there's nothing new about nike's business. i'm actually as an investor and i have a small position in nike. i just mean more broadly, as an investor, you should be pretty happy that he's resetting expectations. he didn't run in here and tell you he was going to do a lot. and in fact, i think this is really a reiteration of that. so most of the people came away saying, all right, no change anytime soon. i think the things that we, we all recognize are things nike needs to worry about is the competitive landscape has gotten much more aggressive. it's not just a duopoly with adidas. it is a case where people are worried about margins. and then there's some cyclicality. i think people bought more sneakers in the last three years than they know what to do with. i think there's really a dynamic here where part of this is just resetting the story. owning nike here at $68, i think you're going to be very happy over the next couple of years, and you don't need to trade it. you do want to invest in this company. >> didn't you? >> didn't

and nike being praised for this super bowl commercial featuring some of the top female athletes of thee's one guarantee in sport, you'll be told you can't do it, so do it anyway. it's the first time nike has aired a commercial during the super bowl since 1998. >>> when we come back, how to snag free coffee from starbucks daly.n >>> the fda doubling down on their recall of millions of baked goods across the country. with bimzelx, this is my shot to say, i'm back. i can love my skin again. only bimzelx targets and blocks il-17a plus f to calm inflammation. most people got 100% clear skin, some aft the first dose. serious side effects, like suicidal thoughts and behavior, infections and lowered ability to fight them, liver problems, and inflammatory bowel disease have occurred. tell your doctor if these happen or worsen, or fevers, chills, muscle aches, or cough occur, or you've had a vaccine or plan to. before starting, get checked for infections, tuberculosis, and liver problems. start to get yourself back with bimzelx. ask your dermatologist about bimzelx today. with cascade platinum p

often times we will talk about the grade distribution, sort of like the nike symbol.-k and k it is high and then it dips down by second and third grade and then it starts to rise up through high school. the other thing to note about the change during the pandemic was imagine the nike swoosh and then imagine someone jumps. it's not that it went up in high school and not in canada guarding, -- kindergarten, the entire district lifted so we saw it spread out. it's settling higher at the lower end. >> thank you for ruining the nike swoosh for me. [laughter] >> let's dive into this report, you had incredible findings. talk us through what you found out about students. what are students saying about their experience at school and how do you think that relates to the issue of chronic absenteeism. >> you are underselling yourself, with the nike swoosh, ruining brands. [laughter] one of the things that is often the second, third, fourth or fifth thing on the agenda is often to ask young people how is school? when we see this big headline, chronic absenteeism, we often are not

now, fans can now s inaugural nike explorer uniforms are now available for purchase.hat means fans can support the teams on court look ahead of the season. the team says through a partnership with kaiser permanente, every valkyrie's jersey purchase will generate a $25 donation to the warriors community foundation and support programs designed to empower bay area girls to live healthy, active lifestyles on and off the court. jerseys available will be numbers 20 for kate martin and five for kayla thornton. there is also a customizable option for fans to get their preferred name and number. while bfc revealed its primary kit in anticipation of that club's second season, the professional soccer franchise out of san jose represents the bay area in the national women's soccer league. the kit, the first official design collaboration between bay fc and nike, is an ode to the tenacity and interconnectedness of the bay area. comprised of an obsidian base demonstrating strength and confidence, and then poppy accents that are intended to bring a bold and fierce energy, well, unde

we saw an ad for nike at the super bowl. here's part of it yeah, yeah, yeah, very different kind of nike. >> you can't be demanding. yeah. you can't be relentless. you can't put yourself first. so put yourself first. you can't be confident. yeah. >> so basically this goes to what the super bowl can really deliver here. it's a cultural moment shared by tens of millions of people, which seems perfect for a company like nike, which is sort of struggling with sales at the moment, looking to reboot, pardon the pun. >> yeah, no. very good point there. they are looking to reboot. i love that, by the way. and what they're trying to do is stand out. they said, hey, guess what? we've had some challenges recently with our business, so we're going to have to do something that's a cultural moment. as you pointed out, if you can tie your brand to a cultural moment, that actually gives it a little more oomph. and so that 8 million bucks that you're spending can actually, you know, double or triple in terms of the impact that you're getting

