of course nintendo would do it. >> of course nintendo would do it. >> jimmy: oh, my gosh, you've donet. [ cheers and applause ] super rad. it's crazy it's in 3d. >> and it's one of your favorite franchises, "kid icarus." >> jimmy: "kid icarus," i love playing that. we gotta collect all the hearts. i love this. >> this is sweet. >> jimmy: dude, this is sick. can i keep this? >> no. [ laughter ] >> jimmy: my thanks to reggie fils-ami, right here. "donkey kong country returns" is out in time for the holiday, exclusively for nintendo wii. when we come back, eminem, you guys! [ cheers and applause ] ♪ ♪ [ cheers and applause ] >> jimmy: welcome back, our next guest is one of the most popular artists in the world. his latest album "recovery" was just released and he'll be performing with jay-z on september 2nd in detroit and on september 13th at yankee stadium. here with the song "won't back down," with a little help from the roots, please welcome eminem! [ cheers and applause ] ♪ ♪ you can sound the alarm you can call out your guards you can fence in your yard you can pull all the cards ♪

well, it stands for captain nintendo dude. this guy is all about nintendo.ct, there was a whole series of blogs because he spent 28 days waiting in a queue in new york so he could be the first person to get his hand on the nintendo switch. >> we're going to make it so i can tell people it's the exact same size. >> this is all part of a road trip that he's on right now, sponsored by best buy with another youtuber on their way to the nintendo world championships. they've even got themselves nintendo themed cars. honestly, this tattoo is going to fit with his whole vibe. not surprisingly, his only experience with a tattoo is through the gaming world. >> go into a tattoo parlor and press pay and walk out. >> not this time, buddy. this is real life. the guy gets to work and the video game analogies continue. >> i'm imagining the mario right now, all over my arm. i love super mario. >> i'm going to tell you -- >> if you get a nintendo tattoo and you want to distract yourself from the pain, what do you do? >> play nintendo. >> yeah. one-handed playing while grimaci

nintendo is making news announcing a price cut to the consoles talking about it is ready nintendo's president thank you for joining us. thank you so let's talk about the, so price cut it amounts to about $50 per get the price down to 200 how many more consoles can you sell at that price? that's a great question. the product launched 34 months ago since its launch we've been setting records every week every month. we believe that by bringing the price to 19999 but will reach a new segment of consumers but is not the price cut is also the great content we have with that we're announcing that the new launch date for the the new super mario brothers is november 15th + october 4th we are launching fit to plus we have the reduction in the price of the console and the great software de we think is going to drive our sales to the holiday season. the $50 price cut do you think is really enough to get consumers who were reluctant to buy it at the full price? is it enough to get them to buy now? we think it is because at 199 you get the full system you get the hardware you get sports included in that he

last year the nintendo booth was all about one nintendo icon, zelda.nd a lot of this guy. # here we go, off the rails! super mario odyssey sees him travelling the globe in a wild and ambitious title that relies a lot on mario throwing his cap about. so what we've got in this game is completely new. mario's able to throw his hat, just like that, pop on a rocket and accelerate away. and it's notjust rockets. his hat has become a key game mechanic used to break bricks, collect coins, ride around on chain chomps and even inhabit the body of anything his headwear lands on. as one of nintendo's most popular characters is mario the ace up switch's sleeve? translation: certainly that is the case. notjust with mario but with a lot of other things as well. we've heard from people who maybe haven't played a nintendo system since the n64. some haven't played since the super nintendo, but they have those wonderful experiences from childhood and they see something in the super mario odyssey that will pull them back in, and that's a wonderful opportunity to bridge to

historically, nintendo has a lwa ys console?intendo has always had its home consoles, it's gamecube is, and then it's hand—held devices. what this does is bring those two does barrett sides of its business into one so hopefully you imagine the company wants to focus its energy on one piece of hardware and it is a much easier sell to people because you are not selling them to pieces of electronics. there isa them to pieces of electronics. there is a lot riding on this because after the success of wii, the wii u sold only 13 million which was a big drop off. it suffered from an unusual form factor. nintendo always try something new and it is true here as well. the second screen was very difficult for developers to get their heads around. you needed another consul. with the nintendo switch, it has a much more traditional controller method and thatis traditional controller method and that is going to encourage more developers to bring their titles to this machine because there is not a lot of work to do to fit it. will it work? i th

