relates to walter's question of reputation and authority and that is something that all of the systems are only getting started out and pretty primitive at and so eventually i don't think m account that is created overnight to be a mechanical turk for 10 cents is going to have very much influenced. influence has to be learned over time, and there is a little bit of that in twitter today. i don't know about other systems. but i think that is the inevitable for the internet even to the or otherwise, you know, it's not going to have the trust and the authority that is capable of. also, i don't know if this release or not the parody account allowed on twitter street up impersonation accounts are not. but we had during the cbp oil to -- bp oil spill someone created a global puerto rico and started saying like all of these, you know, sad but funny things like as if bp couldn't care less, and bp did not call us to take it down, and i thought -- i actually thought i was a brilliant move because it was letting off some steam. and if they had like gone all the way down to the minutia of shutting down a little twitter accounted would have been like they were just completely and utt