bridget adams, let me start with you. what was your first reaction when you heard that apple and facebook were going down this road? >> i froze my eggs three years ago, which was a little bit of an early adopter to it, and i was thrilled. not just because of the perk, but it's raising a consideration which is not there that it's so hard to have it all, and it's giving women more options, and hopefully the media attention that's happened over this week, i think its just really showing us that we need to make some major total shifts to enable women to remain in the workforce longer. >> when you did it, you mentioned that you did it a couple of years earlier, what kind of conversations did people engage you in? did they want to know more about it? did you have to explain what it was in the first place? >> when i said, you know, egg freezing, most people just looked at me a little dumbfounded. the conversation had not begun three years ago. that's one of the reasons why i started the website. i had done a lot of research. i s