there was an era, particular when the late tony benn was around, when he used to talk about how politicss. he was to get rather irritated by the media focusing on personality. absolutely. but politics nowadays is all about personality, isn't it? it is about the way trump behaves, the way he tweets. borisjohnson is a big personality as well. and this is affecting the way politics is carried out. the world issues seems to be pushed aside full stop. trump a's freelance, shoot from the hip approach, it appeals to his base, has huge dangers. already the cost to the american consumer is estimated to be about $800 per household because of this rising tariff war in the us. the estimate is that if the new set of tariffs on another $300 billion go through, they will raise that cost to $1500. if you understand the fragility of the american household, there are huge numbers of people, as in the uk and europe, living on the margins, barely staying afloat. the idea of $1500 extra on their household bills is really crippling. that is where boosterism comes to the end of its usefulness. it will hit the