he you are fired from polaroid.how the movement ended up with the corporate campaign, not only against polaroid, but other corporations that were invested in south africa? >> yes, actually, firing me gave me more time to devote myself to the campaign to get polaroid out of south africa. as one of our leaflet said, polaroid and 650 corporations doing business in south africa, apartheid is our business and business is good. south africa was mineral-rich and had the most cheap labor pool at that time. ,any u.s. corporations profited kept their dealing secret, and continue to be in south africa until the pressure in the united states grew, the international pressure group. we got the city council in cambridge and boston to begin the sanctions movement. eventually, our group visited rondell him in the black caucus and he began to follow national legislation which after 15 years was enacted over residential vetoed. >> and you met with president mandela when he came to the u.s.? >> yes. that was a thrill of the lifetime. w

jobs said that he built apple on the polaroid model. >> polaroid, there is nothing like a cake of seeing or pictures developed before your eyes. >> the product of 1972 was really the product that brought one step photography into full flower. that is the one that we think about as the itd piure. it was the ubiquitous piece of our culture. celebrities use it, artists and used it. andy warhol carried a polaroid camera everywhere he went for years and years and years. he had one of the cheapest that polaroid ever made. it had a huge reach into american life. everyone who grew up in the 70's has a few pictures of dad or mom that they took. the mystique of polaroid does resonate with people. you take a picture of somebody and then you gave it to them and you have that moment of chatting while the picture developed. a digital photographs can be replicated a thousand times in a minute. a polaroid picture is special because it is like a painting. it is an addition of one. >> the absolutely fabulous polaroid. also, the life of the polaroid founder, edward land. that brings the broadcast to a clos

and these are polaroid filters. and that's what they, in a sense, are 'cause they're made up of molecules in here which are crystal-- little crystal-- the crystals or molecules that are all lined up in one direction and will allow the light to pass through one way. i can kinda show you that with a lamp here and using tools. you can still see the light. these things must be lined up. what's coming through one comes through the other, but let me turn it. what happens right in there, gang? right in there. can you see that the light doesn't come through? or i can hold this like this and just turn this. comes through, comes through, comes through, doesn't come through. not so much, no much and now it's blocked up. ain't that nice? now, hc. how come? this is easy to see. it requires a knowledge of vectors, the arrows. let's take a look. let's suppose my lamp, my original polaroid, is like that. light coming through. what kind of light can it come through, gang? light hitting it is like this. like this that hits it-- but t

that is the old polaroid. >> that's right. >> let's talk about the new polaroid.you recreated a company that was so famous for one product. that was me taking a picture of you. it coming out of the front end and shaking it. how are you different than what i know polaroid to be? >> what we looked at is what does our d.n.a. stand for as a brand? for instant and sharing and iconic branding elements like the color spectrum and the classic border. it is taking all of those ingredients and applying them going forward. we have a very unique business model now where we partner with others and bring products to market quickly. for example, the polaroid q which is an action sports camera. we looked at the category and said it is not just about these kind of male testosterone teenage adrenaline junkies. it is about how do we appeal to a broader audience? a lifestyle a you had yens which is -- audience which is emale and younger and older. they are 79 pounds here prment >> you can stick them on to things. > the go pro kind of customer. why not reintroduce the polaroid? we wer

because that is the format of the polaroid. both he and i, he more so than done dipccasionally diptychs and triptychs. one of the things about this exhibition is seeing some of the smaller digital prints, and some of the larger ones. i use 1/100th of 1% of the capabilities of my hasselbad camera. lens, even though i have six. that it does what i want it to do. it allows me to work within the scenes i create and make those little adjustments and changes. so i have found it a wonderful process. to openwe are going things up to questions. so if you can send your cards to the aisles? and while we are collecting those questions, i'm going to ask you another one. which sort of relates to the photograph that is on the screen behind us, although i'm going to change to a scrolling slide show in a moment. you said in the intro video in the gallery, and i've heard you say on a number of occasions, that there is less in your photograph than meets the eye. i wonder if you would expand on that. i'm going to get up while you answer. i'm comin

