generalists used to take on the role of policing the ads, if there was an ad like the daisy ad that was considered too extreme or too tropical storm, they could shame the candidates into withdrawing those ads. today, it's very hard to shame the candidates. they can put claims in ads that are misleading or deceptive. journalists made say, hey, that's wrong, they shouldn't be doing that. but people don't pay attention in the same sorts of ways. a lot of these problems are a function of the lack of effective oversight mechanisms. >> let's go to ariel with another question. ariel? >> i understand that air wars addresses, how much political ads have on viewers and whether or not political advertising is good for democracy. do you think if the gop successfully utilizes the media through the use of negative ads that it will actually instill enough fear in voters that the republican candidate has the potential to win in? >> that's the $64,000 question of this election. and to me, it looks like it's going to be a 51/49 race. so in that type of situation, anything that moves one or two percentage

the same with humphrey's ad. i don't think the u.n. nts there. it's important, when you look at those ads, to see how that type of attack ad is put together. in each of them, you hear the ominous music in the background, which is a little unsettling. and so you are kind of understanding that you are hearing information that is negative and unflattering towards the opposition. we also see the very common technique, which we still see even today, of guilt by association, trying to tie nixon to fidel castro. >> i'm going to show an ad from the 1976 campaign. one of the earlier bio-ads that was very popular. these four-minute ad buys by the carter campaign in 1976, something we don't have today on traditional television. let's watch. >> hi, governor carter from georgia. running for president. i want to ask you to help me next year. >> in the beginning, jimmy carter's campaign was a lonely one. but through the months, more and more people recognized him as a new leader. a man who will change the way this country is run. a competent man, who

your reaction to either the obama campaign ad or the john mccain ad? approximate i really like the obama ad. i like how they compared him to britney spears and paris hilton. y i don't see how they can be used negatively against him but i guess in this case it was used negatively against him. but i think in a way it helped him. >> what about you, caesar? >> seeing britney spears and paris hilton makes you laugh a little bit. because, you know, they're -- well, at least paris hilton's like a pointless celebrity. and obama is this guy who's supposed to change the outlook of the country. and it kind of just -- at least in my eyes, that mccain ad kind of looks like he's floundering somehow to get some sort of negative thing out to make him look like the better candidate. >> another example on the table. timothy, i'm going to go to you next if i could. one of the ads from the 2008 race, it's again a reminder that you may be voting for john mccain, but guess who's been president for the last eight years. >> i'm barack obama and i approve this message. >> wonde

but they krcreated an humanity their darad. >> volkswagen ad. >> the super bowl ad with the day v darth vader. there's still that humanity that our clients want to own. and the politicians, you know, it is a tough business and they do have to be thick skinned. >> ever done political ad? either one of you? >> i have not. >> i did back in the '70 as long time ago. we got a call from a billionaire. a guy in the 1/50 -- top 150 people in the forbes billionaire list, a couple of months ago asking us, i like your geico ads. i want to go after barack obama. would you guys do this? and they took my partner and me a couple of minutes to say, no, we're not going to do that. and it's, you know, so i sit out there and i hear $2.5 billion, and i thought, why didn't i do that? i said, but, it's not the kind of business that you would feel good about in the morning. you know? >> is that the reason or if you're in that business you might offend your client? >> both of us are -- have the same parent company. the parent company doesn't let us do political advertising. >> corporate customers. you're

i think of the southwest ads. they take on the big airline industries, they don't mention delta, american. >> i think airline names, skyline i think is the ad that charges for bags. they don't even want to mention one of the delta or american. >> to avoid that buy their choice. to just make the point and leave the take away about your brand but not necessarily always have the negativity associated with it. >> in one of the earlier points, historically, primary fights were more civil when you had five or six candidates, maybe for the reason you alluded to, he mentioned in 2004 when gephardt and howard dean then in iowa did a pretty good job of destroying each other to the benefit of john edwards and john kerry. so, i guess that's part of the dynamic that you're talking about. >> absolutely. >> are there examples of -- this is to both of you -- of other negative campaigns or comparative campaigns in the commercial space that, you know, might provide good lessons and models for political candidates? >> there's a famou