let's play that garrett. >> dear nike, why won't you stand up for women?are claiming a right our identity. >> our sports and our space is a men and boys are stealing spaces. are trophies, and our future. >> you say you are for social justice and progress... >> why do you allow men's rights to come before ours? >> will you stand up for me? will you? >> will you? leo just do it? will pressure like that make a difference? >> jacqui: we have seen remarkable cultural shift and it was just a week recently "the new york times" and 79% said they opposed men in women sports. that is a drastic change and pulling from a couple of years ago. people can see what they see with their own eyes when watching volleyball games and the powerlifting or watching wrestling. you know what you know. and so, i think people fundamentally look at this and say this is not fair. we have to make this fair for women. >> john: what is interesting about this issue a small percentage of the population but the social issues around it are huge. >> you know what makes this interesting too for

nike, apple getting smacked on the news, nike down 3.25%, apple down 2%. both are tariff-sensitive e because they import from china and operate in china. and look at european if luxury names heavily exposed to china, lvmh and karen. both of those name, don't know if we can put them up on the screen, but they are losing at the moment. let me pull it up for you. karen is -- lvmh down 2.5%, and if caring is also at least earlier down about 3%. less expensive than a louis vuitton purse but just as important to the younger demographic, the toy industry. 80% of u.s. toys are made in china including bratz dolls. mga entertain thement has built strong relationships with chinese manufacturers to to put the batz dolls today -- bratz dolls today. the founder is here with a warning about a, yes, christmas 2025. what are the prices going to look like if we still have these tariffs? of course amazon has major exposure the chinese goods, but it was already falling after last night's earnings report, the the e-commerce and tech giant posted a double beat but reported a sl

and retailers of america, a leading footwear trade group that represents dozens of companies like nike, dsw, crocs, under armor and walmart. it's good to see you again. matt, i look back, we talked back in november about what could be coming in terms of tariffs, and here we are today. let's focus in on china since that's where it's all setting in. and that is where most footwear sold in the united states is coming from. what is a new 10% tariff on footwear going to mean? >> it's going to mean higher prices for american consumers. kate, you know, look, we brought in about $10 billion in value for footwear from china last year. 10%. i'm not a mathematician, but 10% is about $1 billion in additional costs at the border paid by american companies. and so that $1 billion has to go somewhere. it's got to be absorbed somewhere for companies to be competitive, to continue to have profitability. and so right now, our companies are trying to figure out, okay, how much can we provide and push out to the consumer to cover these costs and still maintain jobs here in the states, still ensure that we

and of course for example if you're nike or if you're coca-cola and you look to the chinese market ando, oh, i want to sell to 1.7 billion people, and then suddenly your items are going to cost more to them so they buy less. that's not great for those companies. so then my question is who wins in a tariff war, right. is it a zero sum game, this global trade thing or not? >> so this is the ironic part of this. economists typically consider trade wars a lose lose. so both parties end up losing. one of the important features of trade is that because of different comparative advantages, countries might be able to do one thing better than another country if they engage in trade, that's actually a win win. so whenever you reverse that, it's actually incomes are lower, prices are potentially higher. people are getting less of the goods that they want that aren't easily made in a particular country. so trade wars generally should be avoided because we know it has these negative effects for everybody involved. >> all right. i want to talk about the stock market, which of course all the indices

>> josh, we were just talking about i'm a nike guy. josh, i know you're a nike guy too. i'm never switching from jordan. steph's jump ship all the way off. >> the ship. >> all right. that is for halftime. the exchange starts right now. >> thank you very much, frank. and welcome to the exchange i'm kelly evans and here's what's ahead. tariffs are so 24 hours ago. today wall street is back in love with growth stocks like meta and palantir. in fact palantir has. >> now. >> soared 300%, including today's huge earnings pop in just the past few months. but one of our guests says there's something about their business that gives her pause. she'll explain in just a moment. plus, think about these numbers for a second. 17 the number of companies who split. >> their stock last year, 25% is the. >> average return on those stocks a year later, 39 is the number of companies. bank of america. says could be. next is netflix one of them? their analyst joins us. >> with the who, the why. >> and the when. >> and our. >> guest downgrading this retail name. and it's not because. >> of their

