michael bloomberg's $50 million effort to take on the n.r.a. we look at how much of a difference he might be able to make. >> tearing down the old detroit like an urban etch-a-sketch. tonight what the new detroit might look like. >> our top story - hope fading for dozens of families in south korea. an international rescue team is searching for survivors of a ferry that sank yesterday in the yellow sea. 475 on board, 300 teenagers on a school trip. the death toll is up to nine. here is a look at the route the ferry was taking, leaving the port city of inchon, headed to the island of jeju, and here is where something apparently happened. they reached the southern tip of the peninsula, near the island of jindo. >> the early stages of this disaster were filled with terror for the passengers as the ferry launched on to its side, but also with some hope. the rescue operation was under way swiftly, survivors plucked from the ship and the water. as they came asheer the government's -- ashore the government's response center said 358 had been saved, 107

the truth is that michael bloomberg, eric holder, some many of president obama's liberal backers in hollywood do not believe in the second amendment at all. >> and you just heard louisiana governor bobby jindal name former new york mayor bloomberg. bloomberg recently announced he's bankrolling a new gun control effort this weekend. the nra unveiled its response. >> you know, bloomberg vowed to spend $50 million to beat us in november. he said he would do everything he could with all of his 50 million to confront and defeat the nra. well, here's our response. >> michael bloomberg says he has $50 million to attack my gun rights. well, i have $25 to protect them. >> i've got $25. >> i've got $25, too. >> he's one guy with millions. we're millions with our 25 bucks. >> $25, that's the cost to be starter nra membership and you can see here, fred, the nra is getting ready to go head to head with bloomberg's group, every town for gun safety. the organization was set up to counter the influence that the nra has. fred? >> this is, or is it not, the first time the nra has faced such a well funded oppos

there's a story on slate.com headlined "why the nra loves michael bloomberg." -- is he helping or hurting the cause? >> i don't think he's really hurting the cause because it's such an uphill climb to start with. but they want -- you know, every cause wants to have somebody to fight against. now wayne lapierre can get up there and say, michael bloomberg is trying to take your guns away, this fast-talking new yorker. so that's going to help him rally his people even further. but you know what? i'm glad michael bloomberg is doing it. it's a worthy fight, even if it's a completely uphill climb. >> amy, is he the perfect boogie man for the nra? >> nothing like a northern billionaire to tell gun owners what to do. in fact, mark pryor, who's in a tough re-election campaign in arkansas, one of his first campaign ads was to say that he was going to oppose michael bloomberg and he wasn't going to let that northerner tell him anything about gun laws. so i think actually michael bloomberg is undercutting his cause. if he wants to support gun control, he should be doing it

does michael bloomberg have a right to advocate his positions? absolutely. he's not going to influence these democratic senators. that's not going to happen. >> tim and chris, let me take this a step further. while jindal and rubio and santorum are slamming the obama administration, and former new york mayor michael bloomberg from trying to enact a gun control, there is indiana governor, mike pence, taking a more subtle approach. while he supports gun rights, he's also talking about some broader themes of freedom, state rights and how indiana is balancing its budget and can we take something from his message that he may be considering making a possible run for president, and doing it in more of a subtle, softer, kinder way. >> look, i think that, you know, when you look at governors like mike pence, scott walker in wisconsin, governor christie in new jersey, you know, that is the message that you're going to see from governors who are wanting to potentially look to run in 2016. say, look, in our states, we're advocating for freedom, not just on the gun issue

michael bloomberg wants to change all that. he's spending $50 million to back every town for gun safety. you hear what i'm saying? use the nra's own playbook against it. >> this is not a battle of dollars. this is a battle for the hearts and minds of america so we can protect our children, protect innocent people. we're the only civilized country in the world that has this problem. we have to do something. >> joining me now, laurie hass, whose daughter is a survivor of the virginia tech shooting. she's now with the coalition to stop gun violence. also former colorado state senate president john morse. he was forced out in a recall election in september of last year after helping to pass gun control laws following those horrific shootings in both aurora, colorado, and in newtown, connecticut. laurie, you became an advocate after your daughter was shot. and tragedy, as we mentioned, again and again has failed to change this debate. is there any reason to think michael bloomberg is going to succeed? >> absolutely. i think that the