how does nintendo chase after the older video gamer? you know for us, making sure that our games are pick up and play, that are accessible. that are easy to get into with the wii remote is the largest part of how we make sure that every single consumer can participate. for us, another interesting fact is 43% of consumers that play nintendo games are female. so, making sure we address that part of the demographic is important as well. is that a growing segment of the video game industry? you know for us, the female segment, absolutely has been growing. and both for our wii home console, as well as our nintendo ds system, we've made gains that really go after that female demographic. wii fit plus for example, for the wii home system. america's test kitchen on the dsi. so, for us making sure there's great content for mom or for anyone in the household has been a key part of our strategy. well, chasing after a different segment of the market has certainly proved successful for nintendo. regie fils amie is the president and chief operating o

what is nintendo doing? are they hanging on to the past?y mobile phone but i wanted to waive it around and say that mobile gaming surely has to be the future. this has always been the problem with nintendo, having a problem with the potable side. the nintendo ds and the home console side, the wii and wii u. hopefully they can reconcile both and bring them together into the switch. the prices bit steep. 299 is similar in the united states to what you would pay for the xbox one consoles. it is a little bit cheaper. but if you are a first—time buyer and are looking at the three consuls, you get more bang for your buck with the xbox one or the playstation. this will not be able to ta ke playstation. this will not be able to take them on, the xbox or the playstation? it depends. nintendo's strength has been the first party games, super mario, zelda... they seem strong with that. the real test will be with third—party publishers, ubisoft, etc. in that regard, the presentation has shown off some good things. we had but as the come on saying that s

emily: so, p.j., where does nintendo go from here?hat do you see in terms of future partnerships in terms of products? who is next to lead? pj: i think that's a great question. a lot of his legacy is not only did he find the secret sauce for the wii and create something that was a great legacy of hardware, but he also helped transition the company into the digital age and set them up for new revenue streams that they had never seen before, and the partnership with theda and on -- a dna on the mobile front is huge. they talked about amusement parks coming forward. they are now into the toy business with miibos, and eu have the next likely logical expansion which would be what do you do with the ip with tv and movies, so all of these things that are coming have been set up with iwata and his leadership, and these are things we are going to see for years. and you mentioned reggie. reggie is a great gentleman who is running north america quite successfully. i am not sure if they bring some of the over from the u.s., or do they stay locall

of nintendo.>> new "super mario bros. 2" is the latest mario adventure that challenges players to collect as many gold coins as they can. >> the game is so much fun. the new "super mario bros. 2" has new levels, new power-ups, and it's all about going for the gold. >> to help celebrate the recent launch of the game, gabrielle teamed up with nintendo for its "play as you are" campaign. >> i'm part of the "play as you are" campaign. and the thing is about nintendo, you don't have to be a gamer to like the 3ds. and, personally, what i like about it is it's portable and on my downtime and on my breaks where it's handy, i just pull it out and play it. and i also play with my brothers and my sisters. we get so competitive. >> with a role model like gabby, we're showing girls and women of all ages that nintendo 3ds is a great way to explore their interests and really express their individuality. >> whether you like to draw, experiment with different fashion styles, or just play your favorite mario game,

nintendo is using the old and the new at e3 this week.haven't seen this franchise on a console since 2005 when it was on the gamecube. nintendo striking a rare deal with activision. the gaming giant is bringing its amiibo figures in. users can play as that character in the game. reggie, thanks for being here. you guys historically have been really protective of nintendo characters. why this partnership with activision, and why now? reggie: when activision first came up with these kyle anderson idea, they had conversations with nintendo first. -- with the skylanders idea. the conversation was on how amiibo figures could integrate with what's happening in the skylanders' world. we partnered to make sure the balser and donkey kong characters move the way they needed to in this universe, but the gameplay -- is all about these figures. it was a great collaboration. just the kind of thing nintendo likes to do. emily: the star fox game is a fan favorite. why bring this back now? are you hoping it will spark sales of the console? reggie: it lever

this is a good sign for minute -- good sign for nintendo, showing engagement. maybe that will continue going forward. hats off to nintendo in a way you can carry it around the house. doesn't have to be on the tv. can play it in bed, in the bathroom, on the balcony, wherever, you know. it fits people's lifestyles. hats off to nintendo for that. heidi: hats off indeed. i had my own doubts with that decision. switch is a hit. what's next? there's two big themes going forward. one, can they make enough? about 2 million this quarter, where demand was double that, probably 4 million. the holiday season, guess what, demand will be high. analysts say they could sell 8 million, 10 million that quarter alone, but nintendo can't make them fast enough. solving their supply issue is a big theme. theme, something you wrote about last week, because you can do both with the switch, on the tv, play it with your hands, it kind of does both functions. keep in mind, nintendo, since 1989, when they introduced the gameboy, they've always had two different products. switch does both.

