she's an executive at nbc universal. she was the head of global advertising and partnerships at nbc universal. analysts say this is a good hire because twitter needs urgently more ad revenue. >> and she's going to come in, and she'll be the operational maturity and hopefully the stability that this company needs to woo advertisers back and make it a safe place for people who want to invest money here. >> twitter makes the majority of its revenue through advertising and has struggled to keep advertisers on its platform since elon musk took over last year. joining us now is our business and tech reporter, scott budman. scott, you've been covering elon musk now for 20 years. what would you tell yaccarino about musk if she called you right now? >> listen, she does not need me or anybody else to tell her that there are alpha males in the industry that are difficult to work with, but that is what elon musk has proven to be. i mean she's going to go in and just have to tough it out and use what got her to the top at nbc univers

that content and amplifying it within their process >> i also have to make sure we reiterate that nbc universal is cnbc's parent company. of course linda until this morning was our colleague. she's moved on i wanted to do that nbc disclosure when she was at nbc, her key appeal to advertisers was that she was placing their ads next to the most premium content. that was essential this idea of premium content, safe content, different from the kind of user-generated content you might find on a social platform now her job is to make sure her partner, elon musk, understands the importance of trust and safety when it comes to working with advertisers, understands how to navigate that balance of free speech, which linda says she supports, but navigating the balance between free speech and the trust and safety necessary for their ad partners. i think that's going to be the balance she's going to have to negotiate. when she was running the ad business for nbc universal, she had to deal with cmos of the biggest companies in the world and she had to talk about the importance of that premium content. she un

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going to be in new york linda yaccarino usually runs the show she is the voice for advertising for nbc universalested in its reach, they put ads in target adds, not just in the linear tv and peacock but have embedded adds, including twitter. there's a longstanding partnership between twitter and nbc universal. she's really invested in targeting and built this huge business bigger than any of the other media giants and it would certainly be a big coupe for elon musk given her strong relationship with advertisers. >> she's much loved around here. and, you know, people get opportunities. i don't know the details but i would wish her well. everybody loves her. right? julie, you know her as well i'm sure >> yeah, very well liked yeah, very well liked. i've worked with her on moderating various panels and things to me what's most interesting is the relationship she's forged with these brands and in so many ways really positioned nbc universal not just in terms of advertising but also having the targeting and measurement capabilities that the social platforms had. so she really took nbc universal from

she is rehearsing for nbc universal presentation on monday nbc universal is the parent company of thiswork. we reached out to yaccarino for comments let's talk more about this with sara morrison. what does this mean about the advertising business for twitter this. >> we know gender and that she will start six weeks from ynow. other than that, we don't know how much power she will have and if she will use that power to put out a lot of fires that her boss has started one of those is the advertisers. they have fled the platform. maybe for good reason. if it is an ad executive, it is the ceo which shows he wants someone to get people back and maybe he cannot do that after the last six months sdplchlt w - months >> do you believe elon musk would give control to somebody else and let them run the operations >> from what we have seen of how he has run the company so far, he doesn't seem to want to let go of any power. we have seen people with push back at all are the people who get pushed out i wouldn't expect the ceo to be somebody who really pushes back on him and somebody who carries out

, linda yaccarino, the nbc universal exec is the former head of advertising.elf on my work ethic, but, buddy, i met my match. she is described by colleagues as visionary and fearless and knows advertising inside out. this isn'tjust a stooge that will do elon musk�*s bidding. linda's a very strong personality. she doesn't get rolled by anybody. at the same time, elon musk is one of the world's richest men. he can certainly do whatever he wants and i'm sure he will still have a huge voice in how things move forward. have all the advertisers come back? not all, but most. elon musk has cut a controversial figure since taking over twitter. he's brought back donald trump, removed covid misinformation rules and fired thousands of staff. it's always hard to predict the twists and turns at twitter but it does appear as though in a few weeks' time this place will have a new boss. james clayton, bbc news, san francisco. six years ago, the gaming landscape changed, when nintendo released, the legend of zelda: breath of the wild. sales worldwide, were more than one billion

good for twitter, but tough for nbc universal. ed: it's interesting to see we reported in october that when elon musk brought in the private investors for export now x holdings, he stated his plan to take company known as twitter public again. when you look at linda yaccarino , she does not have ceo experience and there are advertiser concerns. give us the latest on the advertiser flight and the impact revenue. guest: the last time we looked at the numbers, it was still a large number of advertisers on twitter had left. advertising revenue was down amongst the top 10 from 70 million to something like 7 million so it was a huge decline. even today come advertisers i have spoken to are concerned about brand safety. some of you may have noticed on twitter, there seems to have been almost a rise in misinformation and hate speech. advertisers are concerned about that. they are concerned about elon musk's own tweets and his erratic decision-making. advertisers have a lot of concern about twitter. twitter was not always a top advertising