and now, michael bloomberg is going to take the battle to the next level. >> this is not a battle ofllars, but of the hearts and the minds of the american children and to protect innocent people. >> and what he says he going to do is to stop sales like these. and those many americans may not agree with the strategy. >>> and right now, a submarine is searching the indian ocean for the missing malaysian 370 after new problems forced the mission to be abbandoned for th tekd second time. we are live in australia with the latest on that flight. ♪ [ male announcer ] this man has an accomplished research and analytical group at his disposal. ♪ but even more impressive is how he puts it to work for his clients. ♪ morning. morning. thanks for meeting so early. oh, it's not a big deal at all. come on in. [ male announcer ] it's how edward jones makes sense of investing. ♪ >>> former new york city mayor michael bloomberg is throwing his name and a big chunk of money behind his fight for gun control. he took the fight earlier, but only petered out in congress, and now he is committing $50 millio

this is a way to get those voters. >> this is the other issue, michael bloomberg, the bloomberg factor. bloomberg told the times this, "i don't know what your perceptions of our reputation or mine, the name bloomberg around the country. everywhere he goes, you're a rock star, people yelling out of cabs, hey, way to go." this is what chris cillizza had to say about that. seems clear bloomberg doesn't fully grasp how he's viewed. he's for many people outside the enclaves the living, breathing symbol of the nanny government they loathe. collin, i have this image of bloomberg saying he's going out into the heartland and people yelling out of cabs. how new york city is that? is bloomberg's image going to be a problem in red states? >> let's look what happened in tennessee this week, you know, we had a grassroots network of moms help defeat nra's big legislative agenda, which was open carry and guns in recreational parks. that was not michael bloomberg doing that in nashville. that was concerned and upset moms and dads and people across the state. that's the reality we're seeing. we continue

it's being challenged by a new antigun lobby backed by billionaire michael bloomberg. but the nra and about 70,000 supporters meeting in indianapolis this weekend aren't flinching. executive director pierre says the organization faces a do or die challenge. >> we trust in our freedom, and

and chris cox, the chief lobbyist for the nra is doing just that, attacking michael bloomberg, one of your funders. let's take a look. >> mr. bloomberg, you're an arrogant hypocrite. $31 billion does not entitle you to tell us how to live our lives. stay out of our homes, stay out of our refrigerators, and stay the hell out of our gun cabinets, because this freedom is not for sale. >> so in rural states and red states where michael bloomberg's name may be an anathema, are your first person testimonies from people -- is that a match for people's distaste of a former governor coming down to mississippi, let's say, and telling them what to do on guns? >> mayor bloomberg isn't telling anybody what to do. he's investing $50 million to save people's lives. unlike gun manufacturers who invest that to make profit. and the face of this movement is moms. people like me. average americans. people who have been affected by gun violence. those are the people going out in the field and will use this money to go out there and increase our membership and get people to vote with gun sense. and that's

so there is a real energy there that michael bloomberg wants to tap into, but when you think about the $50 million, you think of the 50 states, that money does not look like a lot of money, if you are trying to activate is a base and create a base of people in these variant states. face it, there is a real cultural divide here. you have some states obviously controlled by the democratic legislator thes or they have democratic governors and those are the states that have made progress in terms of proffering gun control legislation like new york and california and other states who want to roll back the restriction restrictions, and so what does he does? well, they are not going to take kindly to going to new york and fidle with the gun laws? >> well, we got some evidence of it, and he was on the today show, and he talked about it to "the new york times" as he was announcing the $50 million, and he is trying to reframe the debate much like madd did as a moral issue. when he talks about it, he says it is similar to the fight of obesity and big gulp drinks, and he says i am telling you that