tell me how big a deal this is for nintendo. this is a huge deal for nintendo.fantastically huge game, bigger than any nintendo has created. we brought it here to e3. boothe lines around the with people waiting to get their hands on this experience because thes so phenomenal, pushing edge of our system and we have committed to launch it sometime next year. we are excited and the fan reaction has been fantastic. of fans were hoping you would really some details on the new console you have coming. what details can you share? is for thiswe said year, e3 is all about zelda. it's all about this brand-new experience where you can go through this environment, anything you see, you can get to and explore. that is what we brought to e3. we've got plenty of time between now and march to shared details, so here is all about selden. so news is the entire him or zelda environment and the attendees at the show are loving it. emily: your competitors talk about the xbox and a new playstation. how do you think the new console will stack up against them? about for us, it's not sp

, but nintendo three dead -- nintendo three ds as well.s interesting, our competitors believe it is all about processing power. nintendo believes in fun. our content bring smiles. our content focuses on a fun and enjoyable experience. for us the technology is a small part of what we deliver. we deliver smiles and fun. >> mobile gaming continues to be a big growth driver. what are the lessons you have learned? >> super mario on the iphone and android, we are selling this application and games that have never been able to enjoy nintendo content before. all of these markets are enjoying this application. mario is reaching new types of consumers. we launched the game doing exceptionally well, how to bring our content to smart devices effectively, that bodes well for our future efforts including our next application. emily: pull ceo tim cook visited japan last year. how did that go? >> it went incredibly well. as we were doing the planning for super mario run, we had our key game developer there. what we have been able to foster is a strong rel

will nintendo continue its comeback?njit will tell us what to expect from the gamemaker‘s upcoming results. but first, later this morning the uk will unveil its latest growth numbers for the three months to the end ofjune. earlier this week, the international monetary fund warned that weaker economic activity means both the us and uk will expand more slowly than expected this year. however, in the numbers due out this morning, economists are expecting the uk's growth rate will have risen slightly in the last three months to 0.3%. following the brexit vote, the pound fell. this put pressure on prices — last month inflation stayed above the bank of england's 2% target rate. and higher prices, partly from imported goods, are having an impact on consumer spending. according to visa, household expenditure fell 0.3% last month, the lowest figure in almost four years. but government figures suggest uncertainty isn't deterring investors. the uk continues to be the top investment location in europe, with more than 2,200 new forei

a hat tip to nintendo products -- nintendo products. >> some people would say nintendo is trying to appeal to killing two birds with one stone and that they could land in the middle, and not really catch any of the topics because they are not amplifying either of the targets >> the stakes are high for the switch to be a hit. nintendo sales have been falling for years, and are steep competition -- and have steep competition from microsoft and sony. >> european shares are sobering up after recent record highs. investors are looking ahead to a probable rate hike of the u.s. federal reserve for the ftse 100 is down a quarter of a percent. is up. over .1.s just down psa is closing in on a deal to acquire european general motors subsidiary opel. the two countries are hoping to announce a deal on monday. if completed, the merger would create europe's's second-largest car company. caterpillar has had their headquarters created by u.s. -- has had their headquarters raided by u.s. federal agents. of an ongoing tax investigation involving a subsidiary in switzerland. caterpillar shares fell over 4% o

the top three of all time all caps and nintendo name. carry nintendo name.r three was mariokart w ii. it helps them and nintendo's dominance as the choice for casual gamers. in second, yes, nintendo's iconic super mario brothers. millions of copies since its release in 1985. it was hugely influential in the best selling game of all time for about three decades. 4 cameas until wii along. a came with the wii and help define their success of the original wii console. one!le in number one. >> and i thought it would be super mario. slightly disappointing. sayinge of our guest was companies like disney n-- >> it looks like they might license the characters. they should be pushing. this is what investors want to see happen. the stock was down. >> up next, the super bowl is right around the corner. h&m is gunning for a touchdown. we show you how i knew david beckham ad campaign. sodastream's super bowl scandal. ♪ >> time for today's company news. ian w has introduced introducedbmw has limited models. --is one of one model costs $458,000. and starbucks. promoted in t

