bud light sales and week since the controversy started down 7%. the other hand up 10%. miller light up 17%. worth noting though that it's interesting in different parts of the country, it's different. in the northeast bud light sales are actually up. that's maybe why when we went to the streets of new york city, your city this morning, here's what we got. listen. >> anybody else look to see each other. and businesses have a responsibility and stars can use their power for different ways to help people understand and create awareness. reporter: can't we all just get along. the stock, we've actually talked about maybe they lost $4, $5 billion in market cap and a few points in the stock may be a lot of market cap and only lost $2 a share since this all started. over the weekend, anheuser bush put an ad out as a patriotic ad trying to make point withs that part of the argument and we've got stills from it that maybe show you the budweiser clydesdales traversing the u.s. in a very patriotic manner and serious when they bring out the horses and not an a

they claim no senior bud light executive new about the trans can which actually makes it worse. because that means junior edge employees had no doubt that bud's woke corporate culture would, of course, support celebrating 365 days of a man pretending to be a girl. so today budweiser put out an ad with a spliced up compilation with a bunch of clydesdale. the old school budweiser commercial. b roll from the cutting room floor. when patriotism used to be their bread and butter. they're telling us budweiser is still an american company, but they went woke they went woke and maybe now they should go broke. their customers are leaving in droves. ♪ you broke my heart ♪ [bleep] your friends ♪ tearing us apart >> ♪ going down hill like a snowball headed for hell ♪ bye-bye sn t miss american pie ♪ drove my chevy to the levy. >> pete: that's a lot of beer or water. this is just the smart. try finding someone at a country concert who will even touch a bud light. bud light has become so toxic that country star reilly green just scrubbed the borders bud light from hit song i wish grandpa never

isn't the whole point of boycotting bud light not dylan mulvaney because they it's bad beer >> kat: i'mble consumer of domestic light beer. i love it. i've been trying for years and also i do find her extremely annoying. it has nothing to do with her being trans everything to do with the fact she behaves as if a show tune sing along were a person. [laughter]. >> it's the over enthusiasm, the fake enthusiasm >> kat: it's so annoying. >> it reminds me of the she was, let's say she was a biological women, because i know men like this, too, who are over happy and you know a minute before they got there they stuffed their head the bathtub and were screaming, you know? she kind of reminds me of that. it's like fake, it's too happy >> kat: i don't know about the bathtub thing. but it does make me a little uncomfortable because people -- i'm not going to be able to match that energy and that doesn't make me a jerkment you have so many notches. >> jimmy: it's too performative but brenberg are you a little excited for the new budweiser campaign real them of genius? >> brian: brilliant. i have to

>> well, i think the fact here is to tony's point is that if you think about bud light and i like a budm a middle-aged white man, but basically, it's about fun. it's about family. it's about friendship. you know, that's what bud light does that was its position. its clear position you could have fun, bring friends together, have family and the bud light is in the cooler that position they eroded by this erroneous decision they made it's fun, family, friendship don't forget we're celebrating life we want to forget the day or enjoy ourselves, crack jokes and relax and kick back. this isn't about politics. it's fun, family, friendship, important things in life. >> dean and tony, thank you. >> developing news on the departure of nbc's universal ceo jeff shell. >> tyler, that's right we have an update on the firing of nbc nbc universal jeff shell. cnbc international anchor hfile complaints against jeff shell according to her attorney who shared the statement quote, the investigation erodes to a complaint by my client. given the circumstances it's disappointing my client's name released and p

bud light the beer to drink when you're not drinking beer is partnering with trans-activist and audreypburn cos player dylan mulvaney. >> i got some bud lights for us, i kept hearing about this thing called march madness and i thought we were having a hectic month but it has something to do with sports. this month i celebrated my 365 day of woman hood and bud light sent me the best gift ever a can with my face on it >> jimmy: that happened on april 1st but somehow it is not a joke. the good news is they waited until women's history month ended and on the plus side people will finally tell mulvaney nice can. [cheers and applause]

