>> he trusted that pixar would be in good hands at disney.say that the intersection of liberal arts and technology made his heart sing. >> reporter: their friendship helped smooth the way for iger to make acquisitions many thought were impossible, like george lucas's namesake lucasfilms. >> there was a trust, which i was so grateful for. i respect him enormously. >> reporter: and marvel's universe of characters, paving the way for disney's most daring movie yet. >> wakanda forever! >> reporter: in the book, you talk about the "black panther" premiere as being one of your proudest achievements. >> there are, you know, a very handful of days that i will remember for the rest of my life. i knew that we had something really special here. not just as a quality film and story, but something that actually could change the world. there was skepticism about a movie like that, particularly with a predominantly black cast, resonating around the world. and yet it did. >> reporter: why do you think it took hollywood so long to embrace main characters of c

here, pixar and marvel and then lucasfilm and other, as well.ver the years in that i sleep well and i don't suffer from great anxiety over these decisions that we've made, and so while they all seem very risky, i was determined in each case to see the deals through and i believed in them so much, mostly because in all of those acquisitions we were acquiring people in that each company that we bought pixar, marvel, lucasfilm and 21st century fox, had great talent there and i just knew that if we showed them respect, gave them support, that they would continue to thrive even under disney so i didn't really lose sleep over those things. i'm fortunate, i guess, over the years that i -- maybe it's enabled me to be a little bit more bold than perhaps i would have been. i don't lose sleep. i don't get much sleep either. >> can i just say wakanda forever. thank you very much. [ applause ] that was bold. that was big. and, you know, there were some folks that were saying, bob, that's never going to work. >> yes, and making "black panther", it's interesti

sat on a bench we were at six -- pixar.e told me his cancer returned and giving me an opportunity to back out i looked at my watch and the clock was ticking wildly i had no idea how to react and asked him for more information and ultimately gave me that but told me i had to keep it confidential only his wife and doctor knew at that point i thought, which, what an incredibly generous thing for him to do to give me that chance to be so honest, so candid, so trusting and, of course, i decided that i would go forward. i didn't know how i would ever explain to my board and others i had suddenly gotten cold feet which was arguing to do this for a number of months but i thought that it was not only incredible moment for me and in terms of our relationship but it spoke volumes about who he was >> were you surprised -- i'm reading it thinking at that moment he's going to say and, look, i need you to be the steward of apple i would like you to merge with us. >> no, we never talked about that we spent a lot of time in a conference roo

>> he trusted that pixar would be in good hands at disney.e used to say that the intersection of liberal arts and technology made his heart sing. >> reporter: their friendship helped smooth the way for iger to make acquisitions many thought were impossible. like george lucas' namesake, lucasfilm. >> it was a trust. i was so grateful. i respect him enormously. >> reporter: and marvel's universe of characters, paving the way for disney's most daring being one of your proudest achievements. >> there are a very handful of days that i will remember for the rest of my life. i knew that we had something really special here. not just as a quality film and a story, but something that actually can change the world. >> reporter: integrity, says iger, is his touchstone. the 68-year-old plans to retire in 2021. >> leaving a company with this legacy and with this role in good hands, in a good place, is what i want my legacy to be. and to just bring the world happiness and entertainment and a sense of well-being that i think it truly needs. >> a big thanks

to bob iger >> pixar. >> i want to make a point over the top service is one thing what apple is doing is they have the over the top service and apple tv that's aggregator of a lot of services i would expect the two companies to compete on some levels as all of these big tech companies do but partner on other things sflo let's go back to the alphabet thought there as he derailed your trap of thought i'm sorry. >> that's okay. >> here is the thing, when they reported in july, they saw like good revenue acceleration growing 20% a year this is a monster company, 130 billion in sales this year going to possibly 155 billion next year and also guided to cap excome in that's good on the earnings front here so this stock had a 10% gap in july amp the earnings. it sold off with the market over the next month and a half. the thing is acting well in the face of a lot of really bad headlines. that chart there i'll let carter speak to it he is going to probably say it's a eh sort of thing i'm guessing he does that right now. >> we don't know. >> i think you have the setup where you get into october

