you have seen soda stream soda maker, makes flavored sew s sod johannsen and the ad will appear in theer bowl. >> my favorite thing about soda stream is that i don't feel guilty when i enjoy beverages at home. i don't feel like i am being wasteful. >> yeah, i mean, you know you might be thinking what could be controversial about soda stream. well, soda stream is an israeli company and critics don't like the fact that it operates in an israeli neighborhood where some people wish that israelis wouldn't live. some groups really wish scarlet wouldn't endorse soda stream. one such group international charity ox-fam. it issued this statement -- oxfame respects the independence of our ambassadors, however oxfame believes that businesses that denight rights of the palestinian communities that we work to support. owe pose to all trade from israeli settlements which are illegal interinternational law. we have made our concerns known to ms. johannsen and engaged in a dialogue on important issues. while you are dialoguing oxfame, i hope you will go learn a little bit about what soda stream is doin

first the ad, soda stream says it is being censored.can't say what you want to say and someone is making you not say that, i suppose they are being censored. on youtube, the uncensored scarlett johansson super bowl ad has already garnered more than 2 million views. i have heard some more people talk about it. the offending line comes to worthy end of the advert when she says sorry, coke and pepsi. the ceo of soda stream whom we spoke with last night says his company is being treated unfairly. >> coke and pepsi can suddenly show competitive products as other advertisers do but we can to do that. can't doall -- we that. we are small and maybe we are too threatening. someone is watching out for the interest of our competitors. that is a big shame. as an american i am upset and ashamed and disappointed because america should be a democratic society. freedom of speech should be very important. we are going to run the spot in russia, in russia to make the point that what runs in russia does not run in the united states. come on. i will take t

soda stream is a manufacturing base is located in the west bank and palestine territory occupied by the israeli government now given the fact that oxfam opposes illegal israeli settlements johanson sponsorship posed a glaring problem but instead of choosing to stand by a charity group committed to fighting poverty she chose instead to be a symbol of oppression in fact in an open letter explaining her decision to the criticisms against her as mere noise her media rep added that johanson decided to end her oxfam ambassadorship because quote she an oxfam have a fundamental difference of opinion in regard to the boycott divestment and sanctions movement a fundamental difference of opinion indeed now because you've never heard of the boycott divestment and sanctions movement or b.d.s. as a nonviolent tactic in support of the rights of palestinians and its exact. what it sounds like a call to honor countless un resolutions to pressure israel until the country complies with international law and stops building settlements and calls to boycott products manufactured in these occupied territories

well, the spokesman for soda stream and her adare a poring in the super bowl. a behind the scenes clip. >> my favorite thing about the soda stream, i don't feel guilty when i enjoy beverages at home and i don't feel wasteful. >> yeah, you know, you might be thinking what could be controversial about soda stroem. it is an israel company and critics don't like the fact that it operates in judea where some people wish that israelis wouldn't live and some groups wish scarlet would not endorse skoeda streechlt one group is one where she is a global ambassador. >> we believe that businesses that operate in settlement further the oen going poverty and denials of rights of of the palestinian communities. they are opposed to all trades from the israel settlements which are illegal under the international law. we are engaged in the dialogue. >> i hope you go and learn about what soda stream is doing in those neighborhoods. are you aware they are hiring palestinians at wages that they never in their lives earned before in wages by the way that are exactly equal to what is

soda stream ceo says the mixed staff of more than 1200 israeli and pal tin january employees represent the possibility for peace in the region. this factory is a dream for both sides of this dilemma. because this factory is the model for peace, soda stream is showing every day what peace will look like, and proving every day that there can be and will be peace among our people. >> but palestinian officials don't see it that way. >> this factory is located on annexed and occupied palestinian land. this is a settlement, and settlements are in violation of international law. this factory is set up on land stolen by force. if they want to set up bridges for peace, why don't they establish this factory in israel, and then employ palestinian workers. >> johansen join as long list of celebrities who paid deals have stirred controversy. >> from jennifer lopez's controversial concert, which has a poor human rights record to beyoncÉ giving a private performance for members of mom mar gaddafi's strong, celebrities have often crossed the line, actor george clooney has done a string of endorsements