sound of bud light marketing chief literally insulting bud's customers and more americans are saying no to woke ceo's pandering and virtue signaling to social status. this is a big problem. we saw this happen at disney, coca cola, american airlines and now nike too. jeff flock is live with the story in pennsylvania. good to see you, jeff. reporter: liz, great to see you the good news is people are still drinking beer just maybe not as much as bud light. if you take a look at the impact you mentioned the loss of market cap. take a look at the stock chart over the course of the past month or so. market cap was about 132 billion when we started out but as you know big companies have market cap swings. the stock price went from 66.5 at the beginning of this controversy to now about 65 so about a buck and a half loss so not tremendous. the bigger lower classes is in sales. take a look at these numbers. the latest numbers on sales volume of sales, bud light down 7% in the last week for which we have data. the competitors, coors light up 10%. miller light up 17%. so that, perhaps, sparked t

have you had bud light lately? in a can? have to tell you, that woman doing marketing at bud light is doing more marketing than many. >> i don't know where it goes, i think some view this is coming out of nowhere perhaps, but suddenly it is everywhere and you have to ask yourself why, and it has been embraced by this administration, let's just see how it is incorporated here. >> i like the hand movement here. >> likely a thomas was in the pool, it got a lot of attention. some thought it was okay, some did not. in some try to run her down at the event, but a week ago at the ncaa women's basketball finals, 10 million americans watched this game. they had never had viewership like this, and these were great players. and this is basketball. and as far as i can tell, they are all women. and if you have a transgender athlete on the floor, i think we would've seen the difference between everything that was going on there and it would've been a disadvantage and he navigated that, trying to get through their. they kinda were talking

tonight, bud light beer facing a boycott in the u.s.us more about this. >> anheuser-busch is facing calls for a bud light boycott from conservatives in the u.s. it began with this post on instagram from april 1 when a transgender influencer who has a following of 11 million people on tiktok announced her partnership with bud light years with this video on instagram. she explained that bud light sent her this personalized can that we will see in the video with her face on it, to commemorate 365 days of being a woman. shortly after the video was posted on instagram, far right wing figures in the u.s. called for a boycott of the brand, launching this trend on social media where those in favor of the boycott destroyed their bud light cans. here we see kid rock shooting at a bunch of cans with his rifle. we will see this happening shortly. just right here where you can see him shooting at the bud light cans. there's more viral videos such as this one right here of this woman who stuck these bud light cans under her car tires, destroying them

this morning backlash brewing against bud light over its product placement deal with tiktok star dylan mulvaney, a transgender actress. i got somebody lights for us post on instagram last week, showing her sued by cans of beer connected her transgender status to what has historically been a male dominated brand. this month , i celebrated my day 3 65 womanhood and bud light sent me possibly the best gift ever a can with my face on it, the hashtag go walk. oh, broke has been trending online, with some customers turning against the beer, including musician kid rock. have a terrific day bud light and its parent company, anheuser busch, inbev, have apparently been silent on social media, not a single tweet from either since the day of mulvaneys instagram video, but the company did release a statement after false claims were made about the bud light marketing team being fired , saying from time to time we produce unique commemorative cans for fans and for brand influencers like dylan mulvaney. this commemorative can was a gift to celebrate a personal milestone and is not for sale to the gene

bud light is the best selling beer in the country.ut you have this ad that you just showed our viewers where dylan mulvaney receives a gift as part of her transition to becoming a woman, and she's a paid partner by bud light. and what bud light does is they hire many influencers in order to promote their brand, and they're also looking for a younger demographic and different demographics. and dylan mulvaney certainly fits the bill here. but then the bash lacks bash. lash starts and enter kid rock he a couple of days after this ad is posted. he posts this on social media. you see kid rock here he is shooting tons of bud light cases. he's clearly using a rifle to do so. and at the end of this clip, he uses an expletive. and he says that in terms of but light and anheuser busch so of course, anheuser busch is responding to this. they say that they work with a bunch of influences across brands as one of the ways to create authenticity connect with audiences across various demographics. so you're hearing from a lot of people about this. yo

bud light. i got cases of bud light.al days you're hard pressed to find anyone ordering it. as a business owner, if you aren't ordering it, we got to put something else in here. that's capitalism. >> tucker: they make great targets. john rich, thank you very much. >> thank you. >> tucker: central bank digital currency is the end of personal autonomy, the government controls everything. clearly they're coming. a new announcement makes that very obvious. >> tucker: if the government were ever to digitize currency, your freedoms would evaporate. they could take everything from your bank account. with that in mind, you should know central bank digital currency's are about to become the norm in europe. christine laguard said the europeans will not be able to use more than $1,000 in cash any more. >> now we have in europe this threshold above 1,000 euros, you cannot pay cash. if you do, you're on the gray market. take your risk. you get fined or go to jail. >> tucker: so you go to jail for spending your own money if they don't