movie for some bowl there has been several attempts of giving a place out of this new movie or from pixar out of a bit of that exact exactly of the words as it's been in the mainstream media it's been depicted as something that is very special and is very dear to the mexican people and i think and i think this is very interesting that now mattel is bringing a doll that is also showing children that is ok to have this heritage that it's ok to see that and it is normal and i think it depicts also the very important mexican american identity which is for me very interesting that they're doing this but where do you think the controversy is coming from because on the one hand you do have this argument from the companies out there raising cultural awareness among children i suppose the sticking point would be whether it's ok to make money off of it what do you think well i think there's a lot of companies which make money of cultural appropriation but not everyone not every company gives credit to where it came from the designs for example most specifically to the to the clothing so astri there

one of the largest disney shareholders due to her stake from her deceased husband when he sold pixar to bob iger. i donts thi't think you have to anything into this an over the top service is one thing. al apple has over the top services and apple tv i'd expect these two companies to compete on some levels as all these big companies do but partner on other things. >> let's go back to your alphabet thought there as i derailed your -- >> so here's the thing so when they reported in july, they saw like good rev lew acceleration growing 20% a year. this is a monster company. $130 billion in sales this year going to possibly $155 billion next year. and they also guided to cap ex coming in. that's really good on the earnings front here. so this stock had a 10% gap in july after those earnings. it sold off with the market over the next month and a half. it's acting really well in the face of a lot of really bad headlines. that chart there i'll let carter speak to it. it's an eh sort of thing i'm guessing that he's doing that right now but i think you have the setup where as you get into oct

he said liberal arts and technology, that's what pixar was. i mused from the book. steve is gone eight years. had he lived, i think there is a good chance we would have talked about being one company. >> that interview airs tonight at 6:00 on mad money >> still a hand so many man there. >> does not age. >> those two like on top of a wedding cake >> he would be 68 now. 68 years young >> he's into a versa climber >> like cryogenics >> it's like a rower meet weights. >> he's on a minute and a half and i start crying more coming up next. through the at&t network, edge-to-edge intelligence gives you the power to see every corner of your growing business. from finding out what's selling best... to managing your fleet... to collaborating remotely with your teams. giving you a nice big edge over your competition. that's the power of edge-to-edge intelligence. ♪ >> announcer: welcome back you are watching "squawk box" live from the nasdaq marketsite in times square. >> good morning. let's show you what's on the planner. a couple of big things happening. addressing the united

pixar deal was an important one.ntil recently now the two companies are engaged in a fight over content in an ever crowded streaming space. joining us now, cnbc contributor jim stewart. the book won't actually come out until next week. we're looking forward to reading it but an interesting excerpt, of course, to get people's attention here. >> i would certainly love to see what are the paragraphs around that particular assertion, because on the face of it, i have to take that with a big grain of salt. i mean, a little bit of history here pixar, which was run by steve jobs, he was the ceo. >> and john lassiter. >> and disney distributed the films. in that period steve jobs and micha michael eisner fought like cats and dogs which is why "toy story 3" never came out during that time iger took over, he bought it in buying it, steve jobs became disney's largest shareholder after he died, laurene jobs came the largest shareholder. steve came on the board. iger went on the apple board it was all peace and love. disney pays

obviously these two companies have had a lot in common oefrp the years with pixar and steve jobs and so forth. but now they are competitors >> yeah, look, they clearly are going at the over the top in the streaming business it's hard to know what something like this means. bob iger is a busy guy. >> yeah. >> and i would say on some level it doesn't make a a ton of is sense. apple is a media copy. we talk hardware, services media. i'm read going that way. >> maybe a bit of conflict of interest there ultimately i don't think it has a huge impact on the stock if you look at apple stock it held the 50-day moving average 18 times not overly expensive it's a long-term story. >> it's a validation of the business model. >> yeah exactly. i think you hold it here might have to be patient with the stock in the near-term obviously third biggest market is china iphone sales down 14% in the second quarter maybe near-term chopping but hold it in the near- >> any thought nathan you like it. >> you'll see new highs china is the issue. the stuff with apple and huawei are so related >> we have to leave