technology area you use polaroid over -- youfor well use polaroid film for 30 years. much of the work in the current exhibition is shot with polaroid, with the exception of some of the most recent which are digital. the small instant polaroid as well as the can youmat 20x24. talk about the influence of polaroid on the development of your work? aving started shooting on the and then moving to an instant technology, how that change what you're doing? there is a.al: in the early 80's when i started printing on black-and-white paper, but hand coloring some of the modern romance work. that was my introduction to color. and 1970's,1960's if you were serious, used black-and-white. that is the way it was. was edgingloring into color. far as to develop 10 -- 8x10 eight by transparencies in the darkroom in my parents house. i remember, to my great excitement, getting an image of . motel in santa cruz but i made it in color, as prince.o the codalisc it was probably around midnight, my brother and , were housesitting and i said dan, i made this print! and he said, great. he did q

they had to go back to the drawing board, reengineering polaroid film or film that worked in polaroidameras from scratch instead of polaroid resources. at one time, the company spent $1 billion to develop a camera, and these guys have half a dozen people and a shoestring budget that only understand part of the process. so the film for the first couple of years, the film was very tricky. pictures barely developed, they is weird splotches, victor -- pictures would fade and it was a real crapshoot. only in recent years have they wrestled the chemistry to the ground where it is somewhat reliable. 1 the newat is the i- camera that is coming out? reporter: it has been made and design from scratch. previously, they have been selling refurbished cameras they found on garage sales. the the i-1 is the from scratch take of designing a camera that works with film, works with the all right format, but takes advantage of all the newer digital technology, newer optics technology that makes it more reliable and frankly takes better pictures. david: have you got your hands on one? reporter: i did when

they had to go back to the drawing board, reengineering polaroid film or from network to polaroid camerasrom scratch instead of however polaroid resources, the company spent $1 billion dollars in 1950 to develop the camera, and these guys have half a dozen people and a shoestring budget that only understand part of the process. for the first couple of years, the film was very tricky. pictures rarely developed, they had weird splotches, teachers would fade and it was a real crapshoot. only in recent years have they wrestled the chemistry to the ground where it is somewhat reliable. david: what is the new camera coming out -- i1? david: it has been made and designed from scratch. previously, they have been selling refurbished cameras they and garage sales. read them in places like urban -- remarketing them in places like urban outfitters. the i1 is the from scratch take that has a camera that works with the polaroid format, but it takes advantage of all the sort of newer and digital technology that makes it more reliable and takes better pictures. david: have you got your hands on one? davi

polaroid cameras don't exist anymore. for polaroid and it was a complicated process but he wanted to get it right. it was the market of people who own and love polaroid's, so now he is coming out with his own camera which will be a polaroid type camera and we took the photos for the story with the camera and he has come up with a design that speaks to the past but also speaks to the future. carol: old is new again and it all comes back. david: i talked to the reporter who wrote that stories -- you with that story. >> this is one of the most complicated chemical products in the world. when they took over that factory, the entire supply chain polaroid had built was being is assembled or close down as it happened. all the different layers that went into the film that spits out of a polaroid camera. those different elements were hard to find and some of them were banned for environmental reasons. they had to go back to the drawing board reengineering , polaroid film or from network to polaroid cameras from scratch instead of

kodak and polaroid.ith the polaroid. with the polaroid. subject of my photo, tom, say cheese. cheese. portrait lens plus there is a partner at available. partner at available. photos facedown in order for them to develop for around 5— ten minutes. develop for around 5— ten minutes. but even after doing so the photos still wasn't that good. still wasn't that good. polaroid, that's a bit disappointing. disappointing. camera indoors and the photo came out much better. out much better. captures moments in the iconic polaroid square frame. polaroid square frame. now it is time to test out the kodak. selfie? let's do it. needs to accommodate the cartridges which contain the paper. which contain the paper. is one of the cheapest ins and cameras on the market. it also has a 1. 1. your picture before you print a credit card size photo. credit card size photo. quiet, it is lightweight and a bit childish, but it is easy to use. childish, but it is easy to use. your photo is out in less than a minute. certainly quic

