apple has got a watch. this is the apple watch. it is apple's first new product in four years since the ipad was introduced. there will be more than one apple watch. there will be three different families. in 2015, the watch goes on sale. this watch is made of stainless steel, all the other metals will be made out of aluminum or gold. the bands is an magnetic closure on a leather band. it will include other materials like stainless steel, rubber, and other synthetics as well. there is a new controller. it will allow you to cycle through different apps and different functions. it is backward compatible all the way to the iphone 5. it has a bunch of different apps. apple is expecting that the app community will work on new ones that take advantage of the touchscreen and all of the microphones and speakers and other vibrating devices contained within it. >> bloomberg businessweek's sam grobart hands on with apple watch. for more on the watch and everything that happened at apple, i want to bring in a special roundtable of guests. as w

the payment product is apple pay. it's the apple watch. might be tim cook putting his signature on that, guys. >> okay. we'll keep on dropping in and finding out what more is happening at the special apple event taking live until its very end. okay. we'll take a very quick break. do stick with us. we're digging in further on the payment wars, special edition of "street signs" will be right back. whenwork with equity experts who work with regional experts who work with portfolio management experts that's when expertise happens. mfs. because there is no expertise without collaboration. >>> welcome back. we are still watching what's happening in response to the apple watch and apple iphone 6 announcement. watching shares of ebay specifically. see there just off session lows down by 1.5% in trading. it is in reaction to apple's new apple pay payment system. remember that ebay has its own paypal payment system. they could be rivals. once apple fully launches them. ebay shares reacting negatively so far. >> let's go -- hang on a second. come bac

and apple has always been mecca. this is -- they showed a lot of courage in this design in taking what is good about steve jobs' legacy, which is polished to perfection, and not just blindly accepting rules that need to be changed sometimes. >> right. >> so i think we'll see more of this kind of innovation. also, i was very happy to see that they were going to use near field communication instead of trying to impose their own proprietary system that's also different from the long-term history of apple. that's a good thing. >> it's been an interesting evolution to watch, too, over time. bruce, your insight is always so good. thank you so much. >> sure. >> bruce to gnazzini joining us from san jose today. speaking of that apple watch, stephen colbert getting pumped on his show last night. take a look at this. >> whoo! whoo! whoo! what? what? what does it do? i've got to have the apple watch. >> i think we missed the moment where he slams his watch onto the desk but that was colbert last night. cultural touchdown. >> he

keith, what comes to security, can we trust apple? >> we can trust apple.look at debit credit cards, it's incredibly nonsecure. secured by open 60 digit identifier and a six digit code, and your signature. when's the last time someone authenticated your signature accurately and carefully? any new product is probably more secure than what people use every day on every transaction across the united states. >> the rest of the world uses chip and pin. is the united states are going to get there? >> they will probably use chip and signature. to do tooes apple need be vigilant about protecting this information? users are going to be trusting apple. >> they need to move away from just the password as the measure of authentication. it's not a usable security feature. >> is finger print good enough? >> it certainly the right move. the two factors they are pushing towards our good move if they can make it usable so that we have lots of users using it. saying afterwards that you could have been protected isn't a good answer. >> what else could they do? >> they can wor

the apple watch, the iphone 6, the iphone 6 plus, and apple pay.is the ceo tim cook from today. >> apple watches the most personal device we have ever created. we set out to make the best watch in the world, one that is precise. it is synchronized with the universal time standard and is accurate within plus minus 50 milliseconds. it is incredibly customizable, so you can find one that reflects your personal style and taste. it, we invented new, intimate ways to connect and communicate directly from your wrist. and it works seamlessly with iphone. and it is also a comprehensive health and fitness device. watch took very deep to an out of this came some truly remarkable innovation. one of those was the user interface. , with everyout revolutionary product that apple has created, a breakthrough in user interface was required. mac, we introduced the mouse to make navigation so simple on the personal computer. on the ipodel allowed users to scroll through thousands of songs in the palm of their hand. and with iphone, multi-touch gave us the ability to i