. >>> former mayor of new york city michael bloomberg is using $50 million of his own money to campaign for stricter gun laws, launching a group called every town. it is facing opposition from n.r.a., beginning its conference on friday. >> a couple more students run out of the skill... . >> reporter: it's an all-too familiar story, a gunman opens fire, innocent people killed. there are calls for gun laws, gun owners and lobbyists push back. a new group is trying to break the cycle. every town has been given a $50 million donation by michael bloomberg. >> we are the only civilized country with this problem >> is silence what america needs. >> every town's strategy is to bypass politicians and focus on members. it hopes to win going state to state and u.s. congress will fall into line. it's targetting women and mothers. >> for a long time the gun lobby did a good job of making a local minority afraid that guns will be taken away. as mothers we are afraid our children will be taken away. being the caretaker of america's children, i think, will win the day. >> the murder of 20 children in c

a friend and fellow philanthropist, the bloomberg lp founder and former new york city mayor, michael bloomberg. >> there are fewer people starving, fewer people sleeping without a roof over their head. things are better. >> in the bill and melinda gates foundation, gates predicts that by 2035 there will be almost no poor nations left in the world. coming up, we hear what these titans are doing to see that through. bill, i read through your letter and what i noticed in the tone was that you are very optimistic. you say look, we are better off than we were decades ago. where does this optimism come from? >> i think i am naturally optimistic but also the facts are on the side of the optimist. it is dangerous that people are focusing on the bad news and not seeing the progress we have made. it means they don't look at the best practices. it makes them less generous. we are raising poor countries up. most people live in middle-income countries now. there is more to be done on health and agriculture, but the track record success, if you don't see that you are not going to participate in what we need

>> reporter: michael bloomberg who banned smoking in public places and tried to ban supersized soft drinks is pledging 50 million dollars of his fortune to combat gun violence. is that the beginning? >> it's nothing compared to the 31,000 people that die in america every single year from either suicide or murder from illegal handguns. i can't think of anything better to spend my money on. >> reporter: the effort is backed by many family members who've lost loved ones. >> stand up and go toe to toe with the gun lobby. >> reporter: shannon watts was a stay at home mom motivated by the newtown shooting. >> this is the first time a grassroots effort has gone up against the gun laws. >> reporter: online a video to provoke mothers to join the campaign. the strategy is an acknowledgement what has been tried before hasn't worked. last fall, colorado passed a stricter law after bloomberg and senators voted for it, bloomberg himself became an issue. the lawmakers lost their seats. >> for those gun-owning americans who believe in the second amendment, who will think this is a new york mayor billionai

. >>> michael bloomberg is pledging some big cash to support gun control efforts. the former new york city mayor has announced a $50 million investment to unite several gun-control groups he already funds into one larger umbrella organization. it will be called "every town for gun safety." and will attempt to compete in the national rifle association in gassing gun legislation. the $50 million will be bloomberg's first major political investment since leaving office and it say big one. by comparison, the nra already spends about $20 million on annual activities. >>> well, oscar pistorius' emotional and scathing cross-examination is over after five days. the prosecutor often called the olympian a liar. and pistorius himself often fumbled for answers and broke down into sobs. but pistorius had the last word on questioning by his own lawyer who gave him a card to read aloud. it was a valentine's day card that reeva steenkamp had given him just hours before he shot her to death. >> it says on the front of the card, roses are red, violets are blue, on the inside she wro

speaking of new york's mayor, if you thought leaving office would mean rest and relaxation for michael bloombergthink again. jeremy peters in the times details a new $50 million by bloomberg to challenge the nra on gun control. it will be called every town for safety and be bank rolled by the former mayor himself. unlike his efforts which largely consists of buying tv ads it's a grassroots operation to rival the nra. when asked if his own person season that a big mayor from new york could undercut those. his quote was i don't know what your perception is of the name blackberg around the country, he said every place you go, you're a rock star. people yelling out of cabs, hey, way to go." and on the way of tackling obesity and he's telling people if there's a god when i get to heaven. i'm not stopping to be interviewed. i'm heading straight in. i've earned my own place in heaven. it's not even close. >>> it turns out s.a.t. scores are a decent predictor of college. tests predict the first year college gpas as well as high school grades. the study also says the best way to predict is to say both. w

michael bloomberg can't buy that.e can buy a lot of things, but he can't buy the freedom and the american people who support it. >> chris, good to see you. >> thanks, megyn. >>> coming up, new questions in the death of a colorado mother of three. police first said it was a suicide but evidence now suggests it may have been a murder involving her husband and a coverup perhaps by a cooperative police officer. the victim's parents are here with an exclusive interview. >>> plus, new fallout from the showdown in the west. why judge napolitano says this demonstration against the american people is something like we've never seen. >> the government just keeps taking more and more, more federal government. today that's for the freeman of today that's for the freeman of america. humans. even when we cross our t's and dot our i's, we still run into problems. namely, other humans. which is why at liberty mutual insurance, auto policies come with new car replacement and accident forgiveness if you qualify. see what else comes sta

