a warning about website ads, even ads you find on station news sites. joce sterman talks to a woman who lost a lot of dough on ads that can show up anywhere on the web, even on abc2news.com. >>> plus, where is the best place to get your prescriptions filled? is it the drug store or the neighborhood grocery? we shop around so, you don't waste your money. two medium ppcis, you' rdyorthmimorning k to a good breaas one coffee with room, one rgmoa tt medium mchto lit t ocolate ho t wp, i have two cappuccos oncoffee with room, onlae chlae,a di macchi, a light hot chocolate, hold thehi and two espressos, one with aoue ot nnta meth cfetota this focus. anxclent source of fiber that helps you avoid... thdiraioof mid-morninhuer nohas, i'm good. this bar is an excellent source of fiber. there's no fiber in this. tastes too good. there is fiber. [ chuckle ] no. i can't taste the fiber in this chocolate. they have 35% of your daily value. hmm. oh, samples. hmm. autobahn. wackenschdol. fiber one chewy bars. cardboard no. delicious yes. yeah, so? it stinks in here! hav

the won aren't looking at the ads. it is the men lking athe ads.o are their targetudience glm if yo do both, then okay, i understand. but whenou are only doing women -- >> i havto say, i like my steak and m beef. i was concerned aut only eating vegetables, although i like to eat my vegetles too. but anyho you got to get your message across. it wild out there. i d't understand, you have to give tm credit, they a incredibly effective. >> i don't mindearing a fur co. >> bonnie: i've gone online other places and seen all kinds of, you know, all the stuff tt ey do in factories to animals. i mean a theyave d is show rse slaughter ich is the most incrediblyorrific thing. they put a bottl bolt into the s brain, that dsn't kil the horse immediately, they stumble around with a bolt in their brain. veal, forgett, the calf is born, it never moves. it has drrhea, six months of the most horrendous life you could possibly impose. >> pate. >> bonnie: pate and all the othe stuff. i don't know i the tv networks wou let them run psa or paid ads with those tngs in the

the s&p 500 added 13. the nasdaq finished 27 points higher. >>> the labor department says the unemployment rate held steady at 9.4%. employers cut 240,000 jobs in july. that's far less than expected and the fewest cuts in any month since last august. >>> shares of aig jumped more than 20% today after the insurer posted its first profit in seven quarters. earnings of $1.8 billion easily topped wall street expectations. >>> chiquita shares drawing more than 18% today with second quarter profits and revenues both exceeding expectations. the fed says consumers paid down their credit cards again in july reducing consumer debt for the fifth straight month. that's it for cnbc, first in business worldwide. now back to "hardball." >>> welcome back to congress. welcome back to "hardball." congress is closed for business for the rest of august while anti-health care protesters show up at town hall meetings across the country. check out this ad that's running in nebraska. >> now i hear that ben nelson, the senator tha

what moved you to do this ad? i don't imagine it was an easy decision. >> you mean besides the fact that my insurance rates went up 42%? that was one of the major motivations. and the second motivation was the fact that it looked like we were starting to make some progress and senator nelson decided he was going to stand up and slow the process down. i thought we were going to go someplace. >> after the ad was released i understand that senator nelson called you personally. how did that conversation go? did he make you feel any differently about anything that you said in the ad? >> he didn't change my mind. we basically had a debate on the telephone. i think he -- i don't know what the purpose of him calling me was other than the fact i think the ad kind of got his attention. and he felt like he had to call me. and he did. but what he did was he started telling me his side of the story which is fine. there's always supposed to be two sides of a debate. but he was telling me how bad the public option would be while

the question is, which ads work and which ads fall flat: joining us from new york how the folks are reactinghe ads is pollster and fox news contributor dr. frank luntz. the author of the but nook what americans really want, really. frank, great to see you. >> thank you, it's a pleasure. laura: frank, we have a number of ads that we have racked up here. and the first one is an ad that i think you rate as fairly effective. let's listen. >> working families continue to bail out wall street banks. we pay mortgages for those who borrowed too much. we own general motors the federal deficit tripled in just one year. where does it end? now some in washington wanted take over health care. government insurance means exploding tax ware cost. there is a better way to health reform with patients and doctors in charge not government and insurance companies. tell harry reid we can't afford government-run health care. laura: frank, your thoughts on. this it's off the chart with republicans. it's what they will believe. we already spent trillions of dollars and now we are going to add to our debt? and health