since then, apple is up 8%. we'll talk about the future of this company. >> and carl quiis live at the performing arts center in california, just 1.3 miles from apple. you know, carl, there is a real historical sort of echo that they're having this event at the flint center, a place they haven't used for product launches in quite sometime but some of the most important ones actually were unveiled. >> absolutely true, tyler. this is where steve jobs unveiled the mac in 1984. 30 years ago. it's been four years since apple introduced a completely new product category and four years since -- this is the first new category for tim cook, of course, who succeeded steve jobs as ceo. this is the world's biggest tech company, guys. brought us the modern graphic based pc, modern smartphone, the tablet, the music player. so over the next hour, we are going do get some specifics finally after a lot of speculation about a bigger phone, about a watch, about a payments product. about a health product and even though the stock t

the official partner with apple and apple pay. improving data centers change the way we use the internet? talked to intel's data center group coming up next. ♪ back to "bloomberg west." intel is holding its 14th intel developers forum bringing together developers and makers and creators to showcase their products and stay on top of the latest trends. cory johnson is live there now. the veryk a lot about nature of the internet and how this stuff works that goes from one computer to somebody's cell phone somewhere, everything it involves to move that information. there is fascinating changes underway in the way the process works being driven by intel. i'm speaking with diane bryant. you've got props, we love props. i love the watch you are wearing. >> this is themika device. > all of these devices, all the wearables, they create tremendous demand back in the data centers. all of that content getting served and those applications is coming from somewhere. it's coming from the data center so there is incredible growth in the data cent

it is an apple product. it has all the hallmarks of a classic apple product. it is well made and beautiful. the os is very smooth. the technology inside it is pretty well thought out and very carefully crafted. again, it is not -- it is not a slamdunk for them. the iphone and ipad were game changers. i don't feel this is a game changer just yet. >> gene, how optimistic are you about the watch being a game changer? how much will it add to apple's bottom line? >> i think in 2015, it will be modest. a couple percent to the street revenue. i think in 2016 it is the wildcard in terms of what developers do and how the watch evolves. i think it is good for investors to realize that wearables is a category for the future. it is a critical starting point and it will take time for the value of this to evolve. i think it will happen. >> true ventures' om malik and piper jaffray's gene munster. still ahead, apple may have created apple pay for the new iphone but stripe is one of the payment systems helping to power these transactions. we'll speak to their c.e.o. about the

there tablets before apple but apple redefined it the.elissa: david. >> hard to talk about redefining it, to use your word. the big clunky samsung products melissa i'm with you, i have never seen anybody wearing those. melissa: i have never seen anyone wearing those products. >> looks like tim cook after many years is finally understanding what makes apple different. certainly not product or technology but the tech has been around before. it is how they put it together nicely. melissa: i think that mysterious three-story white building was a clue something huge was coming. it was subtle. we'll be back in a couple minutes. more reaction from the apple store. a lot more iwatch, a lot more apple. don't go away. you know what my business philosophy is, reynolds? no. not exactly. to attain success, one must project success. that's why we use fedex one rate. right. their flat rate shipping. exactly. it makes us look top-notch but we know it's affordable. [ garage door opening ] [ sighs ] i need help with the groceries. [ sighs ] [ garage door c

role in apple pay? apple pay, you need to work with a payment platform. something that ables you to darcy credit card. stripe is doing this with a ton of these successful apps being developed. we have worked together to figure out how to make it really easy for developers to take advantage of that. we will be working with these developers over the coming weeks, ensuring their apps are ready to take advantage of it. >> are you handling all of the transaction or part of the transaction? is this bypassing some of the deals with credit cards and banks? >> folks like instant car -- it's a long list and we will be handling all of their apple paid transactions. >> what do you think the chances are apple can replace the physical wallet? >> in some ways, the stripe opportunity is obvious. it took so long for it to happen? i think it's because it requires assembling so many different components. we have the technology, the relationship with banks and financial partners. it's the same dynamic at lay in mobile paym