. >> gun safety ad makes headlines today sponsored by former new york mayor michael bloomberg. he's. >> is the claim he's macking actually true? >>> many developments tonight. south korea's deadly ferry accident including people waiting to be rescued. i want to show you some cell phone video. one student texted her dad not to wor ri because she had a life jacket on. another texted his mom saying it could be the last time he told her he loved her. teams tried to injekt oxygen into the hall. president obama will be visiting south korea next week and today he offered his condolences. many of the victims of this tragedy were students. >>> today, he issued a tearful apology. he and his crew members managed to escape on one of the few life boats that was deployed. >>> just ahead, our search for a missing woman. it's the second woman missing in the same exact area in the past few weeks. >> and a golden parachute surprising by silicon valley standar standards. >> a nonprofit group right now is caring for nearly 200 seals and sea lions. if you think that number is high, you're right. we

mayor michael bloomberg. >> so i'm wondering, katty, how would michael bloomberg fare in your confidenced to send him -- >> i don't think you need to. >> no, i think he's all set. >> i think he's good there. >> listen, if he doesn't fare well, he could just buy it. >> wow. >> that's amazing, his place in heaven. >> it's locked. hey, st. peter, get out of my way. >> he's got heaven on lock. >> what did the man in the cab say to me? >> what do you think about the gun group, though? he's tried this before as mayor. now he's doing it from the outside. he's got unlimited money. i think the point jeremy raises in the piece and we heard this before, is he the right messenger? >> no, he's not. in some states maybe so but as you go to the south, as you go to parts of the midwest, you would do much better having a third party group doing this. that's just the reality. you can run the polls. so -- >> he says he's got a specific way that he wants to do it. the plan is that he's going to go after particularly mothers, women, one by one, he says, during the court of the interview. a bit like that camp

. >> the former major of new york city michael bloomberg has launched a new group called every town,irst has to overcome the national rifle association. >> reporter: this is a couple of dozen more students -- >> reporter: it's an all-too familiar story. the gunmen opened higher in in a crowded public place. there is shock and anger. there are calls for stricter gun laws, gun lobbiests push back. every town has been pledged with a $50,000 donation from michael bloombe bloomberg. >> we are the only civilized country in the world that has this problem. >> reporter: now they focus on bypassing politicians and focusing on membership. it's deliberating targeting women and mothers. >> for oolong time the gun lobby has done a good job of making a minority fray being worried they will take their guns away. >> reporter: the murder of 20 young school children in 2012 shocked the world. adam lanza shot dead 26 people including his mother. polls show that 90% of americans supports background checks on gun buys. the national rifle association claims it has more than 5 million members. it definitel

former north mayor and billionaire michael bloomberg is shelling out big bucks.s to spend millions of dollars to get guns off the streets. the group is meant to rival the national rifle association and is meant to kick off today. >> we are the only civil iced country in the world that has this problem. if you want to know how tough this is. go to one of the funerals and look in the eyes of a parent and you will see why we have to do something. >> relatives of some of the passengers aboard the missing malaysia airlines flight walked out of a video conference today angry that they have no confidence at all in the panel. >> they apologized for the text message announcement as well. a spokesperson for the relatives reportedly urged them to walk out of the meeting and said it doesn't work well due to connectivity issues. searching a section of the ocean floor. getting desperate. >> very sad. >> 5:47. let's switch gears a little bit. the kids are home with a lot right now. it is going to be so nice for the remainder of the week. we are going to get into the stretch of

