jobs used it to get parts for the apple i.s' parents' garage, where the first apples were assembled, has entered entrepreneurial folklore as the log cabin birthplace of the personal computer. here wozniak tested the apple i and future models. jobs wrote advertising and managed the money. the characterization that steve jobs was the marketeer, the promoter, was absolutely true and that steve wozniak was the technologist. jobs really forced the company to happen. he solved the problems. he hired the people. he made sure the company was pushed into a real organization. and of course, mike markkula also helped a great deal. marketing expert markkula was so impressed with the computer, he took money he'd made at intel and provided capital in return for partnership. the threesome began developing the apple ii for a 1977 computer fair. we got the units the day before. we carved off the excess shavings on them, made them look presentable, put our boards in, and it was a working apple ii. journalist michael moritz wrote a history of ap

we are were at the kiosk on the apple store and went up to the apple store and went back down to the kiosk and cut the corner and by at&t. so by at&t and the apple store this is where it all happened. he was coming down from the apple store coming down, the guy who had my phone saw him. he was already shooting at this point. >> in the air. >> i asked the guy who fixed my phone. he said he was shooting the cameras. >> could you tell where he was headed? >> toward me. >> in what direction? >> i had nothing on me to protection myself and this is completely real. and it was mind boggling. >> say it again? >> mind blowing. >> this is not your first time at this mall? >> no. >> you know what it is like here, busy, peaceful. >> you have nice people.

the new apple ipad aired -- i have a apple in my hand. it goes on sale tomorrow. i'm not sure if i'll get it right away or wait two weeks until next ipad comes out but it ranging in price from $429 to $929. randomly when you go to the store they tell you how much yours is going to cost. supposedly the newer one is thinner, lighter and faster and people are already lined up around outside apple stores to get one around the world. you have to hand it to apple. not only do they get us interested in their products they get us interested in camping for their product. in you do get the ipad, you will

there is no stopping apple now. cramer. [ engine revs ] ♪ ♪ [ male announcer ] the mercedes-benz winter event is back, with the perfect vehicle that's just right for you, no matter which list you're on. [ santa ] ho, ho, ho, ho! [ male announcer ] get the all-new 2014 cla250 starting at just $29,900. ♪ ♪ [ female announcer ] with five perfectly sweetened whole grains... you can't help but see the good. yep. got all the cozies. [ grandma ] with new fedex one rate, i could fill a box and ship it for one flat rate. so i knit until it was full. you'd be crazy not to. is that nana? [ male announcer ] fedex one rate. simple, flat rate shipping with the reliability of fedex. >>> it is time. it is time for the lightning round on cramer's "mad money." a special thanksgiving one. i tell you to buy or sell. play this sound and then the lightning round is over. are you ready ski daddy? time for the lightning round on "mad money" starting with amelia in new jersey. >> caller: hi, jim cramer. i had the good fortune to participate

it's looking to be an apple christmas.ithout analyst support, no price tag the boost, none of that, just wait until they get on board. there is no stopping apple now. stay with cramer. announcer: where can an investor be a name and not a number? scottrade. ron: i'm never alone with scottrade. i can always call or stop by my local office. they're nearby and ready to help. so when i have questions, i can talk to someone who knows exactly how i trade. because i don't trade like everybody. i trade like me. that's why i'm with scottrade. announcer: ranked highest in investor satisfaction with self-directed services by j.d. power and associates. >>> it is time. it is time for the lightning round on cramer's "mad money." a special thanksgiving edition. i tell you to buy or sell. play this sound and the lightning round is over. are you ready? time for the lightning round on "mad money" starting with amelia in new jersey. >> caller: hi, jim cramer. i had the good fortune to participate in the fifth anniversary show. loved you then,

i realize the club was way bigger than jus the two steves and e moment of apple computer, but did you know when they walked in with the bhat they hadomething that was woh looking at? did you say, oh, i see this? >> that scene in "pirates of l silicon valley" is hardly accurate. >> first it was in berkeley. true, did you know when the real life stes walked in the room theyeally had mething? steve wniak was theret the openin the first nht in the garage. he signed up on the list of things of the stuff he's worked on and stuffe's interested in. steve wozniak wld sit in the only seat in the stanford lear an electrical outlet.m tha had he would claim thateat and he would do his devopment there every meeting,nd he's took him as a fixture.always he never spoke from t audience, which is what eryone s supposed to do when they had something to say to draw attention to themselves. he was just t shy as h told me later. but he was there doing the devepment of the ale one, of thepple basic, and later the apple o, i understand. so he was famiar. and then one d after the apple one, if i'm not mistaken

think of apple and the iphone.realize that you wanted a handheld phone with a touch screen display that could provide all the services that your iphone provides you? that is the magic of competition is that these companies bring to you services that you can't even picture that you want today. but more tangibly for the american consumer more competition in the banking system would have meant lower mort again rates in the last couple years. the significant degree of concentration in the banking system, made american consumers pay more than they otherwise would have paid to refinance their house. it's a very simple example of how the everyday pocketbook of americans is being adversely affected by the extreme concentration that's emerged in the american banking system. >> you run a hedge fund investment firm. there was a period you wanted to become or add on an investment banking arm, correct? >> there absolutely was. >> and you decided not to do that. why not? i ask you that in the context of larger conversations abou

