these ad execs want to shake off the old image they have of pt barnum. grammaremember him? he had these crazy ideas about how to make money and attract people. they say, that is not us. we are not entertainers or traveling medicine shows. we are not selling snake oil medicine. we are not hucksters. you can trust us. we are professionals. we are educated. we will go out and seek public approval. the way we do that is through different kinds of tactics. they are coming out of the world -- they're not coming out of the world of entertainment that pt barnum had been a part of. they are coming out of the world of science and higher education and economics departments. if you are looking at the potato me of advertising in the 1800s, it is pt barnum, and in the 20th century, it is edward bernays, the father of modern psychology. he learned what makes people tick. once he does that, he figures out how he can get things into their pockets, how they can actually sell them goods. these ad execs offer to go write copy and make ads for businesses to get them to find a way to attract the

he was like pt barnum. was's why pt barnum interested. it eventually went bankrupt and went to his sons and there was a ranch in baltimore and it got complicated. he originallyg -- called of the american museum. this would be inspiration where you look at these great figures and you look at the things that made america a special place and you thought this would inspire. his fellow citizens. thank you for mentioning that. >> last question? >> if you could go back to the painting of bunker hill. probably hill, that's the best thing he ever painted. >> the figures in the lower corner there are very different looking than the rest. what is the significance of those two figures? ourhat is thomas grows in and we don'tsvenor know if it's is black servant or black slave who holds his musket the scene.he leaves i'm not sure it's painted differently but certainly it's on another note. of helpsure, it kind to close off the right side of the picture. parenthesis at the edge. he is looking back at warren dying and he has been wounded. i did not say an

offad executives to shake the old image they have of pt barnum. abouter him, crazy ideas how to make money and attract people? they say, that is not us. we are not entertainers or tabloid medicine shows. snake oil selling medicine. you can trust us, we are professionals. we are educated, we will go out and seek public approval. the way we do that is through different kinds of tactics. they are coming out of the world of science and higher education and economics departments. if you are looking at the academy of advertising in the 1800s -- economy of advertising in the 1800s, it is pt barnum, and in the 1900s, it is edward bernays, the father of modern psychology. he learned what makes people tick. and then he figured he can get into people's pockets, seldom good. -- sell them goods. they write copy and make ads for businesses to get them to find a way to attract the new consuming public. goore this, ad execs would door-to-door like peddlers. now they are saying we can unlock the secrets of mass communication, that will lead us to a mass market to

>> we need pt barnum a little bit.ed to be a cheer leader of the country. >> transparency in the white house, will you commit releasing the names of everybody you need as president. >> transparency is a great thing. in merkel is coming over from germany, if she's looking to have a quiet meeting, i am not looking to go wild. i want people to like trump. i do think having to do with campaign financing, everything should be released and opened but having to do with that, i want to make a country coming to the white house feel comfortable as far as people coming in from our country like business people 100%. >> president obama trying to put a ban on the lobby administration. >> well, that's a good idea. >> the lobbiest and the special interest and the donors. >> i would certainly have a ban. you cannot put a lifetime ban but you can certainly make it three or four years. >> there is a trending retweet of yours. it was a mossilina's quote. >> it is a famous quote that you retweeted i. did you like the quote? >> it is okay -

know, i guess it was pt barnum who said -- there is no such thing as bad publicity. i am not sure who said that. and donald trump said that. it turns out he is pretty damn smart in knowing how to deal with the press. you would think that some of the things that he said would ipso asto declare him inappropriate for the candidacy. the debate about was there something in and email versus something in his background that disqualified him. so, i think if you listened to the election that just happened, you might think the world is ending. that we are saying where we need to be. we are a long way from that but i am telling you that now i think there will be a real debate. a real discussion. because those issues and proposals will come forward to eliminate or initiate. fundamental changes are going to be debated. they will be coverage. the public will hear them. will hear them. and i feel confident about our ideas. i will give you one example. desire on theing part of the republican party to eliminate obamacare. [laughter] -- man all of a sudden, as they say in southern del