nike shares to neutral and slashing their price target to $72 after meeting with nike ceo. they say core products like air jordan ones. >> are still. >> struggling, and there aren't enough. >> new. >> products to actually. >> fill in. >> the gap. they're expecting this. turnaround for the company to be pushed out to 2027 at the earliest, which, according to them, is too long. >> to wait. >> at these valuations. that's why shares are down 3.5%, expedia shares hitting an all time high. >> today after posting strong. >> bookings during the. holiday quarter and reinstating its dividend. hsbc and bank of america say this name is a buy, and the stock is up 17% right now. airbnb shares are also up in sympathy, almost up 2%. scott. >> all right, christina, thanks back to you in a bit. we're just getting started here. up next, the former federal reserve vice chair richard clarida, is standing by. we'll find out what he thinks about potential tariffs, what they could mean for the economy and the fed's next move. that's just after the break. we're live at the new york stock exchange.

they've got names like ford, nike, canada goose and a few others. some are pretty surprising you should know about. for the full list, scan that qr code or go to cnbc.com/pro pick. and coming up, mexico's tariff delay is not helping the homebuilders there. problem is the canadian lumber. and that's evidently still going forward. president trump saying from the oval office moments ago us doesn't need canadian cars, lumber or agriculture. up next, we'll hear from one ceo who's warning of a lumber supply shock. plus, automakers are in the red. still, despite the mexico news and tesla is underperforming the big three having its worst day in a month as elon musk's companies, including starlink, risk a head on collision with the canadian government. details after this. >> this is the exchange on cnbc. >> 20 consecutive quarters of revenue growth in a $2. >> trillion. >> electrification market. meet connect. m nasdaq cntm. >> whose patented technology. >> platform manages. >> 120,000 all electric. >> assets worldwide, with revenue surging. >> over. 1,100%

next weekend, nike will host an event nearby on grant avenue. it's going to be a lot of fun. >> yeah it is. well, the warriors blockbuster trade is now official. >> big deal. sports director larry beil is here. larry. >> dan. jimmy butler is now a warrior. the dubs. well, they could have used him tonight. a tough back to back visiting lebron in la. steph went for 37. with cascade platinum plus, i have upped my dish game auntie, in that dishwasher? watch me platinum plus gives you the highest standard of clean, even in your machine. clean enough for you? yeah! scrape. load. done. cascade platinum plus. official. he'll wear number ten for the warriors, likely to play saturday in chicago in his golden state debut. jimmy met the media and while there are questions about how butler is going to fit into the warriors offense, he knows what to do. >> how do you see yourself fitting on the court in their play style and what you bring to it? we good? pass the ball to steph and get out the way. easy. i'm glad that i get the opportunity to get here and help

the kit, the first official design collaboration between bay fc and nike, is an ode to the tenacity andterconnectedness of the bay area. comprised of an obsidian base demonstrating strength and confidence and poppy accents, bringing a bold and fierce energy, and the cal ice hockey team ends its season undefeated with 24 wins. and that's the first time cal ice hockey has ever been able to say that. tonight, the team practiced one final time before they head off to the pac eight tournament. the division two team just beat the division one oregon ducks to end the regular season. freshman goalie aidan cuomo made a stop in the final 18 seconds of the game, leading to the three two victory. his coach called it the best save he's ever seen. >> to beat the division one team like that two days in a row kind of showed a lot of the guys that i think were were the real deal. and yeah, once that buzzer rang, it was it was amazing. and there was just joy and great times all the way to the airport and all the way back home. we got home pretty late. >> yeah. nice save right there. the team will leave o

next weekend, nike will host an event nearby on grant avenue.going to be a lot of fun. >> yeah it is. well, the warriors blockbuster trade is now official. >> big deal. sports director larry beil is here. larry. >> dan. jimmy butler is now a warrior. the dubs. well, they could have used him tonight. a tough back to back visiting lebron in la. steph went for 37. would it be to maintenance anything, so it's very scary for me because i have everything i love in this home. so, we've now implemented drone technology. how is that safe for me? it enhances the inspection, so it allows us to see things faster. your safety is the most important, and if you're feeling unsafe, that's not okay. it doesn't feel like that in our hearts. i mean, it's worrisome. [dog barks] [dog barks] official. he'll wear number ten for the warriors, likely to play saturday in chicago in his golden state debut. jimmy met the media and while there are questions about how butler is going to fit into the warriors offense, he knows what to do. >> how do you see yourself fitting on

