have a $25 free shipping minimum, amazon, $35, best buy, 35, home depot, 45, coles, 75, jcpenney, 99, j.crew 150, ann taylornd ralph lauren is knocking on the door of $200. >> right. gerri: is this going to work? are people going to buy this? >> you know, free shipping is, obviously, not free the if you have to spend more to qualify for free shipping. however, customers -- like i mentioned just before -- they see a better value in getting more goods than paying for the shipping. and it depends on the retailer. the retailer's base their minimum order requirements on what their average orders are online. and so gap to get away with $50 where ralph lauren with more expensive goods can get away with a higher threshold. gerri: we just mentioned amazon and, of course, they have a big program to try to get people to buy online and free delivery, but you've got to pay for it again. they were out tonight with earnings that were a big disappointment. they lost 95 cents a share, expectations were that they would lose 73 cents a share. they typically are out there spending money trying to grow, and they constantly frus