mark: our thanks to ken goldstein.advertising and everything else, our bloomberg politics colleagues. welcome. john, we start with you. what is your sense of how the ted cruz campaign feels about all these negative ads and where they stand coming into the home stretch? >> you guys have done a nice job with the place. this used to be a bar called pitchers. everybody is under attack right now in the state of iowa. ted cruz has made bp too early. we thought he was doing so well three weeks ago. he seemed to have the situation under control. he has come under attack from trump since then. there is just tons of advertising, yet there is so much noise in the state. you have to wonder how much of it is getting through to voters. the candidates are here, the media is here, the advertising going a lot of competition for , those ears right now. >> do you think there is a chance that cruz could slip out of second place? >> i don't see that happening. i think the social conservatives are going to be there for cruz. donald trump ha

nonstop to get some perspective on that and interesting facts, here is our blumberg contributor, ken goldsteinunch the numbers. >> reporter: when all is said and aired in iowa, $77 million will be spent on old media, tv and radio to influence the half million iowa would a ten the caucus on fb february 1st. $13 million spent in the last week. republicans have spent $50 million. $41 million of that coming from gop groups, not candidates. pro jeb bush right to rise leads in spending with $15 million, yet the bush campaign hadn't spent any money at all in iowa. the two neck in neck front-runners. donald trump spent 3.6 on iowa ads, ted cruz spent $2.1 million. on the democratic side, the sanders and clinton campaigns are equal. spending roughly $3.7 million on advertising in the coming week. as far acetons tone, finish lin over all, the big dollars aren't backing negative ads. so even in an age of new media, lots of dollars on old media. >> reporter: all right, our thanks to ken goldstein to talk about advertising. donald trump and everything else going on here, our blumberg politics colleagues, w

ken: our thanks to goldstein.bout advertising and everything else, are bloomberg colleagues. -- our bloomberg colleagues. what is your sense of how the cr uz campaign feels? jobou guys have done a nice with the place. this used to be a bar called pit chers. everyone is under attack right now in the state of iowa. maybe he has picked a little bit too early. we thought he was doing so well three weeks ago. he seemed to have the situation under control. he has come under attack from since then. so much noise in the state. you have to wonder how much of it is getting through to voters. a lot of competition for those ears right now. >> do you think there is a chance that cruz could slip out of second place? >> i don't think that is happening. the social conservatives are going to be there for cruz. john: what is going on with barack obama, hillary clinton, and bernie sanders? the event today, the choreography, the podcast. >> it could be this delicious conspiracy. president obama is trying to get bernie sanders to chan

this is from ken goldstein at the university of san francisco saying analytics relies on things beingnderpriced. everything is being bought when it comes to ad sales, what might make more sense, more targeting on a national scale where bigger media markets over time did not it e successful, when concentrates on a small subset of voters in a small state over days, according to experts. as you can imagine all campaigns airing emocratic side their ads when it comes to the days leading up to the caucuses. ads e is a collection of from the democratic candidates. > on february 1, thousands of iowans will be part of something being, caucusing for hillary clinton. first, find your caucus voters. no matter where you live, there's one nearby. by 6:30 p.m. on volunteer ruary 1, a will show you where to go. hillary clinton will stand up to republicans, protect the progress we've made and get things done for you and your family. all of that starts with you at the iowa caucus on february 1. see you there. vote bernie , sanders. >> change the future! governor martin o'malley. 'm a lifelong democrat