. >> host: the name of the book is "conscious capitalism" co-author raj sisodia here at of freedom fest joining us what is "conscious capitalism"? >> the way of thinking we have for long have had a narrow ameritech's and definition of business with profit maximization for shareholders that is something in the economist created this is about thinking in a more realistic way and a successful a gray business with a maximum of higher purpose trying to do something in the world to pave the value in a certain way that only to customers with a society at large but with the value creation not just in terms of shareholders but think of all of the stakeholders for business focusing on creating values to earn a business focusing on creating values to earn a living but also for the customers with the policy of their lives. is for their lives and communities in the environment to do a for all stakeholders that doesn't require a trade-off that says you can simultaneously enhanced if you think about it creatively an a traditional way so these businesses tend to reject that but they are motivated by th

raj sisodia is the co-author. conscious capitalism.org is the web site. >> host: booktv is on vacation every defense held in a loss vegas. the founder of freedom fest fest, a mark skousen. what is this event? limit those idea the largest gathering of three minds to put on a conference that is a renaissance gathering of freethinkers. my idea has been the freedom movement broadly defined. >> host: politically what does that mean? >> guest: economic and maximum freedom libertarians we are not anarchist although we do have some here and it is growing. the ada is most libertarians are like hertz of cats face seldom get together to conspire. [laughter] so my idea is they don't do any live streaming. you can buy the tapes after words but 2200 people and plan of a wide. >> organize libertarianism? >> is working. >> i am in economist growing up in portland oregon that is the intellectual town in the world's largest bookstore for i have been the intellectual type so the renaissance man is correct. and then to have a ph.d. o

raj sisodia is the co-author. conscious capitalism.org is the web site. >> host: booktv is on vacation every defense held in a loss vegas. the founder of freedom fest fest, a mark skousen. what is this event? limit those idea the largest