>> this ad was incredibly well done and certainly an ad nike would never make. put in to achieve and succeed and be at top of their game, they are waking up at dawn, working on their diet, sleep, so much goes into perfecting your craft and on top of that, we have to worry about men infiltrating in and taking away our opportunities. this ad, i love xx-xy athletics, the quality is amazing, i'm wearing a shirt now. this ad is so special, that is my little sister, the little girl on the beam. this is why i fight. this is a full circle moment, i'm done competing, i'm fighting for my next generation. >> carley: you are not the only athletic one in the family. your sister looks great in the ad, as well. this highlights criticism and hate you received for speaking out as a college athlete, tell us more about that. >> just building upon what riley was talking about, showing up for weights at 6:00 a.m. and putting in the work to be a collegiate athlete and receiving hate for standing for truth and being firm in values that should be commonsense, it seems to many it isn't.

and they have to improve the culture, which has been broken at nike. i think there's a lot of recognition of that coming from leadership right now. the question is, is this a one year story? is it a multiyear story? and that's why some of the analysts are either on hold or a city says, yeah, well, they downgraded to hold because they're going to take some time. >> right. that's the first trip below 70 since covid. you got to go back to march of 2020. >> well, there's macro pressures too. i mean with the strong dollar with tariffs, that doesn't help right now. >> meantime though, market managing to hold its own here. you know it's doing quite well. financials david we're going to get some financials conferences next week but can't turn a blind eye to what goldman and certainly jp morgan have done the last few sessions. >> no they've had a very strong start to the year. the stocks have of course coming off what was a very strong earnings season, i will say. and you know this figures more prominently for certain firms and others. you know first month of t

stuart: nike is a dow stock. lauren: they are going to the sidelines taking the price target down $30 to 72. a new ceo came in in october, elliott hill has a great turnaround strategy, says city but it will take longer to take effect. stuart: take two interactive. lauren: 13.5%, grand theft auto 6 is coming this fall. that's a shot in the arm grappling with weaker spending in general. stuart: i did not know if that. still ahead, it is democrats versus doge. >> fire elon musk. an unelected, unaccountable billionaire now has seemingly unlimited powers on america's private data and americans taxpayer dollars. stuart: can't we all agree with $36 trillion in the national debt column that cutting wasteful spending is a good thing? apparently we can't agree. more on that later. republicans saying they are nearing a deal on the trump tax cuts. we will see what is left to hammer out as senators head to mar-a-lago. donald trump with a high-stakes call from the president of panama, up next we will hear from texas senator te

>> we saw tons of companies take on a political role, disney, target, nike, they were coerced into doingof the biden admin a station putting comedies to get involved in politics, the biden administration, they had to do it through the backdoor of companies, companies like black rock, vanguard, pushing a very aggressive esg dei agenda and consultants pushing companies to get involved in political issues whether asking them to defund the police like salesforce did, overturn election integrity laws and bud light, the straw that broke the camel's back, transgender issues. stuart: has bud light recovered? >> they lost 30% of customers, millions of customers, shareholder value, they continue to shed customers, stock prices are 50%, $50 million in advertising, don't think it will have any impact. stuart: will they advertise bud light? >> the commercials are pretty good. they have shane gillis, opposite of dylan mulvaney, they lost a lot of customers and customers asking them, is bud light going to be fun in football or dylan mulvaney, until the company comes back and says clearly what it is goi