nintendo is trying to create a new way to play.nt to mix handhold controllers with the device you can play on the couch or on the go. we're going to try a little bit of mario kart. let's go for it. there is also the much loved zelda game coming out. a new version. they are also working with over 80 developers, but they will not be ready at launch. what is the difference between this and the wii u? >> we are never seen this in a console. you've always been tethered to the tv. >> you hop off the couch, and if you want to keep playing, you can start where you left off. you can continue to play alone or i can play with my friends. it will be important to see what sales will be like in the first two weeks, that is very critical to show consumer demand for the device. caroline: some get all the fun. coming up, amazon goes on a hiring spree while yahoo! announces more changes. we have the biggest stories in technology. this is bloomberg. ♪ >> you are watching bloomberg technology. the u.s. justice department has issued a scathing report o

next up, nintendo's big announcement at e3. nintendo has not had the best couple of years.u, failed to connect with the public. with the release of the switch and its success as the fastest selling console in nintendo history, crowds flocked to the booth at e3 this year. nintendo does not do big public announcements any longer, choosing to make its announcement via an online presentation. fun and battle, always locked together. # here we go, off the rails. 0dyssey sees mario travelling around the globe. mario is able to throw his hat, just like that, pop on a rocket and accelerate away. and it is notjust rockets. his hat is a key game mechanic, used to break bricks, collect coins, ride around and even inhabit the body of anything his headwear lands on. as one of nintendo's most popular characters, is mario the ace up the sleeve of switch? translation: (certainly, that is the case. notjust with mario but with many other things as well. we have heard from people who have maybe not played a nintendo system since n64 or super nintendo. but they have wonderful experiences from c

but anything nintendo is so fun. and i -- i just feel like he's going to do something tonight that's going to be really cool. but i -- nintendo is the jam. >> steve: yeah, that's it. >> jimmy: i love it so much. i know, any -- any trivia i can tell you. i know shigeru miyamoto. >> steve: yeah. >> jimmy: you guys know him? nintendo, he's like, the masterminde so he comes -- you know the videogame "donkey kong?" >> steve: yes, i'm familiar with it. >> jimmy: he -- he created that, 1981. and do you know what it was based on? >> steve: what? >> jimmy: does anyone know what the game is based on? "popeye." >> steve: ah. >> jimmy: yeah, nintendo was asked to make a game for "popeye." and then they go, "why don't we just make up our own character?" so bluto is now an ape. and popeye is mario, and olive oyl is the princess. >> steve: wow, wow. [ audience ohs ] i'm a series, like, a nintendo trivia nut, yeah. [ light laughter ] yeah, it was called "donkey kong" because it translated from a japanese -- donkey is like a stubborn

nintendo just opening in japan. as we heard, some very disappointing news from nintendo.so badly crushed by the playstation and xbox that nintendo is forecasting a surprise, down more than 15% at the start of the japanese session. markets training here in the asia-pacific. let us see how the nikkei is doing. nintendo is not part of the nikkei 225, but we are seeing the nikkei 225 under pressure this morning ahead of the chinese fourth-quarter gdp. everybody is really waiting for these figures that are projected to be the slowest it 20 years. the cost is down. the asx 200 is down. china is one of its biggest trading partners. up next, we are going to look and sri lanka's plan to boost investment from abroad. ♪ >> a live, sunny look outside this monday morning. today, hong kong is going to be reporting december unemployment. we will see if it fell or rose from the previous month. we are an hour from the open of trading here. you are watching "first up." asian stocks fall at the open on expectations that growth will continue to slow in china. the biggest tumble in years. nin

we have heard from people who have maybe not played a nintendo system since n64 or super nintendo. childhood and they sees things in super mario odyssey that will pull them back in. that is a wonderful opportunity to bridge a lot of new experiences that we offer as well. mario was the star of the show again in another game, mario rabbids. nintendo has allowed another games company to create this game, sanctioned by the gaming legend, mr mario himself. i said, whatever you do, do not make a jump game or a platform. make a mario game that has never been made before. it is not unheard of for nintendo to work with other studios but it is amazing to see one outside of japan. and there was plenty more, including kirby, meteoroids and one that got many hearts racing, a pokemon rpg. but with no release date announced, we could be waiting a while. translation: i would like to know myself when it comes out. with the switch taking mainstage at this year's event it seems that this is clearly their present and their future. and as it it has mobile capabilities, what does it mean in the long—ter

