their walken kia spot is already racking up hits on youtube. >> what is that? >> the new kia optima. >> reporter: in manhattan, team bud light airing their offering early online. >> so far, so good. on track i would say. >> america has seen the light! >> and there's a butt in front of it! 2011, they intentionally leaked this gem for volkswagen. and set a trend. >> why put it out there before, why not keep it for the super bowl? >> we thought, if there's that much thrustirst and hunger for this content, just give it to them, just lean into it. so that blew up huge. then the next year, everybody was doing that. >> reporter: but this year they are team taco bell. and taking a different tack. >> the toppings would stay in better if we flipped it. >> it's become standard now for brands to drop their ads early. everything's out of the bag sometimes a week, two weeks before, you know, the spot even comes out. but this year taco bell and i think a lot of advertisers this year have chosen to hold back. i don't think as many people are showing everybody what they've done

>> that's why we're forming the bud light party. >> reporter: walken? >> war hawk, this is good! don't know really what it is! >> reporter: or whatever it is in that taco box. i'm nick watt for "nightline" in los angeles. >>> next, counting down to the battle for the granite state. we'll have a preview of tomorrow night's final republican presidential debate right here at abc before tuesday's decisive new hampshire primary. (music) woman: i'll never remember all the projects, presentations, or meetitis i gave up my nights for. (music's drums intensify) but days like this, i'll never forget. get out there, in the 2016 ford escape. be unstoppable. this is my fight song take back my life song if you could see your cough, it's just a cough. you'd see how often yoyo cough all day and so would everyone else. new robitussin 12 hour delivers fast, powerful cough relief that lasts up to twelve hours. new robitussin 12 hour cough reli. because it's never just a cough.h. hey, need fast heartburn relief? try cool mint zantac. it releases a cooling sensation in your mouth and throat. zantac w

only christophe0+d walken could have >> i wanted him to dance in that you know. what's next? >> let's go back to{zwx the helen mirren commercial. we got a^ taste of this last$nbyw week. >> hello.1ais i'm3""z rq&en mirren andz0j> notoriously frank andb%s uncensored britishlg.7ov9z'| lady. the connective, we have dumfounded that people still drive drunk. if you drive drunk you, simply put, are azzr short-sighted, utterly useless, oxygen-wasting human form ofx"5{ pollution. a dove a war deserving selfish coward. if your brain was donated to science, science would return*0 &c @&c% it. soj%| stop it. now the chances are you're a fun,:ccc solid,%ag? respectable( human being. don't be a you. the friends an!> joery, what dow6i|=uqy*h think about this one? >> i think it's a great commercial except the worst place to put it. shown atet millions of parties. everybody is drunk. too late.yb"!| [laughter] that3hh spot i would put a spot, uber. >> wow. >> you're right, jerry.

thr walken kia spot is already racking up hits s on youtube. >> what is that? >> the new kia optima. >> reporter: in manhattan, team bud light airing their offering early online. >> so far, so good. on track i would say. >> america has seen the light! >> and there a butt in front of it! >> reporter: now to deutsche in l.a. this gem for volkswagen. and set a trend. >> why put it out there before, why not keep it for the super bowl? >> we thought, if there's that much thrustirst and hunger for this content, just give it to them, just lean into it. so that blew up huge. then the next year, everybody was doing that. >> reporter: but this year they are team taco bell. and taking a different tack. >> the toppings would stay in better if we flipped it. >> it's become standard now for brands to drop their ads early. everything's out of the bag sometimes a week, two weeks before, you know, the spot even comes out.t. but this year taco bell and i think a lot of advertisers this year have chosen to hold back. i don't think as many people are showing everybody what they've

