their walken kia spot is already racking up hits ons that? >> the new kia optima. >> reporter: in manhattan, team bud light airing their offering >> so far, so good. on track i would say. >> america has seen the light! >> and there's a butt in front of it! >> reporter: now to deutsche in l.a.y intentionally leaked this gem for volkswagen. and set a trend. it out there before, why not keep it for the super bowl? >> we thought, if there's that much thrust irst and hunger for this to them, just lean into it. so that blew up huge. then the next year, everybody >> reporter: but this team taco bell. and taking a different tack. >> the toppings would stay in better if we flipped tandard now for brands to drop their ads early. everything's out of the bag sometimes a week, two weeks spot even comes out. but this year taco bell and i think a lot of advertisers this year have chosen to hold back.eople are showing everybody what they've done before super bowl sunday. >> you're holding it upside down. >> really? >> reporter: there are teasers.lly does not

ptheir walken kia spot is already pracking up hits on youtube. p>> what is that? p>> the new kia optima. p>> reporter: in manhattan, team pbud light airing their offering pearly online. p>> so far, so good. pon track i would say. p>> america has seen the light! p>> and there's a butt in front pof it! p>> reporter: now to deutsche in pl.a. p2011, they intentionally leaked pthis gem for volkswagen. pand set a trend. p>> why put it out there before, pwhy not keep it for the super pbowl? p>> we thought, if there's that pmuch thrust irst and hunger for this pcontent, just give it to them, pjust lean into it. pso that blew up huge. pwas doing that. p>> reporter: but this year they pare team taco bell. pand taking a different tack. p>> the toppings would stay in pbetter if we flipped it. p>> it's become standard now for pbrands to drop their ads early. peverything's out of the bag psometimes a week, two weeks pbefore, you know, the spot even pcomes out. pbut this year taco bell and i pthink a lot of advertisers this pyear have chosen to hold back. pi don't think as many p

thr walken kia spot is already racking up hits s on youtube. >> what is that? >> the new kia optima. >> reporter: in manhattan, team bud light airing their offering early online. >> so far, so good. on track i would say. >> america has seen the light! >> and there a butt in front of it! >> reporter: now to deutsche in l.a. this gem for volkswagen. and set a trend. >> why put it out there before, why not keep it for the super bowl? >> we thought, if there's that much thrustirst and hunger for this content, just give it to them, just lean into it. so that blew up huge. then the next year, everybody was doing that. >> reporter: but this year they are team taco bell. and taking a different tack. >> the toppings would stay in better if we flipped it. >> it's become standard now for brands to drop their ads early. everything's out of the bag sometimes a week, two weeks before, you know, the spot even comes out.t. but this year taco bell and i think a lot of advertisers this year have chosen to hold back. i don't think as many people are showing everybody what they've

. >> they are talking about kia, their campaign, christopher walken. ey are talking about a lot of different things, and we are bringing it all back to the kia brand. >> it is not just established brands that are ponying up. is a lot of it newcomers to the super bowl stage. we are seeing brands, big names like amazon and colgate, who had never advertised in the super bowl before coming in. then you see a lot of small friends -- apartments.com, quicken loans, suntrust. >> whether the ads are meant to elicit laughter or tears, advertisers hope they will translate into sales. i love that video. i cannot get enough of willem defoe as marilyn monroe. molly: it is very close. will you be watching the game? >> i will. i will be staying up late but glued to the game. molly: it is time now for our press review. i am joined here in the studio by floris filament no -- by florence villeminot. we are starting off of something that has made headlines in france, changes to the way things will be spelled. the french are attached to their complicated spelling. to govern

