we often talked out in california, califoia sual, state casual which is a lot of people in california want to go along, get along, and everybody is nice to each other and smile to each other's faces and when somebody leaves the room they're like oh that guy is a real son of a, whatever. steve is not like that. steve was neverlike that. steve was always told you exactly where you stood, exactly what he thought. so the clarity of the communication that you could have with him, there was no waste of time, no wasted fort. everything was crystal clear. and unbelievably effective and i think that quality permeates all of apple's lture and why they are such an amazing company. >> if you look at steve's ability to negotiate and the ct that he was able to get the historic deals he did with the music industry at the time when it was impossible, that shows you his ability to negotiate deals very, very clever, very, very aggressive for the positions that he wanted. d he typically got them. >> rose: yeah, interesting about that, erics there was great conflict between steve and michael eisner when