the jury hearing their case in san jose. >> the last time apple went through this, apple won a billion dollars. >> which even the judge said was too much. the judge decided to start over with a new jury. they have the case. they will decide what fine samsung must pay for violating apple patents. if this case is like the last time, they'll come back with a decision tomorrow morning. >>> the commerce department says san jose will finally get its own patent office. this after years of delay. business leaders are thrilled with the news. russell hancock is head of joint ventures silicon valley which represents everything from businesses like google to universities, city government. he joins us from the newsroom what does this do for san jose. >> it's fantastic not only for san jose but the region. 13,000 patents were generated out of silicon valley over the past year. that meant 13,000 trips, people had to go to washington, d.c. this is long overdue. >> they'll do it there at city hall. i think you answered my question question. that is in the electronic age, why do we need the office to ph

apple to apple was rumored to do a smartatch.e at the end of the day without steve jobs we don't reallyave a market leader in terms of direction. we are getting jumping side to side and up and down and even from apple not a lot of consistency. at least with regard to the leaks and announcements. i don't know. we once again kind of need somebody to show this market direction. melissa: go ahead. >> i will say, yes, sure. i agree in the sense. i disagree in this is that we cannot go to town with every legal roomer. apple tries things out, they do prototypes. they have done less goodt keeping secrets. now we get some of these leaks. not necessarily. i would point out the most interesting thing to me has been the increased use of sensors. that is extremely interesting. we can already see that they're moving in the direction ofore sensors. ielieve this is wherethey're going and believe that it will be very interesting to have more sensors on more facets. messa: what does that mn for the consumer? that it can tell the difference between

apple has a market cap of like $500 billion. everyone thinks that there's a possibility they could go to a trillion dollar market cap. samsung, google and others look at that and say "we'd like the next $500 billion to come to us, not you." so you have something worth a trillion dollars. don't you think people are going to try pretty hard? well, of course they are and patents are one of the areas. now, if you're a company that historically didn't use patents you say, wait a minute! what the hell is this? why are they using patents? that's not fair! well, of course it's fair. it's been the law of the land for 200 years. but it's unfamiliar. because of that it upsets people. particularly those people that think they're on the losing end of it and don't have as many patents. so that's that's caused a huge arms race but mostly between companies that historically haven't had patents because -- often because they're younger with companies that, in fact, have been innovating for years and years and years and years. >> rose: you have lo

p apple lawyers will b in a federal court at 8:30 f apple veus samsung, round- we lost cot. probably round possibly 5. this dates back to the billion dollar judgment against samsung afr samsung was found guilty of copying apple's intellectual the judge reduced the total damages from a billion to about a half billion, butow decided to pick a new juryo make a whole new decision about damages. this at the bottom of the hour. in theeantime let's check the markets. courtn reagan is live at cnbc world hequarters. good morning. >> good mning to you. closed at another record high on monday, it wast light volume trading. the bond markets were closed and ere is no data this day but listening to comments from two federal reserve official on the economy. the nasdaq inching up to 3920, th's where things get us started whenhe bells sound. back to you. >> tha you. the average price of g in the y area has dropped 6 cents in the last week. people in san jose now pay on average $3.59 a llon. in october of last year we were in ct, jon and marla, in ore. october last year we hit the highes pric

as a result of that, apple stock traded down. do you agree that you know that apple should do a stock buyback? do you think that with all of that cash, a lot of it overseas they should be putting that money toward increasing the buyback? >> you know, usually in my relationship with management i defer to management and really in their objective, either having a share buyback program, issue dividends, et cetera. but i think it's public interference in the management of companies is something i don't follow so i do not side with that path at all. >> that's interesting you say this because this active management, active investors have been debated. do you want to just stick with management and let them lead? the other thing carl icahn said tonight is that this market is in in for a big fall. when you look at the broad market, where do you want to allocate most of the capital? is it in the u.s. europe emerging markets? do you think u.s. markets are headed for a fall? >> first of all, we're long-term investors. we're not short-term inv

apple, when will you be in apple products? there is report from maximum, and when that report came pout, said you were not in apple products, that your stock sold off. so what can you tell us about that? >> well, we can't say a whole lot about products and customers, that we haven't announced. so we just -- other than we're working very hard to capture that customer. and we're hopeful. but we're working very hard outside that we can't really report on that. >> you talked about sitting on a t awaiting a customer swing, was that apple? >> we can't talk about any particular customer. but we do have a number of customers, that are ramping up this quarter, as well as next quarter. so all those customers we are hopeful they will be ramping up fairly rapidly in the next few months. >> got it. thanks for joining us. appreciate it. >> all right. thank you. >> the ceo of invensense. >> not terribly priced. around 28 versus it's peers. anywhere from 28 to 40 times. apple is not crucial. in fact a lot of guys on the street that says when