pixar changed the game.n't to kids. it was to everybody. toy? excuse me the word you're searching for is space ranger. >> when i saw toy story i was just blown away. the technology for me was nice and interesting. but that wasn't what blew me away. here were new characters. the film was contemporary. not a musical. and it was done with all of the sincerity of the walt era. >> all this time i thought it was an act. look, it's the real buzz light year. >> you're mocking me. >> anybody wanting to study screen writing should watch pixar. they're beautifully written. >> you'd understand. >> andy is a real special kid. and to him you're he has buddy, his best friend. when he plays with you it's like even though you're not moving, you feel like you're alive. because that's how he sees you. >> you believe these characters had an internal life. they felt like being a toy was a job. they were proud of. that was just a brilliant premise. and it was executed perfectly. there's something that's so beautiful about bringin

ceo bob iger has transformed disney in largest in the world, pixar, marvel and 20th century fox, sharingf a lifetime," spoke with anchor how to succeed in technological change and evolution. >> sticks out most, innovate or die. everything is changing so quickly. what is advice for someone starting out? >> exactly, pace of change is so rapid and change is so profound and disruption of business models and our lives is omnipresent. protecting the status quo is not a good strategy. figuring out ways to thrive in time of great change, which in some ways is saying be willing to take risks, with change is lot of uncertainty, advise many people to do. >> in his book writes about friendship with the late apple cofounder steve jobs and detailed precise moment they had in emeryville when jobs confined about the cancer notice. disney is the parent company of abc7. >>> it's a vegan world after all at disney's u.s. theme parks. more than 400 vegan dis be added in florida followed by our own. >>> auto recall, nissan, more than 1.2 million cars because of a camera glitch. >> michael finney shows us the

bob iger was close with steve throughout the acquisition of pixar. course been close personally. in that excerpt, he disclosed that steve jobs was one of the first -- he was one of the first that steve jobs disclosed his cancer and health issues to more than shareholders. he really talked up that close relationship and how even more so than under tim cook there was more likelihood they would have merged together and created this really unprecedented partnership between the distribution side and the content side, which is what woo jin was talking about. all the streaming wars goes down to owns the platform and who owns the content and which is more valuable. taylor: bringing this to present day, i wonder how likely would be a merger. apple, $200 billion of cash on the balance sheet. what would a merger look like today? austin: it would be complicated which is why there was a lot of hedging in that article about this is years in the past, a hypothetical. even if steve jobs was still around, it may have something they considered somewhat seriously but n

since he became ceo in 2005, disney has acquired pixar, marv marvel, lucasfilm and others.> i've got to ask you from a point of view. if you add all the top ones, it actually costs more than a regular cable bill. so as you enter they frat fray,t that someone's going to lose? >> i think there will be room for people to buy more than one subscription service, not only one but two, three. we'll see. in our case, the disney plus service, disney, marvel, pixar, "star wars," and "national geographic"s, so we enter the market in a very, very unique position. those brands, those stories and the product they're creating under those umbrellas. while we believe we're competing with others, in reall there's only one disney with those assets. >> diplomaticallyu belve disney one people will go to. >> we're not short on confidence. >> we all know you're a bad mama you said when you were coming up you had no definition of success, leadership, or wealth. you knew based on family environment, you talk about your dad who suffered from depression, that you didn't want to fail at what you were

remember disney acquired pixar putting jobs on disney's board last week, their interest video promptedger to resign. he said, if steve were still alive, we would have discussed very seriously and how the relationship prior to the pixar deal was frayed. >> i'm trying to look back to the market cap then. apple was in several hundreds of billions apple was $9 billion before jobs came back. >> this was later. with he just cross over, his other company. i started -- i think i'll start with something on the side, pixar. >> we really understand the jobs family wealth today. it is a function of disney, not apple. he sold so much of this stock when he first left, he was pushed out much of his wealth, they own 20 something million of disney. >> apple is worth $226 billion in 2010. >> diz was what then >> $75 >> coming up, stocks to kauch? we'll tell you about a streaming player getting crush as we head to break, yesterday's s&p 500 winners and losers ♪ ♪ for instance, we know how your customers shop. and what they've already purchased. like this lamp. and we use those insights to show you what t

maybe you should have a music studio and he was involved with pixar.hink the challenge was to keep all three parts of that together to have the hardware and software content like they did with the ipod and i-tunes store. it's something i thought they would have done with apple tv, but they haven't done it >> first of all, the upgrade cycle. a lot of people didn't do their last phone because they thought it was too expensive then we were talking about apple not in terms of a growth company. maybe it's the infrastructure. if you're talking about it on the hardware side, people may have to look at this stock in a different way. if the iphone units come up plus the service, b i believe that's the one-two punch where you could see the stock making new odds over the months despite china black cloud. being the poster child of the situation. >> what do you make of bob iger's comments, saying if mr. jobs was still alive, they might at least explore the possibility between disney and apple >> i think he's writing in the excerpts in van "vanity fair." about his c