christopher walken. >> he says, do not live life like the gray socks. >> i love christopher walken. >> i have three daughters. one that drives. my twins -- they just got their license -- the permit -- i was teaching my daughter to drive yesterday. this hit home. >> yes. you want to take my daughter out, okay. >> he gives him the car. >> of course he does. you know why? i know why. he has a very special gps in there. >> [ laughter ] >> i know where you are. >> it was very funny. >> you are messing with the wrong dad. >> we all had a commercial that resonated. >> yes. >> now we want to know, which one was your favorite? we have a slide show at abc7 ny. >> it was entertaining. >> there were good ones. >> let's look at the weather for the rest of the afternoon. >>> going east, you will have to have snow here. flurry periods. seeing them ending for a time. they will come back. this big storm in the atlantic will bring another batch of snow this afternoon. more on that. thirty-two degrees. 75% humidity. northeast wind out there -- is a mean one at 20 miles per hour. gusting up to 25 and 30.

ptheir walken kia spot is already pracking up hits on youtube. p>> what is that? p>> the new kia optima. p>> reporter: in manhattan, team pbud light airing their offering pearly online. p>> so far, so good. pon track i would say. p>> america has seen the light! p>> and there's a butt in front pof it! p>> reporter: now to deutsche in pl.a. p2011, they intentionally leaked pthis gem for volkswagen. pand set a trend. p>> why put it out there before, pwhy not keep it for the super pbowl? p>> we thought, if there's that pmuch thrust irst and hunger for this pcontent, just give it to them, pjust lean into it. pso that blew up huge. pwas doing that. p>> reporter: but this year they pare team taco bell. pand taking a different tack. p>> the toppings would stay in pbetter if we flipped it. p>> it's become standard now for pbrands to drop their ads early. peverything's out of the bag psometimes a week, two weeks pbefore, you know, the spot even pcomes out. pbut this year taco bell and i pthink a lot of advertisers this pyear have chosen to hold back. pi don't think as many

christopher walken tells richard..to be more exciting.. with both colorful socks.. and the new kia optima./// ((sherry swensk)) > the commercials didn't stop after the game. recreated a famous pepsi commercial... with supermodel cindy crawford. ((music plays, cindy can't get the soda out james corden: cindy, i'll get it. music plays. corden walks up )) sherry how's the weather today? we warmed up quickly through the weekend.... and will continue that trend through the week. .......... now some breezy winds around southern nevada, but still very mild in the 40s and 50s. a wind advisory in place along the river today. .............. a really cold storm gathering in the northern plains and blizzard conditions at times with blowing snow. ........ flooding rains in the carolinas and along the east coast today. ................... today another very warm day about 10 degrees above normal. highs hit 70 and even warmer mid 70s by the middle of the week. that's just about too warm for this time of year! valentine's day weekend will be loverly and mild. back to you! ((kirsten

. >> wes walken with lamar. she wore an oversized white coat and caitlyn was there too, posting this pic with kanye back stage. new york fashion week is a cash cow for the city, generating $900 million. that is nearly triple that of the new york city marathon. let's talk about another big event, i am talking about the dead pool, ryan reynolds. it's out this weekend, but not your typical valentine's day movie, however, romance is on his mind. >> i haven't made valentine's plans yet, but i will come up with something spectacular. >> he posting politely. >> what has been the friends and family reaction? >> i think they understand, guilty as charged. we are married. >> his co-star focussed on one thing. >> i'm try being to get through tonight without being in labor. >> and it was night out number two for two super bowl sweethearts. >> i'm a sports fan because of my husband, because i have no choice. it's been a bit of a date for us, because of super bowl. and we have a great, great time. >> aarp, the movies for grow

. >> they are talking about kia, their campaign, christopher walken.hey are talking about a lot of different things, and we are bringing it all back to the kia brand. >> it is not just established brands that are ponying up. is a lot of it newcomers to the super bowl stage. we are seeing brands, big names like amazon and colgate, who had never advertised in the super bowl before coming in. then you see a lot of small friends -- apartments.com, quicken loans, suntrust. >> whether the ads are meant to elicit laughter or tears, advertisers hope they will translate into sales. i love that video. i cannot get enough of willem defoe as marilyn monroe. molly: it is very close. will you be watching the game? >> i will. i will be staying up late but glued to the game. molly: it is time now for our press review. i am joined here in the studio by floris filament no -- by florence villeminot. we are starting off of something that has made headlines in france, changes to the way things will be spelled. the french are attached to their complicated spelling. to gover