apple product i am not rushing to buy. completet feel like a rodda to me. it doesn't have the emotional connection to me. i am an avid watch wearer. i have a lot of watches. i spend a lot of time thinking about watches and how they relate to me as a human being, and do this watch was not speaking to me. too early and too premature. you and i spent a lot of time talking about watches and about who we are and what we like. how do you respond to that question mark how do you respond to that? >> i think this is a critical time for apple and as the utility and fashion evolves the opportunity will prevent itself -- present itself. my response to that would be 2050 is the where year where it will take shape. is the year where it will take shape. and as developers get a hold of it this is the year that it will turn to yes. >> what i am saying is that as a watch it doesn't have anything that i want to wear right now. now or 18 months from now it might be different. this is a much more personal expression. whether it is a watch or a

6 and the apple watch.ominic chu following the movers for us. dom? >> two pieces of hardware and a service if you will, the apple pay service and the intraday chart so far, over the course of the day we saw some moves up and down. we finished the day lower and over the past year, up about 35% and an interesting dichotomy if you will. apple on product launch days. so take you through the big ecosystem plays here. take you through another chart here. ebay up and also owns paypal and toward session lows today on the apple pay announcement, could be a big competitor for paypal payment system and look at visa and mastercard. those shares did go higher on the announcement and did finish lower. that's the visa chart and xhastxhast mast mastercard. they have an apple iwatch. garmin. intraday, a huge move downward and then we kind of manage to get back the losses ale still garmin a big deal here and fossil group. fashion accessories and watches, as well. see down lower on the day, as well. 2% and then a couple of bi

m tom apple keen joining me, scarlet apple fu and adam apple john son. -- johnson. >> overnight. another sign of growth. u.s., we are going to get our own read. small business optimism is expected to increase for the third consecutive month. >> they did a kindle thing? >> the nook. crook.ok with a let me just mention mcdonald's. potentially third consecutive month. four states go to the polls today. vote onork, we get to the party nominees for governor. president obama is meeting with congressional leaders on how to deal with islamic state. >> let's look at the clarity of the data check. the turn to the equity markets is all about currency this morning. we will address this through all of "bloomberg surveillance" this morning. on to the next screen. the fix. -- vix. a little bit of angst on monday. sterling continues to get crushed. gold is doing a turn. let's get some dollar perspective. this is the plaza in new york. strong dollar.in this has been the persistent decade trend. we're at a critical junction. these are standard deviations. we don't discuss those in september. >> no

because today, apple announced apple pay. you can hold your iphone or your apple watch at the checkout. no credit card needed. people say tim cook is going to walk onto that stage and kill the credit card. did you? >> i think that we put a dagger in it. >> reporter: you basically carry your life around on your wrist. your payment information, your heartrate, your pulse and a lot of people at home are going to wonder, how safe is it? >> it's incredibly safe. i think we are establishing a new bar. >> reporter: when you see celebrities get their photos hacked. if famous people aren't protected, when what about us? >> i feel incredibly certain that it's very -- the most secure thing out there. >> reporter: and tonight here, the first tweet ever from an apple watch. so, here's how the voice act valted twitter will work. you hit the microphone here. how fun it is to send the first tweet ever from an apple watch. period. see you tonight. period. and before we left, one last question for tim cook. a lot of our viewers are going to wa

cheryl: we've had all this big news on apple, apple pay.edit card on my watch if i'm going to buy an apple watch? should i feel safe? >> i don't think anybody knows yet was they made the announcement and said wait five months, and you can learn more about it. so i think the security community's wondering is this vapor ware? where's the beef? we're going to have to wait to find out how safe it is. cheryl: a lot of question marks. great technology, exciting, but i might as well just put my social security number on my blog, maybe i'll do that. patrick peterson, thank you very much. >> thank you. cheryl: well, you don't want to miss tomorrow. liz claman's going to be taking you through silicon valley, highlighting some of the hot new start-ups that could be the next facebook. you don't want to miss liz's coverage that's going to be here tomorrow live. start-up nation, liz claman, 3 p.m. eastern time tomorrow right here on fox business. closing bell, 16 minutes away. it is apple's day to shine. got new iphone 6 models and, of course, the highly