it's like "the notebook" had a baby with every pixar movie, then that baby flew off in a space ship with. and played catch with his father in the field of dreams. and we're learning more about the last days of national security adviser and beaver who wished to be a real boy, john bolton. bolton was relieved of his duties yesterday, but the details are a little fuzzy. trump claims it was his decision. bolton says, "nuh-uh," which led "the new york times" to ask, "john bolton is fired? or did he resign?" it's a mystery. a mystery i solved in my new young adult novel: "encyclopedia white and the case of two nutcases." so this afternoon, donald trump called reporters into the oval office, to set the record straight. i would tell you all about it in tonight's installment of "chopper talk," except he didn't go anywhere, so it's in tonight's installment of: >> chair chat stephen: right off the bat of the chair chat, trump made it clear that he was no fan of john bolton. >> john is known as a tough guy. he's so tough he got us into iraq, that's tough. john was not in line with what we were doing

pixar. a lot of big names. are building off something we did today. we had an event today.omorrow will kick off show up at the ik rar three different routes through the city to visit neighborhoods and pick up trash and end with a party and a dj at decathlon sports. >> you held a clean up challenge today. give me the reaction of the people involved. you have great corporate support. and just the goals over all and try to create more awareness. >> the thing we want to do is remind people there's a community you live in. work in and the climate action effort together. so it was really great. we had 120 employees from businesses around emery ville came out and did a shoreline clean up. removing tons of trash from the shoreline. and had joggers and bikers coming along thanking us. it was a positive event. >> you're trying to make it fun. not just trudge along and pick up trash. you have partners and competition. >> i can tell you the partners for tomorrow is ploging event. i took my morning run and ran to cliff bar yesterday for the weekly meeting and ramped up the employees. an

they are launching a streaming service, and all of the stuff they are doing with pixar.vice may be the period at the end of the sentence. carol: we are available online and through our mobile app. and definitely check out our podcast available on apple podcasts, soundcloud, and bloomberg.com. more bloomberg television starts now. ♪ beyond the routine checkups. beyond the not-so-routine cases. comcast business is helping doctors provide care in whole new ways. all working with a new generation of technologies powered by our gig-speed network. because beyond technology... there is human ingenuity. every day, comcast business is helping businesses go beyond the expected. to do the extraordinary. take your business beyond. david: a lot of young lawyers who are not happy practicing law would love to go work for the commissioner of the nba. how did you do that? adam: honestly, i got incredibly lucky. david: you said players have depression and melancholy. adam: they are no more immune from mental illness than any other sector of our society. david: you encourage your players t

so when i became ceo finally in late 2005 and i broached the subject of buying pixar, i was coming fromve's mind that he admired or at least respected and appreciated. >> in his book he details the moment the two had when jobs confided in him about the cancer diagnosis that would ultimately take jobs' life. >>> disney is continuing the plant based food trend. the theme parks are going vegan. every feature vegan options. more than 400 dishes will be added by next month followed by disneyland this coming spring. >>> as we get to the weather, check out the sunset behind us. how beautiful does that look? >> it's am >> there's a little haze out there creating that sunset. war. let's get an update on the red flag warning in effect. this expires tomorrow morning at 11:00 a.m. tonight northeast gusts close to 40 miles an hour. low humidity. fires easily start and spread under those conditions so we'll keep our eye on the winds. tomorrow another heat advisory for much of the bay area. there's an increased risk of heat related illness due to the hot temperatures tomorrow. overnight it will be a w

they're launching a streaming service and after all the stuff he's accomplished with pixar and all thattreaming service may be the period at the end of the sentence and if that doesn't work, that's his legacy. carol: bloomberg available on newsstands and our mobile app and check doubt our business week podcast available at sound cloud and at bloomberg.com. more highlights there. more bloomberg television starts now. scarlet: i'm scarlet fu. this is "etf iq," where we focus on the access, risks, and rewards offered by exchange traded funds. ♪ scarlet: another former fed official weighs in on the chaos in the repo market. what is the trickle-down effect for the etf industry? 'diy' financial literacy. tyrone ross and phil bak connect the dots between their new financial education program in detroit and etf's. and, food fight. we serve up the new vegan etf to show you what is inside the animal and climate friendly fund.

