how ironic is it that on the day that we celebrate our freedom, tthey're advocating now for sily string you can never make them happy, which is why you shouldn't try. many americans try to buy fireworks legally and set them off. we saw the viral video this week, the entire family, where that's not the way to do it. i'm struck how many millions of dollars people spend to have their own private celebration. i think we're talking about the exception, not the rule. this is a time-honored tradition of all the things people are trying to cancel and go woke on. this is one i think the way we celebrate independence day will continue. >> okay. you know what, this fireworks, the fourth of july products, are $100 million business just this year. they project it's going to be even more going forward. >> yeah. there's a reason why. it's the same reason people love guns. to have the awesome power of something, that they can blow up in their hand, and part of freedom is the danger of freedom. people are infatuated with doing dangerous things carefully. that's part of the american spirit. i mean, the f