with that ad in ohio it made a difference. >> sean: so frank luntz we have 110. rediction. >> go to luntz global .com. sign up. >> sean: and frank may yell he at you as he prepares you for the focus group. do you or do you not yell at the people in the focus group? >> don't you have a hard stop there, guys? isn't there? >> sean: coming up did george zimmerman compromise his case by sitting down with me. that is next tonight on "hannity." managing my diabetes is part of my life, between taking insulin and testing my blood sugar... is this part of your life? freestyle lite test strips? why, are they any... beep! wow, that hardly needs any blood! yeah... and the unique zipwik tab targets the blood and pulls it in. so easy. freestyle lite needs just a third the blood of onetouch ultra. really? yep, which is great for people who use insulin and test a lot. max and i are gonna run out and get them right now. or you can call or click today and get strips and a meter free. test easy. >>> we have all this evidence. the state attorney is going to see this interview as a gif

and then frank luntz cuts through the poll numbers and mitt romney seems to be edging outside the president in terms of recent polls. frank will tell us why mitt is doing better, straight ahead. wouldn't it be cool if we took the nissan altima and reimagined nearly everything in it? gave it greater horsepower and best in class 38 mpg highway... ...advanced headlights... ...and zero gravity seats? yeah, that would be cool. ♪ introducing the completely reimagined nissan altima. it's our most innovative altima ever. nissan. innovation that excites. ♪ trick question. i love everything about this country! including prilosec otc. you know one pill each morning treats your frequent heartburn so you can enjoy all this great land of ours has to offer like demolition derbies. and drive thru weddings. so if you're one of those people who gets heartburn and then treats day after day, block the acid with prilosec otc and don't get heartburn in the first place. [ male announcer ] one pill each morning. 24 hours. zero heartburn. >> sean: and last night on this very pro-am the country heard for the first t

got to challenge them on every single bill and challenge them on every single campaign and quote frank luntz being there meant the fox news was almost certainly on board for this treason or sedition or whatever it is and their cover since then seems to back that up as new gingrich said after the dinner you will remember this day you will remember this is the day the seeds of two thousand and twelve were so. they drew up a national suicide pact destroy the republican the middle class at least economically and blame it all on obama because of thirty years of reaganomics and george w. bush's disastrous presidency two unpaid for wars unpaid for medicare drug benefit deregulation that led the banks to crash the world's economy the nation was already in freefall when these fourteen men met the economy was hemorrhaging seven hundred thousand jobs a month people were losing their homes from coast to coast college graduates couldn't find work wages were collapsing people couldn't make their mortgage payments and millions were losing their health insurance because of the bush crash and they wanted to

we continued with frank luntz. this bain capital attack, there is new ad by the obama campaign and we'll get everybody's reaction. >> out of blue one day, we were told to build a 30-foot stage, gather the guys and we built that 30-foot stage not knowing what it was for. days later, all three shifts were told to assemble in the warehouse. a group of people walked out on to that stage and told us that the plant is now closed. all of you are fired. i looked both ways. i looked at the crowd. we all just lost our jobs. we don't have an income. mitt romney made over hundred million dollars by shutting down our planted and devastated our lives. turns out that when we built that stage, it was like building my own coffin. it just made me sick. >> i show that ad. the group was stunned. they didn't say a word. i tried to generate a conversation. they would not speak. they were upset. it connected to them for the first time. up until now, bain attacks but in that ad it does work. >> ed rollins you have been around many campaig

and i have interesting polling from frank luntz, interesting stuff. >> from right-winger frank luntz.bullock in speed again. kids carbonite we all have it why don't you. think of everything you have in your computer i may even now have a picture of jacki as a teenager -- drum -- whatever you call it. >> majoret -- >> right. that mrs. jacki schechner sent me. >> pretty much everyone is current is googling majoret pictures. >> but any way sometimes people send me pictures from my dad's old campaign that i have never seen before. i could never get it again. if i spilled -- >> chardonnay >> chardonnay specifically on my laptop. it's only $59 for the entire year. it will back up all of your computers at your small business for one low fee. type in the code stephanie. that's carbonite.com. >> yeah, you wouldn't want to lose that googlely-eyed wolf child picture of you in life magazine. >> have i shown you the one of me on a mini bike. oh, my god. >> you were just a little lesbian, weren't you? >> junior dike! >> junior dike on a bike. [ laughter ] >> we need to post that. >> not before we g

