sheryl sandberg helped build google ads into a multibillion-dollar business, then she did it again atacebook. she's into her 10th year as the social network's coo, having made a giant dent in the cultural zeitgeist with her book, "lean in: a call to action for working women." then in 2015, the unthinkable happened. sandberg's husband, dave goldberg, ceo of surveymonkey, died suddenly after a heart incident. heartbroken, sandberg started writing again, and published "option b." now she has a new call to action to companies and their leaders. joining me today on "bloomberg studio 1.0," facebook coo sheryl sandberg and author of "lean in" and now, "option b." when you wrote your first public post about dave's death, you shared some advice about how to approach someone who is going through something tragic and you said, don't ask how you are, ask, "how are you today?" how are you today, in this moment, two years later? sheryl: i realized after i lost dave, how badly we deal with grief, how badly we deal with not just finding what we need for ourselves but supporting each other. i realized

sheryl sandberg helped build google ads into a multibillion-dollar business, then did it again at facebookshe's into her 10th year as the social network's coo, having made a giant dent with her book, "lean in." then the unthinkable happened. her husband, ceo of surveymonkey, died suddenly after a heart incident. heartbroken, she started writing again, and published "option b." now she has a new call to action to companies and their leaders. joining me today on "studio 1.0," facebook coo sheryl sandberg and author of "lean in" and "option b." when you wrote your first public post about his death, you shared advice about how to approach someone who is going through something tragic. don't ask "how are you," ask "how are you today." how are you today, in this moment, two years later? sheryl: i realized after i lost dave, how badly we deal with grief, how badly we deal with not just finding what we need for ourselves but supporting each other. i realized that, before i lost him, i had no idea how to handle a colleague going through something hard. i would say, i'm sorry for your loss, and i wo

thee is the issue of russian ads that facebook identified, what sheryl sandberg was responding to was a different issue where a news organization discovered you could purchase ads on facebook anti-semiticem at categories of users, people hope -- people who have reported that their field of study was something like "jew hater." obviously facebook wants nothing to do that. as soon as facebook found that --, they stopped allowing the reason that was allowed to happen it was because facebook's scrape every users page and up little bits of information and turned them into groups of users and categories advertisers can try to target area facebook stopped doing that. it made sure it was no longer scraping information users were self-reported. sandberg -- now sheryl says they've figured out a way to clean that process up and have reinstated those automated tools. they are also adding in an extra layer of human moderation so that any human being should be able to see there is no place for that kind of category on facebook. hopefully they will catch more of those abuses of the system. they also

there is the issue of the russian ads that facebook identified, but sheryl sandberg was responding to a different issue, where a news organization discovered that you could purchase ads on facebook and target them at anti-somatic categories of users, people who had reported that their fields "jewory was something like hater." obviously, facebook wanted nothing to do with that. but another company was able to buy them in a matter of 15 minutes. when facebook found that out, it stopped allowing -- the reason it was allowed to happen was because of facebook algorithms that's great information on the user pages. into groups of users and categories they could try to target. facebook stopped doing that. was no longert scraping this information that users were self reporting. it's stopped doing that temporarily. cleanhey say they can that process up but they are adding in an extra layer fo human moeration. -- moderation. any human being will see that there is no place for that category unfazed look, civil leave it will catch more abuses of the system. they say they are also working on a syst

email from hillary's campaign manager the pedestrian mails between faced chief operating officer sheryl sandberg and. john podesta himself and i think this should really put things into perspective higgs if you compare what's happening this e-mail exchange has john podesta writing to the c.e.o. of facebook saying look forward to working with you to elect the first woman president of the united states and you've got sheryl sandberg replying saying that she's thrilled by the progress that hillary clinton is making so fascinating really bias that you've got coming from the c.e.o. of facebook now talking about how they are on hillary clinton's side and there's also other e-mails that wiki leaks have alluded to in those leaks pedestrian mails one in particular from the c e o of facebook monk zaka bug talking in a personal e-mail in august two thousand and fifteen to protest saying that he enjoyed spending time with him and that is conversation gave him a lot to think about now the big question here is. this is pretty much a smoking gun in terms of evidence that facebook is certainly on one side when

in which facebook's chief operating officer proposes helping hillary clinton's campaign chief sheryl sandberg added she was thrilled about the progress hillary was making the e-mail exchanges dates back to the u.s. presidential campaign in two thousand and sixteen let's get more our more on this from our correspondent. ali tell us what was significant in those e-mails well wiki leaks has really put into perspective because on the one hand you've got the u.s. senate struggling to find that clear link between the alleged russian meddling in the u.s. elections and the kremlin and on the other hand you've got what julian asuncion is just sort of brought back to the surface from that trove of leaked predestiny e-mails and that's that we have clear evidence in these e-mails that facebook expressed no preference for hillary clinton in the run up to the twenty sixteen election in the u.s. take a listen to an exchange between john podesta ed that's is hillary clinton's former campaign manager and sheryl sandberg the chief operating officer of facebook. i still want hillary rodham clinton to win badly