we had an editor for a long time ago called the new nike economy.robert from malaysia, shoelaces from germany is very costly all that goes into the supply chain. paul: i want to ask you trump would say why don't we just make the issues here? >> week of the pride be more expensive, a lot more expensive. what good is a fundamental law of economics do what you do b best. move to higher value stuff. one of the problems is that like the sovereign wealth fund the tariffs have presented is cost free to america not just cost to free the revenue enhancer. we know that is not true but it is a tax when you tax something now the tax does hurt the fortis in some ways presumably b erases the cost so high we don't buy china's goods we bite something. >> or from vietnam. >> the difficulty is that it causes the other side to retaliate, the ones were big like china which has a 15% tariff on coal 10% of crude oil this week and this is getting into the bad part of a trade w war. tit for tat and x escalation. paul: merritt you pose the question. what is donald trump's u

chevron, nvidia, nike, 3m, sales forest all on the winners' list -- salesforce. fox corporation is right there at a $54 a share. nasdaq winners, topping that list, pdd holdings, netflix. $1 is,002 -- 1 is,002 a share on netflix. siriusxm radio, all on the list higher by 1.2% or better. >>>ing up, in 15 days donald trump has done more to address our problems than joe biden did in 4 years as president and 40 years in the senate. softball didn't work, hardball did. that's my take that, top of the hour. >>> elon miss ec's -- elon musk's doge already hard at a work. he says employees are working 120 hours a week, and now the department is looking at going after the small business administrationful we'll tell you all about that next. ♪ ♪ where ya headed? susan: where am i headed? am i just gonna take what the markets gives me? no. i can do some research. ya know, that's backed by j.p. morgan's leading strategists like us. when you want to invest with more confidence... the answer is j.p. morgan wealth management ♪ stuart: elon musk's doge has been digging in through a

michael jordan and in his, um, connection to what he did with his shoe brand and what he did with nikend what he did in other businesses, and how he was able to parlay his basketball career into team ownership. and i think he saw the way mike moved, and not that he was trying to move in that way, but to be in that, what we like to call the second mission ca

i talked to the ceo of the trade group who represents crocs, nike and other footwear companies, and he told me, if you want to make a list of ways to drive up prices, this tariffs would be at the top of the list. it's totally counterproductive. and he went on to reject the president's argument that tariffs are paid by foreigners. he said, look, we're paying these tariffs. consumers are paying these tariffs as well. and to that point, there's some new numbers out from the peterson institute that finds that the typical household is going to have to pay an extra $600 per year because of the tariffs on canada and on china that were just hours away from that figures, actually goes up to $1,200 per year. if you include the planned tariffs on mexico as well. so look, at the end of the day, clearly tariff man, as president trump has called himself a tariff man is back. and that doesn't just mean mean a return of all of the tariffs themselves. right. it's also a return of the chaos, the uncertainty. right. tariffs are threatened. they are increased. they're dialed back. retaliatory tariffs are

home in sunnyvale, change clothes and was last seen wearing a gray sweatshirt, black pants and black, nike sneakers. he's about 5 foot 10 and 150 pounds. as you can see, he has black hair and brown eyes and he doesn't have a phone or any money. authorities think he may. they'll be using public transit or riding a black and yellow bicycle. if you see him contact the sheriff's office. and there's another missing person that they're looking for. alameda county and its this man named daniel aguilar, a he was last seen last wednesday walking away from a gas station off of freedom avenue in san leandro. he's about 5 foot 10 and has brown eyes and brown hair. police would like to hear from you. if you see him. >> oakland city workers now being ordered back to the office after years of being able to work remotely employees are now required to work in the office at least 4 days a week. the expectation will begin in april for all city workers. the in office mandate comes as we've received word that about 100 city workers have been laid off. across the bay in san francisco. mayor daniel lurie is incr

