they want to get temporary i the new world which he goes privacy in control because pracy.oblem, let's see sign up for a phone number that you use for a day an hour, we, and then yo burn eight and eliminated. thisuy was saying to mehat basically one thing is that people want to have authentic of versace's th eac other, free expression. the second thing he says is that the more mobil we get, the more advertising marketers come after you and try to gets to you the molly aually seek protection in inflation away from it. >> i could not agree more. you jeopardy for people to be able to control the environment. you think about what will get measured and managed. you take a look isssomething like the self driving a car. an unbelievable amount of informational, whether it's coming from the bill will orality or tesla. we will see more and more measurement. i tally agr. his product is a very interesting product. let'say you happen to have an advertement out there, a date site. the idea of being able to control and that it be temporary. that is the new privacy. >> anonymity. the weeke