bud light tried to go woke.o broke because a lot of people are denigrating their brand. i'd say we want everybody to drink beer. we didn't intend to offend. as a result, we're spending money directly across every possible political persuasion on the planet because we want everybody to drink beer and have a great time. this is -- what's crazy, martha, this is a fun product, right? most people are happier when they're with their friends having a beer. i don't know how bud light went from spuds mackenzie to the points that trotting out their clydesdales -- >> martha: everybody should try to check every box. maybe they should go back to spuds mackenzie and my favorite, as i say, dilly dilly. the knights are funny. everybody laughs when they see the knights regardless of what your background or your slant is across the board. thank you, clay. always good to see you. >> thank you, martha. have a good day. >> martha: you too. okay. i don't know if you're like me, but everybody was talking about a.i. over the weekend an

just drinking bud light, that i a finance.hey have to make everything everything over-the-top which irritates me. >> it doesn't bother me either, but why are all of these examples always male to female trans people. right? i don't care he's on the can either, i'm not offender, and not worked up by it come, but they feel like they are saying you have to be born with the do you drink bud light because it is breaux brand, it is super breaux way, i am bro we, 365 days of being a breaux, three t 65 days of being a breaux, and now i'm crushing the breaux ski. like why not? >> it should have been charles bono. >> dylan, that is. >> douglas, you come from england where beer is soup. it's dark, it's thick. >> if you consider bud light an actual beer? >> vaguely. but i wanted to see dylan mulvaney after drinking all of those. i want to see the last take after checking them all down. the thing about it is it's just so cynical. the thing about woke is it says this innocence from. i don't care what anybody drinks , i don't care if bud ligh

trade in bud light for coors light. says more than a third the small town bars are experiencing bud light boycotts. >> will: the question is, i think, ainsley, i read some of those same quotes from those bars in wyoming which i find fascinating almost more so than the stadium experience. those stadiums have long-term contracts. they can't switch from bud to miller at these stadiums. >> pete: they have long time contracts. >> will: stadiums and business contracts cannot. guy walking into a bar in wyoming. how long does something like this last? it's clearly had an impact. a, dots consumer revert back to instinct or b can bud wiser anheuser-busch win them back over? check out this new ad put out quickly by budweiser. >> rooted in the heart of america, found in a community where a handshake is a sure contract. brewed for those who found opportunity and challenge and hope in tomorrow. raised by generations, willing to sit, share, risk, remember. this is a story bigger than beer. this is the story of the american spirit. >>

mckenzie are going to be the face of bud light you do not want to miss that. was going to be your slogan by the weight customer quotes workshop that a little bit. by the way on the parade congratulations to all who elevate the four consecutive hours of bag piping was a bit much from the hotel too. >> my ears are still reading that doesn't force will see you back here at 5:00 p.m. eastern for the big sunday show the fox report with jon scott starts right now protects the pentagon is tightening access to top-secret material. this after massachusetts guardsmen allegedly leaked stacks of classified documents to an online chat site. good evening i am jon scott and this ox report. ♪ we are learning new details about 21-year-old jack is now facing charges for retaining a disturbing classified national defense information he is accused of leaking hundreds of u.s. classified documents on a social media platform and is being held in boston ahead of his next court appearance on wednesday. lucas tomlinson's life at the white house with more, lucas >> wicks jon, president

the backlash is brewing over bud light's partnership with a trans activist. john rich joins "unfiltered" tonight. the average person checks their phone 344 times a day. probably more for me. is it change how our brains work? a doctor is here on how smart phones could be dumbing us down. the nonsense indictment police state indictment of trump is ushering in the police state and the mainstream media is loving every minute of it. >> donald trump indicted by a vote of a grand jury in new york. >> former president donald trump descending from his private jet. >> there are hundreds and hundreds of cameras pointed at that door. >> the park is pandemonium. the volume has gotten loud in the next hour. we'll never accept lateful rhetoric in our city. dan: the guy is such a clown. while the left has us focused on the cry says. multiple crises are piling up. the lefties are hoping you are not paying attention. don't worry, libs, we got you. let's start with the u.s. dollar. it's only under attack as the world's dominant currency. don't worry, malaysia us working with ch