. >> jennifer: well, in 2003, republican wordsmith frank luntz encouraged republicans to stop using thehrase global warming and to push the idea science is still inconclusive. do you think that strategy has been effective in keeping this debate alive about whether climate change is real? >> definitely. i was on "the young turks" talking about climate change. i caught myself saying global warming and changing my language to climate change. on one hand, it is an effective strategy. it is an effective p.r. strategy to start calling it climate change instead of global warming but on the other hand it is pretty irresponsible. >> jennifer: well, i certainly appreciate you coming inside "the war room" and helping to clarify a lot of this. that is "huffington post" science correspondent cara santa maria. thank you so much for joining us. and up next, the fact that july 4th was yesterday is news to no one except brett ehrlich who cannot resist commenting on national holidays after they occur. brett's next and we'll be right back. this week, failing is good and wall street is bad. what else does

of congress five five or six senators arrested were members of the house of representatives and frank luntz and you gingrich and newt gingrich came out and said you will see in two thousand and twelve the seeds of two thousand and twelve or so in here tonight this was it they've been doing this now for three and a half years is this a strategy is going to work for the republicans simply to block any opportunity of forward motion i think specifically with obamacare i think it is a good idea because i think poll after poll show that a majority of americans are comfortable with the do see it as a tax fifty five percent of people just as a tax and a lot of people do want repeal it's a tax and it's part of this. and as far as the congress wasting time i think it's important when you look at. the volume of the obamacare bill it's a trillion dollars and so in our congress is the republicans in congress specifically trying to spend fifty million dollars to kind of investigate if you think about as a percentage but that it's only going to take a brother to me when they're around zero. people i mean

replace obamacare with well they're very fond of replacing medicare with a voucher program and frank luntz has told them that vote your eyes to health insurance program should never be referred to as vouchers but instead because the patient gets to use the voucher to go shopping for an insurer it should be called patients. centered health care so here's what john boehner had to say about this vote to repeal obamacare. we're going to take a commonsense step by step approach that puts in place of the kind of policies that will make or are health insurance system more what i'll call patient centered and lower cost the only right so let's recap here the president democrats passed health reforms with specific provisions that they give low income americans and young people access to health insurance many of them for the first time ever be prevent surance companies from denying coverage rescission to americans with preexisting conditions set lifetime limits or discriminate against women see set up free market health insurance exchanges at the state level to provide caused coverage at a lower cost

a new poll out today from republican pollster frank luntz shows that 71% of nra members believe peoplethe terrorist watch list should not have guns. that's 80% of all gun owners. 75% of nra members believe that those convicted of a violent crime should not have guns. and surprise surprise 81% of all gun owners believe -- who thinks that violent criminals should have gun. but any way, 68% of nra members think those convicted of domestic abuse should not have guns. the brady campaign interestingly enough recently asked members of congress to sign a statement saying that they also support basic gun control regulations. like this was the statement right here? that they asked congress to sign. i believe these people should not be able to buy, own, or carry a gun anywhere in our nation. those on the terrorist watch list. those convicted of a violent crime, and those convicted of domestic abuse. so they circulated this petition among members of congress. guess how many members of congress agreed to sign this very basic thing that nra members and gun owners agreed to? if you guessed 10 out of

frank luntz found that 85%, 85% of non-nra members think that more should be done to close the gun show loophole. the poll was entitled: we can do more to top criminals from getting guns. closing it got nine nra members to agree. nra members, themselves, by 69% think that the gun show loop hole, as one measure, should be closed. why is there such a disconnect between the nra members and their leadership on the issue? well enter the gun industrial complex, a mysterious private equity company called "freedom group." the freedom group is gobbling up u.s. gun manufacturers like remington, dakota arms bushmaster and a whole array of others, u.s. gun makers and the freedom group was created by the secretitive wall street private equity firm called capital management, named after that three-headed dog in mythology that guarded the gates of hell. well hades, here comes cerebus, managing $20,000,000,000 in capitol. the firms that they own generate $40,000,000,000, more than amazon, more than coca-cola. besides controlling a large percentage of gun and ammo manufacturers, cerberus has other gun l

