the one super bowl ad making its return. the item that could be under your feet. >>> good evening. it's great to have you with us on a friday night. we begin with president trump taking new action against iran, saying today, they're not behaving. the president taking action after that ballistic missile test. this evening, tehran already responding. also at this hour, new numbers revealed, showing the scope of the immigration ban so far. tens of thousands of visas have been revoked, many of the people right here in the u.s. but first, the new action against iran, and swift reaction from tehran. we begin with cecilia vega. >> reporter: the president today landing in florida for a weekend getaway at his winter white house, mar-a-lago. but not before making good on that threat to put iran on notice. >> they're not behaving. >> reporter: the white house issuing new sanctions, going directly after people and entities tied to iran's ballistic missile program. we asked today, is this just the beginning? should americans be ready for the possibility of military action with iran? is that on

just in the same way that a great ad can -- especially on the super bowl, which is so watched and peoplectually really pay attention to those ads. a bomb ad can have the exact same effect just in a negative direction. fortunately a lot of the poor advertisers, i should say fortunately, a lot of the bomb ads aren't actually associated with a particular product. people may have hated the ad but they don't remember the product. >> is there a formula that you would recommend to an advertiser? you said, you know, make sure that your product is in there. that sounds like one step of a formula. make sure that your product is part of the ad. >> yeah. yeah. exactly. it is tied to the ad. a lot of times you will get a funny ad or a cool ad, but it doesn't seem like the ad itself has anything to do with the benefits of using the product, number one, make it relatable. number two these days is a sense of authenticity that the ad feels fresh and original and genuine and not staged. keeping in mind when people watch super bowl ads they're usually in groups. oftentimes there's alcohol being consumed or

from the director peter berg on that super bowl ad involving u.s. the game with their families, get out the tissues. you will want to hear the back story on that one. we have it for you on "happening now." >> i try not to cry when you are on the air. but you told me to. it is acceptable. >> jon: thank you, see you. >> speaking of super bowl commercials with controversy after appearing swiping at president trump. part of this lad showing the perilous journey of a mom and daughter crossing from mexico into the u.s. ♪ >> all rights, and there was this commercial from airbnb, take said jabs right at the president on immigrants and refugees. ♪ ♪ >> and backlash also brewing after budweiser's pro-immigration spots highlighting the struggles of one of its founders, prompting some to call for a boycott. meantime after speculation that a lady gaga, a big supporter of hillary clinton could make political statement. she began her halftime show with a patriotic medley of "god bless america," before reciting a portion of the pledge of allegiance. i actually thou

showing us a few more of super bowl ads that have been released you know i love the super bowl ads. >ig day on tap for one of d.c. newest leaders details next. >> later you can relate to this cruising down the highway and stuck behind in left lane. ' ing lane. fast lane. well some local lawmakers have their we and drivers could soon face a rather large fine. we'll talk about that 7:21. >> 7:23 now happening today it's d.c. chancellor antoine wilson first official day on the job replacing former chancellor hende mayor bowser named wilson in most november she will welcome him 10:30 this morning. >> maryland governor larry hogan will deliver third state of the stated dress speech inteetled real and lasting change and before address a rally oppose fracking will be healed. they want governor and maryland lawmakers to posts a permanent ban on fracking. >> virginia govern for terri mcauliffe will be over northern virginia making speechs in a couple hours. he will be in false church to announce veteran small business awards finalist and later today will talk about economic development in arli

with abc 7 mornings has a look at some of the most memorable moments. >> in his first-ever super bowl adth sex appeal. ♪ in a spotless performance that mopped up much of the super bowl buzz. the bald spokesman made over as a sex symbol immediately one of the biggest trends on twitter for much of the game and perhaps the most prolific tweeter during the game was mr. clean himself. even going after terry bradshaw for that stain on his shirt that turned out to be an ad as well. >> t.b., you've got to clean that shirt. >> that stain, all a stunt for tide, one of four spots purchased by parent company proctor & gamble, the first time the company has run more than a single commercial during the game. >> here's to chasing dreams. >> and a star-studded add for honda that included jimmy kimmel, viola davis, amy adams, robert redford and steve carell, inspiring viewers to go for their dreams. >> do you think that i'd make it? >> definitely not. >> that was a rhetorical question, daryl. >>> 84 lumber reworking their original ad after it was deemed too controversial by fox chronicling a mother and d