this is -- she's been with nbc universal is 11 years, clearly an exciting opportunity.r him, and really it's an open book here for what it is that he wants to do and what hay want to accomplish. she is going to be about that development. he clearly has made it clear what he likes and what he doesn't like. it's it's not going to turn woke, and if something goes wrong, we know this is a man like with spacex and tesla, he's willing to spend money to get it right, he's willing to understand and make mistakes and then correct them -- david: and he's willing to fire people. >> and he's willing to fire people. david: 90% of the people who were working for him. >> he's serious. he knows what he wants. i think he was very careful in this just based on the nature of his background, and we should all be very excited to see what comes. david: but you know what esg folks do. they get inside of corporations very, very cleverly, they make alliances, they make friends. they're very good at that, and she is a corporate executive. she knows very well how to get herself into top spots and

people say is the nbc universal ad chief and more on that next.s is bloomberg. ♪ >> it's time for the bloomberg business flash. simone: mike lynch has been extradited to the u.s. he faces a criminal front trial for the sale of his autonomy corporation to hewlett-packard. he is accused of dressing up the software company to reduce hp. a year later, hp wrote down the value of the deal by $8.8 billion. problems for tesla in china, the electric vehicle maker on every car they were sold their doing dish due to a breaking and acceleration problem. it affects a one million teslas that were either imported into china were made at a shanghai factory. they will do an over the air software fix. linda yacarino is leading to take the helm of twitter. without naming her, elon musk said thursday that he had chosen a new ceo who would begin within six weeks. that's your business flash. alix: thank you very much. it is 22 past seven on the west coast to me want to get to the top 10 stories from the bay area beyond. ed ludlow joins us now. only one story we are loo

i'll tell you that in my conversations with people who have worked with linda at nbc universal she'se, generally well liked and that's kind of what elon musk wants to focus on for twitter. bring in the advertising dollars to make it profitable so now he can focus on tesla which we know this morning had a lot of headlines. tesla recalled over 1 million cars in china, on braking issues really more of an over-the-air software update. hiking prices again, which is surprising on model x, y,s in the u.s. after cutting price six times to drive sales and wedbush , you saw that note this morning coming out saying that with elon musk, now getting back to tesla full time, and removing this twitter overhang that's going to add 15 bucks at least to tesla's stock price so we could go up to the 190 level or so. now tesla is already up 40% this year, and i think results this week, i told you about lucid, rivian, when you compare tesla 1.8 million guided production this year, to lucid 10,000, rivian 50,000 it's like giants to peanuts right? stuart: yeah, it's a big deal. >> it's a big deal and exactl

comcast, the corporation that owns our parent company nbc universal, is one of the companies represented by the alliance of motion picture and television producers and some editorial employees at the nbc universal news group are represented by the writers guild of america. >>> it is a big week for the royal family. whwhat they lelebrated tododay e >>> the coronation of king charles is four days away. people are already camping out to catch the procession to westminster abbey. they are celebrating principle set charlotte. she turned 8 and here she is. her parents, the prince and princess of wales, that's will and kate, right, posted this to mark the special occasion. charlotte looking very happy. princess charlotte and her family will play a role in the procession on may 6th. you can watch the coronation right here on nbc bay area but make sure you get to bed early or wake up super early because it starts at 2:12 a.m. >> that's very specific. 2:12 a.m. just get up at 2:00 a.m. and turn on the tv. >> or 2:15. >> you can stream on roku, samsung and xumo. raj mathai joins us with what's up n

she was the chief of all the advertising at nbc universal. by the way, that is our parent company, i should say. she comes in with a pedigree of advertising which, if you -- we've talked about the last year or so, it's something twitter desperately needs. >> sure. >> elon musk has, let's be honest, been scaring off advertisers. so we have someone who comes in with an advertising background, who can bring advertisers to a media company, she's proven that. that is what twitter needs at this point. >> okay, so priority obviously advertising. any other priorities at this point? >> i think advertising is big, but also, think about what twitter wants to do. it's talked in the past with nbc about putting some of the olympics on twitter. it recently talked with tucker carlson about putting a show on twitter. these are things that we know in our business are advertising-supported. if twitter wants to get into the media game, it needs to figure out how to sell that. advertising is just the big thing that it needs to do. i mean, we've seen a lot of adve

she worked at nbc universal for nearly 12 years. and turner broadcasting for almost 2 decades before that. yeah, curry know interviewed must get a miami stage last month in front of hundreds of advertisers. she has since stepped down as chairwoman for global advertising and partnerships in nbc universal musk's tenure at twitter has generated a lot of headlines. he began his first day firing. the company's top executives followed by roughly 80% of its staff. so for people who are watching these moves closely, they're saying that linda has her work cut out for. >> it was the only path forward for twitter to appoint a new ceo twitter's ad business isn't a dismal a lot of that has to do with elon musk himself. there's a lot of problems that when our but elon musk is the single biggest one. and linda yaccarino is a strong choice. she is exactly what twitter needs to start. rebuilding advertiser, trust, bring back big advertisers and really start improving. twitter's ad business that said there are still a lot of challenges. and we know i