the front cover was a polaroid picture. it didn't say polaroid but you knew it.c white border. that reintroduced the brand to a whel set of younger audience here in the u.s. and around the world. >> how many people are downloading the app? it's on the iphone. >> available in the app store. we launched it a couple of months ago. this was meant to be a trial to test the waters. but apple got hold of it and launched it as the number one featured app on the app store. we tad to struggle to keep the servers up. we did it. we had exponential growth since then. >> it's a private company. is it growing by every day? do you have hundreds, thousands, 10,000s? >> it grows exponentially every day. the numbers are quite large now. we are about to launch in 50 different markets next month which is really exciting. >> how are you going to make money? it's a private company. maybe people want a piece of it. how do you monetize? >> one thing we found soon as we launched, we had a lot of calls every day from brands. brands pick it up quickly. >> you mean consumer packaged goods co

jobs said that he built apple on the polaroid model. >> polaroid, there is nothing like a cake of seeingd before your eyes. >> the product of 1972 was really the product that brought one step photography into full flower. that is the one that we think about as the polaroid picture. it was the ubiquitous piece of our culture. celebrities use it, artists and used it. andy warhol carried a polaroid camera everywhere he went for years and years and years. he had one of the cheapest that polaroid ever made. it had a huge reach into american life. everyone who grew up in the 70's has a few pictures of dad or mom that they took. the mystique of polaroid does resonate with people. you take a picture of somebody and then you gave it to them and you have that moment of chatting while the picture developed. a digital photographs can be replicated a thousand times in a minute. a polaroid picture is special because it is like a painting. it is an addition of one. >> the absolutely fabulous polaroid. also, the life of the polaroid founder, edward land. that brings the broadcast to a close. remember, y

do you remember the polaroid?do, indeed. >> they're back and we'll show you the new polaroid and how analog technology in this case may be back in a big way. it's the instant gratification that you love. >> you don't have to download it and upload it. >> when is the last time you had taken a digital picture? >> it doesn't. >> we'll talk about the ride of a life time. i had the opportunity to pilot the goodyear blimp, but who needs the stress of having to drive? i recently had to board another air ship and this time as a passenger, a loud one and even bigger than the goodyear blimp and it was the zeppelin air ship eureka. we'll take you on this slow ride, but a beautiful magnificent ride back >>> good morning. i'm meteorologist kim martucci. a steamy start. temps murky in the 70s, tomorrow, we'll fire up a thunderstorm. take a look around. yeah, temperatures, 79. becoming 89 by noon. and by 3:00, crack 90s easily across the area. keep a weather eye to the sky. sunset is 8:35. and it looks like storms will be rumbli

that is what polaroid is all about.s we ship it to you from the factory in a few days. >> the original concept store in florida i gekko an? and because this is successful, you are going national. >> people really do want to physicalize their pictures. we opened the first in delray beach, florida. flagship storee in las vegas on monday at a brand-new development on the strip at a place called the link. a multilevel flexure polaroid photo bar. >> you don't go with duds, right? >> we are going for the fences on this one. >> keep us up-to-date. the founder of the polaroid fotobar. life.ictures in real imagine. thanks for "taking stock." i'm pimm fox. goodnight. ♪ . >> live from pier 3 in san francisco, welcome to "bloomberg west" where we cover innovation, technology, and the future of business. i am cory johnson. bloom.eline is in full the latest 2 companies are grubhub and opower. they take aim. let's check in with top headlines. ,he so-called twitter of china a price range of its ipo. the company will sell 20 million sha