thank you so much, gentlemen, on soda stream. check out the online edition of "talking numbers" in partnership with yahoo! finance. >>> that's what's going on out here in the market world. what's going on in the jpmorgan health care conference, brian? what have you got lined up for us? >> we have another ceo for you here. thank you very much. i've got some good news for you. fewer people are getting sick this year. last year was a very difficult flu season. this year, not quite as much. but that actually might be not so good news for our next guest. he will tell us whether it or isn't. joe papa, ceo of perrigo, p-r-g-o. you have a number of over the counter products. analysts are saying listen, flu season comps are going to be very tough for you to match. give us an update. >> absolutely right, last year was a very strong cough/cold flu season, there were a number of patients affected. however, this year, we are seeing it's about a month behind. last year it started in december, ran through january. this year, we are seeing it no

. >>> soda stream, one of the hottest gifts this past holiday season. ap water into sparkling soda. is it a healthier alternative to store-bought soda? dave zinczenko takes a look. >> now you can fizz your favorite drinks at home. >> reporter: the environmentally friendly soda machines taking over kitchens worldwide. soda stream, a do it yourself way to turn ordinary tap water into your favorite beverages. >> turn water into soda in a second. >> reporter: it is a healthier option? soda stream's regular cola syrup uses real sugar and sucralose instead of high-fructose corn syrup. an eight-ounce glass of their cola contains 35 calories. the same-size glass of brand-name soda has 100. but you're still drinking liquid sugar. liquid calories are absorbed faster than food calories. that means the natural sugars are still rushing right to your waistline. some with zero sugars like the diet pink grapefruit contain food dyes that have been linked to negative health issues, like hyperactivity in some children. soda stream has a line called my water that contains n

soda stream is showing every day what peace will look like.e can be and will be peace among our peoples. >> but palestinian officials don't see it that way. >> translator: this factory is located on annexed and occupied palestinian land. this is a settlement. and settlements are in violation of international law and legitimacy. this factory is set up on land stolen by force. if they want to set up bridges for peace, why don't they establish this factory in israel and then employ palestinian workers. >> johansson joins a long list of celebrities whose paid appearances and endorsement deals have stirred controversy. ♪ >> from jennifer lopez's controversial concert which has a poor human rights record, to beyonce giving a private performance for members of muammar qaddafi's entourage, celebrities have offense crossed the line. actor george clooney has done a string of endorsement for necessary press so which is under fire for its labor practices. clooney says the ads are part of a larger strategy to finance his humanitarian work. in a statement h

weekend. >> that's exactly when i make soda stream at home, that's how i do it. >> first of all, sodae with israel, and the fact that oxfam is going after her this. is a serious issue. what she's doing is right, good for her. >> all right. >> good for her. >> i knew middle east place would come down to scar jo. >> whatever it takes. >>> the chief white house correspondent is mike allen. he's got a look at the playbook. mike, good morning. >> good morning, willie. >> okay. so you've got a new piece up on politico that has donny deutsch freaking out. it says the 1% are having a meltdown over the democrats' push to end income inequality. the title of the piece, "why the rich are freaking out." tell us about it. >> willie, it's a tough time to be a plutocrat. the author says the 1%, both the wealthy, and the advisors, say they're worries about the trifecta of president obama pushing against income inequality, mayor de blasio there in new york, who's trying to reduce inequality there, wants to raise taxes on the wealthy, and the pope, pope francis, who's talked about the need to also for m

remembered for having stood on the wrong side of history cutting truths but this goes far beyond just soda stream the corporation is joined by the likes of starbucks mcdonald's motorola victoria's secret among several others in fact according to human rights group global exchange companies that produce in the settlements enjoys several advantages such as tax incentives the lax regulations and additional government support however there is a growing support for the b.d.s. movement which includes backing from high profile individuals and celebrities such as stephen hawking roger waters stevie wonder and the red hot chili peppers clearly these are the people who won't sacrifice what's right for a lucrative endorsement deal so while the corporate media treats the backlash against israeli companies like soda stream as a mere p.r. problem what they should be doing is calling it what it is a human rights nightmare. september eleventh two thousand and one shook america to the core however immediately following this horrific tragedy a second wave of terrorism occurred when weaponized anthrax was sent to m

soda stream is manufacturing base is located in the west bank and palestine territory occupied by the israeli government now given the fact that oxfam opposes illegals israeli settlements johanson sponsorship pose a glaring problem but instead of choosing to stand by a charity group committed to fighting poverty show.