and then last seen wearing a gray sweatshirt, black sweatpants and black, nike sneakers and he hasn'tbout 5 foot. 10 at 150 pounds. and as you can see, he has dark hair and brown eyes sheriff's deputies say that he does not have a phone or any money. he may be using public transit or he might be riding a black and yellow bicycle. if you see him or have information contact the sheriff's office. >> will be alameda county sheriff's office needs your help finding this missing man. deputies say no one has seen daniel leora since last wednesday he was seen walking away from a gas station on freedom avenue in san leandro. he's described as standing about 5 feet. 10 inches tall has brown hair, brown eyes. if you see him, if you know where he is, please let police know. yet. another incident now involving an airplane after a flight goes missing in alaska. the small plane carrying 10 people went missing yesterday. the bering air sesno was schedule to to make about 150 mile flight from a small community in western alaska to the city of nome. that plane was in the air for under an hour during dan

sunnyvale, change clothes and then was last seen wearing gray sweatshirt, black sweatpants and black, nike sneakers. he's about 5 foot, 10, 150 pounds. and it is just see areas, black hair and brown eyes. he does not have a phone or any money. he may be using public transport or maybe on a black and yellow bicycle. if you or have any info, you're asked to contact the sheriff's office. the san francisco grand food bank is warning they have seen a data breach they posted on the food bank website that this happened in may of last year add the type of information taken could include social security numbers, driver's and credit card information. they will provide free credit monitoring and identity protection services to those affected. >> some parking spots are coming back in san mateo after the city council decided to remove a controversial bike lane council members voted to start removing bike lanes on humboldt street between second and indian avenues. those lanes were installed 2 years ago. their construction took away about 200 parking spaces which didn't sit well with the residents. counc

black sweatpants and black, nike sneakers.es tall is about 150 pounds with black hair and brown highs. sheriff's save it. walker does not have a phone or money but maybe using public transportation or a black and yellow bicycle. if you have any information on where he might be contact, police. >> time now i'm 51. and the alameda county sheriff's office is trying to find this missing man. his name is daniel aguilar a and he was last seen on wednesday. he was walking away from a gas station off freedom avenue in san leandro. they described about 5 foot 10 brown eyes and brown hair. and if you see him call the police. mayor daniel lurie and san francisco is increasing police presence in downtown as part of the new initiative that he caused hospitality task force. the mayor says this will kick start the economy and make downtown san francisco safer. the task force will primarily be focused on areas around the moscone convention center. your bubbling to gardens and union square. the patrols are directed to work with local businesse

the golden state valkyrie's inaugural nike explorer uniforms are now available for purchase, and that can support the team's on court look ahead of the season. the team says through a partnership with kaiser permanente, every valkyrie's jersey purchase will generate a $25 donation to the warriors community foundation and support programs designed to empower bay area girls to live healthy, active lifestyles on and off the court. as the football super bowl festivities kick off last night in new orleans before sunday's big game, the philadelphia eagles and kansas city chiefs came face to face at opening night at the superdome. players and coaches were taking questions from the media. this is the first and only time both teams will be together in one location before super bowl sunday. >> is everything you know, that's that's life though. you're going to have adversities. you're going to have ups and downs, but it's who you are in those moments. and i never lost faith, and i just kept my head down and kept working and was able to get here and be able to surround myself with unbelievable in

nike will host an event nearby on grant avenue, creatively directed by nba all-star shai gilgeos alexandering converse customization, exclusive apparel, and surprise guest appearances. nba all star weekend is happening february 14th through the 16th. go to abc seven news.com for more information. super bowl 59 is kicking off on sunday in new orleans, and it's the kansas city chiefs versus the philadelphia eagles. >> the chiefs are looking for a record breaking third straight super bowl title, and music fans are going to be watching kendrick lamar's highly anticipated halftime show. abc news reporter morgan norwood has your preview. >> super bowl sunday is almost here. when the kansas city chiefs and the philadelphia eagles will take the field with the championship on the line. it's a rematch of the super bowl game from two years ago, when the chiefs kicked a field goal in the final seconds to earn the victory. >> got it. >> playing in their fifth super bowl in the past six years with back to back wins in the past two. the chiefs are looking to add to their legacy by becoming the first team

