that, jen. ♪ (suspenseful music) ♪ why not? did you forget something? ♪ (suspenseful music) ♪ my protein shake. the future isn't scary. not investing in it is. you're

up next, urban outfitters and nordstrom moving in oppotesi directions.behind those moves, that and much more when we take you inside the market zone. at pgim, finding opportunity in fixed income today, helps secure tomorrow. our time-tested fixed income suite, backed by over 145 years of risk experience, helps investors meet their goals. pgim investments. shaping tomorrow today. ♪♪ well would you look at that? jerry, you've got to see this. i've seen it. trust me, after 15 walks, it gets a little old. ugh. i really should be retired by now. wish i'd invested when i had the chance... to the moon! unbelievable. stop waiting. start investing. e*trade ® from morgan stanley. >>> we are now in the closing bell market zone. hp leading some big movers in the software space today. we have the detail, plus dn urban outfitters rallying and nordstrom selling off. let's get started with some rough moves in tech here. >> yeah, let's first start with hp falling as pc sales failed to meet estimates for the quarter and margins deteriorated more than analysts were forecas

when i'm not at the tanger outlet, i'm at nordstrom, okay? different category? >> so it's a little bit similar and a little bit different. so you have some of these cards that are like the macy's card, right? you can only use it at macy's. macy's also has an amex you can use outside that. >> i'll say this as well, i think the average rate on a credit card in the united states is 23%. it's about $1.2 trillion of credit card debt, and i think delin quincy rates are at a 13-year high. i'm glad she did this. that's something nobody's talking about. >> any thoughts, follow ons here? >> some of this is positive for the retailers, because this has been, if you look at the financing arms and historically it works until it doesn't. i'm talking about some of the -- you get into gmac and other place, but as you think about the coverry that's gone on through the retail space and how they do control their customers, some of this is through loyalty, some of this is is through point, and it's worked to get customers back to the stores. >> julie, i sense you

and it was 4% at the nordstrom rack and the stores. the outlet, rack, has been doing sort of all the work here with this one. we have 4% sales growth. that was abeat. women's apparel and activewear shot up by double digits at nordstrom. shoes, men's apparel grew by single to high digits. they did say, they were cautious on the guidance because they said in october, they saw a noticeable decline in sales for the end of october so it factored into holiday expectations which were not as strong and the guidance was not quite as strong as the growth we got in this quarter for the full year. i think they were expecting a range of flat, to 1% growth which is a little better then they previously said but not considered that great. we are waiting to find out if the company will go private. the ceo and his brother, eric and pete nordstrom are trying to take the company private. a special committee. doing it with the help of a mexican retailer for instance. i think that has been one reason why nordstrom shares are up this year. they offer $23 per

. >> rumors activists will swoop up nordstrom?ll, ryan cohen, gamestop has a position in nordstrom, but it has a dual share class and not easy to just come in and do. >> gamestop and nordstrom, they just don't seem to fit together. i'm sorry. different clientele. >> gamestop and the other, chewy the other stocks he's been involved in, you know, motivate the masses to get involved and nordstrom and kind of the antithesis of what he would stand for. >> this morning's record rally losing steam. markets are pleased with the nomination. scott bessent as treasury secretary. bring in meghan cosell lo. what do the markets find to like about this nominee? >>, tyler, i think there's a couple things at play. bessent appears to represent the combination of trades trump was looking for in his treasury secretary, with a deep familiarity with financial markets and ties to walmart but has a deep commitment to trump's economic agenda including on tariffs. they see someone who has experience in investment strategy and might temper some of trump's e

anniversary sale is always top of mind. >> people think nordstrom they don't think sale so it's good advice? >> anniversary sale coming up. >> walmart for the shopper. do you like walmart for the investor? >> i like it for both and the reason why. i think this is a new, younger modern walmart. look at the revenue growth from other categories they have gotten in terms of advertising and look at the gains they have seen even from their what their terms is of their higher end consumers is where the dwaynes ait's comingfrom. >> you've got to think that those physical stores are a help, not a hurt. >> dana telsey, thank you so much. >> thank you for having me. >> coming up we've got three big moves, you should make ahead of 2025 to get your financial house in order. don't go away. your best defense against erosion and cavities is strong enamel. nothing beats it. i recommend pronamel active shield because it actively shields the enamel to defend against erosion and cavities. i think that this product is a game changer for my patients. it really works. >> 2025 is right around the corner, an