i mean, bud light had been kind of a brand of bratty, kind of out of touch humor and it was really importantthink the lights were successful. they've had a good ad campaign run. >> i like the clydesdales. i watched that since i was a kid. so there's something interesting happening, mark, with this going on. that is millions of americans are now looking for other brands that they can support. this is a heart breaker for a lot of people. you know, bud and coors and miller, that's like chevy, ford and dodge. pull say i'm a bud guy, it's a coors guy. so if they find that they can't be loyal to a brand that they have lived their whole life, they look for new brands. i can tell you my brand red neck riviera has gone crazy. we had to add more data to the website to handle the incoming people. >> martha: that's the way capitalism works. thanks, john. great spot, red nick riviera. dilly dilly was the campaign i was thinking of. so the palace confirming -- huge breaking news. prince harry will attend the coronation of his father but is meghan coming? after this. ach ap and honors ecs in pittsburgh, pe

_ a can with my face on it —— bud light sent— a can with my face on it —— bud light sent me.is _ light sent me. we should also mention this is _ light sent me. we should also mention this is not _ light sent me. we should also mention this is not the - light sent me. we should also mention this is not the first. light sent me. we should also l mention this is not the first time that bud light has come out in support of the lgbtq+ community. you may remember these rainbow pride bottles and drilled a couple of years ago. and for its part, the parent company of bud light has issued a statement, saying, we work with hundreds of influences across our brands as one of the ways to connect authentically with audiences across various demographics. that statement has done little to calm the storm, as the controversy goes on. ., ., the storm, as the controversy goes on, ., ., ., " the storm, as the controversy goes on. ., ., ., ~ i. the storm, as the controversy goes on. ., . a court in the united arab emirates has rejected south africa's request to extradite members of the gupta family

and shouldn't surprise you the bud light executive in charge of bud light hates people who drink bud y should all become transsexual. >> we need to evolve and elevate this incredibly iconic brand. what does it mean? it means inclusivity, it means shifting the tone. we have this hangover. bud light had been a brand of fratty out of touch humor and it was really important that we had another approach. >> tucker: fratty is bad, they are so entitled! that's the word from -- she went to harvard where it turns out she has a fratty passed herself. henry rogers of the daily got these pictures of that same person at school in 2006, you can see she's blowing up -- that's not in a biology class, that's some kind of frat setting, how is bud light doing, the branch she is partly in charge of, it's a lot more than $5 billion in market cap since going trans. candace oh one as the host of candace she joins us tonight to respond, hope you want a bud light investor. >> unfortunately i was not and am not and nothing says i hate fratty quite like blowing up a at a blues fest which is exactly what she's d

they found in the small towns they had a dip of bud light sales.o very severe. people that feel that a certain narrative or a certain stance was shoved down their throat without any type of choice over it. while anheuser-busch has fallen back on that beautiful and patriotic ad of the horses roaming from new york to the west coast, where was that to begin with. the irony of the horses having to be cancelled in this wake while they run this ad. for the record, corono and michelob are also anheuser-busch. >> there's a lot to this. 10.7% loss in revenue for any company would hurt. generally speak, it would take you years to get that back. because we're talking about so much money. they make so much money. that's a huge amount of money. what do they do in the short term by cal canncelling other t? you talked about pandora's box with respect to something else earlier. donald trump junior was calling for the end to the bud light boycott. you had some business voices chime ng on this. i think the people from 37,000 feet can see when you start boycotting an

and something stronger than bud light, like hem lock.tastier like spring water near a train derailment. the company lost tons of money in the wake of the dylan mulvaney controversy where they gave us the first commemorative can featuring woman-face something that will no doubt be con telled in about 10 years. sails plummeting faster than hunter biden's pants in a porno theater. and we're seeing more boycotts than at kevin spacey's sleep away camp. it's okay. it's okay that i said that. just a joke. but to me this is wrong, because while i think it's good for a company to get a message from the public when they screw up, boycotts usually hurt the people making a living who weren't responsible for this mistake. of course, the left always loves a good boycott because they seek retribution for anyone having more fun than them, which is everyone. but we're different. we're fun. we're glad budweiser learned a lesson and we hope other companies will learn not to fall for a fad. but that's enough, right? well, the ceo of anheuser-busch, bret dan