. >> i really like there was like the nike one where they were like talking about women in sports. i was like, okay, i'm feeling the empowerment there. yeah. >> it was just very ho hum to me. but kendrick lamar, i was screaming. >> i screamed. >> i screamed. >> of course, playing the song. >> he looked straight at the camera. >> yeah. >> and now lisa's going to look straight. >> at the camera. yeah. >> i didn't know about his whole drake feud. oh, lisa. yeah. no, i got it into that. i figured it out quick. >> welcome to the drama. >> exactly. all right. good morning everybody. we're going to have some drama here with the weather later on this week in fact, in the next few days. but as we get you going right now, you'll notice that we've got clear sky and cold temperatures until 9:00. we've got our frost advisory freeze warning in the usual spots. and look at that 36 in santa rosa. it is freezing in gilroy. 35 concord. and we take you further to the north. we're below freezing in sonoma and santa rosa and napa at 29 degrees. so the air mass very cold. the winds are light. we're anyw

across the spectrum, but this is just among the items cars, gas, steel, lumber, corona, extra avocados, nike football, soccer balls, baseballs. and the reason why is that this. the three countries account for 42% of the nearly $3 trillion worth of goods the u.s. imports worldwide. at least, that was from last year. just a staggering amount of imports. so how is the white house going to respond? look, if the prices of goods do in fact increase. >> and that's a central. >> question here. and i think the president had a very interesting sentence in a kind of a long oval office session friday afternoon before he went to mar-a-lago for the weekend. and he said there could be some temporary short term disruption, but people will understand that. we'll see. we will see if people will understand if prices go up on those things that you mentioned and many more. the thing is, i mean, the the supply chain is one thing that i hear from so many economists, what they are concerned about because as you said, i mean, the economies are so connected. they're interconnected. it's not just a u.s. manufacturing,

michael jordan and in his, um, connection to what he did with his shoe brand and what he did with nike and what he did in other businesses, and how he was able to parlay his basketball career into team ownership. and i think he saw the way mike moved, and not that he was trying to move in that way, but to be in that, what we like to call the second mission category. and coming up, that was the whole thing is like mike was always going to be mentioned first, but who was going to be that second mention when we talked about the goat, when we talked about who was the greatest ever in all aspects? i think to get that second mention, kobe understood that he had to have the same level of greatness achieved outside of basketball, you know, than what he did on the court. and he really put himself in position. i think, to if not be that second mentioned, to at least be a tie in the first mention with michael jordan. as far as greatness was concerned. >> i love that you you talk about the parallels with michael jordan, because who can forget during that memorial service for kobe, how much michael

listen to the ceo of footwear distributors and retailers which represents big footwear companies like nikeand under armor. take a listen. >> we brought in. >> about $10. >> billion in value for footwear from china last year, 10%. i'm not a mathematician, but 10% is about $1 billion in additional costs at the border paid by american companies. and so that $1 billion has to go somewhere. it's got to be absorbed somewhere for companies to be competitive, to continue to have profitability. >> and that somewhere is either the retailer determining that they've brought enough product in ahead of time to beat these tariffs, and they can hold off passing that 10% down to the consumer. some companies can absorb a portion of that percentage. but jake, for the smaller companies, they simply are not going to be able to absorb that 10% tax. they're going to have to pass that down to the consumer a lot more quickly jake. >> all right. vanessa, thank you so much. really appreciate it. we're going to squeeze in a quick break. we'll be right back. >> at drivetime.com. >> we've been hard at work and we final

even nike. longer term i think one is a hot sneaker.hink it's going to stay hot for another year and then we have to revisit. but i think you've got upside on every single pullback on on dan in pennsylvania dan. >> booyah cramer calling. >> from booyah. >> pa go birds. >> go birds go eagles. what's happening. >> yeah you introduced me to this stock in 23. and it has earnings this thursday. so it's in a quiet period. it's down 30% in three weeks on heavy volume with no news. it might be about chinese tariffs. the stock is elf. >> yeah. well it's going to report i do think that the chinese news they make this stuff in china is real bad. and it's going to hurt their profit margin. and we got to hear what they're going to have to say. i have to tell you, i'm very uncomfortable buying something that is all sourced in china, given the fact that we don't know what the president's going to do if china doesn't play ball. all right, i think you're slipping. deckers outdoors is solid buying opportunity for long term investors. it could be a chance