. >> i write in the book about an incredible conversation i had with sheryl sandberg. said, the research is absolutely clear. the more professionally successful a man becomes the more likable he is. the more professionally successful a woman becomes, the less likable she is. when a woman walks into the arena and says i'm going for this myself it really does have a dramatic effect on how people perceive. >> tucker: that according to noted social scientist sheryl sandberg. for the record, ellery is not yet blaming illuminati, but the book to her is still young and we will follow it. in the meantime, mark stein is an author and columnist and he joins us tonight. mark, what you make of all this? >> it's beginning to remind me of o.j. hunting for the real killers. the whiter she looks for the real killers for campaign, the more you suspect, and in fact the more your view is confirmed that the answer is closer to home, considerably closer to home. >> tucker: that's a perfect analogy! what is the effect of the democratic party? not that i'm a reliable democratic boater, it's

mark zuckerberg and sheryl sandberg are among those that signed an open letter asking president trump to preserve daca. it comes after reports the trump administration is considering administration is considering repealing daca as soon as today. >> it becomes the latest to tack short-term housing rentals. they will cut the listing price. pittsburgh is the 12th city to adopt a tax. the highest taxes are in san francisco and oakland where a airbnb guests are charged a tax. >> the water is finally starting to recede in houston. ⌞> the death toll now stands at 39, but that number is expected to rise as first responders begin going door to dor to check on victims. >> good morning to you. here in houston, the mayor says this city is almost dry and back in business. that's why this shelter here, they are preparing to house more flood victims from other regions. har voe still reeking havoc in east texas. this in beaumont where helicopters are the only way rescuers can get to the families stranded in their flooded homes. and evacuate some 200 other patients from a local hospital. >> i'm going

sheryl sandberg helped build google ads into a multibillion-dollar business, then she did it again at year as the social network's coo, having made a giant dent in the cultural zeitgeist with her book, "lean in: a call to action for working women." then in 2015, the unthinkable happened. sandberg's husband, dave goldberg, ceo of surveymonkey, died suddenly after a heart incident. heartbroken, sandb

sheryl sandberg helped build google ads into a multibillion-dollar business, then did it again at facebookade a giant dent with her book, "lean in." then the unthinkable happened. her husband, ceo of surveymonkey, died suddenly after a heart incident. heartbroken, she started writing

sheryl sandberg helped build google ads into a multibillion-dollar business, then did it again at facebookar as the social network's coo, having made a giant dent dent in the cultural zeitgeist with her book, "lean in." then, the unthinkable happened. sandberg's husband, ceo of surveymonkey, died suddenly after a heart incident.

i spent time meeting many people, many of them you know, eric schmidt, sheryl sandberg, tim armstrongand that was it. emily: google had just gone public, but the business model was yet to be set in stone. nikesh: the business model was pretty robust. google was around doing $2 billion in revenue at that point in time. but i would say the international operations and scaling was still very early. tim armstrong was doing really great job, because the team he ran was doing really well and he already put that into place. we took the model that he built and deployed it across europe. tim and i used to compete on how big can we make it. emily: google has since become alphabet, dominates the online ad market. what do you see as the biggest risk to the business model? nikesh: we fail to realize how much effort and execution it takes to build an advertising juggernaut, which google has built and has in place, which works really well. i think facebook has built one, too. i don't think there is a third. i don't think there is a third platform out there which has the scale to be able to build wha

on your screen right now is an e-mail from clinton's former campaign manager john podesta to sheryl sandberg the c o o the chief operating officer of facebook and it says look forward to working with you to elect the first woman president of the u.s. and sandberg's reply is that she's thrilled by the progress that clinton has been making i mean naturally i think this begs the question is the u.s. senate as interested in hillary's campaign manager working with facebook to elect hillary as they are in the alleged russian meddling in these elections as well and by the way that spy name means it the wiki leaks tweet also highlights a personal e-mail back written back in twenty fifteen by the oh of facebook among. it's to john podesta that's clinton's campaign manager says that enjoyed spending time with her desk and that his conversation with him gave a lot to think about infer from that what you will but i think a pretty straight up reading will lead many to assume that protest was that. trying to low be the c.e.o. of facebook and in fact it's safe to assume that pretty much the whole of the si