i am feeling the apple fatigue, i think the market will feel the apple fatigue. it is more of what is priced in. now you get to a point where everybody knows what is out there. now apple has to execute. two years ago they had a lot of manufacturing problems and execution problems. now at this point i believe they were going to have an excellent christmas holiday. they now have to execute. that could be an issue, the iwatch, we won't hear about that really until next year. but we just don't really have a lot of high revenue expectations. >> all right, let me ask david about the stock. you have a $125 target on the stock today around $97. you heard what channing said, what is the motivation to own the stock? >> well, traders will basically follow the near-terms extents, to the extent we'll have a strong holiday shopping season i would argue that the estimates would go up, probably support the stock on a relative basis, obviously in terms of broader markets there are a lot of concerns about the feds and europe and the economy overseas. but the fact of the matter is

he said apple in early 1998 was very different than the apple of today. the company has been losing sales for years and commonly considered to be on the verge of extension. he's also said working at apple was never any plan that i'd outlined for myself but was, without a doubt, the best decision i'd ever made. on tuesday cook announced what he called the next chapter in apple's story at the same venue where steve jobs introduced the mcintosh personal computer three decades ago. he reviewed the new products and launched apple pay that aimed to do something about the credit card. i am pleased to have tim cook at the table. >> thank you for inviting me. >> charlie: we have much to talk about. you call it the next chapter, why? >> the apple watch is the most personal device we've ever created. i think it takes us into a whole different area. we had an intense team working on this for three years and, so, we explored many different things and, as the product came to fruition, it became not only the timepiece that you would expect but a device that can do many

because today, apple announced -- >> apple pay. >> reporter: you can hold your iphone or apple watch, no credit card needed. a lot of people said, tim cook is going to walk onto that stage and kill the credit card. did you? >> i think that we put a dagger in it. >> reporter: but in an age where everything can be shared, intentionally or not, should we be worried about privacy? the most common certain i heard in the tweets i received today were about security. particularly with the headlines about the i cloud and when you see celebrities get their photos hacked, people think, well, these are famous people and if they're not protected, what about us? so, to put all of that information into a watch, can you assure people at home that there is going to be very tight security? >> david, we wouldn't be doing it if we didn't feel like that. we wouldn't do it. we feel like we're making a leap in how secure things are. the fact is, the existing system isn't secure. the credit card system isn't secure. it's not one you should feel great about. >> reporter: for years, apple heard the criticism

on apple's picks.are you ready to join tech for paying for products? word would worldwide@cnbc.com or @cnbcwex. now, you can lose your credit card so why couldn't you lose your phone with payment? >> you have to have your fingerprint on there, as well. but there will be security issues such as we've heard about in weeks and months. >>> moving on, microsoft is in the works to buy minecraft. "the wall street journal," says the deal would get worth more than $2 billion. it could add to mike roar soe m. let's have a look at how microsoft is trading today, down just about 0.5% in frankfurt trade. >>> al by baba has received enough orders to cover its ipo. after just two days of meetings win vesters, reuters says there's no indication of where that demand is in the price range for the ipo. $60 to $66 a share. at the top end, alibaba would raise $21 million making it the largest ever ipo. the offering could price on september the 18th. i guess no surprise here, really. in a way, you would have expected that t