one of the ads is in spanish. and as we do further ads we will continue to work on providing these were different communities within the u.s. one of the ads that we didn't show was on secondhand smoke, and that is in both interest and spanish, and we have the person who taped that add here with us, showing basically that anytime people smoke around someone with asthma, they're much more likely to have an asthmatic attack and end up in the emergency department, or even hospitalized. asthma is more common in hispanic communities and so that's the ad we targeted to that community. [inaudible] >> have you thought about how we the public health, how we and the public health community can help? because odyssey they are very important to do and it's possible the tobacco industry will react similar in the ways they've acted in the late '80s to cigarettes. >> we will see what the tobacco industry does. our focus is bringing the reality to the lives of americans who smoke, in order to save lives. i think we can't expect that

i don't know if y knapp or jay marlin, but these are the games that did those ads. the poll questions come back to us to look at, we check those and make sure they are accurate and they kind of jive with what we gave in the report and also, the skriments will come back to us, too, one last time before they are produced to make sure they are accurate. what you are doing is, taking a 200-page research report and distilling it into a 30 or 60-second spot, which is always amazing to me, because every word in those spots is a story onto itself. and you have to be so careful to make sure it's not getting distorted and it's not somehow lost in translation. now, these things that were on these two ads we already tested. we knew what we were going to use. but anybody who understands campaigns knows they are incredibly fluid. they are changing by the day. so, most of our work was done, you know, when these ads were produced. in july, like i said, this campaign, we just got through with in november. in july, there was a newspaper article, kind of an obscure article from the mis

and the other reason is that we feel -- we look at these ads, someone made the statement earlier that it's not really our role to question, orhe role to question whether there was any truthfulness to these ads and that's one of the things that bothers us is -- it's fine to be negative, but you need to know, when you watch that ad, is there anything underlying it? and often, there isn't. that really distresses us, because the ads are so much, especially now, therey are so mh slicker and impressive. when weer with on fox news last week, they showed some ads and had us kind of critique them and the one that stuck with me was, it was just, i don't know what it was about, it was really impressive, though, and i was like, against the guy when it was over because i had these great graphics and really cool music and it was really an impressive ad but i had no idea if there was any underlying documentation. what we wanted to do with the book is show people, it is still possible to try to know what the truth is. and we're not trying to be lofty and put ourselves out there as, you know, the find

the minute of super bowl is over, there's a lot of the press response to those ads. how's that changing commercial advertising and are the super bowl ads getting better or worse as a result? >> i won't say better or worse but the thing i would tell you is super bowl advertising now starts three weeks before the super bowl. not the minute the super bowl ends. literally, you know, vw a year a, go we released the fourth spot about ten days before and it had 10 million hits, viewers on youtube, before the super bowl had ever started. a good percentage of the country had seen it and decided they liked it. the "usa today" polled it's one of the big ones that decides super bowl success, was in many ways influenced by that social media vote of what was good before. so i do think that there's -- the super bowl's an unusual moment of scrutiny for advertising. we don't care, we don't ask about advertising for the most part. we try -- tell ourselves it doesn't affect us and we don't pay attention. the super bowl is the moment where we tune in and watch the ads. so there's become

the ad includes a profane statement telling the president where to go.im moran wrote a letter to metro asking that the ad be taken down because it is offensive. "news 4" spoke with the man by phone, the man who's behind the ad. >> socialize medicine. it shows where we're going in this country. >> this is an inappropriate ad. if this gets loud, it's going to be a signal to others to put even more inappropriate ads on public property. >> the ad is posted at the end of the platform at the clairton metro station. it's protected by free speech rights. >> partisan politics could put virginia's financial future in jeopardy. senate democrats rejected a spending plan approved by republicans and republican lieutenant governor bill bowling does not have the authority to break a tie on the issue. it would have kept virginia from operating through the middle of 2014. if no deal is reached by the end of june, the state government could shut down. >>> executive baker says there will be an official review to a council member speeding on the beltway last month. last mont

this is probably one of the iconic ads in 2008. it's one of the core issues hillary clinton tried to use against barack obama but it was an uphill fight because the emotion surrounded the obama candidacy. let's watch. >> it's 3:00 a.m. and your children are safe and asleep, but there's a phone in the white house and it's ringing. something's happening in the world. your vote will decide who answers that call, whether it's someone who already knows the world's leaders and military. someone tested and ready to lead in the dangerous world. it's 3:00 a.m. and your children are safe and asleep. who do you want answering the phone? >> i'm hillary clinton, and i approved this message. >> so, timothy hatten, we start with you first, university of mount union. your reaction. >> yes. thank you for being with us again, mr. crawford. i do remember when this ad came out. it created quite a stir and quite a buzz. but i think primarily it was hillary's way of kind of asserting herself as a powerful force, as somebody who is capable of leading the

