. >> so we ran the advertisement and we watched tim klein in the polls and would exceed expectations. >> that go back the primary campaign was closing in and it was very tight with an extraordinary moment where your campaign director the got involved personally as you connected with supporters about a key advertisement he was running. >> i am not sure the message ever got to him himself but we saw that the company is very popular in missouri everybody knew that mike huckabee was really popular he was talking all the stuff we talked about in the ad about eight in family values it was powerful so we took that down to put up another one with a fan family but it was weird and it was just our opinion collectively if you know, the state and the voters and said tell them we'll think it is a very bad add some the from the campaign called hours i said it was i in a dash okay to talk and broad generalities it was no polling data our need of that nature. we could not believe there were taking our advice. i have given my advice to hundreds of candidates this is the first time it was a future oppo

tim? td ameritrade. you got this. >>> author ed klein is out with a book about hillary clinton called "unlikable." so is she unlikable? i took to the streets to put that theory to the test. take a look. do you know this sfwhom >> looks like hillary clinton. >> who is that? >> i recognize the lady, yes. >> do you recognize her? >> no, i don't. >> hey, ladies, do you know who this person is? >> yes, hillary. >> do you know this woman? >> no. >> yes, you do. >> all right, all right, yeah. >> do you know who that person is? >> that's what is her name. >> who is it? >> hillary -- >> clinton. >> very good. do you think that she's likable or unlikablunlikable? >> i feel unlikable. >> i like her. >> is she likable or not? >> likable. >> i can understand why some people think that way, and i can understand why people feel the other way. >> okay. you're down the middle. why is she cool, dude? >> she is one of the first females to run for president. >> what is likeable about her? >> you're going to run this on air, i presume? i'll pass. >> that means you don't know anything that's likable. do you think she s