that is what the bud light customer wants, they don't want politics.might work for them on their brand exact same way anheuser-busch wouldn't put joe biden on a can, shouldn't put republican governors on cans either even though i understand why the folks are doing what they're doing. liz: anson, if you were still at anheuser-busch, what would you have seen going on with the decision making to go this route with this transgender ad? >> you know, unfortunately the company seems to be paralyzed right now. again, they're paralyzed because they have adopted the stakeholder capitalism model. unfortunately they have a good opportunity we'll be accountable to shareholders going forward. people are counting on them to do that. 500 family-owned businesses across the country distribute anheuser-busch products. 1500 independent employees at wholesalers. they're counting we made a mistake, bud light, make sure it is apolitical brand of the get back to doing things like having clydesdales, going back to small cities and towns across the country where i have seen ten

stuart: quite a situation we've got at bud light.rc siegel and mike lee. the biden team using hundreds of influences to promote policies on tiktok. that is ironic. the president wants to use tiktok for his reelection while members of congress on both sides are trying to ban it. that is "my take" and it is next. ♪ because i think we looked... yes. right. yeah. and i don't think at that time- i think you're the one to tell me that we had the same birthday. yes. it's really unbelievable when you think about it, because it's been, like, really over 20 years that you were my mother and father's banker, you became my banker and now fran is in her third year of college and you're her banker. it's so unbelievable because i'm just 20 years old. [laughing]

no bud light!ternet smarties did point out that crenshaw has a lot of karbach, which is owned by anheuser-busch. foiled again by corporate hegemony. "i'm done with nestle! i'll stick to kit-kats. they own that? fine, i'll just chug some coffeemate. seriously, that too? okay, one bow p food, please. no way! fine, then i'll just drink this bottle of garnier fructis moisturizing shampoo! bbbbpp! what?" we've got a great show for you tonight. my guests are jennifer garner and congresswoman katie porter. but when we come back, we have puppies! >> announcer: "the late show with stephen colbert," sponsored by progressive insurance. round out your production with life, phone, and pet health insurance. ha-ha! it was me the whole time. -whoo-hoo! -[ laughs ] well done, ma'am. what...did i do exactly? with snapshot from progressive, you get a personalized discount for doing exactly what you're already doing -- being a safe driver. congratulations. this is a bowling trophy. yeah, it's the biggest one they had.

no bud light!ternet smarties did point out that crenshaw has a lot of karbach, which is owned by anheuser-busch. foiled again by corporate hegemony. "i'm done with nestle! i'll stick to kit kats. they own that? fine, i'll just chug some coffeemate. seriously, that too? okay, one bowl of purina dog food, please. no way! fine, then i'll just drink this bottle of garnier fructis moisturizing shampoo! bbbbpp! what?" we've got a great show for you tonight. my guests are jennifer garner and congresswoman katie porter. but when we come back, we have puppies! dry skin is sensitive skin, too. and it's natural. treat it that way with aveeno® daily moisture. formulated with nourishing, prebiotic oat. it's clinically proven to moisturize dry skin for 24 hours. aveeno® man: i'm not slowing down anytime soon. that's why i take osteo bi-flex every day. it's clinically shown to improve joint comfort in 7 days, and continues to improve over time. kinda like us. teo bi-flex. beuse i'm made t. ♪ ♪ >> stephen: hey, ev

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and after it partnered with a transgender influencer to promote bud light and sports news now, including a classic prank in the big leagues. it's monday, april 17th wow, bubble gets smaller every inning. those abc news this is world news now. good morning, everyone. thank you so much for joining us. i'm really in an alley alongside andrew denber starting another week. here at abc around the world. you know what? my favorite story the morning is the nba playoffs. you don't know me at all, do you and i'm kidding. actually i'm very invested in the nba playoffs. i'm a brooklyn. that's fan. there you go. but i like the cave woman story. the cable yes. have you heard about the woman who's been living in a cave for over a year? we're going to tell you about jealous you are actually can see you living in a cave. a remote cave on an island. nobody bothered me. stay away. well you're going to hear all about it. maybe get some tips. alright next adventure. we'll have that coming up in just a few minutes, but we do want to begin with breaking news this morning out of syria, american forces targeting

