i here that shows accountability but if somebody leaves i out in the conversation that's also ref lexa there are so many different things to look at when it comes to human behavior but the biggest thing is paying attention if you're not paying attention you're going to miss all of us keep the antenna up we're talking every bomb force the book is becoming bulletproof i also want to get to the t.v. show serial briefly let's just touch on the 3rd main area of your overall plan number one protection to use reading people where you mean by influence. me that one doesn't and i don't quite get that one as much what do you mean by influence just waiting people to give us what we want how we hear from people from no so yes how do you get that deal that you want that business deal that look you know that t.v. show whatever it is what are you negotiating with someone or to do an interview how do you get them to say yes and so sometimes people are very resistant and we try to figure out how do i get this person to understand and so there are certain techniques and strategies mary using body langua

. >> host: you have a little invention called lexa at one point. whatever happened if it? >> guest: alexa internet, , the company that amazon.com bought, but it's not actually are talking with you. alexa internet is a web monitor, named for the library of alexander. i work for jeff bezos directly for three years, terrific time, really smart guy, and hopefully --, hopefully he paid you in stock. >> guest: he did. the smartest i ever did was not sell all of it so it is help the internet archives grow and grow. thank you to jeff bezos and steve case bought my company before that. he ran american online. seibold the company that america online and steve case but. i have been very fortunate but it was all towards this goal of building the library. i've only had one idea, and so just trying to stay at it. i wanted by 2020, october of 2020, let's be able to say welcome to the library, that the internet is now a library. the internet is library and it will have all of the features that frankly we grew up with, whether it's the old periodicals. it has reliable access and card catal