i mean, you want to make this about michael bloomberg, or do you want to make this about facts? >> facts. >> we're talking about facts. i can back up everything that's in my book and anything that i've published. >> okay. >> now, so that's one such example. i just published a study within the past month be showing that missouri had a licensing system for those who wanted to purchase handguns in that state. the you wanted to purchase a handgun, your first step was go to the local sheriff's office, they would do a thorough background check. it did not take four months -- >> this study was from 1996. just point that out. >> what? >> wasn't your missouri study 1996? >> no, no. the study just came out a month ago. >> i know. but when did the laws changed? >> the law changed in 2007. let me finish. >> well, you -- [inaudible] >> all right. folks, i'm actually going to say something very strongly here. let's let each person talk. the point here is not to have a quick back and forth among the panelists, but to actually let the panelists express coherent thoughts and then have the next p

coming up, michael bloomberg, $50 million. what is the name of that song? snow. i wouldn't know because i'm a faith no more fan. >> i just got it. >> faith no more what. >> bloomberg's $50 million war against the nra and he thinks it will get him into heaven. we'll talk, next. >>> former new york mayor michael bloomberg lick to take things from people, big gull ps, gretz, and now guns. he is taking $50 million out of his own bank account to take the guns out of the hands of america. >> this isn't gun control, this is simply making sure that people should no be allowed to buy a gun, criminals, minors, people with psychiatric problems, make sure they can't buy guns. nobody is going to take anybody's gun away, nobody is going to keep you from hunting organize target practice or protecting yourself. it's just making sure that a handful of people shouldn't have guns don't get their hands on it. >> i'm all for -- it's your money, he earned it. he made himself. spend the way you like. the difference when a guy like david koch does it, he's unamerican. bloomberg does it,

michael bloomberg now wants his reward from god.him a place in heaven. we'll have exactly what he said when we come right back. e come . just take a closer look. it works how you want to work. with a fidelity investment professional... or managing your investments on your own. helping you find new ways to plan for retirement. and save on taxes where you can. so you can invest in the life that you want today. tap into the full power of your fidelity greenline. call or come in today for a free one-on-one review. [ male announcer ] when fixed income experts... ♪ ...work with equity experts... ♪ ...who work with regional experts... ♪ ...who work with portfolio management experts, that's when expertise happens. mfs. because there is no expertise without collaboration. mfs. (slurp) hear that? that's the sound of your electronics sucking power from your outlets. so unplug! you'll save energy and money. (slurp) the more you know. >>> welcome back. during this holy week. an interview with the new york times bloomberg spoke proudly of his adv

we have a former mayor of new york city michael bloomberg is using $50 million of his own m money tofor stricter gun rules. he has launched a campaign called every town. >> >> reporter: it's an all too familiar story. a gunman opens fire in a crowded place. there is shock then anger. there are calls for stricter gun laws. gun owners and lobbyists push back. now a new group is trying to break the cycle every town has been launched with a $50 million donate from michael bloomberg. >> reporter: the strategy is to bypass the politicians and focus on voters and membership. the group hopes it will be win by going state to state. >> for a long time the gun lobby has done a good job of making a very vocal mie floerty of being afraid that their gins will be taken away. as mother's we we're afraid our children will be taken away. >> reporter: the furreder of 20 young school children in 2012 shocked the world. in all adam lanza shot dead 27 people, including his mother. several polls showed around 90% of americans supported expanded background checks on all gun buys. the national rifle associat

michael bloomberg wants to spend $260 billion to tighten gun laws to stand against the nra. he will focus on 15 states. you can hear from him in an interview that is coming up at 7:14 this morning. high school students anxious about the sat, changes to the test are expected to include more real world applications and eliminate the essay portion of the test. >> it appears that google glass is a hit so much so the tech giant is considering extending the sale of the gadget. we turn to cnbc world headquarters. so it's a big hit? >> yeah, it looks like it. peggy, let's start with the markets though. futures are higher. earnings on the news of violent unrest in the ukraine. the rally had been down by 2%. we get data out today on earnings and bank of america, google and ibm. the dow rising 89 and the nasdaq by 11. mary barra about to announce and spoke to a group on tuesday. her first public appearance since testifying before congress two year weeks ago. if you can get your hands on a pair of google glass. google could extend public sales for the wearable device. google plans to ro