having that conversation they would have had it because they were pretty close when disney bought pixart was the whole reason steve jobs -- >> that made sense i don't think the whole company would have made sense. >> never know. finally, our last one is also on apple. we save the best for las last. the company submitting a trade marc application for the term, slowfies, i hope i never say it again, slow motion video selfies. get it a slow selfie. >> like what you're seeing now >> it's a new setting introduced on the new iphone 11 shoots video 120 frames per second apple paid $400 to submit the trademark application to keep competitors from cashing in. >> they deserve it >> whichist exists only today. watch. >> oh, here's, oh, that's beautiful, ryan. >> that's nice >> flipping my hair just like rachel >> the fan you need to fan. >> a slowfie >> with the hair blowing >> vidal sasson commercial >> do you think it's weird, themt to trademark this but don't offer you an app to help you use it >> they don't call it a slowfie on the phone >> so if you want to own it, own it like over the thing

abc 7 journalist melissa pixar gives us a look at the ice cream that many say is worth the long wait.que the texture is different. >> the greatest ice cream in the world. >> we love cold ice cream. >> as soon as we moved to pleasanton we came here. everybody talked about it. >> how long here? 35. >> the past three years. >> i'm jesse and i'm the owner of meadowlark dairy in pleasanton since 1919. we celebrated 100 years in business and 50 years downtown. the original dairy opened in 1919 a man named walter briggs owned it. and then in the managing it f h. when we were still sooous. p thuctioninhe ucte inside was an ice cream machine. my parents decided we're going to make a shake mix and we're going to make an ice cream mix for it and sell it. that's how it became ice cream. >> super creamy. it's good flavors. it's basic, but it's perfect. >> i feel like it's really good ice cream for a really good price. >> we try to keep our prices as low as we can. it's who we are as people i think. currently we have vanilla, chocolate, orange, strawberry, and ipineapple our mainstays an then a rot

they are launching a streaming service, and all of the stuff he has accomplished with pixar and thingsing service may be the period at the end of the sentence of his legacy. carol: "bloomberg businessweek " is available on newsstands now and online and through our mobile app. and definitely check out our daily business week podcast, available on apple podcasts, soundcloud, and bloomberg.com. lots more highlights from gbf there. more bloomberg television starts now. ♪ taylor: i'm taylor riggs, and this is the "best of bloomberg technology," where we bring you all of our top interviews from this week in tech. coming up, cyber security firm crowd strike found themselves in the middle of the trump-ukraine scandal. we hear from ceo george kurtz in an exclusive interview. plus, peloton begins publicly trading on the nasdaq thursday. we speak with the ceo after a lackluster opening.

pixar, marvel, i will take it all. star wars, i'll take everything.idn't make star wars or create the marvel universe. >> that's why we own disney. >> they have $200 billion. what are they doing with it? they bought beats for 2 billion. zuckerburg paid 19 billion for what's app. that was i think 20% of the company at the time or 15% of the company. can you imagine apple making a bet like that? of course not. that's why you have to take the guy in the seat and move him out and put somebody in there who has the guts to buy something. >> provocative thoughts as always. i would expect nothing less. dan, thank you for being here. great to get your insights on all things tech. >>> coming up, big tech under fire. u.s. states taking aim at google and anti-trust announcement expected in a matter of hours. how the valley is prepare frg regulation. halftime report back right after this. i have- ever since i started renting from national. because national lets me lose the wait at the counter... ...and choose any car in the aisle. and i don't wait when i return, t

. >> calibrate this for us you were at pixar, which is a challenger, certainly in the animation business twitter, which is a challenger in social media. slack here is trying to challenge the enterprise establishment in productivity. do you sort of give them a mulligan on this quarter first time out of the gate how do you read this >> i think the market is recalibrating on growth expectations for the future. i think henry's right. this is a fundamental company, an important company, but it not only faces competition from the top, from microsoft, but it also faces competition from the bottom, from numerous open source alternatives to slack, that are coming up through i.t. organizations, that are offering products that are cheaper, more flexible, and more secure. and if you read gartner, gartner will talk about a bunch of alternatives, open source alternatives to the slack product. so i think it's a very big space. slack is very well positioned. but i think it's likely that there are not just going to be two winners wi, it's likely goi to be more than two moving forward. and i think the mar