we do have to tell you comcast, the corporation that owns our parent company nbc universal, is one of the entertainment companies represented by the alliance of motion picture and television producers. there are some editorial employees at the nbc universal group represented by the writers guild of america. >> hopefully they reach an agreement soon. >>> you can stream our newscast on roku, samsung tv plus, and xumo. what's next? >>> if you have any type of variable rate loan or a credit card balance, this news is not so good. the fed is raising interest rates yet again. it's not only impacting people's personal finances, but also the bank's. what you should be doing moving forward. >>> a man arrested outside buckingham palace just days before king charles' coronation. how officials are changing their plans for saturday's big event. >>> leaving california and the bay area. new numbers show how many people moved out of the area and where are they going? the news at 5:30 starts right now. i'm janelle wang. >> i'm raj mathai. >>> here we go again. the federal reserve approved the tenth ra

she's the former chair of global advertising and partnerships at nbc universal. many twitter watchers say it makes sense that musk would look to someone who knows the ad business well because the site urgently needs mortisers. >> she's going to come in, she'll be the operational maturity. and hopefully the stability that this company needs to woo advertisers back and make it a safe place for people who want to invest money here. >> twitter makes the majority of its revenue through advertising and has struggled to keep advertisers on the platform since elon musk took over. >>> the end of title 42 did not bring the rush of migrants streaming across the border as was expected last night, but it did bring a new wave of concerns for the already overwhelmed border communities trying to shelter so many people. more on the political fight over immigration reform that is again heating up in washington. >> reporter: scenes of desperation at the border. a father carries an infant across the rio grande in a suitcase. they are among the thousands of migrants fleeing poverty a

nbc universal is safe.argument, that you should come to twitter and advertise there because why? she's got to explain that. >> right impact on nbcu >> you know, they have mark lazarus there now running, you know, for the upfront. it's not a great look going into key advertiser meetings this week ultimately, though, long-term nbc universal has a pretty good executive roster they can probably fill that void, but it's not a great look this week. >> where do we land on the writer strike. you also wrote about the potential for a director's strike and how that could impact all of this coming >> well, right now the writers and the director -- the writers in the studios aren't even talking. we're going to go into at least july, i think, on this, but the studios have moved on to the directors, and if they can make a deal with the directors in the next couple of weeks, that will signal that there's at least a path to go back to the writers and say, okay, look, we have a deal, it's a template here not all the issues w

she is linda yaccarino, until today an executive at nbc universal, our parent company. yaccarino will be twitter's next chief executive. our business and tech reporter scott budman reports one of her biggest challenges is luring back advertisers to twitter. she knows a lot about advertising, that's for sure. >> reporter: twitter's new ceo is someone twitter owner, elon musk, has known and worked with before. linda yaccarino, former chair of global advertising and partnerships for nbc universal, parent company of this tv station, has been named new chief of the social media site. in fact, just weeks ago, yaccarino led a keynote conversation with musk at a marketing and advertising conference. >> i think entertaining is one way some people in the room describe twitter today. >> but it's -- train wreck's arguably our entertainment. >> it was interesting that musk has pulled someone from the advertising world to take the helm at twitter. >> reporter: nora runs stop toxic twitter, a group that flew this banner reading "musk is bad for business" above the very ad conference w

>> david, nbc universal officially announcing that linda yaccarino will be leaving the company and markarchal is global advertising and partnerships, reporting up to mark lazarus, who's chairman of nbc the universal television and streaming. now, there's some statements in this release here from mike cavanagh, president of comcast, saying they're grateful for linda's contributions during her 12-year tenure, wishing her the best, linda yaccarino saying it's been an honor to be part of this team and everything they've accomplished together. it's my understanding she will be joining twitter as ceo, and we are looking out for an announcement from elon musk who was together with her at a wbp conference earlier this week but a big transition for lan da yaccarino who has been at cnbc's parent company nbcuniversal for a dozen years, and this comes ahead of the up front ad sales period, a crucial period for the whole media industry linda yaccarino who you have been the one to lead a big presentation that is scheduled for 10:30 a.m. on monday morning in manhattan now it looks like that's going to

the advertising executive linda yakarino, formerly with the american media giant nbc universal, willers back, as james clayton reports from caifornia. it's never always clear when elon musk is being serious. when i asked him about who the new chief executive was last month, this was his answer. i'm not the ceo. my dog is the ceo. behind thejokes, though, it was clear that he needed to find a new chief executive. he was getting increasingly stressed at having to run three major tech companies — twitter, tesla and spacex. predictably in a tweet he announced a new chief executive, linda yaccarino, the nbc universal exec is the former head of advertising. many of you in this room know me and know i pride myself on my work ethic, but, buddy, i met my match. she is described by colleagues as visionary and fearless and knows advertising inside out. this isn'tjust a stooge that will do elon musk�*s bidding. linda's a very strong personality. she doesn't get roled by anybody. at the same time, elon is one of the world's richest men. he can certainly do whatever he wants and i'm sure he will s