let's talk about bud light. >> dana: bud light. the mulvaney protest. light decided to do the ads with a trans activist. this is justice kendall editor of the beer industry trade publication. the boycott of bud light has more legs than most. it start evidence as a conversation as social media and breached into mainstream media. anheiser-busch said this about mulvaney. from time to time to produce fans and brand influencers. this can was a gift to celebrate a personal milestone and not for sale to the general public. i doubt that mulvaney drinks bud light. what do you think? >> they are trying to walk it back. this is not a boycott. this is we needed feminists to get involved because mulvaney is a performance artist. i said a million times what he is doing is woman face. he is playing a stereo typical character of women that i've never met. not dumb, not bubbly, none of that stuff. it wasn't a boycott. in this case feminists have to be men. we have to get involved. you want to attack beer and so we said we won't buy it. this isn't woke stuff. woke you go

here is bud light's v.p.that's truly inclusive and feels lighter and brighter and different and appeals to women and to men and representation is at sort of the heart of evolution. you have got to see people who reflect you in the work. and we have this hangover. i mean, bud light had been kind of a brand of bratty, kind of out of touch humor and it was really important that we had another approach. >> jesse: bud light is ditching what worked for them for generations because of inclusion. they think that having a trans pitch man or pitch person will keep bud light's revenues pouring in? but then "primetime" noticed something over the weekend and it started to make sense. we found out there is something called the corporate equality index. it's basically like awoke scoring system companies have to follow. who runs the corporate quality index in the soros funded human rights campaign. they are the score keepers. an international left wing organization created awoke score card and they are keeping score at your

my bigger issue with bud light is bud light themselves and the way they handles.y gave out the can. i think it's a clever idea. they gave out hundreds of can. that's smart. the problem is way they handled the crisis on the other side of it. what they should have said is we're trying not to be fratty. they should have said, you know what, we are the beer for all americans. whether you're trans, whether you are a republican, whether you are maga, we're the beer for all americans. we're not discriminatory. the issue would have gone away. instead, they added fuel to the fire and that to me is the biggest mistake. >> how bud light handled this and whether they messed up their markets. just tonight, this is what former governor nikki haley said. what are your thoughts? >> i think what nikki haley said was crazy, okay? if someone identifies as trans, you can't tell them they're not trans. i don't know if she's feeling pressure to lean more heavily into these culture wars because many of her opponents or would be opponents in the case of ron desantis have become known for

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elyssa hiner scheid, who brags that she is the first female vp of bud light, telling us that bud light loves dylan afeni but hates its own customers. >> so i had this super clear mandates like we need to evolve and elevate this incredibly iconic brand. >> what is evolve and elevate it means exclusivity. it means shifting the tone. it means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men and representation. is it sort of the heart of evolution? you've got to see people who reflect you in the work and we have this hangover. i mean, bud light had been kind of a brand of bradie, kind of out of touch humor. and it was really important that we had another approach out of touch, fighting it out. >> is there anyone more out of touch than that woman? is that woman the perfect physical embodiment of the problem in america? >> yes. >> how do people like that take charge of our country? the least impressive, the dumbest, the most reaction . >> the people who live in the tiniest little worlds, they run everything. people who drin

bud light. that was the number one beer. we've got cases and cases and cases of it sitting back there, but in the past several days you're hard pressed to find anybody ordering one. >> now, prior to bud's partnership with mulvaney the company's vice-president of marketing said she want today make the brand more inclusive and in an attempt to appeal to a larger audience. take a listen. >> bud light had been kind of a brand of kind of out of touch humor and it was really important that we had another approach. >> and a lot of people are questioning whether that was the right approach considering anheuser-busch lost billions of dollars in terms of market cap since the release of that campaign. to be clear, anheuser-busch says the special bud light cans that they sent to mulvaney with her face on it were a gift and that they are not available for the public to buy, griff. griff: all right, charles watson with the latest on the bud light controversy. thank you. alicia, as you know, i'm in new york today so i just wanted to hold u

that is what vp of bud light said. do they fix it by showing a horse? >> no.a huge debate right now, political arena over transgender issues, they are very serious issues about what administration calls gender affirming care and what others call life altering mutilation. there is a serious issue. none of this stuff belongs in a by commercial, that is the astonishing thing. that ab anheuser-busc recovery mode. still performing worse than s&p over last few years, former bud light drinkers say, this is too little too late, vice presidentf bud light marketing saying, well, our beer drinkers are out of touch? really, you insult your own customer base. watch how some in nashville are done. >> i'm a bud light drinker, i don't drink it any more, i don't like corporate america pushing that agenda on everyone. they need to keep quiet just sell their product. >> it is overblown, that is not a reason to drink a beer. >> that is not the place for it. that is not the topic of conversation when i pick up a beer. >> ab a anheuser-busch has been in america for a long time. >>