we have news on apple. we know apple stock is down. >> we're just watching it fall here after the comments by carl icahn at the reuters summit, where he was commenting on the market. where he said he felt that t the -- there would be a drop coming in the markets here. we know he's ep a big shareholder of apple. advocating of a much bigger dividend payment to the company, to the tune of $250 billion, something tim cook has resisted to this point. it's been an applicable relationship but apple is falling and taking a toll on the nasdaq, which is down 36 points right now. >> and his quote is, i do not want to fight with apple but i also have no plans for walking away. stock down 1% on apple. >> now he's losing money. >> yes. we're in the final stretch of trading. 30 minutes before the trading bell rings. a market that's rolled over huge on the heels of the carl icahn comments. nine points down. nasdaq hardest hit with decline of 40 points. s&p pulling back from friday's high. >> s&p is more than 160% since the

sale, not at the apple store. has a very modest annual black friday sale, 5 to 10 percent off. so again, at other stores you get almost double the number of discounts and that's what we're seeing here. >> mark, let's bring it home. number three. what is it? >> so the last thing we have here, is the brand new apple iphone c. it's being sold at walmart for $45. now again, that price 45 bucks for a brand new phone is pretty good. but they're throwing in an additional incentive of a $75 gift card. so essentially for this deal, you are getting paid $30 to get a brand new phone. >> that is insane. >> in walmart bucks. >> absolutely. >> just real quick, ten seconds, the hottest color for the 5c? >> the hottest color on the -- >> the 5 c. >> i mean it has to be people are going for the gold color if that's there for the 5c. black and white normal. >> got it. thank you so much. >> i think it's yellow. >> is it yellow? >> yellow? yeah. it could be boys and girls, yellow. which retailer is best positioned this holiday season

but we have to continue to idaho apples fall. oh i don't know what content like exchange north boone also provide an incentive to north korea the carport for the good wishes from people. it can be done by an out of my twenty some squid efforts but we have to take combined opposed to the theme tune essential so that the concluding stages but dr pocket on one thing so much for joining us tonight and sharing your insights. think of it the real world. and in the wake of the purity anniversary of the un compiling shelling north korea are yet again reviewed its threats against us now it even included remarks that it would turn the presidential office of town monday into a sea of fire to this old unification ministry spokesperson quito said in a statement released on friday that the ministry regrets the north's continuous attempts to instigate a rebellion despite previous warnings from the south. the ministry also urged the north to provide information on a south korean national was been arrested across the border on allegations that he

apple has tarped it. they have done this within the past month and have elected a large green wall around its new site which is just off 280 this is where hp used to be headquarters. yesterday heavy equipment arrived, presumably to begin demolition of the old hp building to make way for the spaceship campus which was the brainchild of steve jobs. the centerpiece of this $5 billion project is that so-called spaceship. a large ring of glass and steel that will encompass 2.8 million square feet. as part of the approval, apple will have to pay more taxes to the city of cupertino. for years the city gave the corporate tech giant a 50% rebate on its taxes. that rebate will be cut back to 35% which means roughly an extra $2 million a year for the city. >> tremendous indirect benefits. the hotels are full here during the week. restaurants are full. businesses do well. not just cupertino but surrounding cities as well. >> this project is expected to be completed in the middle of 2016. it would be home during the d

they don't want to make the same mistake with apple. i think it's different because of the software component, making it a recurring sale. if you buy the last iphone, you're very likely to buy the next iphone. they have over a 90% renewal rate on that basis, which is something the other companies, you know, never had before. and additionally, apple has an opportunity over time to take the network effect and to increase the services that they're selling. one thing that's interesting about the new 5s is it has the fingerprint scanner. that makes the phone itself much more likely to know who you are than whoever happens to be holding your wallet with your credit card, and that has potentially big applications for more uses of an iphone. >> you mentioned blackberry. i mean, do you think part of the reason that apple keeps sitting on the money is they're afraid? they're afraid of what could happen to technology businesses that have been powerful before and now we see where they are? >> yeah, i think it's more a question of the culture. i thi

apple is doing the exact same thing.y tech few rue -- guru says that does not mean this leader is a loser. looks like a copy. >> i'd say they always are behind the curve. they've always been a copier. the three biggest products apple has had of the last two decade have been the ipod, the iphone, and the ipad. those all came into categories that existed. they happened to do it much better than the competition and made hundreds of billions of dollars. >> was the ipod like the sony walkman? >> sony mostly walkman -- theree mp3 players on the market. ipad was a superior mp three player. >> samsung is doing it and apple is copying. you have written extensively that it was built into apple's core, no pun intend. if sam sung does this stuff, does apple risk looking like a copycat. >> there's merit to that. so take a step back. samsung announce there'd going to do some things, a report that apple might be doing something a little under a year from now. so, i would say, if samsung comes out with something that is great and succes

