i have swedish fever. i've got stockholm syndrome. ( laughter ) but, folks, there's only one obstacle standing between me and the swedish tweeting supremacy-- johanas carlson, head of p.r. and social media, "of course we're very flattered colbert is interested, though we're concerned he may not be able to give an authentic view of the country." how dare you, sir! i've made a long study of your nation's history, from its founding by hagar the horrible, to its renowned herds of snow giraffes. now, i've been nice about this but sweden has been the aggressor. first, sonia abramson, the jew-fuzz girl, said, forget about your swedish twitter account obsession and told me to stuff our swedish meat balls. really. well, sonia, kiss my lincolnberry. ( cheers and applause ). i'm sorry for the salty talk. and the current holder of the swedish twitter throne, ellen forcellieth, hiding behind one of sweden's native potted palms, gloated in this tweet-- just enjoying that i've got something that colbert wants and can't h

get more on this now from our correspondent laura smith joining us live good to see you laura so swedish authorities for some time now have been eager to question a songe and yet all the while they fail to do so now they're invited to the ecuadorian embassy to carry out their questioning and still they say no what on earth are they playing at. well it's not clear at all rory according to this twisted feeds they have rejected the invitation without any kind of meaningful explanation and i mean this is doesn't really come as a particular surprise ever since this case began almost two years ago now. has been offering for this we have to come to london and question him here and they've never done that so this is an ongoing thing i guess maybe what his legal team and indeed the ecuadorian diplomats felt could be different this time is that the invitation isn't coming from just us on himself it's coming from a state so he's got another state operating on his behalf so it's almost like it's on equal terms but possibly the reason that they projected the quest request is that they have the swedis

. >> yeah, you know, that's -- >> jimmy: you really are swedish. >> i am. up here in the united states? >> no, i grew up in sweden. >> jimmy: okay, wow. but you are able to do an american accent perfectly. >> he helped me a little bit. and i came over here when i was 17. i was an exchange student. >> jimmy: you were? >> yeah, yeah. >> jimmy: how did that happen? >> i was getting into a little bit of trouble. i grew up in a neighborhood -- >> jimmy: there's trouble in sweden? >> there is. [ laughter ] you know, there's somebody robs the ikea, you know, they take it -- but they leave the manual, you know, and there's -- >> jimmy: little bag of parts, forget it. >> yeah. so, my -- both me and my parents wanted me to get out of the south side of stockholm, the notorious south side of stockholm. a lot of the ikea robbers come from there. so, i was -- >> jimmy: where did they send you here? >> i wanted to come to california, so, my father woke me up one morning and he was like, joel, you're -- you're going to texas. i was like, oh, all right -- so, you know, it's

some of the injured people were taken to the swedish medical center. at least two of the critical were taken to the swedish medical cent are and at least 20 more are on the way at this point. >> we also heard as well from police saying that the suspect had a handgun and a rifle and some of the witnesses that we are hearing through our afill yet there in colorado, that the were dressed up in costume, a lot of people who were going to this. they were dressed autopsies abatman perhaps wearing a lot of dark clothing and some saying it was very -- it would make it very easy to conceal weapons. so a lot of children there as well in this movie theater. we are not sure at this point of exactly who arrest among the dead but we know that 14 are dead and 50 are wounded. we will continue to follow this throughout the morning hours. >> we know this was a very big premier so it was probably packed and not to mention the other things going on at the movie theater as well. not a good situation out there in colorado. >> we'll continue on that. >>> first, let's check in

it's been a very emotional morning here at swedish medical center.ld male who is currently in fair condition, a 20-year-old male who is currently in critical condition, a 29-year-old female in critical condition. we did have a 19-year-old female that transported to our hospital a few hours after the initial event that just had some minor injuries possibly from some shrapnel is what we're hearing and she has been treated and released at this time. >> can you give us more specifics about the 18-year-old and 20-year-old? where were they shot? what was the extent of their injuries? >> the three that came in initially were all gunshots victims. the 18-year-old was hit in one of his extremities. i believe they were saying his forearm. so he was treated and then has actually been admitted to the floor for observation. but, again, is in fair condition. the other two we know that they've gone into surgery. i don't have the extent of their injuries at this time and we're still waiting for an update post surgery. >> have their families been notified? are they o