same-store sales for nordstrom's and nod strom's rack was up 4%.rom's rack really doing well. so i can't explain this one for you either. ashley: i love the honesty. sometimes it just doesn't make sense, taylor. we know that. let's move on to workday. i believe this stock also down big today, down more than 9%. is that because not enough people are buying their software? >> yes. and this one i can explain, right? they missed on the top and the bottom line. the fiscal 20226 -- 2026 subscription revenue came in light, and they missed a lot on fiscal year 2025, so now they're worried that the fiscal '26 outlook hasn't been fully derisked in the stock. people worried about that '26 outlook. ashley: all right. let's get back to another retailer. urban outfor its. they are, apparently, optimistic about holiday demand -- urban outfitters. >> they are. so better than expected sales growth. you know, i'm sort of one of these where you have that legacy brand of urban outfitters struggling, but anthropology, free people, those are the other brands that are do

so whether it is a kohl's, for example, or nordstrom, pivoting to nordstrom rack is an example of a retail that says we have given up on our name brand, moving towards the discount rack, which now to me says that the average u.s. shopper will trade down to tjx and walmart and nordstrom rack as opposed to trading up. so basically now you have the affect, and the luxury and they will get the consumer. the discount in volumes and as a result, the middle, the mighty middle, and those legacy retailers, getting the consumer ones. that tells me that the sector are the ones that are most vulnerable towards weakening as opposed to strengthening. >> and are we seeing that translate directly, but jll is an advisory firm. you assess the value of real estate. so in terms of, you know, what the rents are for leases. are they more expensive when you have a walmart as your main, you know, anchor tenant as opposed to a kohl's? >> well, i'll answer that directly. there's a different way to ask that question and think about the situation we're in the country today. we're in an all-time low in terms of the qu

uh, in the us investor has eyes on this to advertise to nordstrom to and is looking to buy the pipeline. he said it would give washington control of your ups energy supply. american finance here. steven lunch has reportedly asked of the us government to give him to go ahead to make the estimated $11000000000.00 purchase report suggests he was pushing the deals to and it would allow washington to exert pressure on russia and ukraine. conflict from mr. lynch has a history of praying on russian assets. the us treasury department gave him a license in 2022 to acquire the swiss subsidy area of russia's fair bank. rafters sanctions were imposed. you also participated in an option to buy assets belonging to the former energy giant yukos ok, let's cross a now to homes. you are the mueller from our problem at number from alternative for germany. party homes are going to have you on the program with us. so there's now this us investor who wants to buy the sabotage norm north streaming to pipeline. what are your thoughts on that? oh, no, i was struck when a good about it for the 1st time yesterday

it's paid for by -- it's a tax that the nordstroms, the walmarts, targets, home depots, lowes have to pay before they bring in that product where they get it at the border. the cost is passed on to the u.s. consumer. under the trump first administration go-round of tariffs the american, average american household paid $400 to $800 more per year. certainly under the proposed tariffs on canada and mexico, it's estimated that the increase cost to every household will be almost $2,000 per year. so, but as you pointed out, if we impose tariffs on chinese goods coming into the united states, china as it did in the first trump administration, retaliated by imposing tariffs on american products. soybeans, agriculture things. china did not order or buy a single boeing airplane. china doesn't have to rely on things from the united states. it can buy from europe. buy from brazil. buy, you know, airbus. buy a german medical equipment. doesn't have to buy ge medical equipment and that hurts american companies. if american companies don't sell more they don't knee as many workers and that means les