>> they had apple pay, apple watch, so stressing apple weather the "i." >> iwatch sounds funny. >> applems sfifine to. >> in sense of sales, does it take off quickly or long term? >> i see it as long term. i mean, everybody carries a smart phone, not everybody wears a watch. this might change some mind. i think they'll do well with it whether it's a blockbuster products along the lines was first iphone, we'll have to see. >> okay. one other thing. >> sure. >> take the 4.7 inch phone or the 5. i think the battery life is amazing. >> it is better. >> i don't know i can fit it in my pocket. >> i think you can. i like larger devices, samsung with the note series, referred to, and i like the larger display, but i think it is personal preference. apple pay, do you think that's the big announcement here? >> i do. i do. i mean, again, is it -- is this going to happen overnight? no. i mean, there's, you know, people pull credit cards out of the wall lets for decades and decades. changes behavior is a difficult thing. apple seems to have lined up, you know, a lot of the right players, got the cred

that leaves me apple.d i really don't want to buy it. >> s&p. >> s&p as well. >> that's a fun variation of the game. throw a little clayton kershaw curveball in there. >> keep you on your toes. >>> did apple delivery with today's iphone's launches? a reseller of smartphones asked users what they wanted in the new iphone while more battery life and a bigger screen were among the things people wanted. they wanted an unbreakable screen, infrared camera and connection to home devices didn't make it into the iphone 6 or the iphone 6 plus. will there be a massive upgrade cycle like some analysts are expecting? with us now is nick raymond. great to have you with us. >> thanks for having me back. so far, what are the indications in terms of the willingness or the desire of people to get rid of their old phones? >> we see a massive spike in people trying to resell their old phones when the announcement is made every year. we see 40% more people selling their phones after the announcement last year. so we expect ano

energy lives here. >>> from apple pay to fitness tracking, apple's watch promises to go above and beyondtors. the next guest has a fitness wearable. the misfit wearables company was co-founded in 2011. sonny, good to have you. good morning. >> great to be here. >> this space just got a lot more interesting. how do you think apple changes the game, first of all? >> you know, i think the apple watch is the prettiest screen-based smart watch out there. and i'm loving it. the $300 and above category has just gotten more interesting. >> does it collide with misfit? >> you know we've been focused on the segment that is looking at activity tracking and sleep tracking as a primary function. so we made flash, the product we launched today to be incredibly accessible and affordable. and a great value at under $50. >> so sonny t apple watch isn't going to do sleep tracking. you need to be charging it during the sleeping hours apparently. what do you think is the peek number of things we are going to be able to wear and track through our watches? because you seem to be applying there is a spot on yo

if not apple, somebody else. but if it's not apple, it will be a while.shall be. if not apple, somebody else. but if it's not apple, it will be a while. google's operating system does not put them in position. >> understood. kayla, let's talk about the stock. jeff gunlack, just in the last half hour. >> i think apple looks exactly like it did before, it's overbelieved, they have tremendous optimistic guidance. people love it. the innovation has been what i predicted facetiously back in 2012. tootity fruity colors. slightly bigger screens. they're bullish about the new rollout, but i think that's priced in the stock. i don't think i would buy it. i would sell it. >> and of course we know launch days typically are not good for apple shares. >> they typically aren't, but it's been a while since we've saep apple create new revenue strea streams. and with not only new hardware but a potential payment platform, if they can steal some of that from the banks and credit card companies similar to the way that it negotiated with the music industry to develop and bui

will the popularity of the new iphone lead customers to other new apple products like apple and apple watch? and he's a cofounder of paypal and one of most prominent and contrarian venture capitalists in silicon valley. i talked to peter thiel about the future of paypal which he cofounded. peter theil about the future of paypal and bitcoin and what it takes to be a successful on to --entrepreneur. first, to our lead story -- alibaba's ipos inching closer to becoming the biggest ipo in history. the company just raised it from $66 to $68 a share. they could raise money $1.8 -- $21.8 billion just shy of the global record, which is the agricultural bank of china's $22 billion ipo in 2010. meanwhile, the alibaba roadshow met with investors in hong kong, reportedly saying he will not look for a valuation that is too high. joining me now is josh green and leslie, who covers ipos for bloomberg news. i will start with leslie -- what's the latest as far as we know and what is the thinking behind this new price? >> you might be thinking to yourself it moved up a couple of dollars, what's the pur