i understand swedish medical center, a significant-sized hospital there has said some of the injured arrived. some are in critical condition. but they expect more. it sounds like, perhaps, not all those injured have been brought to hospitals yet. >>guest: that is what we hear. the reports that were 20 were transported to the hospital. i am still getting updates. the number could be as high as 40. the hospital is a level one trauma center so that could be where more seriously injured are taken. there is a hospital close here to the mall we are at, and we opened a number of the -- both those hospitals have confirmed they have several people injured. >> i wanted to ask you, this particular mall theater, this showing was happening in one location at theater but did you say that people that were in another theater actually experienced shots going into their theater? >>guest: that is what a witness said. i spoke to several witnesses. and this is during the movie, and they said they believed that this were bullets coming from the other theater where they were and the firearm started going o

the nature of the injuries at swedish has been what? >> we cannot speak on behalf of the other hospitals and what they are seeing. here at swedish with our two patients in crit beingal condition the extent of the wounds were related to gunshots. one male, 18, was, was brought here in critical condition. that's what we were told, but his wounds were not to the extent of the other patients. >> steve: he has been released. >> yes, sir. >> gretchen: you said two are in critical condition? >> yes, ma'am. one 29 years old and one 20. >> steve: this is close to columbine high school. this will remind people of what happened there not so long ago. >> that is a very true statement. it hit close to home for medical professionals here in the hospital who dealt first hand with patients from columbine. it is an unfortunate incident and a tragedy for our city today. steve stove -- >> steve: of the people who came in did they speak of confusion. it is it a action movie and smoke flashes and gun shots. and they might have been thinking for a little bit

but the news for the world's top whistleblower ecuador swedish authorities it's a question julian assange of a sex assault allegations if he continues to fight possible extradition to the u.s. . well obviously our friday is a big day for sports fans all around the world only a few hours left until the long awaited summer olympic games of course are kicking off in london police are preparing for the opening ceremony spectators are flocking to the british capital and the olympic torch is completing their final kilometers of its seventy day relay. now. you want to hear the torch has made its way towards the games the main arena across of course are the river thames right there taking place on an apparently a rather majestic royal barge here are some of the crews what is ultimately set to become a thrilling sporting extravaganza for some has actually already proven to be a nightmare for others as our correspondent laura smith reports are that while the city is set to sparkle with energy many londoners have chosen to flee. it's been seven years in the making and the greatest show on earth is f

ministers said in an e-mail statement today is the latest bribery scandal to go for the swedish firm here two executives were full of to agreeing to a bribe electrical contract two years ago. this check mark is because china southern airlines is issuing a profit warning over slow demand and high fuel prices its shares are down two percent and beijing is cutting petrol prices at the pump for the third time in two months over fall and demand a five percent cut spoke to get drivers buying fuel again but refineries more cuts will hit their profits e.u. markets ended cheesed off the brussels agreed to thirty billion euro to spain's debt ridden banks as you can see both the footsie induct point seven of cent high yesterday the ruble is gaining for a second day on both major choruses it just opens up in here most of the plots against the greenback again brant is on the rebound off the heavy early losses yesterday that reported that china is importing less crude oil and russian markets have just opened lower in the last few minutes as investors cashed some of yesterday's profits which has co

the swedish medical center there says that the hospital was alerted to a mass casualty incident at 1: in the morning their time. >> that would have been about an hour and a half ago to give you a sense of when that was. about an hour and a half ago in aurora, colorado. there are some tweets coming in now, twitter feed reports from the scene of this incident. people saying they're putting us in a bus to a nearby high school now. presumably that's somebody there on the scene. this person, caitlin says please pray for my friend alex. another tweet, oh, god. i don't know what to do. this must have been terrifying. >> horrific. >> in this theater, again, for this late-night showing of "the dark knight rises." we don't know how it all started. we are trying to gather details for you. back at swedish medical center they say they received three patients in critical condition that have been transported to that hospital. they're saying they're prepared to receive up to 20 more patients. again, we don't know the details. we don't know the extent of their injuries. we have no idea what condition