let's talk about nintendo _ thing. let's talk about nintendo as _ thing.ow nintendo is doing as a whole? we thoughts on how nintendo is doing as a whole?— thoughts on how nintendo is doing as a whole? we have 'ust come out — doing as a whole? we have 'ust come out «fl doing as a whole? we have 'ust come out or at i doing as a whole? we have 'ust come out or at the i doing as a whole? we have 'ust come out or at the tail �* doing as a whole? we have 'ust come out or at the tail end h doing as a whole? we have just come out or at the tail end of. come out or at the tail end of the pandemic, the games industry as a whole benefited from people having fewer options i suppose of entertainment. the good thing about computer game it is fairly cheap in terms of the number of hours of entertainment can get out of it, they are usually fairly portable so you can sit in a room with four people if you are locked in the pandemic and you can all play different games or the same game with social gaming. imagine what we are seeing is a little bit of reimagining the future wi

nintendo, pokemon go continuing on. days weending saw yesterday through as much as thiswriting a .3% in tokyo point. a rising fourth day and the up with pokemon go reported again tomorrow. talking about this, the nintendo affect her go because mcdonald's in japan started offering those pokemon toys in those happy meals, so that is certainly lifting sentiment for the stocks once again. mcdonald's japan close to 8% up in tokyo. back to the markets. brexit has definitely chill the imf forecast. the next forecast says the brexit crisis may offer good news as much you performances are met. we have a chief economist joining us now. great to have you in hong kong studio. i am curious why you say brexit to be a good thing. >> first of all, the lesson is clear. in 1992, we saw a dramatic drop in sterling and never sensed in 1992 drop, employment went up, gdp went up and everything was imprisoned. what i am really saying is that is is not that there are negative fallout in consequences from brexit, but the fact that we need to ch

--t nintendo only competed completed two nintendos, that consul is ready -- console is ready to changebusinesses, as well. overall, growth not impressive. business withone horrible position and losing almost $1 billion. they are not willing to exit that. with the announcement that people are adjusted, i think this will put more pressure, global scrutiny, that will drive management to do the right thing. that will drive upside. i don't expect large upside, unlike nintendo. if it goes through with the mobile success, as well, i expect 75%, 80% upside. sony, 15%, 20% upside. shery: what about their movies to your unit? -- movie studio unit? atul: i don't think sony is going to do that. they didn't do it last time, rightly so. we argued they should not and we still argue they should not. they are on track to generally turnaround this business. this was only dependent on spiderman. but you might recall jumanji, venom, a few others. the movie studio is on track to turn around. this is not the time to exit that at all, unless you get very rich valuations from bidders. shery: let's zoom out an

but nintendo coming to san francisco is a big deal for union square, especially now the nintendo stores, their kind of interactive stores. you can go in there, you can play with some of the you play some of the games. of course, you buy them as well. but nintendo only operates four standalone stores in the world. three of them are in japan, one of them is in new york city. and that store in new york city opened in 2005. so janelle, when this store opens in san francisco, 2025, it's going to be 20 years since they opened that new york city outlet. so kind of a big stretch of time as well for nintendo to be doing something like this in the united states. it's a big deal. and you spoke with someone with the city's office of economic and workforce development. how big of a win is this for the city of san francisco? well, you named a few of the places that have gone since a lot of the big names. unfortunately, since the pandemic, union square really has been seeing a lot of the

so i believe nintendo's -- china is not -- you know, for nintendo. look at results from bandai namco as well. what are some of your best bets when it comes to the gaming sector across asia? minami: yeah. so for december quarter earnings, we show -- we couldn't expect the software sales, especially in the states because of inflation. but for march quarter, so far, i don't see that we -- weaker-than-expected software sales so much. so today, capcom, reports, i don't have much concern about it for the result. and also japanese companies have a tendency that they guide -- their guidance so close at initial like may. but i think it's a great timing for the japanese game company names. because we can expect conservative guidance is kind of all the bad news is out. and i like bandai namco's diversified or entertainment portfolio. they have a toy business, game business and amusement business and if they can, you know, promote i.p. -- diversified portfolio. so bandai namco is one of my favorite stocks. haidi: great to have you with us. minami munakata. japan