blasting a new gun control effort by michael bloomberg.un safety has victims to demonstrate near the meeting. >>> a nevada rancher in a dispute over grazing fees says he's not a racist. he doesn't understand the uproar over his comments. bundy has been grazing his cattle for free on public land and owes more than $1 million in grazing fees. >> president obama arrived in malaysia's capital as the hunt continues for flight 370. he was greeted with the welcoming ceremony as seen here. he is reaffirming the commitment to search for the jet liner. also, he's calling for stronger trade with malaysia to boost jobs and growth there and here in the u.s. >>> the president is scheduled to meet with the malaysian prime minister. the two, by the way, expected to discuss this, of course. the search for missing flight 370. >> we are joined by cnn aviation consultant, mary. she is the former inspector general for the department of transportation. we have an aviation consultant ond former pilot as well. good to have both of you this morning. >> good mornin

bloomburg is one of the wealthiest of all the oligarchs and michael bloomberg's pledge to spend $50 millionthe nra and take away our guns makes him one of the most despised oligarchs as well. bloom bulger however -- bloomberg believes his left-wing agenda makes him a saint. saying is one of god's shoo-ins. he said, quote, i'm telling you if there is a god, when i get to heaven i'm not stopping to be interviewed. i have earned my place in heaven. it's not even close, end quote. that is pretty powerful language for a fellow who starts out by saying if there is a god. i think there may be a little conversation about that dependent clause. i've known mike a long time. he has done a great deal of good with all of his money. and he does on occasion as you may have noted get somewhat carried away of the his remark about going to heaven is not a rare departure from his customary modesty. but it is also in part at least an example of his sense of humor. sadly michael has lost his sense of proportion. which means he may have a longer visit with st. peter than he thinks and perhaps even a change of it

. >>> michael bloomberg planning to shell out $50 million for a new gun control group.and ever other antigun politician by the actually the best gun salesmen? what the stocks are telling us about that. coming up. [ banker ] sydney needed some financial guidance so she could take her dream to the next level. so we talked about her options. her valuable assets were staying. and selling her car wouldn't fly. we helped sydney manage her debt and prioritize her goals, so she could really turn up the volume on her dreams today...and tomorrow. so let's see what we can do about that... remodel. motorcycle. [ female announcer ] some questions take more than a bank. they take a banker. make a my financial priorities appointment today. because when people talk, great things happen. make a my financial priorities appointment today. why relocating manufacturingpany to upstate new york? i tell people it's for the climate. the conditions in new york state are great for business. new york is ranked #2 in the nation for new private sector job creation. and now it's even better because t

a new gun control campaign bankrolled by the former new york mayor michael bloomberg.eporter: a lot going on here. this is a three-day long rally around gun rights. prominent republicans are lining up to take the podium and taking the opportunity to unif you recall fierce criticism at efforts to enact stricter gun control policy. >> look, we're all outraged and heartbroken at recent incidents in which so many innocent people have lost their lives. but public policy must always be guided by common sense by embracing what works and rejecting what does not. making it harder for lay abiding americans to defend themselves has not, does not, and will not prevent future tragedies such as these. >> now, these folks on the left, they are ady shus. they're also gutless. they refuse to admit their real agenda. michael bloomberg, eric holder, so many of the liberal backers in hollywood do not in fact believe in the second amendment at all. >> you just heard louisiana governor name former new york city mayor michael bloomberg. he recently announced he's bankrolling a new gun effort

a friend and fellow philanthropist, the bloomberg lp founder and former new york city mayor, michael bloomberghere are fewer people starving, fewer people sleeping without a roof over thei

a friend and fellow philanthropist, the bloomberg lp founder and former new york city mayor, michael bloomberg are fewer people starving, fewer people sleeping without a roof over their head. things are better. >> in the bill and melinda gates foundation's annual letter, gates predictst