they sent 14 to university hospital, three to south denver, two to the hospital in parker and two to swedish medical center. and the 14 that were reported dead, 10 who died in the theater, 4 in the hospital, and of course, that indicates to you how urgent it is to get all of these injured to medical assistance and help as quickly as they can, willie. >> all right, richard lui reporting for us there. thank you so much, richard. we want to swing it now down to washington. joe scarborough and mika brzezkinski down there for "morning joe." guys, this is a terrible thing to wake up to this morning. >> no doubt about it and i'm sure americans are going to be waking up shocked over the next several hours to what you've been talking about. i'd like to welcome everyone to "morning joe." with us this morning, political editor and white house correspondent for "the huffington post," sam stein. we've got senior national correspondent for bloomberg business week, joshua green, and nbc news capitol correspondent kellyyork, of course, willie geist. we also have msnbc and "time" magazine senior political an

plus good news for the world's top whistleblower ecuador offered swedish authorities to question june in the sand in its london embassy of a six assault allegations as he continues to fight a possible extradition to the u.s. . or that's still to come but first friday is a big day for sports fans around the world with only a few hours left until the low awaited summer olympic games kick off in london fleets are preparing for the opening ceremony spectators are flocking to the british capital and the olympic torch is completing the final kilometers of its seventy day relay. and what you're seeing on your screens right now is the final leg of the journey the torch has made its way towards the game's main arena across the river thames on board a majestic royal barge but what's set to become a thrilling sporting extravaganza for some has already proved to be a nightmare for others and as our correspondent laura smith reports that while the city is set to sparkle energy many londoners have chosen to flee. it's been seven years in the making and the greatest show on earth is finally kicking

plus a good news for the world's top whistleblower ecuador offers swedish authorities to question julian assange of a sex assault allegations as he continues to fight extradition to america. well now friday is a big day for sports fans around the world only a few hours left until the long awaited summer games kick off in london are preparing for the opening ceremony spectators are flocking to the british capital the olympic torch completing the final kilometers of its seventy day relay. and there we go to these are live pictures actually are not the latest but brand new live pictures here from the final leg of the olympic journey of the torch has been making its way towards the games main arena across the river on board a majestic royal barge over what is set to become a thrilling sporting feast for some has already proven to be a nightmare for others as our correspondent laura smith reports that while the city is set to sparkle with energy many londoners have chosen to flee. it's been seven years in the making and the greatest show on earth is finally kicking off. but no everyone's plea

all starting off this hour with an update on julian assad the swedish government has rejected a request by edward. in officials to interview a songe in the u.k. that's according to the wiki leaks twitter feed the whistleblower has been held up in an embassy for the past six weeks seeking asylum in ecuador he's trying to avoid being extradited to sweden over sex crimes but his ultimate fear is being sounds of the u.s. are to correspondent laura smith has more from london. according to this twisted feeds they have rejected the invitation without any kind of meaningful explanation and i mean this is doesn't really come as a particular surprise ever since this case began almost two years ago now. julian assange has been has been offering for this week to come to london and question him here and they've never done that so this is an ongoing thing i guess maybe what his legal team and indeed the ecuadorian diplomats felt could be different this time is that the invitation isn't coming from just us on himself it's coming from a novice state so he's got another state operating on his behalf so

state operating on his behalf that almost like it's equal to it really begs the question does the swedish prosecutor really want to get to the bottom of this case it certainly looks as if she doesn't and if not then of course why not. meanwhile dorrian diplomats have been working on julian us on his behalf and seeking assurances from the u.k. sweden and the u.s. that he will be extradited on to america or if he does go to sweden they've received no response on that they've also been trying to get the u.s. to either confirm or deny that legal proceedings are your grand jury having been subpoenaed in the u.s. again no response from america. has been holed up now in the in the ecuadorian embassy here in london for the weeks he fled citing human rights violations to avoid extradition to sweden on these allegations but no charges of sexual offenses and he's under quite trying circumstances very cramped in there only a small embassy is no outside space at all in the course of people step outside the embassy he's liable to be arrested by the british police his mother has been in ecuador this wee

one media outlet has identified the bomber as a swedish national and a former guantanamo bay detainee released in 2004. >> flight school security loopholes. more than one decade after the 9/11 attacks people on the no- fly list and people without background checks can go to flight school. rebecca cooper joins with details on why the loopholes of not being closed. >> their bring -- there is growing outrage over the report. why foreign students are receiving pilot licenses without the required background checks and why no background checks are required for americans even those not allowed to board commercial airlines. the government says they cannot keep up with the request. >> you go through it every time you fly. since 9/11 when these al qaeda terrorists attacked the u.s., security checks are supposed to keep bad guys from flying the planes. a new report shows foreign students are giving in to -- getting into the flight schools without a background check. they are not supposed to get there if pilot's license without a check but the record shows many slept through the system. once the