soda stream's c.e.o.um said the israeli and palestinian employees represent the possibility for peace in the region. >> this factory is a dream for activists and politicians on both sides of this dilemma, because this factory is the model for peace. soda stream is showing every day what peace will look like and proving every day that there can be and will be peace among our peoples. >> palestinian officials don't see it that way. >> this factory is located on annexed and occupied palestinian lands. this is a settlement, in violation of international law and legitimacy. this factory is set up on land stolen by force. if they want to set up bridges for peace? why don't they establish this factory in israeli and then employ palestinian workers? johansson joins celebrities whose paid appearances and deals have stirred controversy. from jennifer lopes controversial concert to beyonce giving a private performance for member of muammar goo daphne's entour acknowledge, many have crossed the line. george clooney s

soda stream operates in the west bank of israel.ort behind a controversial company like this is going to impact her image? sandra: her heart is the big bucks to be sponsor of this soda stream. this commercial has become controversial because they had to sensory ahead of the superbowl. charles: they censored a scarlet johansson commercial? charles: you are salivating. she was a spokeswoman for a year. liz: she was the brand ambassador for the company, a jewish settlement, in palestine and palestinians in the area. charles: knowing how hollywood liens, could this actually hurt her career? >> i don't think scarlet johansson can do wrong. she is loved by hollywood and is beautiful. charles: you won't get any push back from me on that one. can't do anything wrong. charles: stuart love that movie. stuart varney talked about the state of the union address a lot, the lowest audience at 2,000 averaging 33 million viewers who tuned in to watch the president. according to nielsen, sandra, are you surprised? these addresses have started to plum

. >> and i got a new soda stream for christmas, and maybe some other people are, too.his is a company that's shown hyper-growth over the past couple years as people get into it. the question then becomes whether or not they can still deliver that same kind of growth, especially in the wake of perhaps more competition from other providers and other beverages. >> i got my dad a soda stream for christmas. >> i love it. >>> twitter shares moving down. down 2% after cantor fitzgerald downgraded the social network stock to sell based on excessive valuation. this is just the latest of downgrades twitter has been hit with. the stock has doubled since its november ipo. we're just really wondering whether or not this is the sign of a turbulent ride ahead for twitter. let's talk numbers. on the technicals, j.c. o'hara. on the fundamentals, andy bush of the bush update. gentlemen, good to have you with us. andy, question is, how do you even value a company like twitter? >> that's a great question. you know, it ipo'ed at 26, right, and soared -- that's what they're thinking, then i

they bash soda stream. scarlett is siding with soda stream and severing her ties to oxfam.e enough to do. petition justin bieber. deportation. signatures say do it. the white house will have to respond. should the government cover homeowner losses? it is what is bugging me today. your responses after the break. ♪ (vo) you are a business pro. seeker of the sublime. you can separate runway diculousness... from fashionhat flies off the shelves. and you...rent from national. because only national lets you oose any car in the aisle... and go. and only national isanked highest in car rental customer satisfaction by j.d. power. (natalie) ooooh, i like your style. (vo) so do we, business pro. so do we. go national. go like pro. dennis: is it a bad idea for the government to cover homeowner losses in the next market meltdown? justine bashing the banks. none of them care about the american taxpayer or citizens until they need money. yes it is bad. the government doesn't cover anything. taxpayers do. patchwork government to cover homeowner losses. how the different ways can i say, yes

johansson will appear in an ad for soda stream during the super bowl this sunday. following public outcry over the ad campaign, scarlett johansson left her post as an ambassador for oxfam. her spokesman cited a fundamental difference of opinion with the group. oxfam accepted her resignation saying -- the number of monarch atta flies who flies out to spend the winter in mexico has dropped to its lowest level since recordkeeping began more than 20 years ago. i new report finds the butterflies covered less than two acres of forest in december compared to nearly 45 acres during their peak in the mid-1990's. researchers attribute the decline to factors including deforestation, extreme weather from climate change, and a rising genetically modified corn and soybean crops designed to resist monsanto's roundup need color. widespread dousing with the herbicide has destroyed milkweed, the butterflies food source. experts fear the monarchs annual migration from canada and the united states to mexico is at risk of disappearing completely. and those are some of the headlines. th