>> christopher walken and the walk-in closet. that's one of the super bowl ads we have to look forward to tomorrow. 2016 is no different or is it? >> fox's anita roman gives us a preview. >> wait a minute is that george and weezie? >> who else would it be? >> what are you speaking there we rvetionz? >> flame broiled burgers. >> money well spent, the game expected to reach 114 million viewers. if the ads hit, the social media benefits, priceless. >> many are teaming up by the ad completely before the game.this allows a big rollout on social media which does matter these days. >> super bowl ads have a history of constantily clad women and slapstick humor. we're this year seeking to send a more somber message. >> i expect this year will be a little more tempered because of the distraction of the political campaign and because everybody's playing it, it seems, a little safe. >> anheuser busch has a campaign with amy schumer. >> and a message very serious but delivered with helen >> i'll sum it up, if you drive drunk you simply put ar

christopher walken. >> you are looking for these. >> reporter: and icon of tv show past scott baio. >> anybody wants a piece of scott baio, included in the price of admission. appearing in the ads selling everything from candy bars to cars. budweiser enlisted star powers. >> i am helen mirren. >> reporter: with a message for drunk driving. >> you are a short-sighted utterly useless objecting again wasting human form of pollution. >> reporter: apartment.com has jeff goldblum scalejeff goldblum scaling a high-rise to bump into more folks. >> that george and wheezy. >> reporter: taco bell is taking another tactic, using history to advertise something new. avocados of mexico have aliens touring a museum of culture. >> caused the civil war. >> reporter: gma went behind the scenes for the making, giving a glimpse at the game day pressure ad e dpshtion ec space. >> you see the super bowl spot and look down and wait for ten seconds to see what twitter saysseconds to see what twitter says, oh, gosh, okay, good. bowl dollars, the ads are worth about $9 million of air time because 30-second spot

>> you do a good walken. >> i really don't.mmercials. >> you were at the game. >> last week we saw previews. i believe it was a pantene commercial, daddy doo, our fathers kind of doing their children's hair. specially their daughters. it's not always a 10 when you are done. the ponytail is a little off. can you tell that maybe dad was behind this particular hairstyle. and since i have a three-year-old daughter, this just relates to me. i thought it was a moving commercial. not to make you laugh, but to embrace family and that father-daughter relationship. >> i tried putting my daughter's hair in a ponytail. did not go well. >> i am working on it. >> let's bring in pam cook to talk to us about which commercials are getting the most buzz and how best is measured. >> it's interesting. you mentioned the prius commercial because they can hit the mark and people have a lot of negative things to say. the car commercials really did hit the mark. >> you look good. >> thank you. >> you taking my little girl out? >> kevin hart. the first

. >> and my favorite was the kia commercial featuring christopher walken. >> eventually people get lost, devoured by the ones who stand out. >> he can say anything and it's funny. >> or scary. >> in the ad, the actor is looking to add some pizzazz to the owner's boring sock collection. >> well, of course. >> that is the sign of a good actor if you can pull off a sock -- you know, a hand puppet. well, clearly my favorite was a screeching portrait of steven tyler made out of you know what? skittles. >> dream on >> higher. >> dream on >> i think a little higher. >> dream on! >> rock the rainbow, taste the rainbow. with the portrait and it's destroyed with the vocal coaching. >> i thought i heard you practicing that in the dressing room. dream on. >> i am not even going to say how you get that high. pull your hare out or hair out or something, right? and peyton manning likely ending his career. i can't see him coming back. he leaves a winner and we will next. this is violet. she's been waiting for this moment for awhile. a moment other kids wouldn't think twice about. because now that cheer

