i sat down with luntz in the luntz layer. >> dr. luntz, thank you so much for talking with me today. >> pleasure. >> i want to you help me make the idea that corporations are people appealing to americans. is that possible? >> it's going to be a challenge but i believe it can be done. >> what are some effective ways to use language to lie to people. >> dow lie to people. >> what's the right answer. >> you tell me. >> what would people want to hear. >> dow lie to people, yes or no, the simple question. >> i want to get this answer right, yes, so what is the answer, yes or so, do you lie to people. you tell me, if you focus tested that answer what would people want to hear. >> they would have already said this man i'm not voting for. >> but you -- >> dow lie to people. >> no. >> that's the correct answer but why do you go nnn no. >> ask me again. >> dow lie to people. >> no i do not frank luntz. >> you look me straight in the eye and say no. do i have to mean it, yes. could you tell whether i did. >> i thought you meant it there. did

and frank luntz is not so sure, the pollster extraordinaire with me now.o you are not in the camp that says go early, go fast, to mitt's advantage. >>guest: he has a bigger problem and that is texas governor rick perry. he cannot have the debates or rick perry is all over him. it does not make rick perry look good but it holds romney back and this constant brawl could cost the republicans their election in 2012. the american people do not like the yelling or the shouting. >>neil: but it is still early. >>guest: but more people --. >>neil: do you remember every slight? i don't. i remember oh all" slights. so this will be residual value? >>guest: it is what republicans and independents and democrats do not want which are politicians yelling at each other. >>neil: like this, like this it illustrates the point. >> you lose your standing because you hired illegals. in your home. and you knew for about it for a year and the idea that you stand here before us and talk about you are strong on immigration is on its face the height of hypocrisy. >> governor, why thi

. >> the president of luntz global watched with a group of republican voters at the wynn las vegas resort and casino and got all of their reaction. >> reporter: sean, we have done more than a half dozen. but tonight, the fireworks flew. we have a winner here. how many of you came in here supporting newt gingrich tonight? walked in here supporting him? three individuals walked in supporting him. how many are supporting him now? raise your hands. it is so rare that people change their minds. what was it that newt said that caused to you change your mind? >> he spoke to me and told me that we welcome everybody. everyone has an equal chance in this country. you know, my family -- we came here from vietnam as boat people. we came here to america, poor. my dad -- he spoke to me and told me na, yes, you can work hard, get an education and be successful. and it's okay. and i support that. >> reporter: congratulations on being part of the american dream. >> thank you. >> reporter: is it that newt gingrich said that you found sos and caused you to change your point of view? go ahead. >> a positive

pollster frank luntz has the new dials with that answer. with big moves in the gop presidential field, what should republicans be looking for in their next candidate? bill bennett is here to break it all down. plus a new book alleges a racial agenda at the department of justice, former doj official jay christian adam social security here with a shocking new book. we're on the road to 2012 and hannity starts right here, right now. >> after months of speculation, rumors today, new jersey governor chris christie, he made it official. he is out for 2012. he announced his big decision at a press conference in trenton, new jersey, this afternoon. let's take a look. >> over the last few weeks, i thought long and hard about this decision. i've explored the options. i've listened to so many people and considered whether this was something that i needed to take on. but in the end, what i've always felt was the right decision remains the right decision today. now is not my time. i have a commitment to new jersey that i simply will not abandon. that's

frank luntz joins me now. is this message working? >> it's a good mose and.roval rating. the lowest in the history of public opinion polling. he's doing a good job of demonizing congress. i think both houses of the congress could be in jeopardy for the parties that run it. they don't think congress is listening to them and doing enough. so the language itself works. i heard republicans say in response, you said we couldn't wait to pass healthcare and now we have a healthcare disaster and a trillion dollar boondoggle. you said we couldn't wait to bail out the financial institutions now the big banks are rich as heck and main street is suffering. you said we couldn't wait to pass the stimulus package and we find it didn't work and we wasted hundreds of millions of dollars. so there is a response to what barack obama is saying. but we can't what it does resonate with the average american. martha: first you always say you have to be specific with your message. and that is a very specific kind of mantra people can hang on to. but it does bring to mind all the thin