oxfam say ths that her promotiof soda stream based in israel goes against their ideals.hey is a they companies like soda stream that operate this the west bank continue to operate with the denial of palestinian rights. johansson says she left over a fundamental difference of opinion. >>> and now, new details on the target breach that has affected millions of american, and everybody wants to know how it happened. >> i'm liz crenshaw, and new developments in the target data breach, and how the hackers got inside of target's database coming up. >>> and i'm mark segraves on the national mall where parking meters are coming. and i w >>> major traffic alert to tell you about in south d.c. chris lawrence? >> well, the worst possible time. massachusetts avenue is closed between n street and 34th street right now after a sinkhole opened up. this is video just into the newsroom, and that section of massachusetts is shutdown right now as crews try to work on that road. d doth is warning drivers the use alternate routs and no word on what opened up that sinkhole or when that area wi

soda stream getting hammered.imated their full year numbers here are going to be below the analyst estimates. not good news. why? why is soda stream failing? the stock is down over 20% today. we're watching it because they said basically the holiday sales in the u.s. were challenging. not good news. my 9-year-old who has wanted a glass of soda anytime of day, no, you're not getting soda stream. people love it, but not meeting expectations. charles: it was an ugly chart before this morning and now it's a pure disaster. thanks, nicole. republic leak warnings of a surveillance state and tearing up the world and it's getting rave reviews and top billing from apple. the creator of the game, ryan, welcome to the show. >> thank you. charles: okay it's obvious, you think of this game and think of the nsa scandal and other things out there. did you create these before the scandals erupted? >> and with the things with snowden, yeah, it's happening. and nsa is a revelation. for us back in 2006 with the room 61 a scandal happ

karen's pick was soda stream.ad to say. >> the stock is trading at a very reasonable multiple. and the numbers have been quite good. the number of machines they're selling is very high. >> they're building an embedded base of machine owners. and it's the co2. it is controversial. but that's the way i'm playing it. >> shares of soda down more than 20% this week. the soda machine company slashing its 2014 forecast. saying it was hurt by a rough holiday season. >> clearly, a breakout to the wrong side for sure. i'd like to say this is my worst call of the year. we're only in january 14th. so, this is really -- you know, that release was just -- i was blind sided by it. it was not what i thought. is it cheap here? it should be cheap. they should be in the doghouse. we sold half. probably going to sell the other half. but the story, at this point, not hanging the way we thought. >> it has breaken down completely and you have to say good-bye. >> right. just rip the band-aid. >> i have to do a mea culpa, too. >> why? >>

. >> soda stream. the company calling the holiday season challenging.r own karen finerman sold half her stake. and she's not stepping in to buy anymore. what do you make about it? >> one of the things that we talked about last week was not some of the functionality issues of the company. but they're chasing the top line at all costs. they have a small top line niche. but they're not going to make any money in the fourth quarter. you look at higher production costs. this is a company that's gone from $70 to $35. and karen is a great risk manager. they are showing no profitability. and the jury is out on how they're going to turn some of the headwinds in the right directions. >> and they will continue to face in the beginning of the third quarter. >> yeah. this is a company -- i thought it was a snowcone machine from the get-go. >> it's called soda stream. >> that's my point. nobody has snowcones anymore. they used to be all over. >> i know a great snowcone guy. >> the point is there's no more snowcones. >> thank you, melissa. >> i would be getting out of

this year, soda stream, you know, is at home, soda makers, you know, most of my friend in new york know what this is, i am not sure if all of my friend in other parts of the country necessarily know what it is, but this is a way for them to introduce this product which is still relatively new and sort of a new concept to the rest of america, so there is that. you might have an existing marketer who wants to come and introduce or the new program, i think back to 2009 when hyundai, you remember, hyundai which always has been sort of a lower tier auto manufacturer, sort of a bad reputation until recent years, and they came out in the 2009 super bowl and introduced the assurance program, which was a ten year warranty, changed their business. >> rose: wow. >> and with that super bowl buy, suddenly, everybodie in the country knew what this thing was, so, you know, for a certain marketers it has a very distinct kind of selling purpose, for other marketers budweiser, you look at budweiser who doesn't know what budweiser is, they are not generating awareness. instead what they are trying to do i

