the intent is to be able to microtarget ads. right in the application on the verizon one -- again, they're no different than anybody else, they're not the only ones -- it says if this device sees you are drinking a beer, they will target you for budweiser ads. if they see you cuddling on your couch, they may send you an ad for marriage counseling or contraception. those are not words or experiences i made up, those are directly out of the patent application by one of the most famous internationally-known corporations in the world, and i would argue that the average person should know that's happening and have a choice to get out of it. >> host: does this technology exist today? >> guest: that's -- i don't know exactly, but i think one of the reasons the at patent was denied because all the technology is relatively simple in today's world. doesn't take much to put a camera or a video camera into any device, so they could do it. it's already cable ready, so you're already op cable. i don't see that these are technologically scienc

the intent is to be able to microtarget. right in the application on verizon, they're not the only ones -- it says is this device sees you're drinking a beer they well target you for budweiser ads. if they see you cuddling on your couch they may send you an ad for marriage counseling or contraception. those are not words i made up. those are not experienced i made up. those are directly out of the patent applications, and i would argue that the average person should know that is happening and have a choice to get out of this. >> does this technology exist today? >> i don't know exactly but i think one of the reasons the patent was denied is because the technology is simple. doesn't take much to put a video camera into any device, and so if they could do it, it's already cable-ready, already on cable so i don't see these are technologically science fiction anymore. it's a matter of if they do it, make sure the consumer is informed about and it have the option to turn it off. >> congressman capuano, what's -- is there a good s

both sides microtargeted.ocrats took it to the next level. >> rove insists republicans can compete and will win the new political arms race. that will excite many gops. will this give us better manipulateors than better leaders? what about old style political gut and leadership, out trying to sell an idea to people and convince voters this idea is worth voting for? >> you put your finger on a good thing. because if you rely on the data to dictate everything to you, you make no room for leadership. responsibility of leadership is not to follow, but to mold public opinion in the right direction. >> as we just seen, data is power. so how would you feel about a new government data center, big enough to collect and store every phone call, e-m surveillance video and internet search from around the world? ♪ when you experience something great, you want to share it. with everyone. that's why more customers recommend verizon, america's largest 4g lte network. [laughing] [message beep] [tires screeching] >>> before the

they're doing microtargeting and who are they going after?nonwhite and a third live in california, texas or florida. and i look at that list, bob, and i say, california, blue state there, this is a state that is really pushing to try to make this law work. texas, rick perry's texas is fighting this law and in florida the republican governor is fighting his fellow republicans about whether he should be embracing the law and it just raises the question to me, if a year from now we're talking about 18 to 34 year olds not signing up the numbers we need them to sign up in, what happens then? >> i think that is a good chance that would be the case because i've been going around the country talking to young people about employment and the economy and an awful lot of young people are just flat broke. even college kids with the college loans that they have to pay off and they're having problems on the employment market. so, it's only a little over half, 50% of four-year college graduates from the last few years. we even have full-time jobs at all. so,

insofar as the campaign infrastructure that obama used in 2008, 2012 to get to the white house, microtargeting, understanding consumer behavioral patterns, how people make choices, where they go for information and specifically targeted young people is all going to come in to play with the aca and getting those young people to sign up. that said, there seem to be a lot of incentives. i think 98% of people under 30 -- or 96% of people 21 to 27 will get income subsidies if they choose to sign up. >> it is of the people we think will be in the marketplace. what's important is to back up here and say that the key thing is that they actually have a pretty clear plan. there is this big meme about obama care. it is not that complex. but they know what they're doing. in order to get these insurance marketplaces to have premiums reasonably low, of the 7 million adults that come in, 2.7 million need to be young. if they can bring those in those folks will keep the premiums where they need to be. the reason they have to come in the marketplace is they are not getting insurance through a government progra

look, they were talking about how they were going to use the same microtargeting techniques they used in the election run by the same guy to target their political allies and these young people to get them signed up to try and make the numbers work. and they're talking about signing up a number of people that is way less than the number that they promised would be signed up in the first year that the law was fully informed when they passed the bill back in 2010. >> i just got to add two new things to my program because it not going to cost a dime. you can put a sticker on the food stamps and tell the people that get food stamps and you can ask the churches for help. here i'm going to be sarcastic. lois leonard is still on the government payroll. she's got nothing to do. bring her in and let her use a food bank. and those people who download porn instead try to help notify people, but that's being sarcastic. >> you are being sarcastic. one other serious fact about this. remember, the next year they have taken the employer mandate and delayed it one year. that's because when the employe