are decad of polaroids. virtually from the day it was born, artists were given cameras and film to experiment says starting with ansel adams. >> he was the bait. ansel getstiery excited at s. he said, "oh, you should use this. you should use it in the theater! you use it in astronomy!" he gets really excited. >> reporter: the polaroid camera bypassed the entire ocess of developing film. ter the first me ever, artists had an immedook at their work. >> it was a very small thing yoo coul in the hand, but you had to participate in the making of the picture. the thing whirred and clicked. the picture came out and developed slowly. and that was described as magic. >> i'm going to take a picture now jared. >> reporter: do you want me to pose for you?>> es please. okay... okay. and it's going to take probably 20 full minute but that blue sheet is the opacificaon and in a couple of minutes this will emerge. so i'm going to--ep >>ter: 20 minutes?! all!now it's not an instant at >> reporter: deborah douglas is the purv

this is the polaroid i—2 instant camera.he cutting—edge tech of today — analogue charm with digital finesse, a sleek new design houses features like improved optics, autofocus and bluetooth connectivity. well, that's enough about what it can do. let's go see how it actually performs. and to help out, i've invited along my colleague, liv. we're going to have a bit of an instant v digital comparison, where i'll be papping on the polaroid and she'll be snapping on a phone. 0k, 0k! all right, let's square it. unfortunately, i had a false start — two, in fact, which isn't the best when you've only got eight pictures per pack to play with. i mean, i think i've already taken about five... ..but it was third time lucky... ooh! and here it is... we need to wait a few minutes. ok, i'll reply to some emails. 0k. yep, tell me when you're ready. a few minutes later, not a bad result from my instant pic, but i did waste two other pictures just getting there. all right, let me just dial in some settings first. needs. . . half an hour or so

instant gratification the enduring appeal of the polaroid. and insider travel tips a barcelona blogger shows us around town. the word casanova is part of common everyday speech synonymous with womanizer but the man who is actually responsible for its meaning jacomo casanova was an italian philosopher and writer from venice his own my biography called story of my life is considered one of the most authentic sources of the customs and norms of european social life during the eighteenth century well now a new museum in venice gives visitors a closer look at the other aspects of casanova's life. a trip back in time to a more lavish era many say the city of lovers on the adriatic is the most beautiful in the world but not everyone knows that venice is also the birthplace of one of the most famous lovers of all time. casanova. he was born in this alley in seven hundred twenty five. a small marble plaque commemorates one of the city's most colorful sons. i admire him a lot his not only of a lover i think but also his good translator he died it's the

do you remember the polaroid?do, indeed. >> they're back and we'll show you the new polaroid and how analog technology in this case may be back in a big way. it's the instant gratification that you love. >> you don't have to download it and upload it. >> when is the last time you had taken a digital picture? >> it doesn't. >> we'll talk about the ride of a life time. i had the opportunity to pilot the goodyear blimp, but who needs the stress of having to drive? i recently had to board another air ship and this time as a passenger, a loud one and even bigger than the goodyear blimp and it was the zeppelin air ship eureka. we'll take you on this slow ride, but a beautiful magnificent ride back in your old neighborhood. >> in downtown, los angeles. looking forward to that, and we have one more check of the weather from mike bettis. >> good morning to you. enjoy the end of your eighth grade trip with the students from grapevine, texas. d.c. first and what is the thing? >> the white house. >> and top of the rock. >> le

so a polaroid is valuable because it's one of a kind but it also has a practical value you can hang it on the fridge or stick it anywhere or give it away there was often somebody standing nearby saying oh i'd like to have that order . many our time capsules of places that have since disappeared but for vendors a photo is always the beginning of a story. cycling now and colombian sprinter fed in the area has made a dramatic debut at the top of the false the quickstep right at one a sprint finish at the end of the first stage in the town of fontenay they're called and the winner also gives him the overall lead as l.a. jesse the twenty eighteen toward affronts began with sunshine and clear skies three riders made a break only on the for pursuing group booked its pace uncontrolled for gap to for and. shortly before the finish line in front to nail accompt the peloton had real didn't break away riders. then disaster for chris froome who have a left of the picture he crashed. before time when a managed to remount split finished fifty one seconds. another favorite for columbia night zero quin