there's the soda stream device. does what he does cost more?y more for a better looking product? >> well, you know, not really. not really. a lot of things like computers for years before apple made a lot of changes, they came in beige or possibly beige, then black. i think some of the things do. they are very high end. but a lot of them, he makes a chair, i'm completely blanking on the chair, but it's not an expensive chair, it's an inexpensive chair. it's just quite beautiful, using much more expensive plastics and the way they do it. it's adding design to everybody's life. as opposed to -- >> i want to turn you, if i might, to today's top story here on cnbc, the jobs report. you obviously cover silicon valley, know an awful lot of people there. what's the jobs picture like in that part of the world? are those companies hiring, hiring aggressively and if so, who? >> i think so. look at all the fundings that are going on. if giant hundreds of millions of dollars of fundings. this is to hire people. silicon valley seems relatively untouched by

scarlet johansson is stepping down as oxfam's global ambassador after signing on to work with soda streamtional. the beverage company has come under fire for maintaining a factory in the west bank. >>> the cruise ship that had more than 600 sick people on board returned to port in new jersey wednesday. according to passengers, some people handled the situation better than others. >> some people were terrible. we feared there would be some kind of riotless activity, but the cruise line handled it so well. they sat down, they had sessions where they listened to peoples complaints. the captain listened to people threaten his life. he was so good about it. >>> toronto's crack-smoking mayor, rob ford, is being sued for allegedly conspireing to have his sister's ex-boyfriend beaten up while in prison. the plaintiff says ford ordered a hit on him so he would keep quiet about the mayor's drug and alcohol abuse. >>> and miley cyrus took to the stage wednesday night with an acoustic set for mtv's unplugged. the show's western vibe was driven home when cowboy miley was joined by cowboy madonna for t

and soda stream's shares plummeted after the company reported preliminary lower than expected profits. the maker of the create your own soda machine blamed a weak u.s. holiday selling season and higher production costs for that disappointing outlook. the stock was down about 26% to $36.94. >>> now, as we mentioned, this is a big week for corporate earnings. 29 companies in the s&p 500 will report their latest quarterly numbers over the next four days. a kick-start to an earnings season that will be dominated by the financials. kayla tashi has more on what investors will be looking for from some of the nation's biggest banks. >> reporter: earnings season starts on tuesday. jpmorgan chase and mortgage giant wells fargo kicking off fourth quarter results at a tenuous time for the country's money centers. >> it was an all-time record year in terms of record earnings but it didn't come from more widgets and higher margins. it came because the cost structure of the industry was adjusted so reserves came down and actual operating costs came down. 2014 will be altogether different so the four

i think the buness model is flawed and i love her, but i don't love soda stream.am shatner, set your thermostat stunned. because there is a high-tech remote smoke detector monitor from google. out of the box and into you home. >> it will be the right temperature and they will be driven with google. and that would be ideal, and her husband as well. they didn't pay $3 billion for nothing. they have a 14 trillion dollar market over that last decade. in the entry s huge potential profits for google. neil: ra, what are you watching? >> well, we have inflation data coming out. we have the feds looking at thr economic conditions. and we will pay attention to those. >> the treasury has 2.8 or based upon what the economic projections are here for 2014. two and a half, that will give us a reasonably good market. >> we didn't have a strong economy st year. we hope that the onomy was getting stronger kennedy: how are you? i am just warning you. i have a pen. i am well armed to be a dictator because apparently that is hard to point out who is a bigger bully but two years befor