,nd apple is responding, sort of. she lood up t definitn of ga installed in her laop. she was upset when it said she was offended and wrote a leer to apple and the company responded within an hour. >> my initial response was good for you. you wrote a letter to e ceo, and they responded. to the pot where it's being me recogned as adefinition. >> a rresentative for apple apologized and promised to look but after a week that definion still in apple's dictionary. wehecked withi the hour, and it's still the. >>> aompany tt's used to snap chat turned down a $3 . billion offer from facebook. e smartphonepp alls you to send, sna photos within second it's a big hit with young people and analysts believe snap chat is being court by several investors and some value the start up aabout $4 billion. >>> so news for the quarterbacks of the 49ers. >>> we have bill cosby on the program. and wlook at what's trending tomorrow. when our little girl was born, we got a subaru. it's whe she said her firstwor. (little girl) no! saw hefirst d

saw thatqlr apple there. >> apple ii. >> the commuter history museumi is located at the north shorelined apple, john, t spaceship clear for landing.jf construction on the new cupertinoxdko headquarters exp city council approved the plans for the%qñi] 2.8 million square building lastw3 night. the green light forxd apple mea more green for cupertino, as in money.+% cf1 o as if i had to çóexplain. theçó city cut the annual tax to 35%8+!(t&háhp &hc& upertino ge2 million every year. >>> haiti'sq prime minister is expected to grill tech titans in country get online. inister laurnts lamothe is meeting with apple executivesçó today. t(rz conference in san francisco. the hopeñr is to get haiti wire. right nowÑi fewer than 1% ofñrw haitians are online regularly. to buy ajf house. the government now hoping to makeqxdxdzo7i] it an easier pce apply for axd mortgage. for that, let's gow3 to cnbc wou headquarters. good morning. >> reporter:t( good morning, jo. future now lower as i:mq maors may be reactin'ñá from ben bernanke last night. heú'yjez the fed may not raise interest rates e mtÑ when "2u'e

apple at 13 times? for a guy that has been very bearish on apple, i do think this is is a technical break out. >> gobble gobble. your favorite phrase. >> however, september high was 703-ish. so guess what? 546 effectively is? don't get crazier here. for a long time apple will be a second half story. at the end of june, that's when it bottomed out. let's see how it performs. >> i want to see the broker's take on apple. >> exactly. what his technical fake was. this is what he wrote to us. apple despite a 385 at five months is now just ignored. judged to be beneath despicable, but just gory. the stock has of this week has regained the 545 level. get yourself some apple pie. >> the guy can turn a phrase. that is fantastic. >> with we flagged this break out in realtime yesterday. here's the thing. it's always been a good buy valuation wise but valuation is not a catalyst. what you needed was something to wake people up and it's happening seasonally at the perfect time. this is a great christmas stock and the

many, many atoms in an apple, okay? how many apples would fit in the world? you take the world and made it all hollow and you stuck apples in there, lot of apples or little? about as many apples would fill up the whole world as, as many atoms fill up the apple, so atoms are really... small small-small. some people say, "no such thing as perpetual motion." someone else say, "that's not true." atoms are perpetually moving. they're moving all the time. - who's right? - both. are atoms in perpetual motion? any atoms in this room? - yeah. - [inhales, exhales] yes. i'll be glad there's atoms in this room, right? they make up the air in this room, right? - are these air atoms moving? - yes. you come home from school. you're on one side of the house, mom's on the other side of the house. she opens up the oven. there's a pie in there. you got that almost right away. - how did you smell the pie? - atom. she opened the oven and what happened? atoms, these things migrating all the time. so atoms are constantly migrating from one place to the other. not only in air, in li

apple and samsung squaring off in court again?e going to handicap this particularly interesting legal brawl. plus bill ackman is praying and hoping that his sword attack on herbalife draws massive blood. he is trying. it is not working so far. a company he says is a pyramid scheme. we have exclusive details. what do the nutritional supplements actually taste like? we are doing our very own taste test in the studio. we are not waiting for the billionaires to tell us what the taste buds say. our studio is ready. we are bringing you the results when we come back. yes, i will be tasting 12. thrusters at 30%! i can't get her to warp. losing thrusters. i need more power. give me more power! [ mainframe ] located. ge deep-sea fuel technology. a 50,000-pound, ingeniously wired machine that optimizes raw data to help safely discover and maximize resources in extreme conditions. our current situation seems rather extreme. why can't we maximize our... ready. ♪ brilliant. let's get out of here. warp speed. ♪ and this pk is the inside of your