nbc universal ads products not just for nbc universal platform. it is served by nbc you. there are some things twitter can do in improving is add product. the quality of the ad. it is not have great advertising targeting because it is not know much about you. it is not know as much as meta does. there's going to be a piece of that she is coming in, improving the data quality, may be concerning for users, it is better when it comes to thinking about the revenue of the user, the amount of ads you can serve them. lisa: do you get a sense of what the vision is for twitter? tucker carlson and also he is going to have a live show on twitter with respect advertising then you have the head of nbc universal coming in. is there something going on with what the future twitter will look like? alex: let's assume elon musk has a clear vision of what twitter is going to look like. there's a lot of talk about the super app which will be an equivalent to what what we chat does in asia. if you're going to get to a super app product, you need to have loads of develo

linda yakarino, formerly with the american media giant, nbc universal, will take over in six weeks.fornia. it's never always clear when elon musk is being serious. when i asked him about who the new chief executive was last month, this was his answer. i'm not the ceo. my dog is the ceo. behind thejokes, though, it was clear that he needed to find a new chief executive. he was getting increasingly stressed at having to run three major tech companies — twitter, tesla and spacex. predictably in a tweet he announced a new chief executive, linda yaccarino, the nbc universal exec is the former head of advertising. many of you in this room know me and know i pride myself on my work ethic, but, buddy, i met my match. she is described by colleagues as visionary and fearless and knows advertising inside out. this isn'tjust a stooge that will do elon musk�*s bidding. linda's a very strong personality. she doesn't get riled by anybody. at the same time, elon musk is one of the world's richest men. he can certainly do whatever he wants and i'm sure he will still have a huge voice in how things m

caroline: those media partners you have worked for in your life, disney and nbc-universal.eresting is -- you must have worked with linda at some point. how do you see this -- who will win out and can everyone from an offering of sports we want to see? lori: basically, there's room for many platforms. i did work with linda and she has moved to twitter and there is value in the twitter platform, there's value in the youtube platform and disney plus and all of these services. what i really like about youtube is we distribute many of these services and make it easier for consumers to find them and transact on them. i think people are very interested in different types of content under different business models and we always put the customer at the center of the equation. it goes back to what i said earlier. if they come to youtube and want to watch any of that content you just mentioned from disney or nbc universal, we have that. if they want to subscribe to a direct to consumer model, we have that. if they want linear, we have that. that's the value we bring to the media space

the echo reno had been chairperson of nbc universals advertising operations. we advertise the criminal and says, russian president vladimir putin spoke with his south african counterpart on friday by phone russia's. as bruton ends remind me of, what was the one to intensify mutually beneficial ties between the 2 countries. the reported call comes on the heels of the us accusation. we have south africa approved sending weapons to russia. road force a headset, his government was looking into the allegation, which was one of his ministers had denied the accusation stem from an incident in december when the west, as a russian cargo ship was loaded with arms at the south african naval base. the government of south africa is in fact not, not amongst the things we noted were the docking of the russian cargo ship lady are in simon's town between december, 6th and december, 8th to, to which we are confident of loaded weapons and munitions onto that vessel inside this town, as it made its way back to russia, which does not suggest to us the actions of the non allied cou

operations while he concentrates on new technology and design. carino has been there chapel enough nbc universal advertising operations reduction the expiry of pandemic era immigration rules that allowed us both the agents to quickly send the migraines back to mexico. as led to a huge gathering of people at the border looking to across many more i expected to attempt to cross in the coming days. there was confusion of a new asylum regulations that were introduced by the bite and the administration b u. n says more than 200000 people have fled saddam since violence erupted. last month's thousands have arrived and shot in recent days. meanwhile, sedans, warring factions have signed a deal, brokers in saudi arabia, on rules to enable the delivery of humanitarian. i think it's going to be fair to them. russia says president vladimir putin and south africa's civil run. a post them wants to intensify it. mutually beneficial ties between the 2 countries. after speaking on the phone, the reports of coal comes on the heels of the us accusation at south africa, proved sending weapons through russia with a