i asked you what do you think he thinks of your ad?e gets on -- kids watch, his grandkids i assume watch, everybody is checking in on your ads and you're blasting away at this guy. >> right. >> daddy, grandpa, aren't you a liberal democrat? aren't you a democrat? why are they attacking you? >> we're attacking him because he's come out -- he does not support the president's plan and -- we want him to support the president's plan -- >> this took four minutes. you're attacking him. thank you. it took him a while. first of all, there's foreplay and this history of the world part three here from you, and you finally get around to saying what you're doing. you're attacking democrats. will you be bothered that rahm emanuel, the president's ramrod, doesn't want you doing it? does that bother you personally? >> again, chris -- >> does it bother you that rahm emanuel doesn't like what you're doing? >> no, it doesn't because -- >> okay. thank you. you're great. you know, you really do make your point. go ahead. make your point. >> i'm just saying

>> reporter: many democratic ads make sweeping promises. like this one from the dnc. >> president obama's plan will end unfair insurance practices, like denying coverage for a pre-existing condition, outrageous out of pocket expenses and dropping coverage when you get too sick. >> reporter: true, the house bill does say an insurance plan cannot deny coverage because of a pre-existing condition, but they have five years to comply. a lot of these ads are frightening, and groups are making many claims that can't be proven or disproven. for a couple of reasons. congress is still working on language of the bill, as jake said. a key senate committee hasn't weighed in yet. and some claims rely on assumptions, it's impossible to know if they will come true or not. >> all right, kate snow on the ad wars tonight, thanks very much. >>> "on the money" tonight, encouraging words from the federal reserve, which kept its key interest rate at historic lows while seeing the economy appears to be stabilizing, and that was received well on wall street. the do

republican bob mcdonnell's tv ad focuses on green jobs. he pitches a set of energy policy initiatives he thinks will bring new jobs to the state. he says his plan is to make virginia the energy capital of the east coast. his democratic challenger meantime is getting a little help from president obama. state senator creed deeds feature add new radio ad featuring the. the president praises deeds or his willingness to change. >>> between july and august there have been at least seven carjackings in the 2600 block of douglas road in southeast. investigators believe most of the victims are women and their cars were abandoned just blocks away from where they were stolen. >> these carjackings are occurring on residential streets. if you see something that looks out of the ordinary, if you see somebody jumping out of an abandoned car, anywhere in and around this area, please call us immediately. get a good description. if they get into another car, give us a tag number. we want to get these guys off the street. >> police offering a $25,000 reward

look for customized local ads as well. right? >> yes. >>> 6:16. let's see what's happening on the roads with kim. >> good morning. as we look at the outer loop at liberty road, you can see we have some significant volume building and some considerable slowing. not getting words of accidents. if you look way in the distance i think i see maybe disabled vehicle off to the right shoulder. keep that in mind as you make your way to the outer loop. on the west side you may especially -- encounter slowing. baltimore today, keep in mind charms street little -- charles street will be closed between west centre street and west reed street. it will reopen at 7:00 a.m. try calvert street as an alternate. herring court between east pratt and east goff street closed. a police investigation there. bond street may be your best alternate. and the earlier activity at route 100 has been cleared away. jfx at northern parkway, traffic moving along nicely. looking for a business you know you can trust? let your better business bureau do the work for you with the a team

barack obama wants that ad to stop. nancy pelosi wants that ad to stop. rahm emanuel wants that ad to stop. what's going to happen on the left, in the attacks that they're aiming at the moderate democrats? >> they're actually going to go up. conversely. i talked to a few of the officials with the groups actually running these ads who say they're just going to actually increase their ad buy. they find these politicians are being too thin-skipped when it comes to these ads. they can take it to their elected officials. let me make one distinction about protesting on the democratic side and the republican side. sciu which is sponsoring some of these counter protests if you will preceived phone calls and threats of gun violence today. proclamations they were nazi officials. rush limbaugh listed an address of one of their headquarters in st. louis and urged people to show up. twitter feed telling people they were going to show up with guns at the headquarters. that doesn't strike me as the democratic, lowercase "d" style of protesting. i don't think anyone woul