enter the vibrant era of the polaroid. the way with instant photography, a limited number of chances to capture the moments as they went by. then came the digital age, where we all became photographers. no longer for the few who could afford expensive kit and had the patience to wait. 0ur pocket—sized phone studios meet demands instantaneously, and with the advent of digital manipulation and filters, you can get close to perfection every time. suddenly, everyone became a selfie connoisseur. this looks quite nice. quite a strong neg. yeah. but what about waiting? what about those magical minutes of anticipation? 0k... it's the first time i take a picture of a dog. is it? oh, well, let's hope it's a good one. when the promise of what may have been captured was more satisfying than mindlessly tapping a phone screen. a new era in photography begins. polaroid was the 06 of instant photography. it was wildly successful at its peak in the 1970s with millions of sales. it was simple. it was all plastic. it was fab. you'd snap a ph

so a polaroid is valuable because it's one of a kind but it also has a practical value you can hang it on the fridge or stick it anywhere or give it away there was often somebody standing nearby saying oh i'd like to have that. many our time capsules of places that have since disappeared but for vendors a photo is always the beginning of a story. you're watching t.v. news coming to you from berlin more again at the top of the hour and don't forget you can get all the latest news and information around the clock on our website that's on detail the dot com that's trying. to. cut. ok who do you think is going to be bullshit. all the mansions all the scores. two goals in eighteen soccer world cup on g.w. .

he's done it all with a polaroid camera.nough to all those pictures -- now all those pictures are the centerpiece of a new museum exhibit. as news4's mark seagraves reports, the pictures show the stunning change of the d.c. landscape. >>> amazing. a transformation. >> reporter: there are times that chris earnshaw can only shake his head and wonder why. >> but it's gone. it's a lack of imagination. >> reporter: as a young man sometimes without a place of his own to live, he feared his hometown, washington, d.c., was losing too muchf in the name of progress. >> about to build the fbi building, and all these victorian buildings were going come tumbling down. i had a sense that someone needed to capture it so i did that. >> reporter: he started snapping pictures of downtown with his polaroid in the 1960s, and he never stopped. pictures of a d.c. that doesn't exist anymore. buildings that made way for progress. >> the walter washington convention center occupies a four-block spot. this would have been the front of that site. this

>> you stopped making the polaroid cameras in 2007. >> the polaroid brand stands for instant, it standsng, it stands for fun and value. the younger demographic loves our brand. go crazy for analog cameras. there is this super cool element we have with our brand. it's not just about cameras. it's about lifestyle. >> the former head of apple design -- tell us what is special about it. >> ammunition is a firm in san francisco. they designed the product for us. we think the market is much bigger than what has currently been tapped so far by go pro. from our perspective, we also agree with that and we wanted to do something unique, fun and have a fresh perspective. they designed something that is play full, something that has a magnet. it's a one click, one touch press like the polaroid one step camera was. >> how does this market play out? >> today, the market is dominated by go pro. sony has a play in there and they are having some moderate success, but not success by sony standards. we see the market is going to continue to grow as people find new uses for the product. that's why our came

so a polaroid is valuable because it's one of a kind but it also has a practical value you can hang it on the fridge or stick it anywhere or give it away there was often somebody standing nearby saying oh i'd like to have that. many our time capsules of places that have since disappeared but for vendors a photo is always the beginning of a story. you're watching. the total opposite of. the law. bursts law home which is of species played a home worth significant clock given those are big changes and most start with small steps but global ideas tell stories of creative people and innovative projects around the world the body is the target least managed solutions and resources should block the current interest to come.