and the truth is what these ex-smokers are showing to america. ads only work if they're done right and the evidence is clear that hard hard-hitting ads work. these will pay for themselves in reduced medical costs in just a few years, we think. but even more importantly, it will help 50,000 smokers to quit, we project, and save thousands of lives. these are inspiring, courageous people, many here today who are willing to share their stories. so, i'd like to have the honor of introducing three of the former smokers who will come up one by one to tell us their stories. first is brandon carmichael from north dakota. brandon is 31 years old. he has buerger's disease. he was diagnosed at age 18. and while the amputations he has undergone from buerger's disease are very specific to buerger's disease, amputations from smoking are very common in a wide range of people. second, roosevelt smith from virginia, age 51, who's had a heart attack and heart surgery. he was 45 when he was diagnosed. and third, terrie hall from north carolina, who is 45, has had neck c

who put the ad up? were you responsibilities for it? every time they tried to get the answers they were stonewalled. they didn't get the answers they needed so this was the action they took. filing a lawsuit. >> anyone using images to make profit, unbelievable. they set up a website in memory of their son. >> it's called the unsungherofund.org. it basically collects small amounts of money and buys small things. toiletries and snacks, which to us in america doesn't seem like much, but when you send them overseas to a service member serving far away from home, it means a great deal, and they know it. >> put a link up on our website. martin, appreciate it. thanks very much. the man behind the viral video, "kony 2012," detained by police hospitalized after reportingly asking bizarre. naked in the streets of san diego. the video obtained by tmv, blown up on the internet, as you can imagine. trying to figure out what is going on there. we'll be right back. lead paint poisoning affects one million children today. if you're pregnant or have youn

that's not the way the ads have been, correct? am going to give you the chance to ask them a question and challenge them. paul ryan, ranking of the house chris and michael will be here together about the budget you haven't seen. an incredible opportunity to challenge elected officials. stay tuned for the tuesday special. [ female announcer ] when your child has a fever, you should know that just one dose of children's advil gives up to eight hours of fever relief. allowing your little one to get back to building a better afternoon. children's advil. relief you can trust. chocolate lemonade ? susie's lemonade... the movie. or... we make it pink ! with these 4g lte tablets, you can do business at lightning-fast spes. we'll take all the strawberries, dave. you got it, kid. we have a winner. we're definitely gonna need another one. small sinesses that want to grow use 4g lte technology from verizon. i wonder how she does it. that's why she's the boss. because the small business with the best tecology rules. contact the verizon center f

the constitution. and we may not decline ads based on their political content. wmata does not endorse the advertising on our system and the ads do not reflect the position of the authority." we asked cnn's senior legal analyst his take on the issue. he said the ad may be disturbing but it is well within free speech rights. >> metro is on very solid ground. it is possible that activists may use this controversy as an opportunity to push the envelope further in terms of what's permissible but i don't have any doubt that this expression even with the word "hell" is clearly protected by the first amendment. and the metro would have no right to take it down. >> reporter: lisa sylvester, washington. >>> the ad is scheduled as to run until march 11. it costs the film producer $800. >>> >> seems to want a piece of facebook but this lawsuit is different. the monday morning court date that might make some soon-to-be millionaires very nervous. >>> not enough rain. the rare source one bay area water district is tapping into for the first time in years. ,, ,,,,,,,,,,,,,, the

one of the ads is in spanish, and we, as we do further ads, we will continue to work on providing these for different communities within the u.s. one of the ads that we didn't show is on secondhand smoke, and that is in both english and spanish, and we have the person who taped that adhere with us, showing, basically, that any time people smoke around someone with asthma, they're much more likely to have an asthmatic attack and end up in the emergency department or even hospitalized. asthma is more common in hispanic communities, and so, that's the ad that we targeted to that community. yes. >> what kind of -- [ inaudible ] -- history about this campaign? and have you thought about how we in the public health community can help? because obviously, they're very important to do and it's possible that the tobacco industry will react in ways similar to the ways they reacted to the later ad of cigarettes. >> we'll see what the industry does. our focus is bringing the reality to the lives of americans who smoke in order to save lives. i think we can expect that some people will say, why are y

