that part of it is well they do an ether but also part of it is i think when they see something the sapulpa happen they realize they want to steps through that stargate as quickly as possible i used to go off with richard rainwater up there and he was just that ah shucks guy when we golfed that he you know i knew it was a wizard site pick his brain and he told me he was golfing once and the crescent died in dallas and a guy put a phone out that was the size of a walkie talkie from the old t.v. show combat he said what's then the guy says it's a follow richard where like the 3rd oh i said it's a what these are it's a photo. i said i can't finish the round he went back to the club us best and said we're going to liquidate and push everything there's a phone out there now that you carry with you so i think at some point is it not an entrepreneur where you've got to glean it 1st then yeah very very quickly you're right kevin yeah because it's not just a mess the competition is a guy in shanghai or mumbai and once a kick your willing to work 25 hours a day to do it i mean i see that all the time