in which facebook's chief operating officer proposed helping hillary clinton's campaign chief sheryl sandberg added she was thrilled about the progress that hillary was making email exchange dates back to the u.s. presidential campaign in twenty six sixteen to get more on this story from our correspondent polly boy. wiki leaks has really put this on into perspective because on the one hand you've got the u.s. senate struggling to find that clear link between the alleged russian meddling in the u.s. elections and the kremlin and on the other hand you've got what julian asuncion is just sort of brought back to the surface from that trove of leaked predestiny emails and that's that we have clear evidence in these e-mails that facebook expressed an overt preference for hillary clinton in the run up to the twenty sixteen election in the u.s. i still want hillary rodham clinton to win badly i'm still here to help as i can i'm thrilled at the progress here making going to help and support you can see it to work with you to look at the first woman president of the united states while these e-mails be

it was with sheryl sandberg.mebody that i have known for long time, and really appreciate the work that she has done with "lean in" the research, working , with professors at stanford and the university of pennsylvania, marshaling facts and evidence, about what actually happens in women's lives, how we are perceived, how we perceive ourselves. she wished that everyone who in" wouldook, "lean understand the more professionally successful a man becomes, he becomes more likable. and you know what is coming -- the more professionally successful a woman becomes, she likable, because, our stereotypes, our presumptions about what is appropriate and not inappropriate -- appropriate and not appropriate, are so powerful, they are rooted in our dna and they go back millennia. you say if that is the case, what can we do about? the second point she made, equally provocative, is that women are liked and viewed much more favorably when they are in service to someone else. so i was in service to our country, and in service to pr

up gigantic business and it hasn't been scrutinized either by facebook or by the government. , sheryl sandbergand said we are not going to allow targeting by racist terms. we scrubbed our database a little bit, we allow people to report abuses of our platform. >> they have no problem cashing the checks, right? we don't know how much money they made> it didn't seem to be a problem until something else found it. it strikes me that congress getting involved could be a problem. -- theirtors disclosure to investigators has been greater than disclosure to congress itself. wants to think about getting facebook in for a hearing. this is them sending a letter saying they hope they come up with some steps to a solution. >> sarah frier, thank you very much. coming up, our exclusive interview with tim cook, apple ceo. this is bloomberg. ♪ >> let us a return to the bloomberg global business form and tim cook, he has been outspoken about immigration and tells us to why he believes it to be the biggest issue of our time. we are pushing extremely hard on this. this is -- i think it is the biggest issue of our

sheryl sandberg famously said, "walking up to somebody and saying, 'will you be my mentor?'oesn't work because you are a stranger to them." you've got to build a relationship. what would be the best way for somebody to get your attention and start that relationship? >> i think it's just about coming and asking great questions and being inquisitive. and i think that we're all very accessible. so if somebody comes and wants to talk with us, we want to be able to share our insights and share our gifts and talents and absolutely pull and push forward other women. >> you have to be invested in your own development. and oftentimes, i get the, "will you be my mentor?" it's not helpful. it's not a good way to start a relationship. you have to be invested and know exactly what you want out of that relationship, and then we can work together. we can do something with it. >> and something i talk a lot about with my team is sort of brave moments. it's really hard to approach somebody you do not know. use it as a brave moment for that week, for that day. go up to somebody, introduce your

if he were to run for political office, and the same is true for sheryl sandberg, it would draw attentionthe reality that if facebook chose to, it could effectively determine the outcome based on the control of the information flow for such a huge percentage of the electorate. that is not something he or she would want attention to be drawn to the degree it would if they were to run. therefore, i don't think he can run. emily: david kirkpatrick, you are sticking with me. sarah frier, thanks for stopping by. coming up, a major blow for uber . how the company is responding to having its license revoked in london. what it means for competitors. "bloomberg technology" is live streaming on twitter. check us out on weekdays. this is bloomberg. ♪ emily: now to a story we have been covering all day on bloomberg. london is sliming the brakes on uber. the right toking operate. the impact could be huge. 40,000 drivers in the british capital. dara khosrowshahi says i have learned that change comes from suffer flexion. the truth is there is a high cost to a bad reputation. here to wrap up the news and

the middle of now is "option b" how to build resiliencely and deal with loss and enjoy life, by sheryl sandberg, she lost her husband a year ago and this is a great way to give some helpful lessons and suggestions for how people can learn to cope with loss and learn to live again, and that's been a very eye-opening book. one of the book ipse currently red reading with my eight-year-old son are the novels "march" but john lewis which talks about the civil rights movement, and my son is transfixed by the stories in book and the images in the book, talking about how people fought for civil rights and equality in this country. one of the books on my to-read list is "theft by finding" by david sed. >> and a history book "churchill and orwell and the fight for freedom." >> book dtv wants to know what you're reading. >> when you think about a one-day festival, that national book festival, and you have over 100 authors, from children's authors, illustrators, graphic novelists, all of these different authors there all day, over 100,000 people come in and celebrate books and reading. you can't have a bet