israel's awesome soda maker soda stream and the present century car marque tagged you are have also secured its faults beauty retailer to advertise during the superbowl the swedish clothing giant teaching them the company is breaking new ground by introducing an interactive e commerce as the first of its kind. the psalms and stalking him. you while you watch it again when you see the commercial and a bit collection will up here around the court martial. you can see it. then you can click on it and if done in the high fees the wall but not for a new bead scene takes them off on the continued shopping during the introduction or marketing costs companies spend roughly ten million dollars to advertise during the superbowl. in america over one hundred million pairs of eyes will be watching on sunday and for many viewers the commercials get as much attention again i know what. let sit for most women it's been just itching to austin kept. i knew welcome to the program i'm on call someone bring me the show today from the world economic forum on the way the rocks here and doubles this meeting brings

soda stream shares are plunging. coming after the israeli maker reported preliminary earnings that missed estimates. those shares are trading at a new 52-week low. y'sn these shares -- wend shares soaring after coming in ahead of estimates, and introducing a new by the hoe ram. alix steel, what is behind the numbers? you mentioned the repurchase program, higher margins, run 1.6%. all in all, wendy's has been trying to make themselves relevant. they are trying to remodel their stock, make it look good and trendy to get people in their stores. they will remodel on a five percent of their stores this year. analysts think that could drive sales. the company is also selling 415 restaurants as part of the cycle. stock is up 75% over the past year. behind the catalyst revamped if the stock is doing well? >> the broader concerns have been traffic declines over the past years. the past few quarters have seen a reversal but we have had some difficulties. all in all in the fast food industry, they are dealing with lots of probl

so to stream ♪ -- soda stream ♪ top three most watched super bowl commercials on youtube so far.ted spots have been posted to youtube. these teasers or ads have been watched more than 105 million times. joining me is a youtube trend expert. why, if it costs $4 million for television,spot on with a put the commercial up a week early? >> it used to be the next day, water cool conversation -- watercooler conversation included the ads. aw, there is one -- there is way to get people excited and engaged in the content, extending the conversation before the game. >> some of these are actual commercials. advertisers are realizing there is value, different strategies online, getting people excited for the big day. >> how do viewership numbers of the super bowl compared to the numbers on youtube? >> as of today, the videos have gotten 105 million views. as of today last year, videos on youtube before the super bowl only had 34 million. >> that compares to 110 million views for the super bowl on television. so not bad. you are doubling viewership. >> you are doing well. >> let us talk about

add soda streams. let's start off with lululemon. the shares are at a 52 week low, they have and basically had to cut the fourth-quarter earnings and revenue guidance which was already weaker. they have had a lot of issues over 52 weeks, down unlike the market. what is interesting, this is $3 stock. soda stream retailer warning of weakness, holiday sales were challenging at that. back to you. lori: a show of nothing heading to broadway? a possible reunion tour. dennis: sending a clear signal. supreme court will rule on broadcaster copyright lawsuit against the smart tv phone service. ♪ ♪ [ cellphones beeping ] ♪ [ cellphone rings ] hello? [ male announcer ] over 12,000 financial advisors. good, good. good over $700 billion dollars in assets under care. let me just put this away. [ male announcer ] how did edward jones get so big? could you teach kids that trick? [ male announcer ] by not acting that way. ok, st quaer... [ male announcer ] it's how edward jones makes sense of investing. ♪ makes sense of investing. my dad has aor afib.

it is because of an ad she did for soda stream.appears in the ad but the company has a large factory. an israeli settlement in the west bank. they oppose all trade from israeli settlements. she says she and oxfam now have a fundamental difference of opinion. >> a self described scientist filing a lawsuit against nasa alleging they failed to properly investigate alien life on mars. ron joseph is suing the agency after photos were released showing a rock on the planet in a place that it hadn't been 12 days before. it is belief there is proof of martian activity. he wants the rover to go back and take more pictures. joseph wants nasa to make the photos available to him so he can analyze them. nasa has yet to comment on the suit. >> the toapostal service prioris on the right route? they hiked the price of stamps but failed to cut spending. we have the latest on this. >> good morning ainsley and heather. the post office hiked postage rates and now they are finding out why. they discovered the agency has not fulfilled the promises to con