i say whether you agree or disagree with what michael bloomberg thinks on ibs, you've got to pay attentionhim, because he is willing to spend and has this amount of money. i actually think the most interesting thing he's doing is not running ads, sort of going away from the just running ads, sort of theory or strategy, which really didn't pay dividends except in a few house races in 2012, and doing more of grass roots activist building. he understands that it's not about public support for some of these gun proposals. that's there. the it's about the passion and intensity of writing letters to members of congress, making members of congress feel pressure. that's what's lacking on the pro-gun side that the nra has in huge numbers, enthusiasm, passion, willingness to donate to a cause. i think bloomberg, if he wants to combat the nra, not buying a bunch of ads and running them on cable television. >> and he had with him on the "today" show with savannah guthrie, shannon watts, julie pace. this is aimed at women, trying to make an appeal at mothers, after what we saw in newtown, and the lack

you can find out where michael bloomberg and the others on our list of the first 25 rank.l you that tomorrow. the first 25 rebels, icons and leaders, all day tomorrow beginning at 7:00 a.m. here on cnbc. >>> you're going to be a busy man tomorrow. eat year your wheaties. >>> many investors would think it's because pfizer wants to expand its pipeline. not so fast. the real incentive isn't quite so obvious, is it sheila? >> how about saving on your tax bill? we'll be talking about how companies legally are lowering their taxes to the opportunity -- all by -- back in two minutes, we're going to talk about all about it. "power lunch", cnbc. lunch", cn. financial noise financial noise financial noise trwith secure wifie for your business. it also comes with public wifi for your customers. not so with internet from the phone company. i would email the phone company to inquire as to why they have shortchanged these customers. but that would require wifi. switch to comcast business internet and get two wifi networks included. comcast business built for business. >>> welcome back t

police commissioner and major michael bloomberg stood behind the programs ink cysting they don't target anyone. poms show the majority of new yorkers say treatment of muslims has been appropriate. i think the effect also ties in with whether or not they believe they search or surveillance is reasonable. and whether or not you believe invasions of privacy are reasonable, really depends upon the extent to which you believe that certain groups deserve to have their privatesy violated. theorize the others they are not me. >> we can't let this happen, if we let it to happen to muslims you better guarantee it will become broader and happen to some ore community, and we will remember and say damn, if we would have done something, 24 would never have happened right now we aren't there yet. >> now there's some awareness socially that oh, wow, the nsa is doing this on a universal scale by everybody subpoena of that surveillance. >> the nypd admitted that surveillance of muslims never generated a lead, or trigger as terrorism investigation. >> we depend on you, >> you are one of the voices of this

this afternoon a new lobbying group formed by michael bloomberg is rolling out the first of its national initiatives. backed by a $50 million of bloomberg's money. to promote gun safety. the group is called every town for gun safety. it merges two previous groups, moms demand action for gun sense in america and bloomberg's mayors against illegal guns. and its media plan includes this video highlighting gun-related accidental deaths. they're hoping the video will be shared by their 1.5 million supporters. the group is also launching a grass-roots gun-sense voter campaign in more than a dozen states today aimed at getting gun-sense voters to pledge to only vote for candidates who support gun safety reform. and to withhold support from those who don't. every town says it's already signing up people in states like new hampshire and indiana. specifically, the group is looking to mobilize women, to help add 1 million more supporters and ultimately expand background checks. as mayor bloomberg told savannah guthrie on the "today" show this morning. >> this is not a battle of dollars. this is a b

. >> former new york mayor michael bloomberg has announced he plans to spend $50 million this year in setting up a new group to press the issue of gun control. it is certainly a hot button issue in american politics, and for one congressional candidate there is a very personal connection. in august, 20 12, 6 people were shot dead at a sikh temple in wisconsin. now the son of one of the victims is running for office to make sure his voice is heard. the bbc went to meet him. >> he made three calls, each of recorded him and then took the fight to the gunman. and the whole time, my dad is going at him with a knife and he was shot. he had five gunshots from all different directions and angles. >> the emergency call with its chilling ending was captured on tape. he was the president and founder with six other victims of white supremacist consumed with hatred and armed with handguns. >> is horrible to think that some have so much hate in their heart to go shooting at a church at 10:00 a.m. at elderly people and kill them. >> the people at oak creek stood alongside their sikh community after