today frank luntz is not what you would call a liberal conduct conducted a poll and 86% want backgroundcks overall, how about 74% of nra members. 68% of nra members think people shouldn't be able to get concealed weapon permits who have committed domestic violence. and people should have to get some training before they carry concealed weapons. and on and on. i could go on and on on sharing background records on those who are mentally unfit. and whether we should close the terror gap. 82% of nra members think that should be stopped. so there's no excuse, president obama's people -- you pointed out independents too, they shouldldeebl too l lkk democrats, independents and very many republicans and nra members support this stuff. and when you take a look at those numbers, it takes political sense. >> then cliff, i got to ask you, they always throw back at us, which is 1994 they did the assault weapons ban in 1994 and the democrats got killed. well, how do you answer that? >> the answer is there is no basis in fact. it started getting repeated and the nra jumped on it. they also claim that

it pivoted off a poll by frank luntz on nra members yesterday. that was the first news aspect.ou didn't build it attack that he's been enduring from romney where he talked about success and the government being able to provide you the ladders to the middle class, but you have to lift yourself up yourself. he talked about a two-way street. those were the two major takeaways, but the gun stuff stood out the most. >> sure. karen, the president also drew a parallel between what was going on in the streets of chicago and other large black urban areas, showing and displaying for many who have been frustrated at what their perceived lack -- the perceived lack of the president for showing empathy of victims of gun violence in inner cities and what's going on -- what went on in colorado. an interesting parallel, no? >> absolutely. that is talking about a shared experience in this country. as he said, we have gun violence and violence occurring both in big urban centers and small towns. that's the point he made. i agree with sam, what is interesting is that the president used some of the

>> sean: here with reaction to that ad and much more, the pollster, frank luntz. first of all, there is no slicing, no dicing, full context. that's a desperate move, 12 days later. >> well, let's take a look at both ads. when barack obama speaks to camera, he does have that level of connection, that republicans are still frustrated with because they look at lim and they say, his record on the deficit, his record on the debt, his record on the jobs and the economy, but when he looks straight to camera, it works. >> sean: well, but the president goes on to say that, you know, our plan worked. if this is what's working, we are really in deep trouble. all right. the rnc has another ad. let's roll there and get your professional opinion. let's roll this. >> if you have been successful, you didn't get there on your own. you didn't get there on your own. i am always struck by people who think, wow, it must be because i was just so smart. there are a lot of smart people out there. it must be because i worked harder than anybody else. let me statistical tell you something,

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we'll get you back to frank luntz. fireworks.ack to american roundtable. >> wear joined by congressman rob andrews from new jersey who has the distinction to be one of those that can work across the aisles. let me ask you this -- what frustrates you the most about washington right now? anything at all, what frustrates you? >> campaign finance. >> why is that? >> i think members of congress raise money rather than working on issues. >> what frufs you the most? >> the government and washington to become so broken. they really don't have a solution. >> stop the damn spending and then don't buy bribes for legislation. >> the gridlocks, nothing can get done without cooperation and it's not working. >> the challenge right now you got a republican house, a democratic senate and democratic president. they complain that nothing gets done. how do you get something done? >> i think the challenge is more people got to be unafraid to lose an election. >> do you agree with that? >> yes. >> people want to vote the party line because they are af

frank luntz has found that a majority of americans believe we have background checks on all gun saleswe need to extend those to all sales. when frank and other pollsters have asked the american people, do you support specific changes in our gun laws to make them stronger, they overwhelmingly support those changes. over 85% of the american people support extending brady background checks to all gun sales including over 80% of gun owners. we actually have a consensus in this country that we ought to make our gun laws stronger. what we don't have are politicians listening to the people. instead, they are cowering in fear of the gun lobby and not doing what is necessary for the safety of the american people. >> well speaking of politicians like that, here was texas congressman today and his thoughts on the tragedy. >> it does make me wonder with all those people in the theatre, was there nobody that was carrying that could have stopped this guy more quickly? >> matt, i know you're a report er, so you may not want to weigh in on this. i've been around guns all my life and when i hear, then

. >> here is republican pollster frank luntz on the state of the race. >> if i had to say right now on july whatever date it is. >> the 18th. >> july 18th, i would give the edge to obama. and there was one point for about two weeks when i said i couldn't choose. i hate doing that. i'm supposed to give a projection. now, i think obama has taken the edge again. >> so, how does romney get out of this hole? he shows his cards today that he wants to go dirty. he wants to go negative. there's a divided camp right now on how to handle all this. i mean, he has got a lot of problems. in the meantime, gentlemen, he's not making any headway on immigration. he's not making any headway on the economy, because of this outsourcing story that is right in front of the american people in freeport, illinois, and he's been challenged by the people there to go to freeport and tell them about the jobs. i mean, there's a mountain of stuff on this guy right now. bob, how is the romney campaign going to react to the prediction of the republican pollster saying you're not going to win if it's today. >> they're