beer in the back and, you know, you can't reorder it if nobody is going the buy it. >> prior to bud light'spany's vice president of marketing said she wanted to make the brand more inclusive in an attempt to appeal to a much larger audience. >> bud light had been kind of a brand of friday kind of out of touch humor and it was really important that we had another approach. >> yeah, there are certainly some out there who are questioning whether this partnership with mulvaney was the right move to be clear anheuser-busch says the bud light that they sent to mulvaney with her picture on it were gifts for her and those particular cans of bud light are not for public sale. griff. griff: charles watson live with the latest on the brewing controversy. alicia. alicia: massachusetts air guardman is facing charges in connection to the leak of classified military documents to an online chat room. documents containing sensitive information about the russia-ukraine war and other military secrets quickly spread to other social media forms. for more on fallout and possible national security risk from the l

we have seen bud light's stock fall so quickly, bud light has not posted on social media in almost 14ws bud light has had their heels cooled on this issue and it shows the same grassroots pressure that got us into this cultural quagmire can get us out. >> todd: you don't think it is too late to reverse course and strike a balance between respecting fellow humans. this is insanity on the other. >> it is not just a matter of respecting one another, it is important to mention that ceos should focus on bottom line, bringing the greatest return to shareholders on their investments. look, if you want to get involved in politics, fine, run for office. if you want to run a company, focus on the bottom line, that is the message more and more ceos are waking up to, more americans are getting the message to them. >> todd: it is not common for somebody to say i messed up, appreciate your candor, good luck with your mission. fox news alert, suspect accused of giving out top secrets is in custody. mainstream media was effective in finding the guy more than our own government. >> joe concha, cheryl

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you're wrong because they just stopped buying bud light.ust drilled into the customer base and torched it >> yeah, exactly. there are a couple of things here, liz. first of all, you have to know who your customer base is, right? and it's basically men drinking this brand of beer, so to force feed a transgender agenda down their throats was of course a huge mistake. the bigger point i think too in terms of corporate governance, liz, is that the inmates have been running the asylum for far too long. i mean, you saw that woman. i don't know what her qualifications are, but she's clearly like millennial, going into gen z, maybe that sort of age. this whole generation has been raised unsafe spaces and progressive politics and woke ness and all of these agenda s and they're now coming into positions of real authority and these corporations as well as politics and across-the-board, and they are forcing these agendas that are now backfiring, so i think that this boycott has been tremendously successful. again, no single person in charge totally org

on sends bud light into meltdown. oh teetng— sends bud light into meltdown. oh teetng the— sends bud is the sen—nette— value in just six days is the self—made posed corporate crisis the ntttnete— self—made posed corporate crisis the ultimate example of go woke go the ultimate example of go woke ge beekee— the ultimate example of go woke go broke? the— the ultimate example of go woke go broke? the tories culture warrior andrea— go broke? the tories culture warrior andrea jenkins and fleet street— warrior andrea jenkins and fleet street teen— warrior andrea jenkins and fleet street icon calvin— warrior andrea jenkins and fleet street icon calvin mackenzie teth— street icon calvin mackenzie heth netgh— street icon calvin mackenzie heth netgh tn— street icon calvin mackenzie both weigh in tonight. and as the hec— both weigh in tonight. and as the bbc senses— both weigh in tonight. and as the bbc senses its own car crash tntenten— the bbc senses its own car crash tntenten ntth— the bbc senses its own car crash interview with twitter boss elon hust— interview with twitter boss elon hnet hy—

sean. >> johnathan, thank you. >> sean: corporate woke insanity as both bud light, i like bud light, do you like -- anyway, no? all right, i'm older, trying to keep that waste as flat as possible. nike's womens workout wear announced partnerships with a trans tiktok influencer. whatever the hell that is. dylanmulvaney and the companies bending, travis at this time and others said they no longer will be drinking any anheuser-busch products. i don't call for boycotts, firings, cancellation on this program, i never have and i never will but you do have to wonder why are corporations so eager to wade into politics, anybody can buy any product, why upset any customer base? and what is it all about? by the way, i know a lot of conservatives that love bud light, i like it. i'm telling if they want to be fair i will put a can right here on my desk, free can to everyone in the crowd, and we'll advertise for bud light right on this show and on my radio show. of course you will meet the woke crowd and meet normal americans. anyway, maybe because the joe biden white house keeps tell us us this i