there are two types of people in the world -- who wouldn't want a little life advice from christopher walken? and a start-up company will get its chance to impress a national audience. editor 18 row awaken and welcome death "death wish coffee" earned a five-million- dollar spot -- as part of a small business contest. wavy dot com has plenty special features of super bowl 50. there's information about what you can expect from some big name companies, and who may surprise you. super bowl weekend is underway, i'll have one final look at sunday's and tom, nicole don i the jets are flying in, the celebrity parties are in full swing. and ticket prices get higher every hour. it's super bowl weekend, time to break down america's biggest sporting event of the year. i'm bruce rader, are you ready for super bowl weekend? and the hoopla that surrounds it. super parties at your house, super expensive commercials, a super halftime show. and, let us not forget a football game with two high profile quarterbacks. the broncos peyton manning, who could be playing the final game of his storied career. he'll be

an appearance at the super bowl this year...marilyn monroe nat "much better" [kia ad] christopher walken nat "richard [gasp] are you looking for these?" [avocados ad] and icon of t-v shows past, scott baio. nat "anyone want to feed scot baio it's included in the price of admission" those are just a few of the celebs appearing in ads airing during the game, [please show snickers and a kia when i say candy bars and cars respectively selling everything from candy bars to cars... [bud ad] budweiser enlisted star power... "hello i'm helen mirren a notoriously frank and unsenstive british woman" in a spot discouraging drunk driving "if you drive drunk you are a short cited utterly useless human form of pollution" nats - "moving on up" apartments.com has jeff goldbloom scaling a high-rise building to bump into more famous folks "wait is that george and weezie?" taco bell is taking a different tact -- using mystery to advertise something new... commercial don't know what it is" the ads star a green brick "they're going to fix it in post" and avocados of mexico has aliens touring a museum of eart

. >> i think jumping is nearly as >> christopher walken also in the film. >>> oprahans will soon be able to get some inspiration by getting their hands on her high-fashion items for under a dollar. she cleaned out her studios at harpo in chicico. the goodies include everything from dresses and coats to jewelry and shoes. bidding will start at 99 cents. all proceeds will go to the oprah winfrey leadership academy for girls. >> something tells me you're not going to get it for a dollar. >>> still to come on 6, a second chance at recovery right here in south florida. >> a firefighter on the mend in miami. see who is pitching in to make sure this 37-year-old gets back >>> why a school is getting an "f" from parents for sending out an e-mail poking fun at whiners. >>> he lost his son after police down. >>> an elementary school in north delaware doing a lot of apologizing for a report that was accidentally sent toto students' parents. it mocks sensitive students asking students like is there permanent feeling damage and did you require tissues for your tears. a teacher got this from an outside

christopher walken selling a %- sock puppet. there's william de foe in a dress. this one is a secret, because i don't want to spoil all of them. we have aliens talking about emojis in the future. not sure what they're selling. one of my favorite, super bowl babies featuring seal. ever since we were in diapers we watched every game cheering so loud >> then there's the crying baby. if you want to take a look at some of these commercials that are out early, some are released and we have a liik at our web site, thedenverchannel.com. you have to have seal to really drive that point home. >> all those super bowl babies, awesome. when you think broncos we want you to think denver 7. it's why through sunday. we'll have the entire crew live for a special this evening at 6:30 live from the bay area. alsooon super bowl sunday wake up with denver 7. we'll have extended coverage sunday morning from 7:00 to 11:30. >>> we have more broncos coverage coming up. jahmai webster will join us with the latest from super bowl sunday. >> the democratic debate was entertaining. %- the ca

lauren: from having crisper walk christopher walken to heather len merrin, the super bowl commercials are employing a number of tactics to get you to watch. taco bell is taking a different tactic, using history to advertise something new. the ad stars agreeing brick and avocados of mexico touring a new culture. "gma" went behind the scenes for the making. >> this is weird sitting there , like you are watching a super bowl spot and you are waiting for 10 seconds to see what twitter says and then you are like, gosh, we' re good. lauren: in super bowl dollars, one ad is worth about $9 a 32nd spot will cost advertisers up to $4.5 million. lauren lister, abc news, los angeles. phil: have you ever purchased anything because of a commercial? jc: no, no. i don' t get it. the answer is definitely no phil: higher -- definitely no. announcer: now on wcvb newscenter 5. >> from 50' s today to accumulating snow tomorrow morning, what to expect where you live. >> the revelation that bothers the governor' s most about the death of a young boy. heather: and local schools are dealing with a health scar