but it is a different story for nordstrom, that's down 9% and the biggest laggard today t beat on earningsrth quarter outlook after sales slowed in october and november. we'll dig into the retail il divergence and how tariffs could change the landscape, next. the boot maker. hee-ha. but many do have something in common. we all trust schwab with our wealth. thanks to our award-winning service, low costs and transparent advice, every day, over a million multi-millionaires, trust schwab with more than three trillion dollars of their wealth. ♪♪ ♪♪ data science can help address some of the biggest challenges in financial markets. if we focus on the mortgage market and follow the life of a loan from origination right through its pricing in the capital markets, our data science capabilities can provide a deep level of insight. at ice we have extensive data sets, especially around three pillars. the property, the mortgage and mortgage performance. this trifecta of data and its history is a bit of a data scientist's holy grail. ♪♪ >>> welcome back to "the exchange." the consumer discretionary secto

. >> nordstrom is reportedly looking to make a return to san francisco.ing to the san francisco business times, the company is looking to open a store on fillmore street in the pacific heights neighborhood. it would be much smaller than previous locations. nordstrom hasn't had a presence in san francisco since last year, when it closed its location in the former westfield mall. >> now it's your morning money report. the fed is expected to cut interest rates today, setting the path for lower borrowing costs. two days after the victory of president elect donald trump, many economists predict a quarter point drop smaller than september's half point drop. rate cuts trickle down to things like credit cards and home loans, but bank rate says americans will not see an immediate impact. the fed's current benchmark rate is between 4.75 and 5%. and now we take a live look at the new york stock exchange as trading gets underway and we are up about 35 points. beyonce finally released a visual for her song bodyguard from her latest album, cowboy carter. >> so the clip

the nordstrom valley fair in san jose this saturday. so are there still appointments available and does it feel? >> any different to have the machine do it versus a person? it actually >> feels very similar. i mean, there's a very soft tool that separates your lashes. so it's been people say it feels like h% butterfly kisses because this this little soft based tool. is the separate your lashes just before the other staff tool touches down with lou since the last? so it sounds pretty it's just a lot faster. and yet we still got openings. i mean, we're going to be here for months on. and so, you know, you can sign up starting starting saturday. >> and disa the last last any longer when the machine doesn't hours of just normal wear and tear in your eye lash we do. i will. >> yeah. so everybody has a last cycle. so my lashes follow up faster than my daughter's unfortunately. but less cycles are typically in that 2 to 4 week range. our last is actually do last longer because shared instantly. so when we ran a test, our last is working percen

at nordstrom rack, they are a lot more inventory in.rice sector has been very attractive. we are a little more cautious on target. i am hopeful for target. i have gotten a lot of stuff there myself personally. but they have had issues in terms of traffic. we're also excited about the beauty category at large, hot items like sephora and others. we noticed slower traffic at macy's. i want department stores to win. in the store, you did not notice many people there. vonnie: by 10:00, there was a good crowd at the one at herald square. i was there braving the cold, and it was freezing. i got research for the show. next time i will buy something warm. you talked about target and how you bought stuff there and these of the retailers like walmart that are doing it right. what happens of tariffs are introduced next year? should shoppers be buying out the stores at the moment to get nontariff or lower tariffed items? >> the answer is yes. tariffs happen, and it is a big concern for the retail industry. mathematically, it could hit earnings-per-s

nordstrom is expected to be on top. you have kohl's and macy's with negative same-store sales.an uptick with the holiday season with sephora and beauty with the holiday season. we could see a pick up there in q4. as of right now, the department stores still has been out of favor for some time. >> and jharonne, before we let you go, what is your favorite group of stocks for 2025? >> the consumer is price conscious. walmart, tjx and ross and abercrombie & fitch and old navy. those are the names expected to do well as we as amazon. >> jharonne martis, see you soon. >>> coming up on the show, the tech stock that is not a mag seven member our next guest says a buy. that name coming up next. in any condition and get samsung galaxy s24+, and watch and tab, all three on us. only on verizon. it's our son, he is always up in our business. it's the verizon 5g home internet i got us. oh... he used to be a competitive gamer but with the higher lag, he can't keep up with his squad. so now we're his “squad”. what are kevin's plans for the fall? he's going to college. out of state, yeah. -yeah