the other is coo sheryl sandberg.e talked to him in june when he was rolling out his tour of america. when you talk to mark and people close to mark, he is not running. he just was sick a lot and understand what is going on in america and potentially worldwide. the company faces disruption like it never has before. it is at the crosshairs of the place you do not want to be in the crosshairs, washington and fake news and meddling in the election, special prosecutor robert mueller looking at the company and how it was used. these are all things that are severe, severe image issues for facebook. mark zuckerberg's front and center of trying to deal with that with his outreach to america. carol: we got more from sarah and max. max: i say it's the biggest challenge since the ipo. to catch people up, a couple of weeks ago facebook basically disclosed that they had sold during the 2016 election the company sold $100,000 worth of ads to accounts that looked to have been connected to the kremlin. this is damaging. it has applic

does this mean we could see mark zuckerberg or sheryl sandberg testifying before congress? possibility. we could also see perhaps facebook's head of security, anyone who might have more maybe thatformation, they are looking into it on a granular level, but nothing has been confirmed. emily: eric, what is your take? actually issue is bigger than just the russian hack. we are entering a new relationship with our big tech companies. for years, we left them alone, we wanted them to grow and innovate. it has dawned on us as a society and users and the government that they are really not transparent. they are not telling us what they are doing. they change their algorithms without any thought or expectations. they deal with our data in ways -- for instance, we just learned they allow people to racists.te this -- there is a notion that they are not responsible for utility, or how the platform is being used. as a society, we are now saying that can't be true. you have to take responsibility and take charge of what is going on on your platform. emily: another story that just crossed

you met with sheryl sandberg at facebook. what are their main concerns? because most of the companies i spoke to are under the shield and they appreciate it as a good, legal way of transferring data. the datad topic was protection reform in the european union. .his is a big change we emphasized very strongly the need to protect privacy of people. the third topic was how to handle the problem of illegal content on digital platforms, because this is of high importance for us as europeans. we want to have this fully in place. emily: you are coming out with the paper that covers how tech companies deal with illegal content online, how it is dealt with in the united states versus europe. what's your main takeaway? vera: i spoke to google and facebook, out of the four companies which are under our code of conduct. facebook, google, twitter, and microsoft -- they have committed themselves last year to delete within 24 hours hate speech which has been notified to them. we agreed on the need to continue this. i also committed myself to invite more companies to do

. >>> sheryl sandberg said she is disgusted by anti is essential etic ad targeting. they can put jew hater in their profile. we never intended this functionality to be used in this way and that is on us. it was discovered last week. facebook will add more human reviewers to oversee its ad system. a real fail there. thank you for joining us. >> new day starts right now with the latest from the anyone can and puerto rico. >>> the most devastating storm in modern history. >> looking at four to six months without electricity. >> epic expectations. >> mexico rescuers are working goodness the clock to find earthquake survivors trapped in the rubble. >> a young girl they believe is still alive. >> mueller's team requesting information surrounding the dismissals of michael flynn and fbi director james comey. >> they are doing everything they can to see what evidence there is of obstruction of justice. >> clearly mr. manafort had a series of relationships with the folks in washington. we're going to want to bring him in at some point. >> this is new day with chris cuomo and a

that is by sheryl sandberg. year ago.er husband a this book is a great way to give some hul

i do think facebook on the other side, sheryl sandberg handled the discovery of the ad targeting wellll on the sword, very up front facebook can get out in front of this and i think to jason's point, if they are regulated to that extent that they have to offer certain products, it's going to be a disaster. so they have to get out in front of it. >> traditionally, the folks at silicon valley, i feel like, hate advertising, you know, kind of hate content. sort of allow for it, but really the technology, the code is what they really love, advertising is this necessary evil. feels more and more like silicon valley is being pulled into you got to learn to love content, got to learn to love advertising, and you've got to treat it as important and effective. and for me, that's the lesson from this that's going to carry. >> before we say good-bye, five of us talking. how many of us check facebook more than, say, twice a month? >> absolutely. >> yes >> i'm not on facebook >> twitter addict. >> jason >> i'm a twitter addict, but i have to check facebook once every day or two, yeah no choice. >>