>> that is apple brandy and apple cider. if one of you wants to important the apple cider in.you want. >> i'll hold back on the cider. >> this is a version of sangria. >> it looks healthy. >> and you know the origin of the word sangria. >> sblood. we came up with the ideas you put little leachies and put cherries in them for eyeballs. >> bloodshot eyeballs. >> and you pour a little syrup in and you get this eyeball. and you can put it in your drink. and you have a raspberry liqueur and apple cider. it's a nice color. it reminds me of blood. >> okay. what's morre romantic looking than eyeballs in your glass. here's looking at you. >> and of course you need snacks and you need these beautiful fingers. they're great. it's a little cheddar cracker with an almond fingernail. takes 20, 30 minutes in the oven. and these are little rice crispy treats made for adults. they've got cumin, pepper. and they're very delicious. and they're seasonally. they're candy corn for us who enjoy cocktails. >> what are you going to dress up as tonight? >> you know i need a beautiful neck. >>> they're

dan, what's your take on apple going into what should be a strong seasonally strong quarter for apple. >> no doubt. i think gene does great work on the checking out those lines and kind of getting a sense for what early sales will be like. like he said, i think some of the rumors for this retina mini will be november 21st, right before the holiday selling season. so to me, my biggest take away from the pricing with the new ipads, they are defending margins, that's what the stock traded off there they reported their q-4 earnings, this quarter, you had this disproportionate amount of 5-s sales then you have this higher price ipad mini in that hot holiday selling season. so i think it's safe to assume margins likely to be better. to me, i think this stock sets up pretty interesting right here. it got to unchanged on the year. right before they reported earnings, it's fell back. it's consolidating. i think you probably see another run at the 2013 highs, which was five, five, five. back in the first week of the year at some point as we get closer to cyber monday on december 2nd. >> mike, y

apple has special appeal to iphone and mac owners who want to stay in that apple universe.or a low-cost option roku and google could make headway and since it's all about the content we can expect some more announcements about new apps and i think we'll get more especially from applep. brian, back over to you. >> all right. julia boorstin, thank you very much. >>> up next, perhaps the year's toughest stock. its share price continues to soar despite a long list of setbacks from the company. who it is up ahead. >> street talk is coming your way when "street signs" returns. we went out and asked people a simple question: how old is the oldest person you've known? we gave people a sticker and had them show us. we learned a lot of us have known someone who's lived well into their 90s. and that's a great thing. but even though we're living longer, one thing that hasn't changed much is the official retirement age. ♪ the question is how do you make sure you have the money you need to enjoy all of these years. ♪ you get your coffee here.ears. you get your hair cut here. you find tha

samsung now owes apple $900 million for stealing apple ideas. a silicon valley jury decided samsung copied vital iphone and ipad features in several of its devices. we talked to one of the jurors and he said the decision wasn't all about the money. >> these were valid patents that they had been infringed upon and that's serious. in this particular business that's serious, and so we believe that there was a message about that. >> another jury had already decided samsung used apple technology. the jury set the damages. samsung says it will appeal. meanwhile the two sides are preparing for another trial over patent issues. >> history made on wall street as the dow continues to climb. cbs money watch reporter alexis christoforous with the numbers. >> for the first time in its 117 year history, the dow jones industrial average begins the trading day above 16,000. yesterday the bough had another record close rising 109 points following better than expected employment news and solid corporate profits. the nasdaq climbed nearly 48. >> it's cheaper to fi

to apples. trying to compare the cost of a company in alaska where they have basically three months relating to investment, to a company down in the panhandle of florida, you really can't even begin to come up with a model that works all the way across the country for these different geographies. beene biggest impact has , 900arriers i represent carriers, they have felt such a chill about regulatory uncertainty that they have really slowed down investing. at a time where we as a society look at broadband and say broadband is going to be so important as we make sure people have opportunities to get health care without driving four hours to a hospital, or children have access to do all the things that they -- to make sure they stay comparable to urban counterparts, i have seen my member companies really slowed down in their investment. we did a survey recently. about 70% have either stopped or slowed down some investment they had planned and on the books. because you are putting money in the groun

more samsung owed apple for infringing on apple patents.ember, apple said it was owed $380 million. samsung put the number around $52 million. a jury just now deciding samsung owes apple $290 million. now, just for background here, remember, it was a year ago that a jury awarded apple $1 billion. that was one of the largest patent cases in history. but the judge then cut about $450 million out of that $1 billion. said the jury miscalculated. damages, 6$600 million, wasn't n question. she ordered a partial retrial on the damages. the jury just now deciding that samsung owes apple that $290 million. you can expect a now appeal of this entire case. it's at that point, experts say, you might see some effects and impact on the broader smartphone industry depending on the verdict. maybe it's ultimately decided samsung did not infringe on apple patents. or maybe it's decided apple is going to be awarded even more. could be the first battle here in a long war. guys, back to you. >> wow. >> and the stock right now is trading up, actually. >> apple?