. >> the ad is at a metro station where riders caught on and off trains. >> you can find other places to more politely. >> the was there was a who actually put the ad up there. >> the ad calls on readers to watch sick and sicker. >> if we did not say it is wrong, they will sink it is right. metro does it is not right and should act accordingly. this city at cannot be taken because the message is collected political speech. advertising has been ruled by the courts as a public forum the first the men constitution and we may decline ads based on their political content. out marchme will come by the way. we also need to be clear metro officials said plenty of discretion when it comes to other types of sign. if it has to do with alcohol or tobacco, they do not have to put that sign up. are live, at jay korff. >> new at 11:00, voters in wyoming tonight where voters -- a mitt romney picks up 10. santorum picks up nine. in an interview mitt romney says support an effort to obamae the administration's issue on the issue. he says he did not understand the question. rick santorum spent the day i

the rnc has released an ad targeting the president.>> so there you have the ad accusing the president of being more concerned with fundraising and focusing on the economy although it doesn't mention economic improvement as of late. can this type of ad be effective or do people say didn't we just hear new unemployment numbers that unemployment is down? >> i think they can be effective especially with republican voters. some of this is intended for the larger electorate. the real interesting thing is the extend to which these parties them selves and the super packs and other organizations, the public employees union is spending money on ads attacking mitt romney conceivebly going to help obama. all of these third party groups are helping these candidates and hurting others in very interesting ways. i think this might be the real story of this advertising campaign. >> so good talking to you. thank you. >> the twitter world is really just busy because of the death of davy jones. we'll have that coming up right after this. what's the matter

it's not the way the ads have been. in a moment, i'm going to give you a chance to ask them questions and challenge them. later on in the show, something really special. chairman paul ryan, tom coburn, democratic senator michael bennett will be here to give you details about the budget. this is an incredible opportunity for the american people to challenge their elected officials. elected officials. stay tuned living with the pain of moderate to severe rheumatoid arthritis... could mean living th joint damage. help stop the damage before it stops you with humira. for many adults with moderate to severe ra, humira's proven to helrelieve pain and stop joint damage. humira can lower your ability to fight infections, including tuberculosis. serious, sometimes fatal events can occur, such as infections, lymphoma, or other types of cancer, blood, liver, and nervous system problems, serious allergic reactions, and new or worsening heart failure. before starting humira, your doctor should test you for tb. ask your doctor if you

who put the ad up? were you responsibilities for it? tried to get the answers they were stonewalled. they didn't get the answers they needed so this was the action they took. filing a lawsuit. >> anyone using images to make profit, unbelieve panel they set up a website in memory of their son. >> it's called unsung hero fund dot org. basically collects small amounts of money and buy small things. toiletries and snacks, which to us in america doesn't seem like much, but when you send them overseas to a service member serving far away from home, it means a great deal, and they know it. >> put a link up on our website. martin, appreciate it. thanks very much. the man behind the viral video, kony 2012, detained by police and acting buzzaardedly naked in the streets of san diego. the video by tmz. blown up on internet, you can imagine. trying to figure out what is going on there. we'll be right back. ♪ when your chain of supply goes from here to shanghai, that's logistics. ♪ ♪ chips from here, boards from there track it all through the air, t

it's not the way the ads have been. in a moment, i'm going to give you a chance to ask them questions and challenge them. later on in the show, something really special. chairman paul ryan, tom coburn, democratic senator michael bennett will be here to give you details about the budget. this is an incredible opportunity for the american people to challenge their elected officials. stay tuned for super tuesday special. [ male announcer ] juice drink too watery? ♪ feel the power my young friend. mmm! [ male announcer ] for excellent fruit and veggie nutrition... v8 v-fusion, also refreshing plus tea. could've had a v8. the new spark card from capital one. spark miles gives me the most rewards of any small business credit card. the spark card earns double miles... so we really had to up our game. with spark, the boss earns double miles on every rchase, every day. that's setting the bar pretty high. owning my own business has never been more rewarding. coming through! [ male announcer ] introducing spark the small business c