as you get up on higher, nordstrom, it's easier. when you get to the luxury goods, it's easier. told you the greatest retailers in the country, despite walmart, won't get hit as hard because they're the best negotiators and best supply chain. if you are walmart or costco or home depot or dick's sporting goods, which i think are the best four retailers in america right now, even though you have to fight the battle, you are relatively winning because other people are getting hurt worse. you'll take market share. >> jan kniffen. i'll call you the intercontinental champ of retail. great to have you on. good to see you. >> you, too. >>> coming up on "worldwide exan,"asngchge chi in on the small cap surge. our next guest says you can play the rise. we'll be right back here on "worldwide exchange." your business needs a network it can count on... even during the unexpected. power's out! power's out! -power's out! power's out! -power's out comcast business has you covered, with wifi backup to help keep you up and running. wifi's up. let's power on! let's power on! let's power on! -let's

nordstrom's, i think the market is picking on them now unjustifiably. >> see you tomorrow at 5:00 for more fast. hump day, gobble, gobble, thanksgiving eve. "mad money" with jim kramer starts right now. >> my mission is simple, to make you money. i'm here to level the playing field for all investors. there's also a bull market somewhere, and i promise to help you find it. "mad money" starts now. >> hey, i'm cramer. welcome to "mad money." i'm not here to make friends, i'm just trying to make you a little money. my job, not just to entertain but to explain all this stuff. so call me. remember today. remember because it's a textbook reminder of what happens when you decide that mega capitalization stocks are done, when you think they're written off. the moment you give up on them, what happens? they come roaring back. dow inches up. s&p also a record high. nasdaq gained 3.63%. the old favorites rose up as if by magic and began another run. i know what they are, mostly santa's reindeer, comet, meta, cupid, tesla, and poor left behind rudolph, the nvidia reindeer. the second biggest loser

and with a host of names, kohl's, in nordstrom's and dick set to finish on a high note. is the consumer going to show up. >> the consumer is showing up. and the consumer is showing up relative to what we thought would do. i was negative on discretionary for a while. the xly versus the xrt, outperformance in the discretionary stuff, i think the expectations for names we talk about regularly on the show and we talked about the obvious ones like a nike and lulu that have issues these companies are dealing with, but the overall sentiment around discretionary spend is remarkably changed. it's changed not only as the labor market has, i think, reinforced its strength and stability but also there is a sense post election there will be both relief for consumers, more tax cuts, whether they happen or not. the market is betting on that. i think as we look to the holiday season, there's no question for the last, really, week to two weeks, that xrt move is almost 10% over the last three sessions. so i think it's going to continue, and we all know the seasonal dynamics for the market

a busy week for retail earnings with best buy, macy's, nordstrom and urban outfitters reporting.ncluding home sales and core pce. we get fed minutes on tuesday, and black friday officially kicks off the holiday shopping season obviously on friday. >>> plenty for investors to shoe on during the shortened week with all three major ndices off games of more than 1.5% last week. tech was able to pull off a win despite a stumble from nvidia on the back of earnings. the tech sector up last week. dan ives is out with a new nade, upgrading a number of names in space. great to have you here. >> great fob here. what is the word of the day today? >> fire. i think this is a tech market that will be on fire, not just going into the end of the year, this week, but i believe this ai revolution is hitting its next phase and i think it is still the start of a fourth industrial revolution. >> all right. still the start but you always say it is 9:00. it has to be 9:30. >> i actually said now it is 9:30 to 10:00 p.m. in the ai party that goes until 4:00 a.m. >> you have a number of upgradeness the sp

we got this from nordstrom that's going to help you with that volume.verybody to feel their best and look their best. thank you laura. we really appreciate it. >> and all of these bras are shoppable. you just scan the qr code on the screen or visit our website. good morning america dot com. coming up we have an exclusive first look at the new trailer for mufasa, the lion king and two of the movie stars joining us live. >> it's being called dancing's hottest season yet, and our ginger knows a little something about dancing. and next week, ginger is in the ballroom with two dance filled mornings for dancing with the stars. amazing 500th episode on gma. baby. oh, baby. it was one of the most joyous mornings ever in gma history. >> okay. and push now. push. one, two three. baby's out. baby boy. >> babies being born in three different hospitals live on gma. >> that's so incredible. >> so what's more amazing than being born on tv? >> we've had four babies so far. it's just a beautiful moment. >> well, how about over 22 years later? coming back to gma. just wa