is not to air such ads. the point i make is there is nothing controversial about the ad. what is controversial is socializing one-seventh of the u.s. economy over the course of two or three weeks. what is controversial is rationing healthcare to senior citizens, seniors, anyone over the age of 65. what is versial is congress not -- controversial is congress not even reading the bill that many were prepared to vote on. >> that is a separate issue. you're trying to get accurate information you say in the hands of americans to evacuate whether or not the reform plan proposed is the nationalized healthcare that will work in their interest or not. what specifically, though, i'm not clear, are the inaccuracies that have been cited. get out here and get the right information so if and when the add does run people will know. >> the inaccuracies are the plan, itself, that the president's plan would end up rationing healthcare to those over the age of 65. for that matter, everyone as a whole, you just can't cover 50 m

but will a revolutionary ad platform jump out and grab readers and britt ng the ad dols back?hing cnbc first in business worldwide. ♪ yes, you're lovely... ♪ what do you think? hey, why don't we use our points from chase sapphire and take a break? we can't. sure, we can. the points don't expire... ♪ there is nothing for me... ♪ there's no travel restrictions... we could leave tomorrow. we can't use them for a vacation. you can use the points for just about anything. i know... ♪ the way you look tonight ♪ chase what matters. get your new chase sapphire card at chase.com/sapphire. >>> to make a big splash, cbs is investing in new high-tech ads to jazz up an old advertising format, magazines. julia? >> reporter: magazine ads are now as cutting edge as it gets. cbs and pepsi are teaming up to put the first ever video in print ads in select fall tv preview issues. the two inch screens play 40 minutes of clips. the players are from a company called a mary chip and they cost at least $10 each plus more for binding inserting in to magazines and ad space. it won't reveal how many subsc

would a value added tax. >> the ashes is no. i think quintin's head is exploding. it would be enough. we're not making stuff up here. it doesn't take into account the behavioral tax and let. >> let other people talk. >> you are just trying to scare people, david. >> it's been suggested that a value added tax would be introduced. >> they would love to soak the entire wealth of the upper income spectrum. >> i would like that say one thing, we have low quality care because we do more recording of prenatal care and death and i mortality. other countries do not reported those figures and life expectancy rates so it shows that we rate higher. >> and we have a brain tumor, but not what a hypothetical tax, a cigarette tax, obama has already enacted. >> the point is there is a lot of suggestions how to raise taxes. what do you think is going to be put in places if we have national health care? >> the fact is the budget deficit that has been announced and measured by the government. that is going to require taxes on income, dividends, capital gains, on the death taxes going

he answered an ad on crgslist posted by what he believeas a 16-year-old girl. tut ts ad was posted by an undercover police officer. jackie benson joins us from rockville. jackie. >> the allegations are disturbing. the veteran montgomery county fire fighter was arrested in the parking lot of the shopping center in gaithersburg. documents allege that he agreed to meet there and pay $150 f sex to a person he contacted through an ad in the adult services section of craigslist. a female montgomery county police officer went on the internet using classified for sale and social networking sites to post advertisements as though she were a 16-year-old girl placing an ad for prostitution. >> it iscourt documents allege used county e-mail address. fire chief richard bower tells news 4 he took action after being notified of the july 20th arrest. >> i was fully aware of the situation yes. as a result of that i took an action which placed the individual oleechavhi wsai i pd eav which is paid leaveet a meis a >> news 4 spoke to the lieutenant's eatec declined add specceicexos

. >> john, how much edit can he take for thisgood newsand will he ad should h? >> its verydifficult,martha, as you know, to tie cause nd effe in economic plills -- policy but the way works is you get the lame on the doside. certainly when the market was down an the job piture poor for much of this yer he wa gettinghammered by he republicans. ouide economists, mark zandi, or example, say the stimulus has had e fect, that t unempyment picture woulbe worse ifot for i and you certainly haveven is in this cash for clunkers progr which congress hasow extended tht ia very discreet waythat's terribly bome doctor welcome for the admistration has gsed the sale of a quarter million cars. th've now doubled the fundng for it an thatpromises to make peopl feel positive and possibly prvide an actal bot over the next few weeks. >>hey said we ould have o mo than 8% uemployment if they pass the ecover act, which they did an now ats-- it's .4%. whe do we go frm here? >> that's a good eality ceck. it quite unsual for a white house toe feeling good aout 9.4% unemploment. the white h