frank luntz is here with reaction to the ever-changing g.o.p. field and herman cain. and the jobs bill couldn't pass the september and senate republicans unveiled their own plan. weil check in with kentucky senator rand paul who, is here to explain the nascar nationwi, i know pleasing fans is a top priority, 'cause without the fans, there'd be no nascar. just like if it weren't for customers, there'd be no nationwide. that's why they serve their customers' needs, not shareholder profits. because as a mutual, nationwide doesn't report to wall street, they report to their customers. and that's just one more reason why the earnhardt family has trusted nationwide for more than 30 years. nationwide is on your side. [ female announcer ] have you ever seen a glacier while sunbathing? why not? have you ever climbed a rock wall in the middle of the ocean? or tried something really wild? why not? it's all possible in the nation of why not. royal caribbean's floating nation where you're free to do anything you want. which may be nothing at all. royal caribbean international. vis

so frank luntz put the ad to the luntzometer. the survey said? stick around. i hired someone to make my website... five months ago. we are building a website by ourselves. [ woman announcing ] there's an easier way. create your own small-business site... with intuit websites. just choose a style that suits your business, then customize, publish and get found... in three easy steps. [ bell dings ] sweet. [ announcer ] all from just $7.99 a month. get a 30-day free trial... at intuit.com. you're gonna have the hottest car on the block. [ airplane engine rumbles ] show me the carfax. yeah, show me the carfax. we...we ran out. what? just show me the carfax. before you buy a used car, get a carfax vehicle history report. see accidents and service reported to carfax and a price based on the car's history. ask your dealer or go to carfax.com. just say, show me the carfax. [ daniel ] my name is daniel northcutt. [ jennifer ] and'm jennifer nohcutt. opening a restaurant is utterly terrifying. we lost well over half of our funding when everything took a big dip. i don't

world where voters will have the polls next year without being frightened by spin doctors like frank luntz unfortunately that's not the world we live it. even if anonymous shuts down fox news as website on november fifth it will only be temporary and the t.v. talking heads will continue anyway but for one day maybe just one day a fox news less world could exist and will remember what it was like before bill o'reilly told us out of thing before fox and friends thought it was what to be afraid of and before hannity told us what it means to be an american and we'll all wait out the november sixth right back into a world with news but decide to turn the channel some may say i'm a dreamer but i'm not the only one. that's the big picture of hers a night. for more information on the stories we covered visit our web site that's all part of drug free speech dot org and archie dot com you can also check out your review channels there are links at on our. in tears shows also available for free video podcast on i tunes and we have a free time when i phone and i've had at the app store it's in a speed

the creators we have a number of myths that have been very carefully crafted by people like frank luntz a focus group these things come up with these phrases from his being hired but. we didn't even know this for a decade that it was going on but it finally got out of the news the wall errors you know the five of them collectively would be the richest person in the world if there were one person had hired him to change the word inheritance tax to death tax and he succeeded in doing that now job creators the reagan trickle down myth so much of america is still buying these myths what do you think it's do you think that you know we've been talking about the occupy wall street movement do you think that this is the beginning of the breaking down of this very carefully and frankly a lab or expensively created mythological structure i think it is actually because i remember we have a conversation or a listserv the other day and i felt like what i saw i watched the live streaming what was going on on the brooklyn bridge and it just felt like we've perhaps turned a corner at some point with ma

ceo of luntz global.hey, you know, there is no one out there that has a greater greater -- [inaudible] than newt gingrich, and some polls now show him this double digits. it took time. let's face it, the beginning of his campaign was very weak, and he didn't get a chance to show what he knows and what he can do because everybody was focused on the disaster of the process. but with these debates, every single debate has gone up a percent or two in the polls, and that's because he really is, he's brilliant. and the point i would make is he got more applause last night than any other candidate, and it's not because he's delivering cute quips, it's because he's saying things that republican primary voters agree with. martha: yeah. and as you point out, there was a time when people thought right after he started that his whole campaign was going to fall apart. he said, no, we're in this for the long haul, and indeed, so far he seems to be. questions about whether or not he would be a vice presidential candidat

megyn: frank luntz, thank you so much for being here. >> pleasure. megyn: all the best. more coming in on that breaking news from the west coast, the hunt for a man suspected in the shooting deaths of three people. someone has been shot dead by police in just the last hour or so. we will go to the breaking news desk at the bottom of our hour. >>> plus, the country is today counting the ways our lives have been changed by a company named am. and -- apple. and a guy named steve jobs. remembering a true visionary, next. >>> and where is baby lisa? vanishing without a trace from her crib sometime monday night, police and the fbi now looking everywhere for this child. her devastated parents join me live right here on "america live." finish upcoming. >> please, bring her home. our two other boys are waiting for her. please, just drop her off anywhere. we don't care. just somewhere safe where she can come home, please. megyn: fox news alert, a dramatic shootout unfolds in the search for a california man suspected of killing three people and injuring six others. that's the scene