me. - yes, except there's no name in the ad. i'm sure people will find out eventually. hello ? yes, this is the mystery restaurant but we don't open for another three hours. no, i cannot take an order. because i have no one to deliver food. let me take care of this. hello, this is katherine. what would you like us to deliver ? are you out of your mind ? okay. a hamburger, french fries-- who orders hamburgers and french fries at 9:00 in the morning ? would you hold one moment, please ? mr. brashov, he's our first customer ! some people eat cereal for dinner; he eats hamburgers for breakfast. - all right, go ahead. - do we have a way to talk to the kitchen from here ? sure. - rosa ! - never mind. i'll take the order to her myself. maybe you can get his address. may i have your address, please ? [ katherine ] rosa ! i need a burger, medium, lettuce, tomato, pickles no mayonnaise, - an order of fries and a small salad. - at this hour ? - oh, no. not you too. - okay, but ground beef hasn't arrived yet. - all i have is turkey. - mr. br

>> they're the most over the top campaign ads of the republican presidential primary.lp us go through them, reporter for the national journal. matt, good morning. >> good morning, chris. >> the goldfish ad we saw from herman cain's sick of stimulus group. what is going on with this bizarre campaign? >> i don't have any questions, but you know this is an -- >> don't mess with that little girl, matt. >> i sure won't. >> she looks tough. >> very much like the daisy girl ad from back in the '60s. this ad was online, obviously very low production value. and sense they don't want to spend a lot of money on ads and they don't want to spend a lot of money to push them on television, you make an over the top ad for the internet for youtube so it becomes a viral hit or in a rare chance gets picked up by the networks like we're talking right now. >> i get the impression if if starts getting sent around to people, they pay more attention than they might even if they were on television. >> absolutely. >> several ads have a common theme. take a look at these. >> americans put our he

ad." do you think it's a sext a position given the tenor of the ad how your candidate said a few days ago that perhaps we should stay with barack obama for four more years if in fact romney is the nominee? >> first of all, he was -- that's something he's been talking about for a long time. he has never said -- excuse me, he's always said he would support the nominee. he even said if ron paul were the nominee, he'd vote for ron paul. he's been very clear about that. the point he was trying to make was in the fall we're going to need to have excitement in the republican party, we're going to need to have excitement in america to get out and vote for somebody. we're going to have to have motivation to get out and support the nominee. if the candidate we put forth is a moderate who has basically supported every single policy of the president's right now, then it's not going to be really motivating, it not going to be exciting for someone to get up oft couch and vote on election day. that was the point he's trying to make and he's made that very clearly many times. in fact he said quote, unquot

ads. two against the president, one against the republicans. ads that work. >> brian: here is one for the president made in america. watch. >> made in america, for generations a michigan auto workers, it's more than a slogan. it's a way of life. when a million jobs were on the line, every republican candidate turned their back, even said let detroit go bankrupt. not him. now a retooled, restructured industry is back because of the great sacrifice of michigan workers. >> don't back against the american work approve this message. >> you notice that went up and down. they're trying to decide what the ad is about. when they talked about the grit and sacrifice. you don't hear that phrase that often of auto workers, that's when both democrats and republicans said you know what? i agree with that. i respect them, i respect their effort and that's why you saw the lines go up. that was an effective ad. >> brian: my daughter's future by the rnc. listen. >> my daughter was born was the happiest day of my life. as she grows older, i want to make sure she ha

earlier today congressman jim moran asked metro to take it down calling the ad offensive and disrespectful. metro responded saying, "wtama advertising has been ruled by the courts as a public forum protected by the first amendment of the constitution and we may not decline ads based on political content. ads do not reflect the position of the authority." but the congressman doesn't agree and moran responded saying this specific language in the ad that should be removed is not political. it's profane. i repeat my call on wmata to exercise appropriate judgment and remove this offensive ad. dozens of you are already talking about this one on the wusa9 facebook page. i'll have some of your comments later in mcginty's mailbag. if you haven't weighed in, join the conversation on facebook or e-mail me, mcginty as hemail back at wusa9.com. >>> tonight -- mcginty's mailbag at wusa9.com. >>> topper's spring-like forecast is coming up. >>> but first the rains could not cool down marylanders heated over new tax proposals, the message to their governor up next. [ male announcer ] this was how my day be