swedish medical center there were three injuries that arrived there. two of them are in the o.r. now. one of them was treated and released. all young people by the way at that hospital. >> it would be for a showing of "the dark knight rises." all young people on twitter. in this twitter world we are getting firsthand accounts of people who say they were in that theater. this one from caitlin, you can see it there, shots fired in the theater. really chilling to see those words. the presence to write that. you can see her say oh, god, i don't know what to do. everybody please pray for my friend alex. our heart goes out to caitlin. this must have been a horrific thing to be through. later on she gives us details. she says they're putting us on a bus and taking to us a nearby high school now. these are accounts on twitter from someone named caitlin who says she was in the theater at the time. she says thank you for your prayers. her friend alex, she says, is still missing. >> reading from the denver post. they have a report out. one eyewitness says he saw a lot of people falling incl

two of those people at swedish people in critical condition. at children's hospital, there are six patients aged 6 to 31. and i'm telling you, a small child being carried out, not moving, in the arms of a police officer. several witnesses reported seeing that coming out of theater number 9. just heartbreaking. we don't know what happened to that little child who came out lifeless, basically, in a police officer's arms. but we are following that very closely. >> so there are many things obviously that we are getting from law enforcement today. we have seen the live pictures as they try to get access in some way into that apartment. whether it's to feel their way in as tom was mentioning, that maybe it's a way to insert cameras and try to see what exactly is inside the suspect's apartment building. also trying to update accurately the number of those who are dead and injured. those who are injured stood at 38. but of course some of them gravely, so we expect those numbers could definitely change. there are reports in fact that the 10 people who w

according to a swedish study of 30,000 women, moderate alcohol consumption decreased the chances of lipitor arthritis. that is compared to those women who never drink at all -- rheumatoid arthritis. that is compared to those women who never drink at all. steve is back with a final look at the weather next. >> being kiko is definitely skeikh in san diego as the annual comecon begins. it is getting underway right now. it gives a chance to let their freak flags fly and get a chance to mingle with those they're making payments. -- famous. among them this year, the hottest, and the superman reboot, man of steel. a lot of people are looking forward to that movie. meteorologist in europe are facing a lawsuit over predictions. a town in belgium said they received thousands of vacation cancellations after a private forecasting group last month predicted a rain-filled august. the town's mayor called the forecast irresponsible, saying that if nasa and the u.s. gave a weather forecast two months in advance, everyone would laugh at them. >> first of all, but nasa to get a weather forecast? that is laugh

not necessarily against the dollar but 11-year low against the swedish crown.about 121.62 last week, 123. it was still very much swinging around really on what u.s. policymakers are going to do. >> absolutely. it's all relative. it's all in the fight to be the weaker currency. ben bernanke's testimony yesterday failed to send a clear message to markets. central bank chief left the door open for more quantitative easing but stopped short of a specific road map. >> one of britain's best known hedge fund managers is taking a long bet on the u.s. economy, warned bad things lie ahead for global markets. hugh hendry told "the financial times" -- nice picture of hugh. >> arms crossed. >> he told them financial markets are single digit years away. that could be anything from one to nine. from a 1930 style crash that will present investors with opportunity of a lifetime. east more worried about u.s. investors. single digit away, but u.s. is a better house. >> and also trying to fight this perception that he's only a c contrarian. >> hugh was a very regular guest with us

. >>> nicole williams is with the swedish medical center, a level one trauma center in the denver area. she joins us now by phone. i understand you have -- how many patients do you have from the aurora movie theater in your hospital now? >> sure. throughout the course of the events we have received four patients. one of those patients we received a few hours after the initial influx. that was a 19-year-old female with shrapnel wounds. she has been treated and released. at this time we have three patients in our hospital. we have an 18-year-old male who is in fair condition. a 20-year-old male in critical condition, and a 29-year-old female in critical condition. >> you said shrapnel. that implies that this was not gunshots. so this is not just gunshots, bullets that these victims were hit with. obviously there was some sort of explosive device? >> we're really unclear as to what really happened in the theater that could have caused them. she didn't have any direct bullet wounds. she literally had other wounds that appeared to be caused from shrapnel or just from chaos in the theater. t