we'll run through what to watch when macy's and nordstrom report earnings coming up and much more when the market zone. your record label is taking off. but so is your sound engineer. you need to hire. i need indeed. indeed you do. our advanced matching helps find talented candidates, so you can connect with them fast. visit indeed.com/hire power e*trade's award-winning trading app makes trading easier. with its customizable options chain, easy-to-use tools and paper trading to help sharpen your skills, you can stay on top of the market from wherever you are. e*trade from morgan stanley power e*trade's easy to-use tools make complex trading less complicated. custom scans can help you find new trading opportunities, while an earnings tool helps you plan your trades and stay on top of the market. e*trade from morgan stanley >>> we are in the "closing bell" market zone. courtney brings us the move in gap shares and key retail earnings out in the week ahead and big we could for the box office. julia boorstin on the key figures for two studio films and kate rooney on the latest amazon fundi

how demand for apparel is trending at nordstrom, kohl's, urban outfitters. and internal workings, where they might be clothing sellers. dick's sporting goods has been on the winning streak. has that continued? there is a lot to learn tomorrow, and then it's off to the races for the unofficial start for the holiday. all those shares are trending higher here into these critical days this week. back over to you. >> all right. court, thank you. courtney reagan, you want to touch on the discretionary for a minute? and now i mean i know that they look outsized because of tesla, obviously. it's 10% for the sector. but i mean most doubt about this space and every step along the way have been diminished after reasonably short period of time? >> yes. usually the actual spending numbers, supersede the fears that confidence is flagging. >> retail spending, sales numbers, monthly has been an outperformer. more times than not, i'll tell you that. >> yeah, there is no doubt about it. in a sense, we might have been overreacting to the suppressed confidence numbers for a whi

at 6 a.m, a new nordstrom, the store pitching a new location in san francisco's pacific heights. >> protectingstrians. the new law about parking restrictions and the written warnings starting next week. >> and a meteorologist, drew tuma, in the accuweather forecast. we still have a red flag warning for the next hour. this will expire at 7 a.m, which means weakening winds throughout the day. lower fire danger. so some good news there. looking at highs today, it is chilly this morning. 30s and 40s. our coldest spots. but the payoff? sunny 70s on the board later this afternoon. the news at six is next. stay ahead of your moderate-to-severe eczema. and show off clearer skin and less itch with dupixent, the #1 prescribed biologic by dermatologists and allergists, that helps heal your skin from within. serious allergic reactions can occur that can be severe. tell your doctor about new or worsening eye problems such as eye pain or vision changes including blurred vision, joint aches and pain, or a parasitic infection. don't change or stop asthma medicines without talking to your doctor. ask your ecze

earnings, especially the consumer earnings, as we get into the holiday season like a dick's or nordstrom'shl's or macy's, some of the big retailers. and then economic data, i think the highlight will be the pce. remember thursday is thanksgiving holiday, so we'll get the fed's preferred measure of inflation on wednesday, and this is the market obsession. why? because the fed has been obsessed with it and trying to tame inflation. there is some expectation that we'll see a stronger month-over-month number in terms of core inflation stripping out food and energy up 0.3%. that's the expectation. and, again, it would be a little bit firmer than where we've been in the last six months, so questions over how the fed is going to deal with it kind of inconsistent fed speak on whether they'd be open to a pause as soon as december. most economists are now forecasting that they'll pause in january and cut in december. guys, what i'm paying attention to today, though, the forecasts for 2025. they're starting to come out, and they're looking very strong as far as the economy. here's, for instance, bank