polaroid stopped making analogue film and you brought it back as fans.ive the new company. it feels great. a lot of people were really excited about this medium, not letting it die. iamjust about this medium, not letting it die. i am just humbled to be able to lead it forward, i guess. we've got an incredibly passionate team as well. that was the bbc's chris fawkes speaking to the new chief executive of polaroid cameras in berlin. let's take a quick look at the markets. a rocky start to the asian trading day. the nikkei down, and the all 0rdinaries losing 4.5 due to wall street's slump overnight. thank you for investing your time with us. to buy for now. —— goodbye. this is bbc news. the top stories this hour: senatorjohn mccain's body has arrived at andrews air force base in maryland. he's set to lie in state in washington before being laid to rest. there's been another anti—immigrant demonstration in the city of chemnitz in eastern germany, after the killing of a german citizen on sunday. the uk's biggest payday lender, wonga, has collapsed into admini

so a polaroid is valuable because it's one of a kind but it also has a practical value you can hang it on the fridge or stick it anywhere or give it away there was often somebody standing nearby saying oh i'd like to have that order . many our time capsules of places that have since disappeared but for vendors a photo is always the beginning of a story. our minds are now at the top story we're following for you officials in time and say kid missions all roun cravings for evacuating the children trapped in a flood it takes their evening to get the group ounce of the coming days before new monsoon rains cools water levels to rise. you're watching the news i'm headed home free stay with us plenty more coming up at the top of the hour thanks as ever you come. on freedom and the whole. world i come from the region is rich in history starting on talent what's so cool or any of your creation of the trinity and freedom this makes it especially difficult for independent journalists i see these many of the younger promising german who are now making names for themselves all over the. song by the

inventors was in his late twenty's a young filmmaker when he discovered his love for polaroid photography and his love for america the land of unlimited opportunities the city of new york in the heady seventy's would become his haven as it were. when i had a bit of money for the first time i lived at the chelsea hotel. but then i ran out . and i ended up living at this hotel. only junkies live there i couldn't leave anything in my room especially my camera because it would just disappear the exhibition at seal berlin features polaroids then has got his first camera in one thousand nine hundred sixty nine in the lead up to the road movie alice in the cities which featured a photographer as the main character and polaroids have been inventors life ever since when he's not shooting films he takes photos of actors and friends in everyday situations so a polaroid is valuable because it's one of a kind but it also has a practical value you can hang it on the fridge or stick it anywhere or give it away there was often somebody standing nearby saying oh i'd like to have that. many our time capsul

veteran german filmmaker vin vendors is showing a selection of his polaroids taken between the late one nine hundred sixty s. and the early eighty's most are snapshots vendors took during his film shoots. the collection is a unique chronicle of his early work. a polaroid is something precious because it's unique because it's also got a practical value it would hang on refrigerators you could taste it into albums or make a present of it because usually somebody was standing there saying i want that humans out orders really job. the exhibition at sea oberlin includes around two hundred forty photos and then there's this viewed as one of the most in. winchell directors in german cinema history is best known films include paris texas and wings of desire. the. friday the thirteenth is superstitiously known as an unlucky day but for one german musician this friday the thirteenth couldn't come soon enough jonas kaufmann is an

so a polaroid is valuable because it's one of a kind but it also has a practical value you can hang it on the fridge or stick it anywhere or give it away there was often somebody standing nearby saying oh i'd like to have that. many our time capsules of places that have since disappeared but for vendors a photo is always the beginning of a story. just a reminder of the top story we're following for you officials in thailand say conditions are improving for evacuating the children trapped in a flooded cave they're aiming to get the group out before new monsoon rains cause water levels to rise and messages to their families the boys say they're doing fine . coverage always get the latest on the news after just download the app from google player from the outlet store that'll get you access to all the latest news from around the world as well as push notifications for any breaking news you can also use the app to send us photos and videos. watching the news my colleague humphrey will be with you at the top of the hour with more and i recall often in berlin thanks for joining us. in the co