prosecutors say milller bought 1.6 million shares of apple october 25th last year...just before apple's earnings release.he hoped the stock would rise, it did not leaving him with a $5.3 million loss. after 2 years of bankruptcy-- jefferson county alabama is attempting to emerge from its debt troubles. the county was the largest municipal bankruptcy prior to detroit declaring it was broke. a court is deciding -- whether the jefferson county can sell $1.7 billion in sewer related debt to exit bankruptcy.. the heavy $3 billion dollar debt from sewer work pushed the county in chapter 9 a couple years ago.. some argue, sewer rates are already too high for residents and could go up 7.9%. it's over for 82 year rupert murdoch and 44 year old wendi deng. the couple ended their 14 year marriage wednesday with a hug. as part of the settlment sources say deng will keep their $44 million dollar fifth avenue apartment in new york.. the couple's children will not have voting stakes in murdochs companies. murdoch owns the wall street journal, the new york post and fox film studios and fox news. the co

phones than any other apple retailer. delaware has no sales tax and is located just off a main highway connecting east coast states making it easy forcharter buses from other state to roll in customers. december 2nd is cyber monday. ibm digital analytics predict record online sales, due to growing hype on social media. however retailers are bracing for a hit over the thanksgiving weekend. only 1 in 10 americans plan to shop "on" thanksgiving day. 8 major retailers are open on the holiday: walmart, target, sears, jcp, best buy, gap, kohls, macy's, officemax. the tab is down for this year's thanksgiving dinner. the average cost of this year feast will fall from $49.48 last year to $49.04. okay, it's not a dramatic change-- but here's the breakdown.sweet potatoes, pumpkin pie mix and milk will cost you more--but turkey prices are down.one other mention- butterball-- the nation's largest turkey producer is facing a shortage of fresh large turkeys- but has plenty frozen birds. still to come: from life in the public eye to face

dan, what's your take for apple going into what should be a strong quarter for apple? >> gene does great work checking out those lines and getting a sense of what early sales are like. some of the rumors for the retina mini is before christmas shopping quicks off. the pricing for the ipad, they're defending the margins. they reported their q 4 earnings. this quarter you had the disproportionment amounts of iphone sales. you have the ipad miniseason. i think this stock sets up interesting here. got to unchanged on the year before they reported earnings. it fell back, consolidating a little bit. you probably see another run at the 2013 highs which was five, five, five back in the first week of the year at some point as we get closer to cyber monday. >> do you think 555 is in sites for this one? >> here's the thing you have to look at. we have carl in the picture. there's a lot of cash on the balance sheet. shareholders may be encouraging to do that in their favor. that creates a level of support. the market is extremely strong. this stock relative to market prices at lea

shares of apple are down about 2%. it's a heated race for the top spot this year.crosoft are neck and neck. each adding 10 points to the index so far. should you be investing in one of the next kings or betting on the underdog at this point? dan nathan. >> i think apple is the one here. we just don't know what they're going to do. they still make some of the best electronic products out there. this is the one where we had this earnings clip this year but they're going to get back to growth. this is the one you want to be in. >> i thought the new ceo was going to be a catalyst. >> i'm not a fan of that. i think anybody internally would be a massive disappointment. i think you see the stock down 5, 7% on a candidate that investors just don't like. >> i have been clear on apple. they quietly announced some kind of a release today. this normally would be time for a very big fanfare. i think their holiday sales are going to be pressured. they have turned themselves into the largest company in the world. they have shoalen thunder across a bigger spectrum and goog sl the

and apple. 3.5 times. so by comparison, in the tech space, scott, when you look at those three quarters of revenue and you look at where twitter is trading, i don't think anyone would be arguing that it's cheap. but, of course, the reward could be high if you're willing to put your money in it now. >> yeah, kayla, thank you so much. great insight there. back at hg. a year and a half ago, roger mcnamee joined us on "the half" and watched facebook go public. he is back today for twitter's moment in the sun. roger, welcome back. nice to see you. >> scott, always great to see you. and everybody loves a party. 1 and, you know, how can -- how can you not enjoy a day like today, right? the market totally sucks, and yet here we've got this ipo that's got everybody really excited. and personally, i'm -- you know, it's hard not to get caught up in it. >> well, to continue the party metaphor, are we too drunk with exuberance over this? are we getting ahold of our s--f ourselves? >> well, who cares? i thought the pane

the head of apple is an interesting person and the black robe to meet in.it to come up with the auction items? that is part of generating business, making sure you have interesting things to auction off. how much time and effort is focused on that? >> great question. the name of the company is charity buzz and we try to create buzz for charity to be relevant and come up with new experiences, we feel good business to do good and part of it is come up with new and interesting items. we look at what is in the news and people want to make memories this holiday season if they meet people who are interesting to them, great opportunity to support their charities. and we watch tv and watch what is new out there and create new experiences to benefit over 2,000 charities around the world. dagen: help is demand for those bidding for these auction items? do you see decision strengthened demand you did a year ago? >> request in. we find out as charities become bigger we are getting more of a global audience so now we have 110 countries and what we do is fulfill people's