-- kia's "christopher walken closet" -- heinz's "wiener dogs running" you also told us you think baby" was the most overrated... most overrated... now to kristina, with a look at our most overrated... now to kristina, with a look at our today: scattered wintry mix with highs in the middle 40s tonight: light scattered snow showers with lows in the upper 20s tuesday: scattered snow showers with highs in the upper 30s wednesday: light snow for for everyone else.highs in the lower 30s thursday: increasing sunshine with highs in the upper 20s friday: increasing clouds with highs in the upper 30s.late-day & overnight snow showers possible saturday: morning & early afternoon snow showers possible.late- day clearing with highs in the lower 30s sunday: mostly sunny with highs in the lower 30s . today: scattered wintry mix with highs in the middle 40s tonight: light scattered snow showers with lows in the upper 20s tuesday: scattered snow showers wednesday: light snow for our western counties.flurr ies for everyone else.highs in the lower 30s thursday: increasing sunshine last full day of campa

snickers] making an appearance at the super bowl this year...marilyn monroe nat "much better" [kia ad] christopher walken nat "richard [gasp] are you looking for these?" [avocados ad] and icon of t-v shows past, scott baio. nat "anyone want to feed scot baio it's included in the price of admission" those are just a few of the celebs appearing in ads airing during the game, [please show snickers and a kia when i say candy bars and cars respectively selling everything from candy bars to cars... [bud ad] budweiser enlisted star power... "hello i'm helen mirren a notoriously frank and unsenstive british woman" in a spot discouraging drunk driving "if you drive drunk you are a short cited utterly useless human form of pollution" nats - "moving on up" apartments.com has jeff goldbloom scaling a high-rise building to bump into more famous folks "wait is that george and weezie?" taco bell is taking a different tact -- using mystery to advertise something new... commercial don't know what it is" the ads star a green brick "they're going to fix it in post" and avocados of mexico has aliens touring a museum of eart

. >> and my favorite was the kia commercial featuring christopher walken. >> eventually people get lost, devoured by the ones who stand out. >> he can say anything and it's funny. >> or scary. >> in the ad, the actor is looking to add some pizzazz to the owner's boring sock collection. >> well, of course. >> that is the sign of a good actor if you can pull off a sock -- you know, a hand puppet. well, clearly my favorite was a screeching portrait of steven tyler made out of you know what? skittles. >> dream on >> higher. >> dream on >> i think a little higher. >> dream on! >> rock the rainbow, taste the rainbow. with the portrait and it's destroyed with the vocal coaching. >> i thought i heard you practicing that in the dressing room. dream on. >> i am not even going to say how you get that high. pull your hare out or hair out or something, right? and peyton manning likely ending his career. i can't see him coming back. he leaves a winner and we will next. this is violet. she's been waiting for this moment for awhile. a moment other kids wouldn't think twice about. because now that cheer

. >> [ laughter ] >> my favorite was christopher walken -- on the new kia optima. this is what happened. this guy is looking for gray socks. his wife says, check the walked in closet -- get it? christopher walken. >> he says, do not live life like the gray socks. >> i love christopher walken. >> i have three daughters. one that drives. my twins -- they just got their license -- the permit -- i was teaching my daughter to drive yesterday. this hit home. >> yes. you want to take my daughter out, okay. >> he gives him the car. >> of course he does. you know why? i know why. he has a very special gps in there. >> [ laughter ] >> i know where you are. >> it was very funny. >> you are messing with the wrong dad. >> we all had a commercial that resonated. >> yes. >> now we want to know, which one was your favorite? we have a slide show at abc7 ny. >> it was entertaining. >> there were good ones. >> let's look at the weather for the rest of the afternoon. >>> going east, you will have to have snow here. flurry periods. seeing them ending for a time. they will come back. thi

the kia motors commercial featuring christopher walken. >> i thought we)9pcy do helen mirf h >> no. kia. let's do%rr)u >> check the walk-in((&9(nc: closet.l3 >>|u these? there are two types of people in the world, those who are content to blend in, these people walk through { life like beige socks, uninspired and$ andii:x there a 8ffr$u$ose who expect eventually the beige sock people*| getauubj[>: > no. >> what is that? kia oxyrb tim3(ex ma. -- on timtsk% ma. like@dg theuuh6 orlando's most exciting pair of socks but a_b>u mid-sized sedan. >> whoa. >> whoa is right. >> who wants to buy a];f$+ kia$c1" now is it. >> what do you think,n&&s- >> he p never fails. he is?o_jww6 always greatppd and -- >> christopher walken. >> it is terrific commercial. >> one of the best of the night for me iaay!utely. he says it is like the world's coolest pair of socks ex is a5 they took the joke all the way. only christophe0+d walken could have >> i wanted him to dance in that you know. what's next? >> let's go back to{zwx the hel