. >> i'm in houston with the super bowl commercial cheat sheet. the ads to watch for on sunday. >> i love whales! >>> now, for february 1st, 2017, this is "entertainment tonight." >> beyonce does everything big, even when it comes to being pregnant. >> not one, but two. queen b expecting twins. the surprise announcement came today in an instagram. the message, quote, we would like to share our love and happiness. we've been blessed two times over. yes, twins. news has so many overjoyed. it was the talk at super bowl headquarters today. >> congratulations! >> multiples a dream come true for beyonce, who shared her struggles after once losing a baby. >> no hebeartat. it was the saddest thing i've ever been through. the pain and trauma from that means so much more to bring life into the world. >> we all remember how she proudly revealed blue ivy would be on the way back in 2011. >> i actually didn't announce it. i thought, just show everyone. >> before the instagram reveal, she revealed a photo for a fashion design. beyonce's been open about wanting to add t

. >>> budweiser's super bowl ad could cause a boycott of the beer.elly says budweiser stepped into the national debate on immigration with its super bowl ad. he says the ad shows, quote, an apparently fabricated account of the journey of the co- founder of anheuser-busch's journey to america. budweiser says it was not a political statement and had been in the works for months. but the hashtag boycott buzz wiser started trending during the game last sunday. >>> and fresh off her super bowl performance, lady gaga launching her own line of wine. she is naming it after one of her songs. a song she says was inspired by a friend battling cancer. the company filed the paperwork to produce the wipe under that moniker. no word on an official launch date. perhaps she will use grapes from napa or sonoma county for the wine. we will watch for mere details on that. >> we will send you there to report. >> i would be happy to do that for you. >> sal, your hands are full. you have been busy today. we have been busy. highway 24 and 680 in the area have been very, ver

>> no doubt super bowl ads are held to a higher standard. >> super bowl ads need to have incredible production. they need to have good music and a great on brand message. they need to be fun or heartfelt or engaging or entertaining. it needs to be an incredible combination of things. >> it's beautiful. >> over the years the standouts have been memorable from cindy crawford -- cindy crawford pitching pepsi to "mean" joe greene trading security for a coke. and of course apple's classic 1984. julie: i was trace gallagher reporting. two companies by the way of will air the traditional route live commercial for the very first time in history and hyundai will film its ad during the super bowl and air it immediately after the game. don't miss the game tomorrow on fox. chris wallace will be anchoring "fox news" super sunday tomorrow for the super bowl. among his guests vice president mike pence. chris will be asking him about president trump's language with international leaders and the controversial immigration order which as you know that the state department has now appealed. that should be new jer

explains how stoesocial causes politics making a showing in the super bowl ad. >> star power and slogan. targeting cyberbullying. >> steph curry is a great partner. for us nobody exemplifies leaving the filtered life, overcome doubt and negativity and noise. >> tapped into movement says media expert. >> it's effective. looking for in advertising to break through the noise and clutter. don't sell the product but emotion and ideology. >> a theme millions will face in the super bowl this weekend. ads like this tackle social issues. >> what do i tell my daughter? >> features a young girl racing and resonating message. >> equal pay for equal work. women's march is in the public conscious right now. >> budweiser showing immigrant struggle and success. >> it's political but they don't want to say it. >> abc7 news. >>> only on abc7 news, dan noyes with a story for anyone who has ever tried to lose weight. >> lose 30 pounds in 30 days. explain how a bay area doctor lost his license in connection with weight loss program in laguna beach. >> potent tea landed this ♪ strummed guitar you can't exper

. >> and super bowl commercials, the hilarious star ads to watch for on sunday. >> i love whales! >> now for february 1, 2017, this is "entertainment tonight." >> she does everything big even when it comes to being praegnan. >> queen b is expecting twins. ins instagram, b, in underwear and showing her baby bumps. we are blessed two times poefrp yes, twins. the news has so many overjoyed. 17,000 tweets in a minute. and the talk at super bowl headquarters. >> it is amazing. >> beyonce has always been incredibly private about her family life. we all remember how she announced when blue ivy would be on the way in 2011. >> i didn't announcement. i didn't put out a statement. i decided to just show everyon. >> mrs. carter gave a peek of what we now know is a baby bump. >> she and jay-z saying we are incredibleably grateful that our family will be growing by two. beyonce has been open about wanting to add to their family. >> you want more in. >> of course. i don't know how many. god knows i don't know yet. but i definitely want to have more. >> when do we see the new momma next? >> on fe