so a polaroid is valuable because it's one of a kind but it also has a practical value you can hang it on the fridge or stick it anywhere or give it away there was often somebody standing nearby saying oh i'd like to have that. many our time capsules of places that have since disappeared but for vendors a photo is always the beginning of a story. you're watching the w. news live from but then i'm head and a home free for more you can always head to our web site that is d w dot com but do stay with us because we've got plenty more coming up at the top of the hour thanks for your company as you see. the mind down one hundred plus on facebook and experience what nelson mandela means for young africans today. in the mind of people who are the middle group.

that is what polaroid is all about.times we ship it to you from the factory in a few days. >> the original concept store in florida? and because this is successful, you are going national. >> people really do want to physicalize their pictures. we opened the first in delray beach, florida. we opened up the flagship store in las vegas on monday at a brand-new development on the strip at a place called the link. a multilevel flexure polaroid photo bar. >> you don't go with duds, right? >> we are going for the fences on this one. >> keep us up-to-date. the founder of the polaroid fotobar. real pictures in real life. imagine. thanks for "taking stock." i'm pimm fox. goodnight. ♪

i remember how much my dad loved his polaroid camera when i was a little girl.aller, rechargeable and, of course, it has a selfie mode. the brands latest release is the polaroid go. i can't do the pouting thing. let's go for a smile. it can also do double exposure shots and has a timer. now i just leave that there for a few minutes upside down. how did it go? well, it looks like a polaroid — oh, the nostalgia — but the thing is we are so used to doing pictures on our phones now that if you got your eyes shut or it's a bad picture you just take more. each one of these you print is pretty expensive so you sort of want to get every picture right. yep, over £1 per photo. and that is it for the short version of the programme. the full—length show can be found on iplayer. the click team are about to take a break for a couple of weeks, we will leave you with some repeats but full service will be resumed in september. until then, enjoy your summer. hello. a mixed picture this afternoon with sunshine for some and rain for others and some blustery showers across scotland.

polaroid's ceo will show us how. david: nice to hear from polaroid again.for yield in the bond market helping fuel some concerns about the potential new housing crisis. just how worried should investors be? we asked former fannie mae vice president he had pinto, the man with all the answers. he is here in just a moment. -- ed pinto. ♪ 9m liz: time for a quick speed read of some of the day's other headlines, five stories, one minute. walt disney planning to sell 23 radio stations and move the radio disney kids programing exclusively to digital distribution. according to the company about 200 employees will lose their jobs. >>> max mack's adding more fruit to its menu. they say the fast-food chain will add clementine's as seasonal fruit options this fall. >>> global demand for gold slumped in the second quarter as chinese and indian buying will return to more stable levels. demand dropping 16% after record breaking quarter one year ago. >>> ups and fedex getting approval to extend domestic express package services to beijing and other chinese cities without n

back in a minute. ♪ maria: polaroid, now going digital with a new abbot peered polaroid sweetness andthe act is several technology names pitcher enemy right now is the cofounder of polaroid's big. good to see you. thanks for joining us. tell us how it works. >> this is about combining the iconic heritage of poise over it. it allows you to create domain photos. so what you do in the iphone app you hit one button might feel polaroid and what you get back is this living, breathing photograph. you can make it move by touching it or you can sing your phone back and forth. maria: i have seen this on people's photo stream at the picture moves. >> yeah, that's right. you can't allot of people exploring the space between photos and videos. we've got the polaroid was the right was the bright rent to earnest and media. maria: so it's not an upgrade video, but you can play around with the content of the picture. >> that's right. you know the feeling you got when you had a polaroid picture and you could touch it and feel it. we wanted to bring back back to smartphones. you can reach him, and make