nordstrom reporting after the closing bell.ing wrong with kohls? >> there is something happening on the execution side. i think what this explains, jon, is that yesterday after the close the company announced a new c.e.o. who is going to join effective in january. i think january 15. and ashley buchanan, the new c.e.o., he's come interesting michael stores. he's attributed with right siding that business. he also has incredible tenure from wal-mart where he was the chief merchant and also the c.e.o. of e-commerce for the u.s. business. i think that he's known for improving profitability and generating precash flow. he's coming to right size kohl's. whenever you have a company reporting a high single digit or double-digit decline in comp sales, it's alarming. it's particularly alarming for kohl's, because they have see fora. see -- sephora is a real draw and generates revenues. that goes to show you that the core business is down in the double-digits. that's what's concerning. thus the transition with the c.e.o. we are seeing th

tomorrow, nordstrom earnings after the closing bell.urable goods come up core pce, another round of jobless claims on thursday. once dr. wants this morning is macy's. shares falling in the premarket this morning, down 1.2%. the company delaying earnings after an investigation revealed a single employee hit tens of millions of dollars of expenses. emily curran joins us now. what happened? emily: we don't know too much yet. we know that one responsible is responsible for hiding over 100 million dollars in expenses. the company was due to announce its earnings tomorrow. they delayed that, gave us a preliminary look. the stock fell dramatically when this came out. the losses have pared a bit now that people have realized the limited financial impact of the probe. but we don't know a whole lot yet. lisa: is it going to be to everyone's advantage that they are releasing after the thanksgiving holiday, after the parade, when we get a sense of what black friday was like? emily: the fact that they are delaying earnings can tell us more about the

shares of nordstrom are higher up by 1.5% or so after reporting revenue growth of about 4% year overd a modest full-year sales forecast. the ceo cited declining sales trends toward the end of october that factored into its holiday expectations. still a 1.5% gain. we'll end with a look of an analyst note coming out of dick's sporting goods, after ubs upgraded that stock to a buy rating and the firm raised its target price to 260 from 225. the company's risk-reward is skewed to the upside at this point. ubs expects dick's to generate sustainable earnings growth with an estimated 8% earnings growth over the next five years. dick's on the heels of earnings doing well. more on other key calls of the day head over to cnbc.com/pro. subscribers get full access to the detail and analysis behind those calls. with that, i'll send things back over to you guys. >> dom, thank you very much. we will check in just a little later this morning. >>> meantime, we got weekly mortgage numbers just coming out as we speak. let me get straight over to diana olick who joins us with more on that. >> well, andr

we're seeing macy's down about a percent and a half, dollar tree off by 3.5%, kohl's off 1.5% and nordstromwhole retail bucket hurt by what target had to say this morning. netflix, reaching fresh all-time highs. it says 108 million people worldwide viewed that boxing match between jake paul and mike tyson last weekend. the shares are up almost a percent in the premarket, but for netflix it was the most streamed sporting event ever. there were issues during the fight, right. more than 95,000 people reported outages at the peak. i had problems. it was glitchy, frozen. but pivotal analyst gave it an upgrade, raised their price target to 175 -- from -- they raised the price target by $175 to a street high 1,100. the shares are up. we'll watch those through the day. rounding out with bitcoin, maintaining above 93,000 and hit a new high yesterday afternoon. in part due to the listing of bitcoin etf options on the nasdaq as mackenzie reported earlier on squawk. a trump trade hasn't lost steam there either. the shares up about or bitcoin up about three quarters of a percentage. since election day,

and then there is nordstrom saying it saw improved spend across all of its cohorts, but the healthiest hearing when it came to aviation earlier in the program. first and business class doing well but not the budget airlines and the economy section. as we approach black is that a big deal for these retailers? i feel like is actually a week, not a day. >> totally. this year in particular it is a bigger deal than normal because the shopping period from thanksgiving to christmas in the u.s. is 26 days this year compared to 31 last year. you are sort of squishing in that spending, which makes black friday and cyber monday more important. i think the other way it is important is that the consumer is a real bargain hunter more than usual. they are searching around for the best deals. this is something they are definitely not going to spend, but a lot of retailers have been talking about how much harder they have to work to get them to spend. so, for that reason the perception, convincing people that it really is a good deal right now rather than just a gimmick, is where it is that, really, fo