democrats don't need a frank luntz poll for this one at all. the health care law, let me tell you something, it's all upside. when you can put millions of americans in front of a doctor and have insurance, you're going in the right direction. the good is outweighing the yet to be achieved in this country. you think the democrats are going to stop right here? no, they're going to do more. that's what scared the hell out of the republicans. democrats should go home and they should run on this issue. don't run from this fight. don't do that. i asked tim ryan today from ohio, do you want your guy on the republican side, your opponent, do you want him to run against held care? he said, absolutely. he gets it. ohio gets it. this is about winning for american families and for american workers who don't make enough money to buy insurance. they need the democrats, they need to stand strong and defend this law and all of the benefits it's bringing to the american people. just keep one thing in mind throughout all of this, this was a real whammy that was

and in that poll, that was done by frank luntz, you know, republican-leaning pollster -- i have it right here, 87% of nra members polled said that they believe that guns should be out of the hands of criminals. in the high 70% of those people who were polled said that they believe in background checks and other things to make it more difficult for people who would do lots of people harm, to keep guns out of their hands. so, you know, the president, you know, a big leadership moment tonight by not only addressing aurora, but as joy said, addressing the mayhem and the carnage that is going on on america's streets. >> let's listen to brian williams asking mitt romy about those 6,000 bullets that we've been hearing a lot about lately. >> as a practical matter, do you have a problem with being able to buy 6,000 rounds of ammunition off the internet? >> well, i don't know that i'm going to be able to find a way to prevent people who want to provide harm from being able to purchase things that could carry out that harm. what i want to do is find the people who represent a danger to america, and

we had an event -- we did a poll with frank luntz, republican pollster with mayors against gun violencera members, and nra members overwhelmingly believe we should have background checks, criminals shouldn't just be able to buy guns, people that have histories of mental health challenges shouldn't be able to purchase guns. what was really heartening is the president recognized that it's really gun members, people who have guns, nra members, believe in common sense measures, and i think that really helps show the extreme of the other side. >> neera tanden, thank you so much for being here tonight. >> great to be with you, as always. >>> they say in the middle of disaster is opportunity, right? well, guess what, we are in the middle of a disaster, the worst in 50 years, but we have a once in a generation chance to do something heroic. that is next. who have used andr, there's big news. presenting androgel 1.62%. both are used to treat men with low testosterone. androgel 1.62% is from the makers of the number one prescribed testosterone replacement therapy. it raises your testosterone leve

our old buddy with the dial, pollster frank luntz weighs in, next. >> alisyn: the president sparked asiness and government. let's listen: >> president barack obama: if you are successful, somebody along the line gave you some help. somebody helped to create this unbelievable american system that we have that allows you to thrive. somebody invested in roads and bridges and if you have a business, that -- you didn't build that. somebody else made that happen. >> alisyn: those comments are the focus of a new series of political ads, joining us, to break it all down, is pollster and fox news contributor frank luntz. great to see you. >> that comment that he made, barack obama is one of the great communicators and i realize those who don't like him should at least acknowledge he knows how to connect and that one did exactly the opposite. >> alisyn: and mitt romney's campaign made hay of it. let's quickly look at this campaign ad, the campaign put out and have you comment on it. >> president barack obama: if you have been successful you didn't get there on your own. if you have a business,

frank luntz, in cincinnati, this morning, for us, we appreciate your insights as always, frank. >> thank-cold beer on a hot summer day? how about cooking with it? we are sharing beer-infused recipes with the founder -- there he is -- of samuel adams, one of the greatest beers in america. >> alisyn: cheers! ♪ ♪ [ male announcer ] this is our beach. ♪ this is our pool. ♪ our fireworks. ♪ and our slip and slide. you have your idea of summer fun, and we have ours. now during the summer event get an exceptionally engineered mercedes-benz for an exceptional price. but hurry, this offer ends july 31st. this is the plan that revolves around you. introducing share everything. unlimited talk. unlimited text. and a single pool of sharable data that powers up to 10 devices. the first pl of it's kind. share everything. only from verizon. add a smartphone for just $40 monthly access. >> welcome back, everybody, and all american summer picnic not complete without ice cold beer, why not cook with it, too. our next guest is a master of doing just that. >> alisyn: the founder of the boston beer company an