needs advertises and the new seo has those credentials coming as a form ahead of advertising of nbc universal. she has the contacts and she potentially kind of open up new ways of revenue for him. but i do want to stress that he himself said that he will remain as executive chapman. so it's not like he's handing over the overall executive role. he will remain her boss as the executive chairman. and he's the owner of the company. so that certainly will rain and how much of the way she has and really shaping twist. i will still be very much, you know, must cause brain child in the future of this week. ukraine athletes are boycotting the world jewel championships and guitar because the support is allowing the russians in bella russians to compete under a neutral flag following ukraine's boy called at the international judo federation, bard 8 members of russia squad, who were believed to be active duty soldiers now it's fear that similar chaos could occur across various boards at next year's parents. olympics, ukrainian athletes have won their fair share of titles in the sport of judo. some in th

it is not set in stone whose taking over but the wall street journal is reporting its nbc universal head getting ahead of advertising someone as successful as advertising as she is and has been seems like what he needs right now those advertisers have been leaving the platform. >> he's done the cost-cutting in the job reductions as you know at twitter but now he's going to monetize a platform as long as the user base is still there, nbc universal is saying she still rehearsing for the upfront the presentation to advertisers maybe they don't want to let her go but we knew elon musk was going to move on. he said that from the beginning he has other businesses spaceships, cars and all the other things he's into. i think the timing makes sense. we'll see if the reports are official initial actually take the job but it'll be really good for twitter. at some point elon musk has said is private but he wants to take it to the public market. we'll see if the plans accelerated by bigoted 70 powerful and respected in the media industry like linda is. maria: i could see her getting lots of stock as

she currently heads up nbc universal's ad business. and mark pomerance is set to testify.former prosecutor in the manhattan da's investigation into former president donald trump. >> and michael jordan's dream team jacket now up for auction. remember his shoes were up for auction before. they estimate it could go for $3 million. "cnn this morning" starts right now. >> would you bid on it? >> i mean -- i bid on most michael jordan things. have you seen -- it's so vintage '90s jacket. >> i love it. >> the shoes, yeah. >> the shoes went for a few mullo million bucks. much. >> that is totally in my price range. we get to serious news this morning. we've been talking all week about the crisis at the border, what was going to come, right, when title 42 expired. that happened. we'll see what comes this morning. border patrol is bracing for tens of thousands of migrants waiting to cross into the united states. this is what we've been seeing from the west coast to the gulf of mexico. new overnight, homeland security issued a warning that the border is not open. but that is not deter

and the new ceo has credentials, coming in as the former head of advertising at nbc universal.as the contacts, and she can open up new ways of revenue for him. but i want to stress that he himself said he will remain as executive chairman. it is not like he is handing over the overall executive role. he will remain her boss, as the executive chairman, and he is the owner of the company. so, that will certainly rein in how much influence she has in shaping twitter. it will still be his brainchild. nicole: he is not yet done with calling the shots. do we know any precise details about what his role is going to be now? michaela: he is going to, he says, "my role will be executive chairman and chief technology officer overseeing the products, software and systems." it does not leave much else, does it? he clearly wants to shape twitter. it is a very interesting question, what kind of social media company it could become in the future, with him having offered -- who was sacked from cnn, to join, or explore the idea. and tucker carlson, it was fired at the same date as don lemon, who

the wall street journal is reporting that that person is glenda carino, nbc universal executive.us: they have a presentation on monday it is states to say how they are doing. they have issues at comcast as we know with leadership there. what we know about her is she has been at nbc universal since 2011 and built major partnerships around the whole ecosystem with snapchat, youtube and twitter itself. she was on the podium with him recently with elon her body. her body - buddy. they would know when a child while. she comes from content and relationship dani: the shares are rising more than 1.5% in the post-market trade yesterday, manus. manus: they have been cutting costs and prices of tesla's. great to have them back in the front seat. we are going to talk bridgett is here. she has no clue that i'm here. she has no clue who's in the helmet. are you ready? -i'm ready! alright. xfinity rewards creates experiences big and small, and once-in-a-lifetime. we moved out of the city so our little sophie could appreciate nature. but then he got us t-mobile home internet. i was just trying t

uh, she was a very powerful figure at nbc universal, which obviously owns nbc news. uh and uh, you know, universal uh, you know, movies. uh, so she is very, very well known uh, in, in media circles here. and, you know, the news was applauded by advertisers many who, many of whom she's developed very, very strong relationships with the main takeaway that we should kind of have here is that this is yolanda attempting to extend a, you know, a managed fences with some of the advertisers who have left twitter since the since he took over it's, it's been a chaotic space, and many advertisers have been unsure about what to make of some of the changes that he's implemented. linda ja from, you know, is one of the even most respected uh, people in that industry. uh and so i think this was, this was a really smart and savvy move by. you want to kind of bring in somebody who, who knows that world is familiar to people there and i think it was very, very clear what he was. what he was trying to accomplish. doesn't mean laska is no longer going to be calling the shots and twitter u