this you're, scarlett johansson is selling soda stream.avid beckham is selling h&m. 80% of super bowl ads fail to actually lead to real purchases or even build brand awareness. so tell us what you think. do they influence your buying decisions? if you want to join the conversation here on "worldwide exchange," get in touch by e-mail, worldwide@cnbc.com, you can tweet us, as well. you see all those catchy ads. people love them. they all have their favorites. but do they go out there and buy the actual car or whatever has been advertised? >>> back to the earnings, swedish appliance group electrolux supported a wider than expected loss for its fourth quarter. after the break, we'll speak exclusively to the term's ceo about the challenging road ahead. >>> these are your headlines. amazon's christmas discount hurt earnings, but over at google, ad revenue saw strengths. microsoft's long search for a ceo is reportedly at an end. >>> and federal reserve chief ben bernanke arrives for his last day of work today after eight years at the helm. >>> el

take a look at the original version of the soda stream ad which has been banned from being played in watch this. >> like most actors my real job is saving the world. start with clean water and bubbles, mix in the perfect flavor. look, soda that is better for you and all of us, less sugar and less bottles. if only i can make this message go viral. >> you're doing it scarlett. yeah, changing the world one sip at a time. >> sorry, coke and pepsi. >> oh, yeah she has done it. >> now, the commercial was banned because of the line "sorry coke and pepsi." now, sodastream has been an advertiser on my radio show for many years, and i love my sodastream. here to analyze -- you have to give them credit for being gutsy, i like the shot. >> the shot is the brand, they're going up coke and pepsi, and not just with anything, they have a real message, it's healthy. more environmentally friendly but not using all the plastic bottles. >> i have a machine at home and gave one to bob beckel. seriously, i drink diet root beer. >> you're making it yourself. and this is not the first year they were banned.

if you look at soda stream, their earnings preannouncement.es you can attribute to microeconomic factors that may be the cause -- >> here is a different -- here is something that's changed, kayla. now it's almost the story you can explain but the broader sell-off people are casting around for narrative. >> you saw the move around noon and we got the comments from jeffrey lacker from the fed. he was reaffirming that the taper will go as planned. a lot of traders are talking about this goldman sachs note. when he came out and said by every angle the market is overvalued. he said the only time the s&p has traded at a higher valuation than where it is right now is the area between 1997 and 2000 the tech bubble. that caused a lot of volume in the market and a lot of people to start reconsidering their strategies. >> i was going to ask elon if this is all lockhart's fault, the sell-off. >> to the extent this is just a fed scare, i think it's a dramatic overreaction. he said if the economy improves then the fed will keep tapering. however, that's not

soda stream got an upgrade. the stock is bubbling higher and sandisc is up. plus, there's forest labs, which is buying apdale's and micron and constellation are up on earnings. sales of mckesson corporation up as well. fleer announcing a new product for smartphones using heat sensing technology. also on the radar, the oil market, which has really been all over the map, has fallen about 3% in the last week or so. today, just a fractional move to the upside with crude at $107.40. bob pisani is on the floor with us. yesterday we felt like the market had a little bit of kind of legs underneath it. >> a little disappointing. adp numbers were good, yet the market never really responded. i would note financial stocks continuing to rally. health care is also a big winner. they are the two winners so far this year. take a look at what's moving here. i think the important thing here right now is earnings. micron, great numbers. sue mentioned constellation. great beer sales from them. they raised their 2014 eps guidance. that's the winner here. we're waiting for more po

scarlett johansson with soda stream, data that is a big part isthis sequence as well, spending moneyrth it? >> that is a question i never thought i would be asked. raise awareness. what is clever about that campaign is how it uses social. everybody is talking about that. fromee brands moving away a tv event and make it a channel event. >> i think it is worth it. , what iswere to spend your strategy? ,e want to make a big impact what campaign would be best? >> and can make people laugh or cry, but you have to choose. you want to make the emotional connection and get your audience a reason to share it. maybe it will give them social currency. maybe it is an altruistic, new charity. you not need a celebrity. you have yourself. you're off to a good start. you need distribution online. it will go viral. creating serious about toimpression, upload your ad youtube and hope people will share it. by specialist to put it online and have the right channels? you have social media experts level tweeted out so you get traction? >> how you avoid the prey? company and bya distribution to guarantee i