. >> reporter: and christopher walken is a car salesman along with serena williams and ryan reynolds.is will be the celebrity bowl. you'll see probably north of 75% of the ads at this point having some sort of celebrity element. >> reporter: perhaps the only thing that can top star power is puppy power, the adorable and the bizarre. a 30 second spot is going for as much as 5 million dlz. they're cranking up the comedy. >> miss monroe, eat a snickers. >> why? >> you get a little cranky when you're hungry. >> my fellow americans. >> reporter: an early favorite, this bud lite political spoof with amy schumer and seth roggin. >> just wait till you see our caucus. >> reporter: don't worry, though. many ads still haven't been released, leaving plenty of room for game-day surprises. joe fryer, nbc news. >>> that's going to do it for us on a thursday night. i'm lester holt. for all of us at nbc news, thank you for watching and good night. not just the sunday's ga but the parties and events -- tonight -- and thru the weekend. level 1 security from san francisco to san jose. ====short open=== =

it stars hugh jackman, christopher walken and "the kingsman's" taron it's expected to be a blockbuster -- dubbed the "feel good movie of and producers of the film reached out to a small business here in particular audience makes it to the movie- theater. trailer nats: "you're not going to give up are you?" the story about "eddie the eagle" is one of an underdog, taking on the biggest competition ever. the olympics. "just this random email and she sends a note and says 'hi, i've got a new movie coming out called eddie the eagle starring hugh jackman and taron egerton..." and in an instant, "...i think it'd be fun if we could partner to promote this movie and to promote knitting at the same time." a locally-owned yarn shop is taking on hollywood. don't kid yourself, jimmy beans wool is a small-business on steroids. "facebook ended up doing a case study on our business and how we were using facebook for advertising and had done one million dollars in revenue over a 12 month period." that case study caught the film producer's eye, who also happens to be a knitter. "so as valerie, the produ

. >> reporter: christopher walken. >> you're looking for these. >> reporter: and icon of tv shows pastanybody want to feed scott? it's included in the price of admission. >> reporter: those are just a few of the celebs appearing in ads airing during the game, selling everything from candy bars to cars. >> we're moving on up. >> reporter: apartments.com has jeff goldblum scaling a high rise building to bump into more famous folks. >> wait a minute. is that george and weezy? >> reporter: taco bell is taking a different tact, using mystery to advertise something new. >> the people in the commercial don't know what it is. >> reporter: the ads star a green brick and avocados of mexico has aliens touring a museum of earthly culture. >> this is the white and gold dress that caused a civil war. >> reporter: "gma" went behind the scenes for the making getting a glimpse of the game day pressure ad execs face. >> it's weird sitting there. you watch the super bowl spot and look down and wait for ten seconds to see what twitter says. you're like oh, gosh, okay we're good. >> reporter: and in super

liam neeson is hawking tvs, and christopher walken is a car salesman along with serena williams and ryan reynolds, and ryan reynolds. >> oh, in my face! >> this will be the celebrity bowl. you'll probably see north of 75% of the ads at this point having some sort of celebrity element. >> reporter: perhaps the only thing that can top star power is puppy power, the adorable and the bizarre. this year a 30-second super bowl spot is going for as much as $5 million, an all-time high. advertisers are cranking up the comedy. >> miss monroe, eat a snickers. >> why? >> you get a little cranky when you're hungry hungry. better? >> much better. >> my fellow americans -- >> reporter: an early