if i were to put -- if we were to do a blind taste test, bud light, miller light, coors light, one ofl to bud light because of the brand. you can go back to the super bowl commercials from 20 years ago with the frogs and the fun commercials they had, people bought into the brand. now people are going to boycott the brand. big mistake for them. maria: ridiculous that we're supposed to go along with this but there are lobbying groups that are pushing this, even the heads of the major investment firms like blackrock has been mentioned that the ceo, larry fink, is always pushing this esg. that's one of the issues. >> the wall street journal has a great op-ed today, said i helped make corporations woke and i regret it. it says 63% of corporate executives felt that companies should speak out on social issues while only 36% of americans think they should. so there's a huge disconnect between what executives think they should be doing and what the american people want. i think the american people are tired of everything being politicized. i don't want my bud light with politics. i want to be

well, the thing is, and again, it goes back to the bud light story.lution happening throughout our country. i don't want to overstate it, that's what's going on here. the woke people have captured the corporations and they are doing what they want them to do. the truth is that this leftist, you know, point of view is a real small minority of the country and yet because they have all this power and because they are loud and because they are able to push their agenda, they seem like they are far larger than they are. what people need to do is fight back against this. what we are seeing with bud light is really the first attempt to truly fight back against this kind of woke nonsense out of corporations. other smaller attempts have been made but bud light the first time a line in sand has emerged. >> sandra: some bar owners don't want to sell it in this moment, at least, and some patrons are saying they refuse it. we'll see if anything will eventually give on all this. i know you write a lot about it. karol, great to have you today. thank you so much. bil

people have had -- restaurants are still pulling bud light off their menus. >> ashley: i saw a bud lightse and i thought i wonder how full that truck is. it made me nervous for them. >> cheryl: one interesting point, it is not so much shareholders of bud light, it is activist investment companies like blackrock and vanguard saying have you to incorporate esg into your business. i have said, businesses stick to business, just because somebody is telling you it is right thing to do, does not mean it is good for the bottom line. it will affect employees and shareholders and 401(k)'s, it will affect our retirement. stay out of pot politics. >> todd: is this supposed to han when you fly? >> cheryl: fires no, with the bird, it does happen. this flight turned around after takeoff, video taken of the sparks, imagine fire sparks coming out of the engine, you don't want to see this. look, these aircraft are designed to fly on one engine, the plane turned around and landed safely. maintenance took care of the engine and back in the air. birds are -- >> todd: update on the bird? >> cheryl: i think r

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>> on the shooting up of bud light.[laughter] >> although stephanie. >> i don't mind a bud light. >> but people said my only problem with their lead, is don't know if she agrees wit this i accused of being a - girl but i think that, dylan live her life her so offensively in the face of transphobia. it's gotta be very difficult and i find it very empowering. >> i find the transphobi mind-boggling. of all of the issues that we have in this country of all of the problems, why ha this become such a focus such a target? we've got a news organizatio across the street from her that has spent countless hours this week speaking about tha young person why does it even matter this much >> i don't have an answer fo that i honestly have no idea from the standpoint of the idea tha people like the teachers and school, who are trying t influence your children. to be gay. and if you spend any time in this space, you know that it i not a choice it's not like, here is m option abc already. >> i think the idea of identit is one of the cent

certainly getting spoken about, but you know the thing that's interesting to me is you know why would bud lightwhy would anheuser busch potentially alienate at least a portion of their audience and, you know, i think it just comes down to how americans view transgender americans and but but light and anheuser busch is trying to go after the youth market right. they are the ones who are most likely to see transgender americans in a positive light compared to older americans who are far less likely to and i think that just speaks to what brands generally try and do as they try to attract young business and that's what they're doing here. what do you make of it? i mean, they haven't really backed off of the campaigns of our despite the backlash that you've seen from people like kid rock and others. these are multi billion dollar corporations. when they make a strategic marketing move like this. there's tons of data behind it that shows it's likely to support their business to harry's point, but the other thing is calculate the risk we've seen so many brands take risks with their marketing campaign