really isn't a handbook here for mark and his team to follow the good news is, you have folks like sheryl sandberghis team, who does have a career in politics prior to joining facebook and a lot of focus and effort on their part to figure this out, but there aren't easy answers. it's not just russia other countriesaround the worl are trying to do things on facebook we're not aware of. north korea, countries over in the middle east. we don't know the extent of everything that happens on facebook, and like mark said, there's a lot of bad actors in the world and in tech, one thing we know from fighting hackers and security threats, every new policy there's legions of hackers that want to exploit it. this is the first step to figure this out and set precedent for every other social media platform around the world. >> jeff, it's a deft move for mark zuckerberg to get ahead of this before governments imposed rules on facebook, but one thing that jumped out to me, he said it's going to be easy to tell who placed political ads, but didn't facebook say that a lot of the ads placed by these accounts linked

as you mentioned sheryl sandberg who just delved into all the research that we possibly have about thesees, when a man is professionally successful, he's seen as more likable. when a woman is more professionally successful, she's professionally successful, she's seen as less likable. when a woman advocates for someone else in my position as secretary of state for my country, for the president i was serving, people can really like you, like the job you're doing, i'm the exact same person. and all of a sudden i step into the arena. it's true even with something as mundane as if a woman goes to her employer and advocates a raise for someone else, she's seen as a great team player, leadership, and all the rest. if she goes and advocates for herself, it counts against her. where if a man does that, he's got guts and asks for what he wants. >> when we come back more of the interview. does clinton believe what comey did was personal? >> he's never been clear about his motivation, and what bothered me the most as the time went on after the election and we learned more about the open fbi investig

it was with sheryl sandberg. someone i have known for a long time and really appreciate the work she has done with the research, working with professors at stanford and the university of pennsylvania, marshall in facts and evidence about what happens in women's lives, how we are perceived, how we perceive ourselves. whowished that everyone understandok would the more professionally successful a man become you become more likable. the more professionally successful a woman b ecomes, she is less likeable. the ideas about what is appropriate and not appropriate is rooted in our dna. it goes back millennia. you say if that is the case, what can we do about? the second case she made, equally provocative, is that women are viewed much more favorably when they are in service to someone else. i was to our country and in service --i was in service to our country and service to president obama at the date department. i left with a 69% approval rate. people thought i was doing a good job and they thought i was doing a good

conversation i have shortly before was announcing that i was going to run.as with it was with sheryl sandbergme had known for a long time. we really appreciate the work that she has done with lean on and with the research and working with professors at stanford. in facts and evidence and how women perceive themselves.d she wished that everybodyt book would understand the major takeaways of that book. he the more successful a man becomes because more likable, the more successful a woman becomes our stereotype and our presumptions about what's appropriate and not appropriate are just so powerful. they are rooted in our dna. m on so you say to yourself okay if that's the case then what can we do about it. the second point she made equally provocative is that women are viewed a much more favorably when they are in service to someone else. i was in service to our country and in service to president president obama as a member of his cabinet. i left the state department with a 69% approval rating. people thought i was doing a good job they could see me standing up for our country and standing besid

it was with sheryl sandberg, somebody that i've known for a long time and really appreciate the work that she's done with lean on, with the research working with professors at stanford, at the universe of pennsylvania, marshaling again facts and evidence about what actually happens in women's lives, how we proceed, how we perceive ourselves. she said she wished that everyone who read lean on understood what she thought was one of the major takeaways from that book, which was that the more professionally successful a man becomes, he becomes more likable. and you know what's coming. the more professionally successful a woman becomes, she becomes less likable because our stereotypes, our presumptions about what's appropriate and not appropriate, which is so powerful. they are rooted in our dna. they go back millennia. so you say to yourself, okay, if that's the case, then what can we do about it? the second point she made, equally provocative is that women are like the much more, viewed much favorably when they are in service to someone else. so i was in service to our country and servi

. >> sheryl sandberg we see, meg whitman, they seem to always be on lists like this. >> this is the 20th of ceos. now there's 26 ceos on the list. in the past, in the early years, it was, you know, a lot of women in advertising, fashion and beauty companies primarily. and now it's the biggest companies in the world. it's leadership companies. it's lockheed martin. it's everything, ibm. >> who's the youngest person on this list? >> it might be sheryl sandberg. >> reese witherspoon. >> she's our honorary. >> was there any contentiousness about heather bresh being on the list? >> she steered the company through the epipen crisis and many thought that would have a bigger toll on the company than it did. >> effective leader. >> ann finucan. tell us about ann. >> she is vice chairman of bank of america. she steers the environmental, social and governance committee so she's really leading the charge of b of a's efforts of doing well by doing good. she's steering to low income areas of cities and she has done a lot of lending to clean energy. so this is a big topic in business. she'll be speakin