a swedish woman had to sit next to a corps on a ten hour flight. well, at least she got both armrests. (laughter) this is the colbert report captioning sponsored by comedy central ( theme song playing ) ( cheers and applause ) cheerses plaus. >> stephen: hey, welcome 209 report, everybody. how are you, folks? >> stephen, stephen, stephen! stephen, stephen, stephen! stephen, stephen, stephen! stephen, stephen, stephen! (cheers and applause) >> stephen: i don't want to brag, folks but mi such a great ven industrial quest that i can make you chant my name while i drink water. folks, let's get right to a breaking colbert news alert. it's a developing story on the legal battle over obama care. the supreme court has decided last thursday to decide today that they will denied next thursday. (laughter) at which time justice roberts will hop into the general lee jump the press korpts and haul ass out of town screaming noooo healthcare! folks, this wait on the obamacare decision has taken its toll on all of us on cable news. >> the excruciating waiting game

she works at swedish medical center.there throughout the morning when those have -- those that have actually lost their lives and those that are severely injured have been coming through the doors of swedish medical center. let's hear what nicole williams has to say. >> the emergency plan, external disaster plan, was put into effect at about 1:15 this morning. aurora ems alerted us that we could be getting as many as 20 inbound patients to our hospital. we immediately started calling in all of our extra surgeons and, you know, trauma dox to make sure we'd accommodate anything that came in. at this time, though, we have been told that the three patients we have received are going to be the only three transported via ambulance to our emergency room. we are prepared to take walk-in traffic. we're hearing some people were able to drive away from the scene and are showing up at area hospitals. we are prepared if anybody comes here. >> and that's certainly -- slightly encouraging news that some folks were able to drive themsel

similar scenes were repeating at four other hospitals in the area. 20-year-old adon was taken to swedish medical center his wife was franticly looking for him. >> i had no idea if he was dead or i mean -- it was terrifying. >> stephen barton landed at the medical center of aurora. he was on a cross-country bike trip when he decided to catch a movie. >> the thought was he was going to call up the aisles and kill everyone. i thought this might be the end. >> this man said the gunman was 30 feet from him. >> i thought of the poor people that weren't so lucky and their families. >> it was only after her shift ended that doctor sasson started to process what happened. >> it starts hitting you how sick these people were and how tragic i think it is. >> how many lives you saved. yeah. and that is why we become doctors is to save lives. >> the accused shooter is due in court on monday. >> um-hum. >> anything you want to say to him? >> how does somebody do this? just don't understand. >> dr. sasson says it has helped to get messages from all over the world strangers thanking her for what she and

he is believed to be her husband, the son of a man who turned the swedish packaging firm from a small family company into a global giant. the couple, who had four children, met in a rehabilitation center in her latest country, the united states. since then, their lives together have been blighted by drugs. they were both cautioned by police in 2008 after she was caught trying to smuggle class a drugs into the american embassy in london. her death is being treated as unexplained. a post-mortem examination has failed to confirm how she died. the man being held on drugs charges was later arrested in connection with her death. he is currently being treated as a medical -- treated at a medical facility. they had donated millions of pounds to charities, including organizations to promote drug awareness and to help addicts. in a statement, her family described her as a devoted wife and mother, and said she had bravely fought her health issues for many years. >> we just got some breaking news coming into us. a blast has hit the yemeni police academy. it saw dozens are dead. this is according

i learned swedish so fast.lways a little bit easier than my sister. i was just a little kid. >> you say, if things had turned out differently, you would have been a star soccer player. you tell a great story in the book, when you didn't make a soccer team. >> you said you were good and didn't make it. then you turned to cooking. it gave you what? >> so many similarities about being on the soccer team, being in the kitchen. coach is in charge, got to be good teammate. you got to be good young cook and yes, chef is the only one who can say. the determination in a lot of work. the same thing in a kitchen. i took that discipline and energy that i was taught on the soccer field, also from my grandparents and my parents and took that energy and moved it into the kitchen. >> say yes even when the chef asks for food for his dog. >> you say yes chef at all times. a humbling -- first one person in charge. whether you agree with her or him or not, doesn't really matter. it's not about you at that point. it's about what yo