the carrier is adding six takeoff and landing slots. the move comes in response to increased competition from southwest airlines. southwest is poised to start flying out of reagan national if its bid to buy bankrupt frontier airlines goes through this week. >>> in its latest move to reinvent itself, gm has unveiled a hybrid car that boasts unheard of fuel efficiencies. the chevy volt has an epa rating of 230 miles per gallon. that means it will get more than four times the mileage of the toyota prius, currently the most fuel efficient cars onhe road. the volt uses gas to power its electric motor. it can go a total of 300 miles before it needs to be plugged in. >>> some three quarters of americans commute fewer than 40 miles a day. most volt operators will operate it daily without a single drop of gas. chevy volt will hit show rooms by late 2010. it will be expensive with a $ w $40,000 price tag. >> that is some serious mileage there. >> you have to pedal like crazy, remember. >> your legs get a workout. >> i could get 300. >> busy tonig

but is it as easy as some radio ads lead you to believe?matarese checks out one promise of free cash so, you don't waste your money. >> reporter: lots of viewers have been asking me about a radio ad that claims you can sign up for free money through a website called neverpayitback. in these tough times, who wouldn't want some free cash. but is it real, or too good to be true? the ad airing on radio nationwide claims you may be eligible for thousands of dollars. as the name of the website implies, you never pay it back. so how does it work? well, neverpayitback.com offers information on government and private grants and asks for just an initial $2 processing fee. not bad. but hold on. the fine print says if you don't cancel after 7 days, your credit card will be charged $39 a month. my advice, even after you join, you still have to apply for grants, and it's very tough to qualify for one. >>> and from the doesn't that stink file, where your money apparently goes if you join never pay it back. the better business bureau says the company appea

what does it mean to the ad market and the economy? >> while overall tv ad spending has fallen off a cliff during the recession now anheuser-busch is planning to spend more. the brand sales dropped 3% in the first half of the year. that kind of accelerating sales down 7% in the key july 4th period. president of anheuser-busch said in a memo the company is, quote, reinvesting tens of millions of dollars anheuser-busch telling cnbc that the 15 new ads will debut a week from today and the company is currently selling new retail displays. this comes on the heels of media conglomerate ceos saying the ad market is beginning to stabilize and they expect it to improve over the rest of the year. advertisements like budweiser looking to grow market territory and take advantage of the fact that prime tv ad spots are more available now and ad rates are lower. >> the networks had a really rather disastrous up front period and they held back an awful lot of the inventory thinking that things are going to get better in the third and fourth quarter, s

they will not run this ad. gretchen: abc says they have a longstanding policy that we do not sell time for advertising on a controversial public issue. remind me, guys. was it not in june that abc did an entire prime-time special from the white house with president obama giving his side of health care? would that not have also violated their own policy of being partisan? brian: yeah. gretchen: i think it might. brian: well, dick morris is one of the key people, as chief strategist with this organization that cut this ad. he says our purpose is not to run down health care reform, it's to refocus it. and nbc says, "we're not saying we're not going to run it. we'll run it if you make a few revisions." they'll tell what you to take out and put in. meanwhile, on a side note, nancy pelosi says she needs $100,000 from grassroots organizers to combat ads like this. the g.o.p. looking to run down health care reform. gretchen: doesn't she have 1-800-sorrows? brian: i think so. gretchen: why small businesses could be dish

we played both of those ads. i want to point out four big points in that ad. keep spending under control. everybody onboard with that? help small businesses. sure sounds good. improve care, we all have got to be for that. and control costs. may i point out that in the arena of fairness, senator nelson, president obama addressed all of those things at town hall meeting in portsmouth, new hampshire, yesterday. it's called public option. exchange is what it's called if you want to use that terminology. senator, you say you want to do what's right for nebraskans. let's go inside the numbers. in 2008, 70,000 people in the state of nebraska were on medicare. 460,000 were uninsure between 2007 and 2008. let's check the numbers. that's nearly 30% in the state of nebraska without insurance. that's about 1 out of every 3 people? now those are the folks that you ought to be talking to, senator nelson. now, the public option, the exchange, whatever you want to call it, helping small businesses. look, that's what it's all about. that's what the president wants to do. now,