not the typical super bowl ads. not the high energy stuff. >>> guess what?art" continues right now. >> president trump blasting the judge suspending his travel ban accusing of putting the country if per in peril. >>> and president trump defending vladimir putin again when asked about the russian lead leader's reputation as a killer. response is the u.s. is not innocent. >>> and tom brady with the comeback to win super bowl vl. we go live to houston where patriots fans are celebrating and falcons fans are trying to figure out what happened. good morning. welcome to "early start." i'm christine romans. >> i'm miguel marquez. it is monday, february 6th. i almost said friday. 5:00 a.m. here on the east. it is super super bowl. tom brady the first quarterback to win five championships. he did it in epic fashion bringing the patriots back from the 25--point deficit late in the third quarter for a stunning 34-28 victory over the falcons. we will have more on the stunning comeback for you in a moment. >>> attorneys for washington state and minnesota filed legal pape

heather: budweiser super bowl ad tackling immigration. carley: budweiser appears to be making a political statement in one of its ads, the commercial tells the story of found e of budweiser and journey from germany to america. check it out. >> i want to prove you. >> welcome to america. >> you're not wanted here. carley: it's like movie quality. there's no correlation between the commercial. thank god crooked lost so badly. wow. love that twitter handle. she tweeted, no, i want my horses and puppies, super bowl is not the time to bring politics in. let's just watch some and relax a bit. abby: we will leave it there. carley: i'm looking forward to the commercials and half-time shows. abby: looking forward to the live commercial. time the now 27 after the hour. >> taking the outcome of his rulings and pretending that that was wheeled by the judge. heather: charles exposing the tactics that democrats could use to try and take him down. up next. yeah, with liberty mutual all i needed to do to get an estimate was snap a photo of the damage and

we rest super bowl ads that scored and the ones that bombed monday on fox 5 news morning. . >>> man was armed with two machetes when he tried to enter. when the afterwards tried to stop him, he threatened them and slightly injured one. also yelled i was the god is great in shot. tourist leaving talked about what it was like during the chaos. >> a lot of the girls were crying. a lot of young girls were crying but we were not scared. >> i've seen a lot of it. >> what was going through your mind >> i thought it was terrorism >> 911. >> that's what we're used to, be vigilant. we just, we listen to instructions from the security guardsly >> both suspected attacker and the wound soldier are being treated the hospital. >>> president trump commenting on the paris attacks hours after the incident. a new radical islamic terrorist has just attack a louvre, museum. >> while some people liked the tweets incentive for not saying his thoughts are with the french people. >>> the trump administration is slapping sanctions on more than two dozen individuals and companies providing support to iran missile

. >> the ad in the super bowl doubled in the last decade it $5 million for just 30 second of air time. and you know, big money brings big stars. kevin frazier has details from super bowl central. >> at rg stadium, home of super bowl 51, i'm at the nfl experience. this is gathering all week long. besides the big game in the halftime performance there is also commercials on super bowl sunday and you will see big stars like justin timberlake, melissa mccarthy, even lady gaga. which stars will do it best? don't worry, we're taking care of you with the super bowl commercial cheat sheet. >> okay, melissa, now the rhinos need saving. >> rhinos? >> melissa on the run, falles from a giant tree. facees a cracking iceberg. and get thrown by a whale. thanks to a lot of cgi and this awesome body double melissa wins for most painfully funny super bowl ad but then there's jt doing this. ♪ ♪ all suave. wearing a red velvet blazer in front of the fire place. yeah, his spot for buy water is the one all the ladies want to see. ♪ ♪ ♪ right before she pours at halftime lady gaga will be in this, look out

. $5million for 30-second super bowl ad for super bowl on fox. e's no shortage of business coming up with the cash as they look to make their marks on enormous television audience. we will preview some of the ads and look at some of the most iconic super bowl commercial ever and we will show you some of the food, it's a hot dog, it's a very special hot dog, jalapeÑos cheese dog topped with jalapeÑo bacon jam. jalapeÑo bacon jam. i had never had jalapeÑo bacon jam but i love jalapeÑos, i love bacon and i love jam. put them together. super bowl li on fox tomorrow afternoon. do not miss it. there will be a test later ♪ when you have digestive sensitivities, life can feel like a never ending search for food that won't cause bloating, gas, or inner turmoil. try pronourish. a delicious nutritional drink that makes a great mini meal or snack that has protein and fiber. and pronourish has no gluten or high fructose corn syrup. and is low in fodmap ingredients that can trigger digestive sensitivities. the search is over. pronourish. nutrition you can feel

