psychographic data.anything that we are grappling with right now is amplified 1 million times in something as visceral virtual-reality. >> but there are positives as well. >> yes. i bring them up to say learning of them is an important thing. >> you can't get your phone out when you happen these wonderful things on your head. the burning man story made me think of this too. that kind of summer camp thing. we're all in this together and the real world doesn't intrude here. in thevr, the real world doesn' intrude and not and i'm avoiding it kind of way. they don't come in. >> and you have a section in the book talking about medication and some of the meditation apps. there are many meditation apps and small teams building things around mindfulness, meditation, relaxation that are based on v . >> the two magical things, one is the ability to have visualization through a meditation practice. imagine breathing in and when you breathe out, a plume of multicolored crystals. as your breathing flows and as yukon,