alena akhmadulina alena hello.go somewhere in dresses of your brand, even people who are very far from fashion, they immediately say. oh, this is alena akhmadullina. yes, you have the bulk of the dna brand is a fairy tale. yes, yes, that's right. it's good that they immediately determine. it is the task of any brand to be recognizable without a logo. and tell me, you have this idea with fairy tales with russian style, it immediately appeared, because your first collections, in my opinion, were inspired just with helmets. well actually i lost a lot of time looking for my dna that was 20 years ago. i graduated from the university of design technology, where i made avant-garde collections and then started hmm making commercial. preporte collections and tried. in fact, oneself in absolutely different areas. i turned to historical roots. i tried to take themes from the soviet era, but i turned to the cinema and as a result the collections turned out to be quite different. hmm , it became clear that there was a search fo

that is, if my avatar, for example, wants to go to a concert in a dress from alena akhmadulina.rtual boutique and choose your own dress to buy. yes, the opening of virtual boutiques is already beginning. yes, even here, you're just sitting at home, and you need to negotiate with someone. but you don't want to do makeup and hair and dress today. you just turn on the avatars that you sit in front of the screen the avatar completely repeats your speech and your actions. that is, you can straighten your hair cough avatar he will repeat, but he will only look perfect the way you ask him to dress and make up. a you yourself can sit with such a beam in sweatpants and negotiate. it takes some preparation and skill though, because i've seen people who aren't very tech-savvy, uh, who wanted to use, apparently, some other avatar or change the background during their zoom conferences, and as a result came out , for example, the management came out to subordinates in the form of a pig or a bunny, it is clear that mistakes cannot be avoided here. this is new history. your target audience, the