. >>> michael bloomberg is pledging some big cash to support gun control efforts. the former new york city mayor has announced a $50 million investment to unite several smaller gun-control groups he already funds into one larger umbrella organization. it will be called every town for gun safety and will attempt to compete with the national rifle association in passing gun legislation. $50 million will be bloomberg's first major political investment since leaving office. and it is a big one. by comparison, the nra currently spends about $20 million annually on political activity. >>> oscar pistorius' emotional and scathing cross-examination is over after five days. the prosecutor often calling the olympian a liar. pistorius often fumbled and broke down into sobs. pistorius had the last word on tuesday on questioning by his own lawyer who gave him a card to read aloud. it was a valentine's day card that reeva steenkamp had given him just hours before he shot her to death. >> it says on the front of the card, "roses are red, violets are blue." on the inside, she wrote

michael bloomberg funny a new group to challenge the nra, but could the push backfire on democrats in topic in just a moment. plus, it was our bust finding some fake cap kind of pull off a raid of their own. we will explain next. jon: former new york city mayor michael bloomberg putting up big money in his battle against the nra. bloomberg says he plans to spend $50 million this year to build a grassroots network to motivate voters who want to curb gun violence. bloomberg is an outspoken critic of the nra and a supporter of gun control. the nra did not have an immediate comment on this news. let's bring in emily miller a washington based journalist and author. what is he going to take $50 million and do, emily? >> well he says he will use it to try to buy votes for the 2014 election. obviously $50 million to like bloomberg is worth $25 billion is dime to you and me, jon. he has been effective. $50 million is more than the nra will be spending. more than the cokes are -- kochs are spending. he thinks he can buy the hearts of american people to oppose the second amendment. jon: there ar

. >>> former new york mayor michael bloomberg will spend $50 million on a nationwide effort to organizegun control. bloomberg's plans include funding gun control groups and challenging pro-gun politicians and the national rifle association. the nra said it would respond to bloomberg's proposal next week at its annual meeting in indianapolis. >>> on the "cbs moneywatch" now, google earnigs missed estimates and president obama unveils job planning grants. jill wagner is at the new york stock exchange with that and more. good morning, jill. >>> good morning, anne-marie. asian markets were muted. following lackluster comments from the bank of japan governor. tokyo's nikkei was unchanged. hong kong's hang seng added a fraction. here on wall street today is the final day of trading for the week because the markets close tomorrow for good friday. the dow rose 162 points on wednesday. the nasdaq gained 52 points. >>> shares of google fell in after-hours trading. google reported quarterly earnings that fell short of analysts' expectations on wednesday. with the accelerating shift to sma smartpho

every town has a $50,000 donation from michael bloomberg, who is a vocal opponent of illegal guns. >> we're the only civilized country in this world with this problem. >> reporter: every town strategies to bypass the politicians and focus on membership. they hope to win going state by state and the u.s. congress will fall into line, and it's deliberately targeting women and mothers. >> for a long time the gun lobby did a good job of making a vocal authority afraid the guns will be taken away. as a mother we're afraid our children will be taken away. ultimately that emotion is what i think will win the day. >> reporter: the murder of 20 young school children in connecticut in 2012 shocked the world. in all 20-year-old adam lanza shot dead 27 people including his mother. after the sandy hook shootings, several polls showed around 90% of americans supported expanded background checks on all guy buys, but the u.s. senate rejected legislation that did that. many people believe one organization was to blame. >> protectors of the second amendment. >> reporter: the national rifle association

we have the resources of michael bloomberg and many other gun safety reform groups. can get them all on the same page, that's critical. one example, not the same issue, but in new york state they were trying to get marriage equality for several years. so many different groups working across purposes. what they finally did was they all came together under one umbrella group and said this is our strategy, this is how we'll do it we'll all speak with one voice and get it done. you have well-meaning people in the gun safety reform movement who all want to get the same thing done. it's a matter of speaking with one voice and consolidating the voices. a >> and sticking around. enduring. >> and accountability. joe bacca is not a member of congress because of mike bloomberg, he made him accountable. i voted -- i'm a second amendment guy, i vote sometimes what i thought was right for gun rights. i still got an "f" from the nra, even though i'm a vet, gun owner w them on some issues. when it came to background checks and the assault weapon ban, i wasn't that made me an enemy o