linda yaccarino will take over as twitter ceo and she's worked at nbc universal nearly 12 years and also turner broadcasting for almost 2 decades before that. yeah, curry know interviewed muscat a miami stage event last month in front of hundreds of advertisers. she has since stepped down as chairwoman for global advertising and partnerships at nbc universal mosques. tenure at twitter is generated a lot of headlines and he began his first day firing the company's top executives, followed by roughly 80% of its staff. so for people who are watching these moves they say linda has her work cut out for. >> it was the only path forward for twitter to appoint a new ceo >> twitter's ad business isn't a dismal >> a lot of that has to do with elon musk himself. there's a lot of problems that when our but elon musk is the single biggest one. and linda yaccarino is a strong choice. she is exactly what twitter needs to start. rebuilding advertiser, trust, bring back big advertisers and really start improving. twitter's ad business that said there are still a lot of challenges. and we know it's going

she worked at nbc universal for nearly 12 years and global entertainment company turner for almost 2 decades before that. and the 2 already knew each other yonker ito interviewed mosque on a miami stage last month in front of hundreds of advertisers. and today she stepped down as chairwoman for the global advertising and partnerships at nbc universal and musk's time at twitter has been chaotic. he began his firing. the company's top executives followed by roughly 80% of the staff. so for people who watch these media moves closely, they say linda has her work cut out for her. >> it was the only path forward for twitter to appoint a new ceo twitter's ad business isn't a dismal a lot of that has to do with elon musk himself. there's a lot of problems that twitter but elon musk is the single biggest one. and when they occur is a strong choice. she is exactly what twitter needs to start. rebuilding advertiser, trust, bring back big advertisers and really start improving. twitter's ad business that said there are still a lot of challenges. and we know it's going to have her hands full from

she is leaving nbc universal after 11 years as chairman of global advertising and partnerships. she will start the job in six weeks. must will transition to the role of executive chair and chief technology officer. >>> the state of california has been losing its residents and some of moved out of state and search for a more affordable lifestyle but that does not the case with the city of santa clara. we look at what makes the city so attractive. >> reporter: over the past three and half years or so, the majority of cities across the bay area have seen population declines but here in the south bay in the city of santa clara, that is not the case. >> reporter: sandy she never imagined she would call santa clara home but she has been doing so since april. >> i was a first-time homebuyer. i find this place right for me. >> reporter: she does not work in high-tech. she is a landscape designer. >> i am revising the plan of somebody's backyard. >> reporter: she commutes to the peninsula and she is settling into her new neighborhood landscape well. >> the neighborhood seems really nice.

nbc universal, parent company of nbc bay area. >> more to come. >>> thanks for joining us. >> we will0. >> good night. give y your small l business one tetech solutioion that checkcks all the e boxe. it''s all hehere with ththe comcmcast busineness complee connnnectivity s solution. peace ofof mind withth cybeberthreat sesecurity. the popower of thehe larges, faststest reliabable networ. plplus, save u up to 75% a ar with comomcast busininess mob. the cocomplete connectivivity solutioion. from t the companyny poweredy the nextxt generatioion 1010g network.k. get started for just $49 a momonth. and d ask about t an $8$800 prepaidid card. comcasast businessss. powewering possisibilities. doug mcconnell: hello, i'm doug mcconnell, and we've got some great discoveries for you out here along the open road. jordan plotsky: in the east bay hills we'll see a classic california ranch open a new gateway to nature, linking together thousands of acres of open space, we'll explore john muir's old stomping grounds where a ridgeline corridor connects a world of wonders,

we are hearing that nbc universal's head of advertising linda is in talks to become the new ceo. she has been with nbc for more than a decade and has been known as an industry advocate when it comes to the field of advertising. more on that developing story as it comes to us. still ahead, more from our exclusive conversation with jamie dimon. he believes the key differences between the u.s. and china can be worked out. before that, oecd secretary joins us to discuss the biggest challenges in the global economy. this is bloomberg. ♪ ♪ (upbeat music) ♪ ( ♪♪ ) woah. ( ♪♪ ) ( ♪♪ ) ( ♪♪ ) ( ♪♪ ) constant contact delivers the marketing tools your small business needs to keep up, excel, and grow. constant contact. helping the small stand tall. shery: global finance ministers are meeting in northern japan discussing the biggest issues facing the global economy. of talked to david standing by with a man who is a very familiar to us trillion audiences, being the former finance minister, steve. steve: so much to discuss on the second day here in need gone to. our next guest is mathias corman

the long time executive linda was with nbc universal. exodus of advertisers and users. john, what more do we know about twitter's new ceo? >> as you said, she was head of advertising for nbc universal. she saw around 2,000 people at universal. that is less than the 1,500 people she will see, oversee at twitter. that's because there were massive layoffs when elon musk took over. it is a clear sign that elon musk recognize that's twitter is at its core an advertising company. right? when elon musk took over, the financials of the company, we don't know as much about it. when he took it over, around 98% of the revenue came from advertising. that's what most social media sites like global and twitter are. there was a fleeing of advertisers when elon musk tack over. now it will be linda yaccarino's job to woo them back to the site. >> she has a tough task ahead of her. and she has to contend with elon musk still being in the picture somewhat. let me ask you, the fast fad chain is working with google to create an a.i. chat bot specifically des