i don't think apple can double. right now. as in 2014 terms. i think it can double over the next three years, i don't think it doubles in 2014. just real quick, tim cook bought 36 million shares at -- at 444. that would cost him over $3 billion more where the stock is right now. >> scott, just to be clear, there's a little bit of apple fatigue. retail investor going on, a lot of them lost money in it, and they're looking for other things apart from apple. it has a bit psychological pressure on it, too. >> a breakout going on there, too. >>> tweet us your questions @cnbcfastmoney. we'll have the traders answer them after the break. >>> we'll look at the largest big and short positions, find out which stocks the smart money loves and those they hate. that and much more is coming up. in today's markets, a lot can happen in a second. with fidelity's guaranteed one-second trade execution, we route your order to up to 75 market centers to look for the best possible price -- maybe even better than you expected. it's all part of our goal to execute you

apple shares down a touch today to about $523.ut still up nearly 3% over the past month and nearing its high for the year. let's bring in in researchers chris caseo, welcome, interesting story out that apple may be buying a company called prime sense, a company nobody has heard about but they make a key part of the kin next motion sensor for the xbox. we don't know if it's true. it's a report now. as soon as i read that story my thinking was, if it's true, this is a predecessor to a motion control for an apple tv. am i taking it too far? >> well, that would certainly be the likely conclusion you draw if the story was true. we don't know if apple is coming out with a tv but that was the sensor used in the kin next. it wouldn't necessarily have to just be used in a tv. you could adapt that for on a tablet and the guys at apple are good at designing new technology and next things. not sure what they would be able to do with that. >> investment recommendation perspective, $625 price target, optimistic on the company already, would it

states apple says samsung smart phones and tablets infringe on several apple patents apple requested a ban but was turned away by a court in san jose last year. today a federal appeals court ordered the san jose court to take another look. the ruling said apple should not have been forced to shoet patents were the sole reason people purchased the products. >> our improving economy is good news but does have sometimes unintended consequences is led to more traffic congestion, pushing um home prices and rent. thousand it's having impact on small businesses that can't aferd -- afford rising rents. >> there is a saying a rising tide raises all boats. there is an old favorite here at prune yard running into a patch of rough water as a result of rising rents as demand grows for space. just three years ago vacancy rate was 20% for commercial property. now, it's down to 12%. space is being snapped up by start ups and ever-expanding giants such as google. but that could have a negative impact on others. hoeby's prune yard location has been hit with a 100% rent increase. >> are there other way

apple wants 80 miion, but samsung, of course, wanting to pay much ss. olde technology back in march. apple and samsung, again,n march i should say they will square off we knowsnce again. this time to determine if samsuns newer products copy apple's designs. >> the commerc department this mornin announced it was movg forwd with plans to add a pat i want oice in silicon valley. >> that's right. scottcgrew desperately need. >>yeah, good morning. sperately need, long-awaited. the first sicon valley patt office west of the mississippi now will be at city hall. the plan has been around for quite some time, but had been delayeby sequestration. you'll recall thas the government slowdown tha came before last year the government shutdown. all in the fight over budgets. now, there will behose who are new. already ready too many patents outhere, particularly i software, but nobody can argue that we file a lot of them in silicon valley. in fact, files more patents than any other place in thenation. back to you. >> thankou very much. >>> mother nature gting a little

. >>> apple is building a new separate headquarters in supplement supplement. itit will look like a circular space ship it will protect trees it wants to tea is almost complete. the supporters say tonight money, more than 1,500 people 1,500 people have jumped. >>> they have take up a birth control coverage dispute in president barack obama's healthcare law. the provision is in the affordable healthcare act requiring them to do certain things and some companies object to it saying it violates their religious beliefs. >>> plan "b" may not work if it is taken by women over a certain weight. scientists say it will lose it's affecttiveness and in your rain storm they will not allow it. >>> the secret program at guantanamo bay that turned some praise they ares -- presidential prisoners into double agents. >>> good morning, traffic is looking good on 880 westbound and coming up i will show you how traffic in other cities looks. use chase freedom at select department stores and get 5% cash back this quarter. so you can give her an even bigger surprise. activate your 5%

apple's new campus should be completed in 2016. >> well, speaking of apple, many of you own an iphone, but get ready for the next generation of smartphones made by another company. our business and tech reporter scott budman got an early chance to play with it, and he is here with a sneak peek. scott. >> we've all got used to the basic shape of a smartphone, whatever the screen size. it's basically a flat block, until now. here's a look at the first flexible phone even before you could buy it in america. >> yes, the screen is nice, but really you can say that about most smartphones these days. what makes the lg g-flex different is its shape. it's curved inside and out. >> it fits reallyering no, ma'amically for to your face. the mike is actually closer to your mouth. the sound is about three decibels better. it's comfortable to hold in either hand, whether you are right or left-handed. >> reporter: you can call it a gimmick, but if you ever sit on your phone or drop your phone, check this out. the g-flex bend to keep from breaking. >> the form factor does do -- it actually does flex,

