she wanted to stay in oakland with her she wanted raise your family in her hometown of ponca city. she thought the law was wrong. and not only wrong but injurious it because it enabled funeral directors to mark up their merchandise and take advantage of people a added difficult or vulnerable time in their life. so she stayed in oklahoma and she fought the law. she wasn't the only one who thought this law was wrong. some legislators did so as well. so beginning in 1999 they begin introducing a series of bills every year to remove the licensing requirement for casket sales. kim testified on behalf of several of these bills, and every year they lost. they lost for one reason and one reason alone, and that was the licensed funeral directors, the industry would go to the legislature and they would lobby aggressively to protect their license. and every year they succeeded. so today in oklahoma if you want to sell a casket and you are an oklahoma-based company, you must have a funeral directors license. what kim and the legislators ran into is what we call in our book the bottleneck curse