she worked at nbc universal for nearly 12 years and also turner broadcasting for almost 20 years before that, interviewed mosque on a miami stage last month in front of hundreds of advertisers. she has since stepped down as the chairwoman for global advertising and partnerships over at nbc universal elon musk's tenure at twitter, of course, has generated a lot of headlines. he began his first day firing the company's top executives, followed by roughly 80% of its staff. so for people who are watching news moves closely, they say that a doctor reno has her work cut out for her. >> it was the only path forward for twitter to appoint a new ceo twitter's ad business isn't a dismal a lot of that has to do with elon musk himself. there's a lot of problems that twitter but elon musk is the single biggest one. and linda yaccarino is a strong choice. she is exactly what twitter needs to start. rebuilding advertiser, trust, bring back big advertisers and really start improving. twitter's ad business that said there are still a lot of challenges. and we know it's going to have her hands full from

she worked at nbc universal family 12 years and turn brought broadcasting for almost 20 years before that. interviewed busca miami event in front of hundreds of advertisers last month to send step down as chairwoman for global advertising and partnerships in nbc universal musk's tenure. of course, a twitter has generated a lot of headlines. lot of people talking about it. he began his firing. the company's top executives followed by roughly 80% of its staff. so for people who are really paying attention, all these moves real closely. they say to curry now has her work cut out for. >> it was the only path forward for twitter to appoint a new ceo >> twitter's ad business isn't a dismal >> a lot of that has to do with elon musk himself. there's a lot of problems that twitter but elon musk is the single biggest one. and linda yaccarino is a strong choice. she is exactly what twitter needs to start. rebuilding advertiser, trust, bring back big advertisers and really start improving. twitter's ad business that said there are still a lot of challenges in your career, you know, is going to h

they say yaccarino is leaving nbc universal immediately.ring at a shelter here, what he tells me about his dreams for the future. dreams for the future. (vo) with verizon, you can now get a private 5g network. so you can do more than connect your business, you can make it even smarter. now ports can know where every piece of cargo is. and where it's going. (dock worker) right on time. (vo) robots can predict breakdowns and order their own replacement parts. (foreman) nice work. (vo) and retailers can get ahead of the fashion trend of the day with a new line tomorrow. with a verizon private 5g network, you can get more agility and security. giving you more control of your business. we call this enterprise intelligence. from the network america relies on. only at vanguard you're more than just an investor you're an owner. that means your priorities are ours too. our retirement tools and advice can help you leave a legacy for the ones you love. that's the value of ownership. i'm barbara and i'm from st. joseph, michigan. i'm a retired school l

york times" reported a person in talks to take over she's the chairman of global advertising at nbc universal company of nbc news she has not immediately responded it our request for comment. musk revealed he's not leaving the company entirely and will oversee product changes. >>> consumer alert peloton is recalling more than 2 million of its popular exercise bikes. the company says the post that holds the seat could break owners are told to immediately stop using them until they can be repaired. it affects model pl 01 from january 18 through this month and only bikes sold in the united states of the can you contact peloton for more information. >>> we'll check up on this jaw-dropping highlight from the twins and padres game. >>> did a galactic intruruder really crarash into a a new jery homeme really c crash into o a ny hohome cornerer includingng walg. but dodo i have toto give up sweets?s? if you worork out a didiet pl, nothing g is off limimits. you u dropped itit! i don'n't know if f i can affd all ththese prescrcriptions. we've got t discount p progra, you've g got optionsns. i'i'm just

. >> musk tweeted his replacement will be linda, the former head of advertising for nbc universal, cnn'sng this for us. more than the former title, what do we know with yaccorino. >> she is an advertising executive up until now has been working at nbc universal, the chairman of global advertising and partnerships. according to nbc, she oversaw a team of 2,000 people globally. that remarkably is larger than twit terself, which according to elon musk now is only around 1500 employees, and that's down around 80% from what elon musk took over the company. >> we know it has been a tumultuous time at twitter a lot of advertisers dropping off as well. is there an expectation that we could see a change in direction at the company? >> well, in some ways, this is twitter looking backwards, because you know, we don't know too much about the financials now, because twitter is a private company, but before elon musk took it over, around 90% of twitter's revenue came from advertising. and when elon musk took it over, we saw this exodus of advertisers from twitter and elon musk's solution to that was t