trump is a combination of andrew jackson, theodore roosevelt and pt barnum. that's the best way to understand him. he is as disruptive as jackson, as energetic as theodore roosevelt, and he sells all day, every day. and by the way, he likes that analogy. he thinks selling is fine. but you ought to be actively out there. i think the victory is much more than a personal achievement. you now have more republican state legislators at any time in history of the party going back to 1854. 34 governors, control of the senate, control of the house. there is an underlying thing which has been building that started with reagan in 1980 and we renewed it in 1984 and there have been detours when you have had republicans that do not get it. the country below that, there has been a continuous, study migration in -- 25 states have republican governors and republican legislatures. that's why you have to have a movement. if you are in control, what are the principles you're going to apply? we have just begun work. all you have done is won a ticket to the dance. now we have to d

disruptive as jackson, as energetic as theodore roosevelt, and he sells all day, every day just like pt barnum. he thinks selling is fine, selling is good trade selling is what you should do. actively outbe there saying, i've got something good here. yet, i think the 2016 victory is a personalhan tribute. you now have more republican legislators then anytime other than 1854. you have control of the senate, control of the house trade there's an underlying thing which has been building which started with reagan in 1980 and renewed it in 1994. there have been details with republicans who did not get it. , 2015e country below that in kentucky -- there has been a continuous, steady migration. 25 states have republican governors and legislators. total control. that's why you have to have a movement trade if you are in control, what are you in control for? how will you be different? we have just begun the work great all you've done is won a ticket to the dance. now we have to dance. the country in 2020 for a lights another republican, establishing firmly we have replaced the fdr model and we are now

trump is a combination of andrew jackson, theodore roosevelt and pt barnum. that's the best way to understand him. he is as disruptive as jackson, as energetic as theodore day,velt, and he sells all every day. and by the way, he likes that analogy. he thinks selling is fine. but you ought to be actively out there. the victory is much more than a personal achievement. you now have more republican state legislators at any time in history of the party going back to 1854. 34 governors, control of the senate, control of the house. there is an underlying thing which has been building that started with reagan in 1980 and we renewed it in 1984 and there have been detours when you have had republicans that do not get it. that, therebelow has been a continuous, study -- 25 states have republican governors and republican legislatures. why you have to have a movement. if you are in control, what are the principles you're going to apply? we have just begun work. all you have done is one a ticket to the dance. now we have to dance. we have to dance for eight solid the coun

you know, i guess it was pt barnum who said there's no such thing as bad publicity, i'm not sure that's true and trump says it and it turns out he's pretty smart in terms of being able to figure out howto deal with the press . some of the things he said would be just so de facto disqualifying for a president of the united states of america . it was such a negative campaign, it tended to take everybody's eye off the ball and the debate about, was there something in an email versus something in his background that disqualified him? and so i think if you listen to the lessons that just happened, you might think the world is ending but i'm not saying that we are where we need to be, we're a long way from that but i'm telling you ithink now there's going to be a real debate . real discussion, because those issues, those proposals that have gone forward to eliminate or initiate fundamental changes are going to be debated, they will be covered, the public will hear them. you will hear them. and i feel confident about our ideas. i'll give you one example. this overwhelming desire for the republ

you know, i guess it was pt barnum who said no such thing as bad publicity.'m not sure that's true, whoever said it. and trump says it. turns out he's pretty damn smart in terms of being able to figure out how to deal with the press. you would have thought some of the things he said would be so ipso facto with qualifying for the president of the united states of america. but such a negative campaign, it seemed to take everybody's eye off the ball. and a debate about was there something in an e-mail versus something in his background that disqualified him. and so, you know, think if you listen, elections just happen you. might think the world is ending, and -- but i'm not saying we're where we need to be. we're a long way from that. but i'm telling you i think now there's going to be a real debate. real discussion, bus the proposals that come forward either to eliminate or initiate fundamental changes, are going to be debatedded. they'll be covered. the public will hear them. will hear them. and i feel confident about our ideas. give you one example. this over