people excited about apple. people want to see apple has a pulse. amazon, the word is they're having a great holiday season. you know, amazon is the one that's the outlier. it's allowing a lot of stocks to trade up. people are just -- people just hate amazon. when you go out with actual ceos they just hate what amazon amazon, the stock is doing. >> it's so true. >> jim, let me ask you a quick question. how negative can you get on something like the nasdaq 100 more generally if you have 33% of the index is google apple, amazon and some of the big cap, and biotechs still doing strong still m&a bid. how negative can you get on the sector generally if they do well next year? . it's hard. when i back out the google cash the stock is not that expensive. apple is one of the cheapest stocks in the market. amazon is a cold stock. you can't really value it the way the others. celgene, i can come up with a $17 in 2015. that company is generating a huge amount of money. gilead, if the hep c pill works out, it's cheap. i think they're not absurdly valued. they'r

more criticism of apple after their cheap farm was anything but.ts that is being marked up 82%. thank you for that. appreciate that. wish i did not have to say it. ♪ so ally bank has a raise your rate cd that wothat's coect.n a rate. cause i'm really nervous about getting trapped. why's that? uh, mark? get help! i have my reons. look, you don't have to feel trapped with our raise your rate cd. our rate this cd goes up, yours can too. oh that sounds nice. don't feel trapped with the ally raise your rate cd. ally bank. your money needs an ally. but it doesn't usually wor that way with health car with utedhealthcare, i get information on quality rated doctors, treatment options and cost estimates, so we can ke better health decisions. that's health in numbers. unitedhealthcare. help the gulf when we made recover and learn the gulf, bp from what happened so we could be a better, safer energy company. i can tell you - safety is at the heart of everything we do. we've added cutting-edge technology, like a new deepwater well cap and a state-of-the-art mon

through the online apple's door. and then picking up at a retail apple store, best buy or apple's wireless partners such as at&t and t mobile 3 moving on, twitter is not giving people the ability to shape the look and feel of all the incoming information with a new feature called custom time line. there are user defined speeds many people can choose just the tweet to they want to feature in a feat that can be shared with others. this new type of timeline as men to let people manually add structured to the social network often scrambled and chaotic overload of and for information prince and hear some google knows. google has patented something interesting. they filed for a system that comprises an electric skin tattoo capable of being applied to a throat region of the body. the patent says the tattoo will communicate with smart phones, gaming devices, tablets and world vo-tech like google glass is. the bullets of style connection will include a microphone and power source. the idea is that wears can communicate with t

pink lady apples, loaded with flavor, great for us, and i love these apples. i'm tony tantillo, your fresh grocer. and always remember to eat fresh and stay healthy. >>> it may be the world's most exclusive resort of. details on a new vacation destination where your only neighbors have gills. >> and a reminder, if you have a consumer problem or perhaps a question out there, give our hotline a call, 888-5-helps-u. volunteers are there right now. ,, [ female announcer ] welcome one and all to a tastier festive feast. so much to sip and savor, a feeding frenzy to say the least. a turkey from safeway is just what they crave. a hero of the table, "so delicious" they'll rave. fresh, natural, frozen. it's the best selection around. spend $30 and a frozen safeway turkey is just 59 cents a pound. so raise your glass, pull up a chair, grab a plate. this tastier thanksgiving is well worth the wait. safeway. ingredients for life. grocery shopping. that >>> a new warning about a nationwide turkey shortage just ahead of thanksgiving. how it could change the way you plan you

icahn owns 4.7 million apple shares. apple closed down a dollar to $519 yesterday. federal investigators are in communication with tesla after a third car is destroyed by fire following an accident. the national highway traffic safety administration issued a statement friday its gathering details of the latest accident and in close communication with the electric car maker.. in the latest fire- a tesla driver hit a trailer hitch on the highway.but says he would buy another one in a heartbeat. bank of america is back in the headlines. the government is asking the bank to pay a 863 million dollar fine for the sale of subprime mortgages during the financial crisis. the fine sums up losses that fannie mae and freddie mac incurred from countrywide's -- which is owned by bofa. "also" bank of america is asking a federal court to throw out two lawsuits that accuse the bank of fraud. the suit was filed by the sec and justice department this summer. bofa argues it informed investors of the risks they faced by buying the securities. a number of banks including jp morgan chase

do you like apple? where do you see it? >> i like it.ore you know if it were more new and cool products. a curved screen, it is okay, i guess. it is different but they need to think outside of box, they need another iphone, type thing. you know, i don't know if they have that in them. and everyone is cashing up, amazon, and samsung, they ul havhave -- all have tablets, features are cool too, apple has a lot of work. neil: regardless of what happens to apple, it has clawed its way back. and now one thing you see is that, the nazdaq has been a very quiet almost sneaky way, clawing its way up, up, up, almost 30% on the year. a lot of attention to technology again. >again. >> i am old enough to remember nazdaq at 5,000. neil: remember that? >> i remember that garbage dot-com era. back then it companies were not making money, they did not have profits, these companies are for real, whether you like a facebook or a twitter or apple, they are real companies, they are generating revenue and profit. neil: not a lot of profit but revenue. >> apple