nintendo loves to surprise people.n we approach an event like e3, we show content from the next six or nine months. no more. we always have more surprises. there is always more in store. so why the analysts reacted the way they did, who knows, but we know from a company perspectiv there's a lot more up our sleeves and a lot more we have to shoover the weeks and months ahead. emily: tell us the surprises. >> right here, right now. for us, we believe there's a lot alue for the consumer to te tabt content and a -- launch it, just like we did for fortnite. fortnite already has 2 million downloads, specifically on the nintendo switch. by driving excitement, we are able to drive the business forward. that is what is most important to us. emily: super smash brothers, fortnite, new pokemon game. which will move the needle the most? >> we have an opportunity to continue driving momentum. fortnite, mario party watching in october. pokemon launching in november before black friday, and super smash brothers ultimate in december, i

earlier i asked an analyst way nintendo didn't enter the smartphone market.” an analyst way nintendoenter the smartphone market. i think that, you know, nintendo‘s big plus is that nintendo sits on the most valuable ip that you can have in gaming. so they have the big characters, the biggest characters in gaming. you know, they sit on mario, they sit on zelda, they partially own the pokemon brand, and these are also called first party brands that come from nintendo themselves, that sony and microsoft don't have to that extent. and i would say that sony and microsoft's games are directly competing with the pc. and you know, in china you have a very strong pc hardcore gamer population that is not so interested in the microsoft or in the sony console because they can get these experiences also on the pc. so i think that in terms of... serkan, i would like to jump think that in terms of... serkan, i would like tojump in. what about the risk of these new regulations, curbing gaming addiction between 10pm in the evening at 8am in the morning on weekdays, plus the market that you mentioned

and though -- nintendo shares falling toy percent.er they released a statement saying the financial impact from hit game pokemon go will not be significant. they're trying to manage expectations ahead of their earningsrter release. 's operating margin of 212%. the company used networking care premium phones, helping it to beat apple and samsung last year. this is bloomberg. of let's get to the latest in the markets. for that, we go to juliet sally. juliet: we are seeing risk on in the region, particularly in japan with new zealand looking quite strong. there has been a switch out in stocks also in taiwan. that has taken a little bit of the shine off the overall index. japan has come back after the lunch break and given a few of its earlier gains. fromurse, the big fall nintendo weighing on the broader index, even though we have the yen weakening. in australia, there has been a pickup in retail sales. and new zealand's market is at a record high today. looking at south asia, a mixed bag. market goingasia up by a quarter of 1%. there ha

and losing a pioneer, looking at the legacy of the nintendo head.nd cyber security, leading at investment. i will be joined by the company's ceo. and a founder and ceo is here to unveil the newest company from innovation, and all of that is ahead. and first to our lead, a debate is simmering at reddit as pao announced her resignation after 200,000 people called for her to step down. she said she is stepping down because they asked to have greater user growth than she thought she could deliver, and the cofounder steve huffman, is taking the reins. he already says he plans to improve the company relationship with reddit users and to define their content policy. huffman says he is not going to stop some of her policies. what does this mean for the future of reddit? we are joined from seattle, a man credited with making the idea of an internet meme mainstream, and with me is a paypal cofounder as a special guest toes, also the chairman of yelp. so thank you very much. i am so curious what your take is. max: it is like a silicon valley soap opera playing

the launch of nintendo switch. the ongoing engagement of consumers in between big releases. what we call recurrent consumer spending. consumers are not only buying big video games now. they are staying engaged in the products they love. and we and our editors are able to monetize that engagement. emily: some of the biggest announcement at this year's e3 -- microsoft's new powerful console, the playstation 4, how are you positioning yourself for these announcement? strauss: well, these machines are backward compatible. so, they are effective for titles that are tailored for them, and they are also playable for titles that are already in the market. i think every time there is more technical room for our creative folks to express themselves, they are excited by that opportunity, and we pride ourselves on making the most qualitye and highest experiences in the business. so, having a sort of, more exciting and deeper canvas on which to paint is always good news for us. emily: big news from take two recently was the del

nintendo loves to surprise people. when we approach e3, we show content from the next six or nine months. we'll is have more surprises. there is always more in store. reacted thenalysts way they did, who knows, but we know from a company perspective, there's a lot more up our sleeves and a lot more we have to show over the weeks and months ahead. for us, we believe there's a lot more value for the consumer to tell them abo content and a launch its we did for fortnight. fortnight -- fortnite. fortnight already has -- fortnite already has 2 million downloads. that is what is most important to us. >> super smash brothers, new pokemon game. which will move the needle the most? >> we have an opportunity to drive mome. the eon for splits into, mario party watching in october. pokemon launching in november before black friday, and super smash brothers ultimate in december, it is the pacing o news. the pacing of launches that will drive the business forward. >> let's talk about the online service coming in september. based ins