reign georgia rainn wilson and th ggraphy of miss" started streaming today on peacock, which is nbc universal's streaming service. traveling the world to find out why people smile? fun. >> he's got to come to the bay area. when we have sunshine. >> i'm always smiling when there's sunshine in the bay area. >> there's no better place. speaking of which, we deserve that heat. >> i like that, i agree. >> since january 1, we had 94 days below average. it is so nice to get those 70s and 80s. you'll see right now, we are dealing with temperatures here in the 70s and 80s right across those inland valleys. pretty much perfect. 80 right now in concord. 77 livermore. near the coastline, the fog is keeping it cool with 50s and 60s half moon bay to san francisco. we'll get back into fog as we head through tomorrow morning, just like we've had the past couple of days. right here at the beaches, peninsula, also contra costa county, alameda county, down here to gilroy. most of that clearing through tomorrow afternoon for sunshine. we're going to start off with temperatures here in the 50s. as we head through t

she is linda yaccarino, until today an executive at nbc universal, our parent company. yaccarino will be twitter's next chief executive. our business and tech reporter scott budman reports one of her biggest challenges is luring back

he's reportedly in talks with linda yaccarino, chairman of global advertising and partnerships at nbc universal"money watch" report for this friday morning. i'm shanelle kaul, cbs news, new york. >>> up next, dolly parton rocks out. the country music legend debuts her new rock song at the acm awards. plus, we'll show some of the night's big winners. ♪ winners. ♪ ♪oh♪ ♪then you take me by the hand♪ ♪i feel better again♪ ♪oh i feel better now♪ moderate-to-severe eczema doesn't care if you have a date, or a day off. get out in front of it with cibinqo. for those who didn't respond to past treatments... once-daily cibinqo proactively treats eczema whether you're flaring or not. cibinqo can lower your ability to fight infections, including tb. before and during treatment, your doctor should check for infections and do blood tests. tell your doctor if you've had hepatitis b or c, have flu-like symptoms, or are prone to infections. do not take with medicines that prevent blood clots. serious, sometimes fatal infections, lymphoma, lung, skin and other cancers, serious heart-related events, and blood cl

however, wall street journal sources report that it could be nbc universal stop managers linda yarina, she worked in this company for 12 years. during this time, her team she was able to earn more than 100 billion dollars, as they say in the publication. meanwhile, the mask himself added that he will remain in leadership positions on twitter and will oversee the area software. more than 6,000 children with acute illnesses have received assistance from the social fund circle of kindness. it was created. just a couple of years ago, the president indicated this year the list of drugs that the pound buys will become even larger. these are unique expensive drugs that give the wards a chance for a full life. svetlana has all the details. for the sake of the most vulnerable and unique foundations, the circle of kindness summed up the results of the work over the past year, the main indicator of the number of children whom the fund took under its wing. today there are six thousand of them all these are children with word-of-mouth, in other words, rare diseases, as a rule, this is a little- st

she was previously nbc universal's head of advertising and is stepping in with qualifications that coulduture. in november half of twitter's top advertisers appeared to leave the platform within a month of musk's takeover, slashing an estimated $750 million in revenue. >>> the washington commanders sale from daniel snyder to josh harris and his group has crossed the goal line as the snyder family and harris-led partnership have reached a sale agreement. the price tag, just over $6 billion. and that will set an nfl record for the most expensive sale in league history. their previous record of $4.65 billion was set last year by the walton penner group when it purchased the denver broncos. >>> and a faster amazon. the "wall street journal" says the company is undergoing an overhaul that's cutting delivery times. it's been working on logistics to reduce how far packages travel across the country. >>> that's your cbs "money watch" report for this monday morning. i'm matt pieper, cbs news, new york. >>> low levels of vitamin d could lead to long covid, according to a new study. italian researc

the wall street journal reports musk has been in talks to hire chair of global advertising at nbc universal. musk says he will stay involved as executive chair and cto ever time he tweets a big announcement it is followed by flood of tweets. deon warwick wrote i am excited to officiall take on the role as ceo of twitter. this has been in the works for months. imagine that were true. >>> and, sander tweeted this video of a dog behind a desk saying the new ceo of twitter. >>> northern california earthquake tonight was big enough to stop a meeting and send things flying ofteouorm pa winter most of the reservarg reception. >>> there is a sleek and handsome new resident at the zoo. the likes of which they have not seen in 25 years. >>> the fog is starting to roll in around sales force tower. seeing hints of it towards the east. not impacting tomorrow's temperatures, today we took a step back for normal readings mid-may. way i need it cool at night. you trying to ice me out of the bed? baby, only on game nights. you know you are retired right? am i? ya! save 50% on the sleep number limited editio

name of musk's successor has not yet been named, sources say that a top manager can take the post nbc universalrol over software and system administration on the social network, let me remind you that the entrepreneur bought twitter in october last year for $ 44 billion in the united states , restrictions that, under the pretext of fighting a pandemic, allowed the authorities to immediately deport illegal immigrants ceased to apply tens of thousands of migrants have now accumulated near the southern border of the united states, jubaiden administration. tries to convince the public that the new deportation rules will be effective, but is it true? and why are they already arguing?