in these years he's acquired pixar, marvel, lucas film, 21st century fox and he decided not to make oneock is relatively flat since it hit the public market. maria: he's done incredible job bob iger, you to give him incredible credit, acquisitions that he has made, the list that you just listed there was just really made disney the intellectual property premium out there and that's why i think disney wins in the streaming wars. >> and phase 2 in streaming wars, contract in 2021 -- maria: he's extending the contract. lauren: he does, we will see. maria: are you surprised that he didn't buy twitter? >> funny that he had the sort of social concerns because, of course, in hindsight it wasn't the cash cow that a lot of other social media giants are so maybe he saw something on that side too, but i don't really get it, i've always founded it to be highly useful and i just do my best to ignore the nasty comments. maria: that's why i love instagram, it's just pictures i love to post pictures, there's no hate. >> it's hard to hate pictures. in fairness disney is an entertainment company and twit

. >> talking about this i feel it is going to be very hard to beat disney they have lucasfilms pixarce tag if you are a apparent with kids that is what you want. >> the whole family, family friendly tv one spot challenge for netflix. >> on social media, look you've got devin nunes twitter, tulsi gabbard suing google same reason for censoring of conservative conversation. >> they are upset about not being able to have voices heard and upset about twitter basically deciding we're going to censor some voices but not others you know when you look at who they are censoring it is conservatives why should twitter be deciding who can say what. i think that this is something that president trump is certainly concerned about, and these companies i don't think very wise to keep this going, because as you say regulation is coming, if they had been smarter about it might not have made politicians so angry. >> speaks to the power, and elizabeth warren has done this donald trump said this power appearance have obviously, the industry is developing as we are living through it, so the regulation is t

maria: they've got marvel, pixar, lucas and now fox.to go out and buy a lot of content. i think that's the problem. are we running out of marquee shows? is there anything else that hasn't been taken in. >> that's why you're seeing some of the reboots of the cult classics. there were a lot of people that liked saved by the bell, we'll do that. even though the actors are now 20 years on, but they'll go forward all the same. dagen: side note, people on social media of lost their brains over the idea that the princess bride was going to get remade. again, that was -- let's hope that doesn't happen. >> in the long term, how do you make money when you're spending that much money on the content? a billion dollars, $500 million, you're talking about some serious dough. you've got to have a lot of subscribers. i'm wondering, is there enough way to monetize that to make it work? >> i think that's the biggest question for netflix. you can have a big argument because netflix, they're really spending, spending, spending, they're quite leveraged to d

. >> when he sold pixar to disney and got the board seat. >> that's a big part of how steve jobs becamee ask you a separate question that relates to this. slightly different topic tomorrow morning randall stevenson will be speaking at the goldman sachs conference obviously he's now under attack from elliott management. >> right. >> what do we think he's going to say what does he have to do? >> i think he's going to say what they've been saying in statements look, a lot of this we've been undergoing these suggestions that elliott's made, we've already been there they're going to hold fast on their management makeup. they're going to -- this is our guy, john stanke. >> you've written a lot about the pricing issue. >> right. >> when they bought time warner the whole idea was they were going to raise prices. they were going to create a whole new service. now it's not even that they're going to have basically flat margins, it's a negative margin business they'll not be able to charge more for it. >> why did you buy it then is the question which is what elliott is asking, right? >> right even

it launches on november 12th at $7 and gives you all of disney, all of national geographic, all of pixar, all of "star wars" and all of marvel and there's a new show coming up, a "star wars" original about an interactive bounty hunter -- intergalactic bounty hunter. if you watch the trailer, look on google or youtube for the trailer, that alone will get you to sign up. stuart: that's not to say netflix disappears, obviously, but the stock price growth of netflix which has already been cut back -- >> yes. what happened is disney will eventually be the dominant streaming service. they also offer a package, i guess disney plus package which will include disney plus, espn plus and an advertising supported version of hulu for $13 and that's a lot of content at a really good deal. stuart: when i watch, i like to see the news, i go to cable tv for that, or live sports. i go to cable tv for that. which streaming service is going to give me that? >> well, espn does have live sports. you also have to balance entertainment with live news like fox news and fox business news, of course. you want to b