another chapter in football history, tom brady winning his fifth super bowl ring and another super bowl mvp addingwhat continueds to be an unparalleled career. cnbc news at the super bowl. >> epic, epic stuff. we'll have more on everything people are buzzing about besides the game. >> we got everything we needed right there. it was a great package from jay. >> and covered across all had forms of media. and our own great scott, particularly for nfl stuff was very critical the first half and then it turned around. i saw the bad part. >>> it was a close race but split taking the top spot for a third straight weekend. the thriller about a man with personalities produced for just $9 million. it's made nearly 100 million so far. >> i absolot lehate that kind of movie. came in second. the movie had been delayed multiple times and originally set to come out 2015. definitely not watching that skpaelsh not late at night and by myself. maybe you already know this but apparently it's very norm tool have horrorer movies come out on a have bowl weekend. >> i didn't know that. i would have thought more of a hall

it's just that he's that tall that he's making them look tiny. >>> a couple of celebrity super bowl admelissa mccarthy tries to save the whales and the trees and the ice caps in this hysterical kia commercial complete with bonnie tyler's "i need a hero." sound track. >> rod gronkowski as a dry cleaner licking actor jeffrey tambor's shirt to figure out what that mysterious stain was. >> something on this. i'm not quite sure what it is. >> it's jelly. definitely jelly. it's already coming out. >> so the stain turned out to be jelly and the two reportedly friends. >> we'll be right back. two reportedly friends. >> we'll be right back. ito become dangerous.d for an everyday item new tide pods child guard pack. helps keep your laundry pacs safe and your child safer. align, press and unzip. garden party for her birthday. a fabulous so i mowed the lawn, put up all the decorations. i thought i got everything. almost everything! you know, 1 in 10 houses could get hit by a septic disaster, and a bill of up to $13,000. but for only $7 a month, rid-x is scientifically proven to break down waste, h

richmond bridge drive less than 20 min from the toll to 101 when it comes to super bowl ads there wereok at this one... where skittles wanted you to "romance the rainbow." the only thing missing in this commercial, marshawn lynch. next on the kron four morning news. tom brady's jersey goes missing after the super bowl. and now, we're learning who took it. james fletcher has the update after the break. toss trx. no major hot spots. bay bridge wb 80 is less then 30 min from the maze to sf. san mateo bridge less then 30 min from 880 to 101. golden gat bridge drive time less than 30 min from 37 to the toll plaza. richmond bridge drive less than 20 min from the toll to 101 fans in boston partying late into the night to celebrate the patriots historic come-from-behind victory. the patriots defeating the atlanta falcons in overtime. james fletcher is here with more on the events surrounding the game. while it was an epic comeback for the patriots. plenty of people are also talking about lady gaga's half time show. gaga started on top of the roof, with an army of 300 drones forming an american

coming up budweiser serves up more just beer in the super bowl ad. will bring it to you this morning. we are taking a live luck at energy stadium the site of super bowl li. your insurance company won't replace the full value of your totaled new car. the guy says you picked the wrong insurance plan. no, i picked the wrong insurance company. with liberty mutual new car replacement™, you won't have to worry about replacing your car because you'll get the full value back including depreciation. and if you have more than one liberty mutual policy, you qualify for a multi-policy discount, saving you money on your car and home coverage. call for a free quote today. liberty stands with you™. liberty mutual insurance. >> i want to bring you the breaking news president trump is tweeting right now. everybody's arguing whether or not it's a band called we want it is about keeping that people with bad intentions out of the country. in donald trump the president is tweeting right now about that travel ban that has been debated. the super bowl is just days away. we

the controversial super bowl ads all seemed to targeting the travel ban. ad showing a message that the world is more beautiful than you accept. anheuser-busch ran an ad to a hostile reception. >> get back home. >> the company said this commercial was not a political statement. as protest statements one analyst says, these ads may not work asle as other ad companies are trying. >> if these companies want to really show muscle, it will happen in the political and legal sphere not through soft focus tv atmosphere. >> tech giants, apple, facebook, google and 90-plus are filing a court motion declaring that the travel ban violates the constitution. legal filings and high-profile ads are the first steps some companies are taking to brushback on a president they're wary of. >> now what you're seeing is corporations that one individual has the power to destroy them largely because if the president of the united states tweets against you, that can send your stock price down by billions of dollars. >> reporter: in fact, several sporters of president trump called for