and what they have found is if a woman all of a sudden starts buying unscented lotion and then starts buying certain types of vitamins like zinc and magnesium, those are all signals that that woman is pregnant. using their computer algrisms, they'll be able to determine, within a two-week window, when she's due. >> stephen: they can sense you're having a baby without even meeting you. they're like an obgyn kenobi. target knows when you've missed your period, period. ( laughter ) for example, a fawgths recently stormed into a target angrily waving coupons for baby supplies that were mailed to his teenaged daughter. now, a few days later, when the manager called to apologize, the man said, "i had a talk with my daughter. it turns out there's been some activities in my house i haven't been completely aware of. she's due in august." ( applause ) just in time for not-going-back-to-school sales. the point is-- plawz. ( cheers ) ( applause ) the point is, target knew this girl better than her own father, and everybody knows that knowledge means profits. people tend to shop at the same places