nintendo system since an 64 or super nintendo. from childhood and they sees things in super mario 0dyssey that will pull them back in. that is a wonderful opportunity to bridge a lot of new experiences that we offer as well. mario was the star of the show again in a another game, mario rapids. minty has allowed another games company to create this game, sanctioned by the gaming legend, mr mario himself. game, sanctioned by the gaming legend, mr mario himselflj game, sanctioned by the gaming legend, mr mario himself. i said, whatever you do, do not make a jump game or whatever you do, do not make a jump game 01’ a whatever you do, do not make a jump game or a platform. make a mario game or a platform. make a mario game that has never been made before. it is not unheard of for nintendo to work with other studios but it is amazing to see one outside of japan. and there but it is amazing to see one outside ofjapan. and there was but it is amazing to see one outside of japan. and there was plenty but it is amazing to see one outside of

nintendo is figuring that out.e software that is the pokÉmon go game, their hardware has not provided in many years. david: cory johnson, thank you. i admire tom's restraint behind you. johnson with bloomberg news we appreciate it. more "bloomberg markets," coming up. this is bloomberg. ♪ vonnie: staples has opened up a surprising new revenue stream, is one of the suppliers for the rio olympics. williams joins us now. what is stable supplying? -- staples supplying? evan: it's one of the two the livingor partners. anything you see in advertising that has the limbic rings on it, that is something that was made by staples. areoes beyond apparel, they doing hard goods, six foot surfboard's for employees. they are doing this whole incredible behind-the-scenes things for the big items they are putting together just for the civic cycle alone. david: this is a company best known for office supplies. of this manyistory million-dollar industry. evan: the business-to-business part of staples has been growing significantly and

i think nintendo is very cool. it brings back memories of childhood and happy memories of growing up. it's a fun thing. do you still have your nintendo? yes, for my kids, yeah. yes did you ever play them? no. not really. when when they were little. yes, i did the nintendo store announcement is a big deal for union square over the last couple of years, the premier shopping district has seen retailer after retailer close its doors. we talked to tim walsh, who lives in menlo park and is touring around a couple friends who are visiting from germany. it's a ghost town near the financial district. it's a little unsettling if you haven't been here in a while. yeah, but it's great if you're looking for a parking spot. according to data compiled by a research firm called coresight, 40 retailers have closed in union square since 2020. the city has been trying to attract other companies to replace them, and a few new high end retailers and restaurants have opened in the union square area. nintendo has not announced exactly wh

for everybody of every single age is the nintendo iconic name with the incredibles we are includingon olympic games and everybody is more to love. wood also includes a 3d carries a the system so it is also wi-fi capable and your wife to find yourself taking it out more more as a trip goes on. you are going to in the bundle which includes not only the nintendo entertainment system and you'll receive the marlo and sonicmario and sonic at the london 2012 olympic ac adapter, stylists, 4 gb of sdhc card, 6 a it offers a 90% screen and original 3d as it has a stream movies through net likes it as an unavailability to surf the web you can also record and edit music and more. you are telling me that this is so much more than where kids are born to amazed everyone will be amazed. the ploy >>guest: is nintendo is synonymous with the best gaming in the planet by they recognize you want more than that when it comes to your entertainment consul. you want to be able to listen to ovies into your surfing on the internet. they have given you this in a huge package and we call it the nintendo and we

nintendo has its own new console in the works. nintendo of america president joins us from e3.d with the big unveiling of "legend of zelda." how big is this for nintendo? is a huge a deal for nintendo. this is a fantastically huge game. a game that is bigger than any that nintendo has created. we brought it here to e3. we have lines around our booth. people are waiting up to four hours to get your hands on this experience. it is so phenomenal, pushing the edges of our system. it is a game we have committed to launch along with the nx version sometime next year. we are very excited. the fan reaction has been fantastic. emily: a lot of fans were hoping that maybe you would unveil or at least release some details on the nintendo nx new console you have coming. what details can you share? reggie: what we said is that for this year e3 is all about zelda, this brand-new experience or you -- where you can go through the entire environment. anything you can see, you can get to and explore. that's what we brought here. nx is going to launch next year in march of 2017. we have plenty of