. >> i'm going to bring in frank luntz, you were watching the debates in las vegas.t do the people think about that development? >> they thought it looked like more jerry springer than a presidential campaign. i need you to compare this to 2008 where this was obama versus clinton. they were so careful about what they said. if they started to be negative, you saw that the media shut them down, their grass roots shut them down. now, in 2011, it seems like the media is pushing the republicans to attack each other and they're very glad to do it. there's message, when rom mooe started to go after perry, he's down to 12%. there's a lesson. he has a great record to defend in texas. but he doesn't know how to do it. independents don't want to see these candidates go after each other. >> george, did rick perry, despite those risks that frank articulate, did he bring himself up to par where he needed to be in this new debate? >> no, he did not. his problem was not to stop romney's rise, romney hasn't been rising for seven years, he's hit a fairly low ceiling in the mid 20s, ra

pollster and fox news contributor frank luntz held a focus group on unconventional ad.u see their surprising reaction to it coming up ahead. we talk to gop presidential candidate rick santorum. he has been struggling mightily in the polls. we'll ask what is next for him. bill: hanging out on a marlboro light, right? california budget problems are huge. governor jerry brown trying to get a handle on it. set to announce sweeping changes that he believes will fix the troubled pension system. he proposes raising retirement age from 65 to 67 for new employees not public safety workers. require workers to pay more to retirement and health care. he believes it could save $900 million in california. eric bolling "follow the money" on fox business network. >> good morning, bill. bill: this is big proposal. wonder if it goes anywhere. they're deep in red. >> at one point they were $20 billion in the red. byron york pointed out something very important. scott walker in wisconsin was textbook example what happens when you go after the unions. when you go after collective bargaining

a lot of people in our focus group we did with frank luntz it did go over well with people. what was your reaction? >> these debates is democracy in action. i love the contested primaries. i like that we have to duke it out and share ideas. i don't like the pettiness. i think that does kind of make people feel disenchanted with the idea of serious debate. this is a serious job. these are tough demulti-ous times where we need solutions. we don't need that pettiness that comes out with some of the questions and answers in the debates. it's democracy in action it really reveals character this process. and bottom line, sean, it's not tibiddlely winks. you jump in the arena and you expect to get beaten up by the media and perhaps those in your own party. character is revealed and skills also come to the surface. >> sean: no regrets on your part not jumping in? >> nope. i appreciate the role that hopefully i will be able to play and that's spurring discussion about how to spur economic growth in this country and very thankful that it seems like these republic candidates are gettin

leader cantor, he said we cannot respond to major disasters like hurricane irene, luntz, fires, unless we make sure there are " savings elsewhere." guess where they find the savings? health care for the middle- class, college affordability, renewable energy. mitch mcconnell, the republican leader, said, "the single most important thing we want to achieve his for president obama to be a one-term president." folks, this is serious stuff. it is not just them. it is ryan, romney, rick. they are all singing from the same hymnals. social security is "a ponzi scheme, a monstrous lie to this generation." i might be repeating that 6000 times in florida. medicare -- "the equivalent of getting taken for a ride," ." foreclosures -- you just turn romney -- "do not try to stop the foreclosure process. let it run its course and hit the bottom." he was not raised in my neighborhood. i think they just do not know the people i grew up with. i think they just do not know that the -- what the american people are going through. and the guy you know well, governor scott -- >> boo! >> deep cuts in education,

luntz, thank you song with me today. >> pleasure. make corporations are americans. is that pe? >> it's going to be a challenge but i believe it can ways to use lie tole. >> what's the right answer.>> what would people want to hear. question. >> i want to get this answer right, yes, so what is the answer, yes or so do you lie to people. you tell would people want to hear. >> they woulsaid this man i'm not votin >> dow lie to people. >> no. >> that's the correct answer but why do >> a >> d lowie to pe.plo not frank lunt >> you lay no. do i have to mean it yes.uld you tellther i>> i thought you meant it there. did you not >> yes, i it is too long to answer.the pause. >> a second ago no was the answer blow this un. confusing man. >>hanku.o messaging expert colbert superpac sign.mo toomrrow >> we don't want to something tomorrow. we want to do >> we want to feel we're going into future tbut it's not toing a better tomorran't then it would be making aorrow when tomorrow gets he think future. >> and make it happen sooner. >> let's move on. focus group >> 25 people, they react on a sec