number five is the bud light zipper ad featuring arnold schwarzenegger, then there's a soda stream ad johansson. the ad has become controversial, more because of the company than the ad's star. the company is accused of manufacturing products in jewish settlements in palestinian territories. the hyundai ad starring "big bang theory" geek. time machine takes the number two spot on the list, and number one, here you go. ♪ >> far and away, the winner so far is budweiser's puppy love. that ad has reached more than 23 million views online. ♪ e. did you run into traffic? no, just had to stop by the house to grab a few things. you stopped by the house? uh-huh. yea. alright, whenever you get your stuff, run upstairs, get cleaned up for dinner. you leave the house in good shape? yea. yea, of course. ♪ [ sportscaster talking on tv ] last-second field go-- yea, sure ya did. [ male announcer ] introducing at&t digital life. personalized home security and automation. get professionally monitored security for just $29.99 a month. with limited availability in select markets. ♪ the annual company ret

. >> did you bring up soda stream? there are the shares. you still own that? >> i haven't owned that for a long time. good trade for me lastier. very good trade. >> nice try. >> darn it. >> the best you can say is a lot of fizz has come out of that stock. >> yesterday they guided to the low end of that range. that stock was under big pressure yesterday. >>> bill is on the hunt for value and he says the place to find it this year is in the banks. he runs the five-star oakmark fund whose biggest weighting is in the financials. happy new year. >> thank you. happy new year to you as well. >> thanks so much. why the banks? why is this going to be the year of banks? >> it's not so much 2014 is going to be the year of the banks. i think 2012, 2013, we're also very good for the financials in general. it's largely because of evaluati evaluation. we don't wake up in the morning thinking -- when you see valuations that are less than book value, less than ten times earnings, to us that looks really, really attractive compared to a market at about 16 times earnings. >> peo

three stocks are taking it on the chin today, in particular soda stream first off reporting preliminaryed fourth quarter profits on lower than expected sales. also, lululemon cutting earnings and guidance for the current quarter and intercept pharmaceuticals falling. it could be plain old profit taking or it could be that late friday, news came out one of its experimental liver disease drugs could be experiencing abnormal cholesterol levels rather than those taking a placebo. maybe possible side effect. that stock up more than 500% last week on positive data from that same trial. tyler, back to you. >> amazing move in intercept pharma last week. >>> our next guest says the markets are being pulled down short term on earnings fears, coupled with valuation concerns. on the phone is christina cooper, u.s. investment strategist. welcome. thank you for joining us on short notice as the dow continues to melt away just a little bit. how worried should individual investors be about this sort of halting, stumbling start to 2014 in equities? >> well, this start is probably fairly appropriate give

. -- soda stream tappes scarlet johansson for the new super bowl spot. so why did the shares fall?ent. ♪ >> time for today's this versus that. this is the weather channel. 214,000 an average of people every day and costs about $.13 per subscriber every month. that is direct tv which said the price is way too high. rejected the request for a fee .n since -- fee increase now they no longer have access to the weather channel. get all of the details when the weather channel ceo joins us a little bit later this hour. that is not the only dispute going on in the world of television. charter communications made a $61 billion off or -- offer to buy time warner cable. alec sherman has been all over the story since the beginning. we finally got the form role -- formal did. we did not expect them to say that is great. >> they sort of said node twice and away. charter came out with a public letter yesterday. he basically told me we try to engage time warner cable multiple times. rob marcus refused to in grades -- engage with us and that is why we are going to shareholders. then they released a

. >> along with daniel birnbaum, the ceo of soda stream.nd year in a row they have had to change or polar commercials. we will talk about what it's like to try to air a commercial up against the big guys in the super bowl. ♪ >> 56 past the hour, which means bloomberg television is on the markets. what get you caught up on the wall street action today. a down day on wall street. 500 to ashing the s&p two-month low. the fed says it will make .urther cuts to stimulus emergency -- emerging-market currencies were down. all the major industries down over a full percent, led lower by the dow industrials. a 189 point decline. market'son the reaction to today's fed decision, to continue to taper the bond buying program, i'm joined by jeremy hill from affinity investment advisors. the fed stayed the course as they said they would, but even in the face of the market selloff, is this the path of least resistance? >> in one word, it is consistency. a leopard doesn't change it stripes and the fed is being consistent. the reason they are tapering is becau