cross-talk the so-called fat tax i'm joined by mimi roth in new york she is president of the national action against obesity in los angeles we have robert ferguson he is c.e.o. of diet free life and serves on the presidential task force on obesity for the national medical association and in manchester we cross to bill bradley he is the london chapter leader of the western a price foundation or i focuses cross-ties that means you can jump in anytime you want and i very much encourage it but first tell us more about what is called the fact tax well first i must say it's quite ironic to see one of the least obese countries in the world be the first to implement a measure but irony aside let's figure out what this tax is all about the law which went into effect in denmark in early october levies a surcharge on foods high in saturated fats all with good intent politicians claim it will help to reduce cardiovascular disease obesity and diabetes at the political level there was a high degree of consensus for this law that was wide agreement about trying to improve the average danish life about trying to improve th