you talked about apple. i've been a big apple user over a decade.make two points i think are really important. i'm not excited about iphone 6. i care about mobile payments. digital wallet hasn't done that well. apple can make a big dent in the merchant processing. acting as the merchant processor. that's the heart of the mobile payment thing. you can do that with that near field communication ideas they've been working on that allows mobile devices to communicate by radio. take a little slice of all the transactions. for the iwatch, obviously they've got the health kit, that online health platform. clearly they are going to use that. biometric identification. unique pulses, unique heart beats. if you can use that to positively identify who you are, the i watch talks to the iphone and tells it you are the person you claim to be. then you use it in mobile payments. you don't need touch i.d. you've got all sorts of positive i.d. you can eliminate potentially passwords. to me as an user, that is exciting. that could indicate a huge new revenue stream fo

we have taken stabs with apple tv, and apple tv now has over 20 million users.t has far exceeded the hobby label that we placed on it. and we have added more and more content to it this year. so there is increasingly more things you can do on there. this is an area we continue to look at. >> is this a question among some investors, consumers, people who write about technology -- there was the question. steve was a visionary. can tim continue the apple tradition of creating? -- of creating new products every four years or less? can he reach into the future? does he have that kind of makeup? did that concern you? did you think about that? were you committed to prove that apple had a future beyond the groundwork steve jobs had laid? >> he called me one weekend in august 2011, and he said, i would like to talk. and i said, ok. and i go, when? and he goes, now. i will be right over. he says, apple has never had a transition of ceo. i am determined that we will have one now. i want you to be the ceo. i did not see it coming. i know you looked at me with disbelief, but

this leads to a strong demand for other new apple products like apple pay and apple watch. one of the most prominent venture capitalists in silicon valley. i sit down with peter thiel to talk about everything from paypal, which he calls a failure, to the coin and what it takes to become a special entrepreneur. and salesforce is one of the tech companies leading the way when it comes to philanthropy. i talked to ceo marc benioff the latest multimillion dollar donation to san francisco schools. now to our lead -- a record-breaking start for iphones shipping on friday. priya rhodes -- pre-orders -- topped 4 million in the first day. some customers will have to wait until october to get their new phones. with the iphone accounting for half of apple's lumen -- revenue last year, is the company sitting on another monster? the author of a blog referred to as the most accurate apple analyst on wall street -- i guessed for impression, how did this lodge compared to previous launches. >> it looks really good off the bat. the thing is, you have to measure against the firsts of growth

is apple -- if apple accounts are broken into, is the responsibility on apple?ant is a problem apple help solve with the new security measures we think they are putting in place. better trust his own -- trust zone security. >> what does that mean? have aou wanted to fingerprint scan to be an extra level of security for what you are doing the cloud, that is an option that is going to be available to you. with the focus on security, with apple and its development system come a able to do it in a stronger fashion than anybody else, that is going to drive iphone sales and reinvigorate the category. >> what will we be hearing at the apple event about security? >> you will hear more about how the touch id is going to be implemented. apple bought a company that makes fingerprinting technology and they have been including that in the iphone 5s. you will see more of that. as a something they see differentiator between some of the other products on the market. obviously when you have some of these things, like with icloud, it raises concerns end of somebody's going to be

they are calling it apple watch. by the way, there are not one, but two phones to go with it. >> wow! good morning. >> reporter: tim cook took the stage on what might be apple's hallowed ground. >> on this stage 30 years ago, steve introduced the macintosh to the world. >> reporter: now cook presides over a company best known for the iphone. >> these are the new iphones. the iphone 6 and the iphone 6 plus. >> reporter: the 6 is bigger. the 6 plus is much bigger. it could win over samsung galaxy note users. >> it's very big but most people who have used bigger screens find it hard to go back to something smaller. >> reporter: the new iphones are the first to support something else. >> our vision is to replace this. >> reporter: apple pay uses security features like the fingerprint sensor. >> your total is $23.78. >> reporter: a daring blogger calls it a home run. >> if you have an iphone 6 and you start using this to make your payments, you can't believe you lived without it before. >> reporter: and then -- >> we have