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they're back in some ads too. war, you know, both campaign committees, democratic and republican are pulling out the stop on this one, too. so i think the ads -- the airwaves will be full of ads on both sides of this issue. >> it's going to be fun. we'll be talking about it for the next three weeks. ed, emily, we'll talk to you again. >>> for your daily dose of politics on the web, straight to the nbc news political unit, logon to firstread.msnbc.com. >>> police in idaho say new evidence indicates a missing 8-year-old boy may have been the vick estimate of a tragic event. reported missing last friday. investigates carrying out an overnight search of his mother's apartment in boise, they're not saying what new evidence the search turned up and so far are not named suspects in the boy's disappearance. >>> the stage is set for a courtroom battle over michael jackson's estate. on monday a los angeles judge will address katharine jackson's legal battle for control over her son's estate. so joining me live to talk about

they are even responding to nelson's new ad, appealing for financial help to keep their own ads criticalf senator nelson on the air in nebraska. >>> the house of representatives, thinks twice amid heavy criticism. it's now dropping a request for the pentagon to buy more expensive civilian-style jets. the involved the addition of four planes to a house military bill. the planes would cost more than $270 million. the pentagon's original request was for four planes to upgrade its aging fleet of aircraft used to transport washington officials. >>> and the governor of south carolina isn't apologizing to anyone. the issue, his use of state planes for personal trips. criticized for doing it, governor sanford said past south carolina governors did the same thing. the governor is being criticized for taking pricey business and first class flights, paid for by taxpayers. listen to the governor explain it all. >> i think it's a couple different things. let's go back to the obvious. you know, i did wrong, i messed up and there are consequences for that, but at some point, it gets to the point of the

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. >> the radio ads and the television ads and the web ads, they are all going to have to complement each other for these messages to get through because there is so much clutter right now. >> reporter: the white house this week began pushing back more aggressively against various claims by opponents. in this white house e-mail listing so-called health care reform myths, signed by senior advisor david axelrod, which he asks supporters to forward to friends. in web videos like this one, from a white house official whose son has autism, in which he talks to parents of children with disabilities afraid reform will mean their children won't be able to get the coverage they need. >> that simply is not true. >> reporter: such efforts seem almost an acknowledgement that the white house is losing the argument. a recent gallup poll shows a plurality of americans, 49%, disapprove of president obama's handling of health care policy. why are they not with the president? >> look, i think part of it is some of these misconceptions. the president isn't out doing town hall meetings just for his health. >

the group's web site has seen a lot more traffic since the ads went up. the campaign is pushing for new legislation requiring more fruits and vegetables in public school lunches. >> i didn't know they would do that. >> you probably heard of an attack dog but this is an attack fish. people all over are coming to this chinese buffet in columbus, georgia, to see it firsthand. they are called oscar fish. when someone comes close to the tank the male fish jumps up and sometimes out of the water to protect his mate and her eggs the restaurant owner says the fish has flopped on the carpet at least four times. the fish has fallen out four times. that's true love. >> it is. >>> many people are being forced to leave their jobs. >> we're going to tell you about one man who volunteered to leave to save the job of someone else. >> that fish is still on the floor. put him back in the tank. we'll be right back. this is one way of getting vitamins and minerals. this is another. new total blueberry pomegranate cereal gives you 100% of the daily value of 12 essential vitam

. >> we're adding $2 trillion to the deficit, and just added -- your estimates are wrong by 2 trodz where will you cut spending? are you going to raise my taxes? i make 60,000 aids year. there are so many people in the world now, on public dole, you don't have solutions, are not presenting real solutions. thank you. [applause]. >> air fanned balance understand would usually hear the congressman's response and you certainly did, and congressman scott had nothing to say this time, eric. >> eric: the debate over health care, led to a new dispute, over what you see on television. have you heard about this? abc and nbc, re-jack and ad that criticized the current health care reform proposal. abc called the ads partisan and said the network has a longstanding policy of not airing partisan advertisements. and here's the ad, see what you think. >> plan covers 50 million new patients, without naming doctors and it can't, it will hurt our seniors and medicare as we know it. limit life-saving medicines. and impose long delays on cancer treatment and other vital services. it is happening. >> eric: her