the way the white house is looking to get them is microtargeting, modeling.hey know which television shows they watch. you hear them talk about it and it sounds exactly like the campaign. >> we got the 2.7 million we have to go out and find. here's the thing, my first thought, when i read this about this campaign, i thought wait a second, didn't we have this entire national fight about the mandate? how is it they have to make sure they join the exchanges if they are mandated by the law to join the exchanges? what am i not getting? >> the mandate is something you can pay. in year one you can pay 95 bucks. in year one, you want them in there. wait until the end of the year and this penalty kicks in and maybe because of the penalty a bunch of people come in for year two when prices are already possibly going up because they weren't there in year one. you want to get them in on the front end, don't want it to be something you're forcing them to do. they want to tell people, this is a good deal for you, a good insurance marketplace where many cases subsidizing you

there was an article in the "the washington post" that said essentially the administration is microtargeting people. if they want to convince young males, minorities, well they are going to go spike tv. they are looking very specifically at how they can go after the people that will most benefit. >> they have experience doing that kind of work from the campaign, of course. this is right. >> they kind of wrote the book in many ways. >> it's not enough to pass the legislation, not enough the supreme court deems it's constitutional you have to sell that hedgeation every day and i think the obama administration has to ramp that up. >> great conversation. thanks to both of you. >>> 45e79th bitt >> happy 95th birthday to nelson mandela. the united nations is commemorating nelson mandela day. expected to speak former president bill clinton, jessie jackson and in south africa itself -- south africans have been celebrating outside the hospital where he still is and they actually got some good news this morning. mandela's daughter says he has made dramatic progress and could even be going home soon. h

there is a different strategy here that's much more modern campaign-style microtargetting that is notwhat happened for pote technological and i think other reasons in 2005, 2006 with medicare. i don't think we could have done it. the social media, internet technologies didn't exist then. i would say, by the way, that that's a two-edged sword. it is a way of reaching people faster, but there is a lot of information that the administration, others can control that will also spread rapidly as the outreach and other activities occur, you know, if any enrollment problems arise. >> right. if you were relying on twitter as your educational source for enrollment, you would have a lot, 140-character issues. >> yeah. and i guess the second thing is to dr. burgess' point as well, our outreach and information infrastructure was head by a mixture of people -- led by a mixture of people, some who supported the law, some who didn't, and it was focused up a year before on information that's reliable so people can make an informed choice. we asked them what is it you think your seniors, people you car

it, the 2004 re-election bush campaign was absolutely state of the art it was data that ining, microtargeting, to the extent that in 2004, republicans with right there at the cutting edge. ut for all intents and purposes, the next eight years ere pretty much lost on the party.ican and during that time, remember n 2004, you know, the -- the republicans didn't have it alone. you had the dean campaign and the kerry campaign. they were also doing technology and social media and these sorts of things. but they kept developing them obama and intoth 2012. so i'd say on the broader technology side, this is republicans need really, really work on. contributing editor of the report wrote a piece recently where she was pointing on the democratic side, a while the obama campaign developed a lot, these people have gone out to the sector. you've got private sector initiatives going on, developing datang edge technology and ases while she was drawing the republican side. almost like the five-year stalin lan where it sort of centralized and not in the private sector and maybe not as as it needs to be whereas

to the extend there was data mining, there was microtargetting. to the extent it twisted twisted in 2004, republicans were right there at the cutting edge. but for all purposes the next eight years were lost on the republican party, and during that time, you remember in 2004, you know, the republicans didn't have it alone. you had the dean campaign, and the kerry campaign, they were also doing technology and social media and these sort of things. they kept developing through 2008 with obama and in to 2012. so i.d. -- i would say on the broader technology side it's something that republican need to work on, and elizabeth who works -- a contributing editor wrote a piece recently that where she was pointing out that on the democratic side, a lot of those bach campaign developed a lot. these people have gone out to the private sector and you have sort of private sector initiatives going on developing cutting edge technology and data bays -- baseses while she was drawing the five-year styling plan. it centralized and not in the private sector. and mayb

there is a different strategy here that's much more modern campaign-style microtargetting that is not what happened for both technological and, i think, other reasons in 2005-2006 with medicare. i don't think we could have done it. i mean, the social media, internet technologies didn't exist then. i would say, by the way, that that's a two-edged sword. it is a way of reaching people a lot faster, but there is a lot of information that the administration, others can't control that also spread rapidly -- that will also spread rapidly as these outreach and other activities occur. you know, if any enrollment problems arise -- >> right. if you were relying on twitter for your educational source for enroll, you would have a lot of 140-character confusion. >> yeah. and i guess the second thing is to dr. burgess' point as well, our outreach and education infrastructure was led by a mixture of people, some who supported the law, some who didn't. and it was focused from when we set it up a year before on information that's reliable so that people can make an informed choice. we've asked them ov