take a look at the ads. >> [ indiscernible ] >> reporter: the television and newspaper ads beginning ure former smokers whose lives have been ravaged because of their habits. this is the centers for the disease control's largest and most graphic campaign and the first national advertising effort. last year the food and drug administration approved nine graphic images to be displayed on cigarette packages but last month a federal judge blocked the requirement that tobacco companies put those images on their packages saying it was unconstitutional. now the cdc and former smokers featured in these ads hope the psas will have a major impact. >> even when i was having my heart attacks, i still smoked a cigarette. like during the heart attack, yes. >> the pictures and all the disgusting graphics just turns me off. i change the channel immediately. i know it's coming. philip morris, the nation's largest tobacco company released a statement saying we agree smoking is addictive and causes serious disease. for those who want to avoid the health effects of smoking, the best thing to do is to qui

analysts expect the economy added about 200,000 job. hat unemployment will remain at 8.3%. >>> states affected by the bp oil spill could receive billions of dollars to restore damaged areas. the senate approved a measure that would distribute money collected by water pollution fines. bp could be on the hook for as much as $21 billion. the money would go to texas, florida, louisiana, mississippi and alabama and would be used on projects to restore the economy and the environment. >>> starbucks is trying to invade your kitchen. the company says it will start selling a single-serve coffee machine and it also will be used to make lattes and other espresso drinks. starbucks is keeping quiet on how much it will cost. betty, it goes on sale in the fall, just in time for the holidays. >> but of course it does. all right. jennifer lewis hall here in new york. we'll drink to that. >> straight ahead, your friday morning weather. >>> in sports, chasing down an invite to march madness is a fingertip away. xt with eric's a. his stimulant medicine was

there's been a disturbing uptick in the rate of teenage smoking. they say these ads are graphics and disturbing because they need to be. our report from nbc's tom costello. >> reporter: for anyone who hasn't gotten the message about the dangers of smoking, the government's new ad campaign is designed to shock and horrify. >> reporter: gruesome testimonials from former stoking living with cancer, heart disease and vascular disease. >> first it was my left leg. after my left leg it was my right leg. >> reporter: 31-year-old brandon carmichael started smoking when he was 15. >> if you're going to start smoking, it can affect you now, not necessarily woe you're 70, 80, 90. >> reporter: the ad campaign is targeting those who smoke or haven't started. >> ads only work if they're done right. the evidence is clear hard-hitting ads work. >> reporter: it's a bilingual campaign on tv, online and in print, graphically demonstrating the dangers of smoking. a heart surgery scar, a woman bed-ridden from the effects of a stroke. a young boy suffering the effects of asthma from secon

. >> you've seen the ads but you might not know how campaigns dig up all that dirt on their opponents. tonight, an inside look at the people who create what is called oppo research. >> you, your spouse, your kids, everything you've ever done is looked at. >> when they find an embarrassing fact, photo or video, watch out. >> this was the political equivalent of a gunshot wound to the head. he actually dropped out because the ad was so devastating. >>> and the trayvon martin tragedy has the whole country talking about it, including some of our friends here at nbc news. tonight why it's so personal for so many. that and more as "rock center" gets under way. >>> good evening and welcome to "rock center." we begin here tonight with something we used to associate primarily with dimly lit strip malls. and while some pawn shops are still right there where they have always been, the pawn business has changed remarkably. and in a recession, the pawn business is way up. for starters, they have money to lend. you can't often say that about your local bank these days. and their customers are chang

one of the lines on this issue is inside and outside on the ad display. installing into the back seat terminals, the cab company and companies were doing it, the offering cab companies 150 per month, 1800 per year, to run the ads on their terminals. the question of this line is inserted in the whole story. this is the door to open for the back seat revenues. in this case, i would say that this matter be prepared and make a proper plan for it. this way the drivers know, the companies know, no one speaks in to the situation. we are wasting time on this instead of using the time to serve the public. you might think -- why? no one is paying attention. i drive a cab and the 40% of the time. where are the cars? i can show you my records. how many days of the week. why am i 40% empty? very simple question. the day that the muni was down, i requested yellow on the phone many times. but the message was that we needed cabs in that part of the city. several times by several drivers, no one put it down. so, please, there are serious issues. this batch is a very big is