the farm worker story? those that read that one? you remember in this context, in this moment what they wanted? >> is it recognition for ufw? > marshall ganz: yeah, it was recognition and it wound up being recognition from a particular employer, schenley industries, a big liquor company in vallejo. and union recognition means a contract signed between the workers and the unions specifying wages, hours, working conditions and all the rest. very, very concrete objective. right? but that was, like, the focus of their efforts so that they could then move toward the bigger goals of broader justice and all the rest of it. and so the whole point about outcomes is specifying them clearly enough that you can actually focus in and commit to making it happen or not. and, and i think a lot of it'sow to specify the place tha between, you know, justice out there, goodness in the world and, like, my next meeting. >> bill moyers: suppose one of those students said to you, "professor ganz, i know that the farm workers were out-financed and outmanned. and i know they were opposed by business owners and other labor leaders spurned them. yet, y