nike shares dow component down one half of 1%.calls of the day, just head over to cnbc.com. slash pro subscribers get full access to all the details. and we'll end with the big stock story of course of the morning. and that's amazon. those shares are still in the red down by about 3%. that's way better than what we saw at some of the lows last night. the tech giant reported better than expected earnings and revenues for the quarter, but its guidance disappointed some investors. amazon expects revenue to grow between 5 and 9% in the first quarter, with the low end of that range now marking the slowest growth on record for amazon since the company went public back in 1997. amazon's blaming the weak guidance on other things, amongst other things, foreign exchange headwinds. so it kind of gives you an idea, joe. some of these mega cap tech companies reliant on overseas income, we'll see the effects of the strengthening dollar. i'll send things back over to you guys. >> key things to watch on sunday. what saquon the chiefs defense i me

they could have gone after nike very easily. they did these analogs that are much less important. cole. well, we know our coal and coal prices have surged. they actually went down to the core. but there was a surge in coal because of europe, liquefied natural gas. these contracts are all spoken for. so if you had to pick things that were de minimis, you would have picked what they did. and what does that say to president trump? >> right. so it shows that they. are starting an opening bid, right, that they don't want to have anything. >> that's particularly. >> damaging to. themselves or maybe to president trump. >> but they're putting. >> items onto the negotiating table that then they could then they could remove and say that they've done something great. so i think what's going to be interesting is that we know what the chinese want to see. >> they want. >> to have the removal of the export. controls on tech companies, the restrictions that they see on chinese companies, they want the removal of the tariffs. but the question i think that a lot of people should be asking is what

second call from citi, downgrading nike to neutral, but shooting a lack of new products, and morgan stanleyng weakness and volatility in the space. they are getting hammered, down by 25%. let's turn to the labor market, january payrolls moments away. expecting 175,000 jobs, and unemployment to hold steady at 1.4%. joining us now is mike collins. welcome to the program. good to see you. what are you looking for in 11 minutes? mike: i have no idea. it is a total crapshoot. to your point earlier, i think the markets are taking it with a grain of salt are you there are so many big revisions that will be associated with this, and these jobs numbers when we get them, first round of every month, they are backward looking and then they do get revised, as well, going forward, so it is about where the economy is going, where the labor market is going and where inflation and interest rates are going over the next six to 12 months. we had a big retracing of rates, and it feels we are getting closer to the high end of fair value. lisa: i was hoping you would come out and say this will be an important jo

goose dick's nike target lowe's rh ford.>> no sea rh is an example of how they work very hard to get out of china. they've done a fantastic job about it. if you sell rh, i think you're selling a company that has been moving so aggressively out of china that should be making a big mistake. but interestingly enough, they had a sell on rh the whole way from 200 to here. and now they're back to putting the hat on again. that's true. why doesn't that guy just go to his beach house, see how much is rh and realize. >> goldman only upped it to neutral last week? >> yeah, that guy's got a hamptons house and it's filled with orange. that's what you did. you filled it with rh. you didn't fill it. wayfair. no partner is going to fill this place with wayfair. they really get hurt. gary friedman has said over and over again, i'm moving out of china. i'm moving out of china. so this this guy who's hated the whole way, now they're back putting the hate on. you know, i don't like that. >> no, i know you don't like it. i don't like that. guys

going to benefit and which are going to fail, and you really got a great sense our great clarity on nikeiring here, not here, but we take this will boost the lines. going forward, the actual trump uncertainty will weigh on how much these gains could have going forward. lisa: what are you looking for to measure with how they are affecting the market? does it have to do with hiring plans more broadly or with immigration and labor? jonathan: a lot of it is a growth effect. if you look at the changes, the sentiment boost points to the short-term, and i have to work at something that happened last month, payrolls last month, a forward-looking, however, it is the best picture we have in the moment, and as you go forward, you care little bit more about how this aggregate demand really attract these things? how much does slowing immigration affect the labor force there? how will amend externally and how will tariffs be in certain ways and how we figure that out, as well? annmarie: you are seeing a loosening of the labor market and at the same time, we will see less immigration come through. pote