. >> they've launched an ad with a news report of their own, making fun of all the gloom and doom. sin city is fighting back, and using its best assets to do it. >> las vegas has set a new record of achievement. >> shameless to say the least, the first shot came with a bikini parade through the heart of the city billed as the world's largest, a far cry from this. >> started about 4:00 in the morning. >> the ad campaign during the heart of the downturn focused on las vegas as an affordable vacation for hard-working people. but while gambling revenues, tourism and convention business were all falling to pieces, the image change fell flat, which is today sin is back. all part of a branding effort that begins in this room. >> is there any way when someone turns on their computer that vegas can sound like god? >> they may not look like much but these people are the brains behind an entire city's image. >> we're a contest to find the most boring town in the u.s. >> the odds are pretty good this group has actually put words in your mouth. >> what happens in vegas stays in vegas. >> what h

and ople seem to like him ad want him to do well when you start loking at the spcifics of espeally his health care pan, for example, that'shen the numbers start droing down and it'sa frustratn that i think the white house trying to figure out, how can we transfer or at least -- don't know i transfer is te best word but tt popularity andexplanation and get the numbers upor health care. gwen: let's talk abt those polls nd what we mean when we say he's sliding he's not down no all the way. >> 's down but not in freefall en: ok. >> and base on historical standards, he's still reasonablyood. if you loo at the new patch of polls thatame out this week which confm what we've been sang the last few weeksis his overall approval ratin is trenng down. and as chuck said, support or approvaof his handling o the economy or halth care have gone down more rapid. now, if yo look at where he is, in a coule of polls this week he waat 53% or 54%. that's down fom aout 6% since apri that a decent drop but it's not ityous. if youook at the handling o healthare he's down under 50 and depending on which poll he

currently, there adding -- and they fly out of dulles. you have to make a lot of flights to hit $600. if you want to fly to l.a., that will be $300. we are live at dulles airport. >> it could be a good deal depending on where you're going. >> done a to fly anywhere tonight. >>>>pinpointing exactly what ' lweren'kiookit, one area with e o heaes jt out of-- and just east o college park down towards the areaof prince george's county. just to the east of that, past old town b owie andie farth it is intense as it goes south. just a couple of spots here and there. just keep that in mind if you have plans in this area for the next hour or so. let's get our numbers for thursday. 87, 73. technically above average temperature wise, but about what you expect for this time in august. we will see a bit of a warm-up the next couple of days, but not back to what we had a few days ago. just back near the 90 degree mark. 86 in fairfax. uncomfortably warm in most areas. -- it comfortably warm in most areas, except where there is rainfall. it will take a co

it's a common practice with internet ads. we told you about that before but it's a practice we didn't want to trip up viewers with costing them money they never spended to spend. >> i thought that going on the channel 2 web site that you knew about these products and that you would endorse them. >> reporter: but we don't endorse this ad. that's why we pulled it from our web web site. prosecuting consumers from people who put trust in our web pages. get more helpful advice from the better business bureau of greater maryland, abc2news.com, check out angie's blog, she has the scoop on scams. and you can find a list of businesses in good standing with the b. -- bbb. >> i don't want to spring this on you? is that woman from towson? we don't know. >> i don't believe she's from towson. what scammers usually do, this is a common practice, they take what is called a stock photo you can buy on the internet. when you see a photo, it says, high, i'm doug, i'm angie -- it's usually a fake photo. they personalize it, customimize it, make i

sarah palin added fuel to the fire by calling the reform plan evil. today she is tempering her remarks a little bit. let's talk to joe watkins. chris, do you think, if you call it evil, if you use incendiary language that it works? >> well, i mean i think -- listen, i think there are certain groups, clearly some republicans that have a strategy here of screaming and shouting so that no message about the necessity and the options in this health care reform that the democrats and president obama are proposing get out. that i think is clear. i don't think it works because i think most americans realize this is a serious problem, a serious crisis that we have to deal with. there may be debate and discussion about how to best solve it. but this notion of somehow paralyzing this discussion this process by just screaming at each other i find increasingly distasteful. >> sarah palin is calling for civil discourse today. she wrote about it on her facebook page. but here's what she wrote over the weekend. the america i know and love is not one in which my farnt

