lowell organizers have pledged to make -- local organizers have pledged to make super bowl l the most giving big game and in an effort to raise money, the host committee is planning to air a 60-second spot during this year's super bowl this upcoming weekend. it will feature a long list of local celebrities. >> arnold schwarzenegger, danny glover, rob schneider. >> reporter: here is a preview of that super bowl ad highly produced. it was posted on youtube. the pot is being produced by -- spot is being produced by the super bowl committee. the spot will promote the 50 fund. that's the host committee's philanthropic arm which will be raising money for charities leading up to the big game at levi stadium in santa clara in 2016. en. >> we'll take you an an epic journey, you will never forget. >> reporter: you can see there, even the preview of this ad is like a hollywood production complete with explosions. organizers are pledging to donate 25% of all. money they raised for the super bowl. so that will meet at least $10 million directed towards local charities. it's expensive to buy a 60-