the way apple has architected security on ios has not changed. apple did as well. i think we have to see increased security measures from apple. a wake-up call. sure, yes, problem with users names and passwords but absolutely take the lead in product and it's fair to take the lead innovating with security. >> jon is right. if you're going to say apple is a great innovator and they have been. >> yep. >> an amazing innovator. why not take this as a tart fger innovation and make it more secure and simpler and easier for people to be more secure. one of the problems is, everybody has a two-factor authentication. i don't know how many of you use it every day for everything, but i bet you don't. >> even that, one of the factors is security questions that authorize that you are who you say you are. new york mag has an article, tata, barack obama's city and stay and first of grandmother and all available for celebrities including public figures on the internet. the fact apple innovative in so many of these areas. >> we'll see. you have to -- i got remind you again, they ha

the apple pay, apple watch. apple is now swamped with pre-orders for the new iphone but the real test could be when the watch hits iphone stores next year. the changes tim cook minute apple, will they cement his legacy? we spoke with the executive team at apple, rare one-on-one interviews here. brad, i will start with you. who exactly did you speak to in what sense did you get of how well the team works together? let's we spoke with tim cook, johnny, who ran the eye team behind the iphone 6 and apple watch. board members like bob iger and sue wagner. you do not get that kind of access from apple usually. they were trying to make two points. they are proud of the product this week and very much in apple style, they wanted to take their victory lap. they also want to impress there is a new openness at apple. tim cook uses the phrase, defaulting to open. they want to be transparent about product plans and want to know, this will be part of his management style. >> the company was very secretive and opaque under ste

samsung escalates its rivalry with apple, releasing to new phones ahead of the apple event. one of them features a curved display. samsung showed off a virtual reality headset and new watch. box is on the lookout for the best time to go public after delay lands for an ipo. i sit down with the ceo and ask him about the ipo, the company's new suite of enterprise solutions, and the recent hacking of celebrity photos from apple's icloud. the nfl season gets underway tomorrow night. we've got a special look at how the nfl became a media powerhouse. and we will look at how technology is changing the way fans watch football at home and at the stadium. first to our lead story -- samsung adds some fire to the heated rivalry with apple, unveiling its galaxy no smart phones six days before apple shows off its own big-screen iphone. the new tablets are the galaxy note for and the galaxy note eng that features a screen that curves over the device is inflexible screen technology. they also announced a virtual reality headset developed with facebook. they showed off a new wearable, the gea

if apple accounts were broken into somehow, is the responsibility on apple?> it is a problem apple can help solve with the new security measures we think they are putting in place. better underlying trust zone technology, jmp was out this morning highlighting the advantage that brings to the market. >> what does that mean for me? >> if you wanted to have a fingerprint scan for what you are doing in the cloud, that's an option that will be available to you. with the focus on security with apple and its unified development system able to do it in a better and stronger fashion than anyone else, that's going to help drive iphone six sales and reinvigorate the category in general. >> what do you think we will be hearing at the apple event about security? >> i think you will hear more about how they touch is going to be integrated. they've been including the fingerprint technology in the iphone 5 and i think you will see more of that will stop it is something they see as a differentiator between some of the other products on the market, but when you have these thin

apple. apple is interesting. as the stock starts to fall and fete towards $100 a share, the september expiring on the 12th, those options were getting bought. 104 strike. what they were doing, buying 104s, selling 107s and doing this, it's a spread. saying this stock's not going to go above 107. meantime, they think the stock move over the next couple of weeks will push towards 107. the 104s could ramp up. 30,000 plus traded there against 60,000 of the others. >> pete, you well know, usually trades up into an event and then starts to lose steam on the other side. yes, it's down today. samsung announced new products. we talked about that. but it's certainly a stock that -- yesterday, for example, hit lie the highest level since its ipo in '80? >> yes. the stock really moving to's upside. the one-month chart, spectacular how apple's moved to the upside, scott. i like what they've didn't delivering to us. today the stock has a major pullback. the street is starting to say this is starting to top out. whether that's