then we added 35% of your daily fiber...s antioxidants, vitamin e, and zinc. ♪ fiberplus bars from kellogg. fiberplus so much more. >> announcer: today's back to school" is brought to you by totino's pizza rolls brand pizza snacks. >>> this morning on "back to school today," games, gadgets and gidz mows that can help your kids have a better school year. james, good to see you. we hear gadgets and games and video games, usually we think fun, distractions. you say some of this stuff now that's coming out can help augment your kids getting back to school. >> we used to think computers. now think alternate platforms like the nintendo wii. people have been using it for wii fit and brain games. now it goes to the youngest users with jump start rescue. this is different than a lot of the wii games. this is a real teaching game. here charles is actually doing matching letters. it also does number concepts and also shapes and colors. this is a real learning game. here he's trying to match things up. >> he's really engaged in this. >>

other tis it's fe ad pported.if you lk at just in the u.s., it's about a $57 billion industry with regas to ad-supported premium content. that the biggest pond. >> rose:hat is definedas premium connt? >> the way i definit is it's done by people who dohis for a living. which don't necessarily mean it has tbe on televion. there's a great example called premium content called "dr. horrible sing along blog" whicis done by joss whee n, he created "fffy the vampi slayer." he did that during the writer's strike. that's pmium conte. you won't find it on telision but 's premium so i thi you'll see flavo of it. there ll be free ad support whichad i think is the most ubiquito one and the largest one in dollar terms but tre's othemodels that will be a part of monization on the web including a la carte, subscription a variae thereo >> rose: how are thosehat are paid for work out when you pay for coent other than itus? >> so itunes has been out there for a whil where youpay a couple dolla to getting acces to a commerciafree ver

adding that everyone is very sorry that it happened. the hope is now that the two will not become political pawns in the ongoing standoff of the two countries over north korea's controversial missile tests. but that will be a genuine opportunity for the two countries to enter into some kind of dialogue. >> sonia gallego, from london. thank you, sonia. >>> from thailand. a bangkok airlines jet has crashed into a control tower. officials say there were at least 70 people on board when the airliner skidded off the runway and hit the tower. >>> now, to the fate of three american hikers being held in iran. iranian authorities are accusing the three of being cia agents. a state department official says the charges against the three are ridiculous. friends and family says the young people are at eventual rouse and stumbled into the wrong place at the wrong time. >>> the taliban is claiming responsibility for an early-morning missile attack on the capital of afghanistan. police say five rockets expleaded injuring a child and exploding buildings

is really not an additional need to obtain excess sugar in our diet. >> high intakes of added sugar as opposed to naturally occurring sugar is also shown to increase high blood pressure and other risk factors for heart disease. nutritionists recommend more fruit and hold rates -- and whole grains. the payoff could mean a healthier life. >>> soft drinks are the biggest culprit followed by candi and cookies. next is your maryland lottery numbers. we will get another check of the forecast, but first a look at how wall street is performing. stay with us. stay with us. oh yea, well for 6 months, customers get all three: fios tv, internet and phone for just $79.99 a month. oh, alright, see... you're just moving your fingers, aren't you? i gotta cut my nails. (announcer) now get three amazing fios services for the price of two. tv, internet, and phone for only $79.99 a month for 6 months. plus a free multi-room dvr for three months. record shows in one room--watch in another. call the verizon center for customers with disabilities at 800.974.6006 tty/v and get fios tv - ranked highest in o

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(man) ading abilify has made !a difference for me. if an antidepressant alone isn't enough, talk to your doctor about the risks and benefits of adding abilify. >>> in these long, steamy dog days of august, many will turn to the hotel swimming pool for a moment of relief. but in europe, world -- word that there is a war going on poolside and nick watt claims it's "a sign of the times". >> the british and the germans are still at war. summer. the skirmishes? over lounge chairs on the beaches and poolsides of southern europe. ♪ ♪ >> i have seen this war -- i mean, we can call it a war, at close quarters. i is really ridiculous. >> it's early morning. the doors to the pool are unlocked. this amateur video was shot from a hotel balcony last summer. yes, you really are watching vacationers racing to reserve lounge chairs for a day of panic. guys, just relax. this is a war with roots that can be traced back to may 8, 1845, and britain the victor was exhausted by war. west germany, the vanquished, rose again, phoenix like, terminator like. in