universal alcohol law might also run into resistance from the economic interests, though not from the swedish people. driving on even one glass of wine or beer is strictly frowned upon. that is said to be rooted in the national conscience. >> i think if someone is driving an official vehicle, they should definitely have an alcohol walk. >> safety is what is most important. a breathalyzer in the car would be good for everyone. people should not drive drunk, even if it might infringe on your personal liberty. >> stockholm pose a municipal building hopes to set an example. installed in all 21 of its official cars. andrea is in charge of the vehicles and says employees quickly got used to them. >> they blow into the device and start their working days. so far, mainly government agencies, hospitals, and bus and taxi companies have voluntarily have them installed in vehicles. the post office has come up with another way. it has had a breathalyzer built into its staff key cabinet. letter carriers lined up in the morning to take a test. each person uses their own personal mouthpiece. if they fail to

everything she had, and she saved us, and this gave me the opportunity, and my life started there, and my swedish parents, they were behind us and in front of us and next to us. every step of the way in life. every time there was a tough thing happening, my parents were right there. tavis: what was it like growing up in ethiopia? there are not a lot of ethiopians in sweden. you stood out there. >> my parents were white. my cousin was korean. i had an aunt who was jewish. we actually had international family in sweden who had to deal with that at an early age. tavis: you had the u.n. in one house. >> we were strong. she knew that people would come and touch our hair and touch our skin. but we had this connection of love and family. tavis: what were the difficult parts of that journey? your parents are trying to protect you. what are the difficult part about not being connected to your birth mother, being in a strange land. obviously, you are young, so you grow into what you know, but what are the difficulties. >> i think the challenge is always with identity and how you deal with race. the race qu

the swedish medical center is treating two people in critical condition and that there may be more victims in this case. the aurora mall is located east of denver. the gunfire broke out at the century theater. police have requested all area ambulances to respond. one more time this morning, breaking news that we're following out of colorado. police say there's been a shooting at a movie theater showing the latest batman movie. the latest casualty is not known. a hospital is treating two people and there could be more and more victims could possibly arise. all of that at the aurora mall just east of denver. we're going to follow this here on cbs news in more details a little later on "cbs this morning." we begin otherwise this morning, with the intensifying civil war in syria on the diplomatic front, the u.n. security council is scheduled to vote today on proposals to extend the u.n. observer mission scheduled to end tonight. yesterday for the third time, russia and china vetoed a resolution pressuring the regime of bashar assad to end the conflict. assad appeared on television thursday. re

and he is expected to be assigned to his swedish team for the upcoming season. >>> and today was media day. the 46 athletes are on hand raising mean for the leukemia and lymphoma society. since 1990, mitchell's event raised close to $8 million this year's patient was six-year-old julie anna nicholson diagnosed with leukemia at the age of five and undergoing chemotherapy the past 16 months and this is the final year as a tournament host. >>> >> one thing, he goes from whatever he is to a class and show yous it and proves it. even the guys came in and said how do you get he mere -- me here? and after that, it took off. >> and finally, drew brees agreed to a 1,$500 million deal, 60 million of which is guaranteed and the nationals back in action against the marlins in miami. the nat agreed to terps with the top draft pick, lucas gioletto, the 16th overall selection and that is a wrap on sports. >> thank you, lindsay. >>> and now a quick check of the weather. >> and that is looking unsettled into the weekend and fairly dry and i think it will sprinkle at best and that is west of d.c. and wa

coming in at number one, this is a swedish island.oks like van gogh's starry pick. >> if we never went to space, we wouldn't know what this looked like. >> the weathearth is so incredi >> that's it for us here at "right this minute." we'll see you next time. -- captions by vitac -- www.vitac.com troutman. we've got the best videos of the day, "right this minute." >> a cyclist tells a driver to get out of the intersection, but -- >> that's a cop car in the intersection. >> see the problem? if you don't, you're about to. the guy in this video just wants one thing. >> the cars in front of him to go faster. >> request denied, sir. see why the driv

coming in at number one, this is a swedish island.t looks like van gogh's starry pick. >> if we never went to space, we wouldn't know what this looked like. >> the weathearth is so incredi >> that's it for us here at "right this minute." we'll see you next time. -- captions by vitac -- www.vitac.com with the sleep number bed, it's not about soft or firm. it's about support where you find it most comfortable. the magic of this bed is that you're sleeping on something that conforms to your individual shape. wow! that feels really good. you can adjust it to whatever your needs are. take it up one notch. my sleep number is 50. i'm a 45. and now, for those interested in trying memory foam,